Zsuzsanna Blau's Linkedin Analytics

👋🏽👀 Hello, I'm Zsuzsanna, my goal is to empower marketers, especially in complex B2B organizations, to become transformational leaders, drive growth and enhance customer experiences. 👉🏼 I am an audience-centric digital marketing head myself, with 20+ years' experience driving growth in both start-up and large enterprise settings, building and leading high-performing marketing organizations, and managing multi-million $€ budgets. I'm known to navigate into the unknown to learn through discovery, and push boundaries to bring innovation and new strategies into our marketing mix. 📈 Working at the intersection of growth, brand, and product, with a strong focus on digital channels, content marketing, customer advocacy, and marketing innovation, I currently head up Global Marketing and CVM at VOIS, Vodafone Group's strategic intelligent solutions arm. My team of ~240 marketers, content creators, designers, CVM specialists, and digital and data experts supports Vodafone's growth across both consumer and enterprise markets worldwide. Spent most of my career in B2B: telecommunications, SaaS, services. 🔥 I'm passionate about everything marketing, tech, people, and equality. 📣 We rise by lifting others... 🌟 My favorite buzzwords for 2024 are #AllBound, #ZeroClickMarketing #HiroPipeline, #EcoSystems, and of course #GenAI. 😊 FUN FACTS: ♦ Thinker, mother, eclectic music lover ♦ Have a beautiful 19-yo to keep me busy when not cooking up marketing strategies ♦ Degree in Business Information Systems - graduated first in class ♦ Global citizen - avid traveler and lived in multiple countries ♦ Got awarded and promoted after 3 months at an international call center, then managed a team of 100+ people at the tender age of 23 - Was top performer and deal closer (in the history of the company) ♦ Speak native English and Hungarian, mid-level Spanish, and basic German/French • Go-to-market (GTM) strategy • Growth marketing • Revenue marketing • Customer acquisition • Pipeline acceleration • Campaign strategy and execution • Demand creation • Lead generation • Leadership / people development • Sales enablement • Account-based marketing (ABM) • Buyer journey mapping • Digital storytelling • Content marketing • Inbound marketing • Data, analytics, critical thinking • Purchase intent • Marketo / HubSpot • Marketing automation (MAP) • Email marketing • SEM, SEO, PPC • Conversational AI, chatbots • Web / social media • Employee advocacy • Salesforce • CRM • Content AI •