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Afroja K

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Afroja K is the Founder CEO of NEOMODEST, a London-based Modest Fashion Brand and the first-ever Web 3, Metaverse and AI-powered inclusive fashion startup. Being the pioneer modest fashion startup founder in web 3 space, Afroja is showing huge opportunities for other modest fashion designers, entrepreneurs and brands. Her London-based luxury modest fashion startup is going to compete with the existing and upcoming major fashion brands while offering phygital modest clothing and accessories for women backed by real world utilities for its customers. She is also the founder of Hijab On Demand, a UK-based 3D hijab brand offering phygital hijabs, scarfs and bandanas for women. Hijab On Demand is the first-ever web3, digital and AI-powered hijab brand offering 100% AI-generated hijabs for the first time in history. This is a bold step to normalise hijabs and scarfs for an inclusive world. With exciting and disruptive features like AR and try-on fashion including virtual shopping experience, NEOMODEST and Hijab On Demand are the pioneer web 3 brands to facilitate inclusion and women empowerment both in web 2 and web 3 spaces. This tech-minded startup founder believes in sustainability and futuristic fashion that’s inclusive, accessible and decentralised! Coming from a purely legal background, Afroja is passionate about helping people defend their rights and get access to justice. She was a UNWomenUK delegate at CSW-66 (2022). She’s a Law graduate with her major in International Human Rights Law. She aims to improve people’s life through her active contributions to human rights, access to justice and gender equality. Her mission is to show the intersections of fashion, inclusion and human rights through her web 3 fashion startup “NEOMODEST”. She’s also the host of The Law And Justice Podcast that helps her audience find helpful and authentic resources for legal and human rights education including their access to justice. This tech-minded startup founder believes in sustainable and futuristic fashion that cares about people and the planet promoting human rights. Afroja is also an aspiring Barrister and IP Practitioner. She loves to connect thought leaders, educators, activists, legal experts, web 3 professionals and tech professionals to learn and grow.

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