Freelance strategy and planning

Cossette

VP, Strategic Transformation

Strategy and consultancy

Freelance

Cubo Group

Cubo is a marketing agency based in London, outsmarting problems for brands in creative ways. We’ve been doing this for over 20 years, for brands as diverse as Pernod Ricard, YHA, SeaWorld, Odeon, De Montfort University and Sol Hotels.

Joint Planning Partner

Pie London

Strategic lead on Wuntu the loyalty app from Three

Strategy Director

Tangent

Strategic lead on the key accounts including Nails Inc, developing their CRM/UX strategy

Above+Beyond

(Beta)

Working on Royal Mail, Jackpotjoy, High50 and new business.

Planning Director

JPMH

Strategic lead on Nestle Purina EU, Amex and J&J accounts responsible for the brand, communications and digital recommendations

Whitewater

Leading a team of five Planners. Championing and driving planning within the agency. Strategic responsibility for work with the RNLI, RSPCA, NSPCC, The Brooke and the British Heart Foundation, as well as a more advisory role for other charity clients.

Head of Planning

A full funnel strategist with depth of experience across every aspect of the strategy spectrum - from brand strategy and research, 360-degree campaigns, to CRM and website build/migration.

Entrepreneurial and creative, I work closely with teams to create big change for business and brands, simplify the complex with ease, and create innovative, culture-shaping creative solutions. 

With over 25+ years’ experience I’ve worked with hundreds of brands and can draw upon this wealth of experience to unlock insight in any sector and help take clients on a journey to great work.

Expertise: #advertising strategy #B2B #brand planning #comms planning #CRM & loyalty #digital #innovation #market research #shopper #social strategy #1:1 marketing #web design (UX/AI)

Category experience: #alcohol #beauty #charity #financial services #FMCG #gaming #health #higher education #HR #QSR #pets #sustainability #telco #retail

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