Zoe Cairns's Linkedin Analytics

✨ Start Saving Your Favourite LinkedIn Posts (Here’s Why It Matters) ✨ Have you ever seen a brilliant post on LinkedIn, one that really resonated, sparked an idea, or made you think, “I’ll come back to that later”? And then… you forget who posted it, it disappears from your feed, and you can’t find it again. We’ve all been there. This is where the Save feature on LinkedIn becomes so useful. It’s a great way to keep hold of content that inspires you, gives you ideas for your own posts, or offers insight you want to come back to when you have more time. Here’s how to find and organise your saved posts: ONE ↳ Save the post as soon as you see it. Click the three dots in the top right corner of the post, then hit Save. It’s that simple. TWO ↳ Go back and find your saved posts easily. There are two quick ways to do this: From your profile: 🔸 Go to your profile, scroll down to the Resources section, click My Items, then select Saved Posts and Articles. Or from your homepage: 🔸 On your LinkedIn homepage, look just below your profile picture and click My Items. Then head to Saved Posts and Articles. THREE ↳ Use your saved posts as inspiration. Whether it’s for content creation, replying with a thoughtful comment later, or simply something to reflect on, saving posts builds your personal library of ideas and insight. It’s a small habit that can make a big difference to how you show up and share on LinkedIn. Are you saving posts regularly? Try it next time something catches your eye, it’s a great way to stay inspired and organised. To your successes, Zoe

Are you struggling to get engagement on your LinkedIn company page? (Here’s what to focus on in 2025) You’re posting regularly, keeping up with updates… but still not getting the interaction or reach you’d hoped for. It’s one of the most common things marketing managers and comms leads tell me. And the truth is, most company pages are stuck using strategies that simply don’t work anymore. The way we use LinkedIn as a company in 2025 has changed. You need content that gains attention, encourages interaction, and builds trust with your audience. Here are three ways to start shifting your results: ONE ↳ Start conversations, not broadcasts. Company updates that read like newsletters rarely perform well anymore. Instead, use your posts to open a conversation. Ask a question. Share a relatable story. Invite your audience to comment or share their thoughts. Your content should feel human, even if it’s from a company. TWO ↳ Involve your team. One of the biggest missed opportunities? Not getting your employees involved. Encourage your team to comment, share, and engage with company posts. Better yet, highlight their stories, wins, and insights. It shows personality and builds reach organically. THREE ↳ Use formats that the algorithm loves. In 2025, LinkedIn continues to favour content where people spend time on your posts. Think carousels, polls, short-form videos, and document posts. Vary your formats and test what gets the most interaction. Regular analytics check-ins will show you what’s resonating and what needs rethinking. You don’t need to post more, you just need to post smarter. Your company page can absolutely be a space that brings in leads, encourages engagement, and builds trust. But it starts with sharing content that connects. Are your LinkedIn posts creating conversation? To your successes, Zoe