Zoltan Laczo's Linkedin Analytics

As a product lead, I have a demonstrated history of building products leveraging software engineering, design, and data science with the mission of driving growth. I enjoy digging into customer problems and solving them with modern technology while focusing on delivering business outcomes. My fields of experience include productizing marketing (MarTech enablement) and solving growth problems in quick-commerce, fintech, gaming, e-commerce, and travel verticals. I specialized in growth, SEO, incrementality, performance marketing at scale, and automation. Get in touch if you want to talk about technology, business, or growth. Operational Specialties: - Agile, Lean, and Design Thinking - Marketing Operations - Digital Marketing (SEM, Paid Social, Display, Email, Affiliate) - Marketing Tech, Ad Tech (data collection, feeds, measurement, attribution, GDPR / consent mode, X-device measurement, SKAdNetwork) - Marketing Insights (data analysis, customer churn, LTV, incrementality, MMM) - Advertising solutions (in-house applications and APIs for marketing automation: tracking, real-time event collection, automated SEM/social campaign management, reporting) - Data (Customer Data Platform (CDP), DMP, DW) Some tools/technologies I’ve worked with: mParticle, Snowplow, Segment, Adjust, Optimove, Braze, AppEngine, GCP, python, pandas, BigQuery, Branch.io, Amplitude, VWO, Hotjar, Intercom, SendGrid, Customer.io, GA360, GA4, Looker, Tableau.