Zuly M.'s Linkedin Analytics

"The most difficult thing is the decision to act, the rest is merely tenacity" Amelia Eathart Zuly Matallana is a Colombian-Canadian entrepreneur, journalist, and the visionary founder of TIARA, a mission-driven company redefining personal care through clean, effective, and family-safe products. After losing her grandmother and aunt to breast cancer, Zuly turned grief into purpose—dedicating her life to educating families about prevention and creating products that prioritize health without compromise. Her flagship product, TIARA Natural Deodorants, is a vegan, aluminum-free formula that has earned a perfect 100 Yuka score and is trusted by families, cancer survivors, and health-conscious consumers across North America. TIARA is a Certified Women-Owned and Visible Minority-Owned business, available at major retailers such as Walmart.com, Amazon, Central Market, and Healthy Planet. Zuly’s commitment to clean care, ingredient transparency, and education has earned her recognition from Good Morning America, Dragons’ Den, Entreprenista 100, and the Skin Care Anarchy Top Picks Awards. In addition to her work as a founder, Zuly is a columnist for La Nota Económica, one of Latin America's leading economic magazines, where she shares insights on health, prevention, entrepreneurship, and economic empowerment. Zuly’s journey is deeply personal. After undergoing brain surgery, she lost her ability to walk. But through resilience and faith, she recovered—and now she runs with purpose, inviting families to switch to safer care through TIARA. Her mission is to give families peace of mind, because what we put on our bodies matters, and prevention begins at home. A passionate advocate for women and immigrant entrepreneurs, Zuly leads TIARA with heart, purpose, and the belief that clean care is not a luxury—it’s a right.