Z. Reese Downing's Linkedin Analytics

I don’t just run campaigns; I engineer growth engines. Over the last decade, I’ve helped startups and high-growth companies turn marketing budgets into measurable revenue, building systems that keep sales pipelines full and brands top-of-mind. Performance marketing is my playground. I’ve managed $1.3M+ annual ad spends across Google, Meta, and programmatic platforms, driven 45% YoY ROAS increases, and scaled SEO strategies that added 435,000+ organic sessions annually. From SEO and SEM dominance to scroll-stopping social campaigns, from website redesigns that cut bounce rates by 60% to creative assets that convert, I bring a full-stack approach to acquisition and retention. I combine data-driven strategy with creative execution: designing high-impact websites, producing conversion-focused creative, and delivering cross-channel campaigns that outperform benchmarks. Along the way, I’ve built Zoho and HubSpot CRMs from scratch, automated lead routing, optimized SDR call priorities, and aligned sales and marketing teams to work as one. A few wins I’m proud of: • +117.5% conversion rate for a bariatric surgery client through optimized lead flow & follow-up • 160% sales growth for a general contractor via expanded digital marketing channels • ROAS up 45% YoY for a national industrial machinery company on $1.3M ad spend • Website redesign that boosted traffic +380% and cut bounce rate by 60% If you’re looking for a marketing leader who can connect strategy to execution, align teams, and turn performance marketing into predictable growth, let’s talk.