Qantas

Manager, Marketing & Customer Experience

Airbnb

• Developed and implemented strategic marketing plans to drive profitable growth for the APAC region, working collaboratively with cross-functional teams including media, creative, growth marketing, product marketing, communications, public policy and legal.

• Collaborated with internal and agency teams to deliver integrated marketing campaigns, including ATL and BTL media (TV, audio, digital, social), partnerships, affiliates and PR/comms.

• Owned and managed key strategic initiatives across the APAC region, surfacing insights, learnings and opportunities, building business cases and advocating for resources to ensure regional priorities are supported.

• Enabled and supported localisation, ensuring all marketing activities are both globally consistent and locally relevant.

Regional Marketing Manager, APAC

Koala

Marketing Manager

MILKRUN

MILKRUN is a VC backed q-comm startup, delivering groceries and alcohol in minutes.
One of Australia's fastest growing businesses, sold to Woolworths early 2023.

• Developed and led marketing strategy, plan and calendar to drive brand awareness, customer acquisition and retention, achieved 80k+ new customers.

• Led strategy, planning and execution of integrated brand marketing campaigns, managing relationships directly with media suppliers across digital, social, audio and OOH, delivering a +5pt lift in brand awareness.

• Developed and executed go to market strategy and launch campaigns for new products, categories and markets, influencing and leading collaboration between cross functional teams including creative, category management, product, engineering, data, operations, and finance.

• Directed and managed marketing budget, including forecasting, reconciling and providing commentary on spend and results, adapting to changing market conditions.

• Built business cases to support various marketing initiatives, influencing buy-in from key senior stakeholders, including engagement of research agency to launch brand tracking measurement.

Marketing Lead

Scentre Group (Owner and Operator of Westfield in Aus and NZ)

Westfield Sydney is a world-class retail destination in the heart of the Sydney CBD, anchored by an extensive line up of luxury brands and the iconic Sydney Tower.

• Developed customer-centric marketing plan to drive brand and commercial growth, collaborating with cross functional teams to ensure alignment with wider business priorities.

• Owned and managed Westfield Sydney’s luxury marketing strategy, growing the category to 45% of total revenue and achieving +20% YOY increase in sales.

• Developed and executed integrated brand marketing campaigns including content, partnerships and experiential marketing, with one campaign delivering a +14% YOY increase in sales for the category.

• Developed and implemented digital marketing strategy across web, app, social, email and editorial content, supporting local teams across the portfolio to optimise performance.

• Owned the relationship with key retail partners, managing GTM strategy and developing strategic initiatives to drive ongoing commercial success.

• Led a high performing team of two direct reports (Marketing Executive and Marketing Assistant).

Marketing Manager, Westfield Sydney

Whilst on sabbatical in North America, worked as a brand and marketing consultant, developing marketing strategy and tactics for various start-ups and SMBs.

• Developed high-level brand and marketing strategy, implemented a refreshed brand identity and executed relaunch marketing campaign for a food delivery service, resulting in a +25% increase in customers and +30% YOY increase in sales.

• Developed and implemented social media and digital content strategy, resulting in a +385% increase in following and +150% increase in engagement.

• Identified business development and growth opportunities, including a first to market delivery partnership with DoorDash, resulting in a +30% increase in sales.

• Coached and supported business owners and managers on marketing best practice to further improve their knowledge and quality of output.

Brand & Marketing Consultant

Scentre Group own and operate the Westfield shopping centre portfolio in Australia and New Zealand, partnering with the world’s leading retail brands to create a unique shopping and leisure experience.

Senior Marketing Executive

Bauer Media Group – Australia

Bauer Media (formerly ACP Magazines, now Are Media) is Australia’s leading multi-platform publisher, spanning magazines, digital and live experiences.

• Managed brand strategy, marketing plan and budget for seven brands - Harper’s BAZAAR Australia, ELLE Australia, Cosmopolitan Australia, SHOP Til You Drop, DOLLY, Cleo & Cosmopolitan Bride.

• Drove brand awareness and sales through retail and subscriptions channels, working cross functionally with editorial, publishing and sales teams.

• Project managed a series of ‘ELLE Inspires’ consumer events, including event production, negotiating talent and execution of integrated campaigns to drive ticket sales.

• Re-launched DOLLY magazine, developing and executing a creative go to market strategy to reposition it from a print publication to a digital first multi-platform brand.

Assistant Brand Manager, Fashion & Lifestyle

Marketing and Promotions Assistant

Marketing Intern

I’m Zoe, a strategic marketing leader with over a decade of experience working with fast growing startups, scale ups and global brands across a variety of industries including aviation, tech, e-comm, travel and retail.

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