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Zoe Phillips MBA, BSc Hons, CIM DipM's Linkedin Analytics

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Global Marketing Manager with extensive experience leading specialty care launches, strategic brand management, and cross-functional leadership across international markets. Proven success in delivering global launch excellence for blockbuster biologics and specialty medicines, driving brand growth through innovative campaigns, award-winning digital strategies, and impactful stakeholder engagement. Recognised for the ability to synthesise insights, competitive intelligence, and market dynamics into actionable strategies that deliver measurable outcomes for patients, healthcare professionals, and businesses. Core Strengths: • Global Brand Strategy & Launch Excellence • Specialty Care Marketing (Oncology, Haematology, Rare Diseases, Endocrinology, Vaccines, Gastroenterology, Dermatology, Urology, Veterinary medicines, Over the Counter, FMCG) • Cross-Functional Leadership (Medical, Market Access, Insights, Clinical Development) • Award-Winning Campaign Delivery & Digital Marketing • External Expert Engagement & Congress Strategy • Lifecycle Management & Market Optimisation Career Highlights: • Delivered award-winning digital launch strategy at Menarini for RELIFE®, achieving 4,000+ click-throughs and global engagement recognition. • Drove launch readiness and promotional strategies for Eliquis® at Pfizer, contributing to its status as one of the world’s top-prescribed medicines. • Led global brand strategy and execution at Novartis and Ferring, developing launch deliverables, congress strategies, and expert engagement programmes. • Shaped above-country commercial strategies at Mitsubishi Tanabe Europe, defining projects rolled out successfully across multiple regions. Education: MBA – La Salle Philadelphia / Basel Business College BSc Hons Zoology – Manchester University CIM Diploma in Marketing

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