Alper Yurder 🤝

Co-founder & CRO of Flowla, interactive deal rooms your buyers LOVE 👉 Follow our podcast #salestherapy by Flowla 🎙️ on spotify

You’ve built a great product. Now you need a system to sell it. I build, operate and transfer GTM systems for founders scaling from traction to repeatable revenue. Whether going from first $500K to $10M or entering a new market.

There are too many GTM channels, tools and tactics to try. LinkedIn, outbound, content, SEO, paid ads, partnerships, events, podcasts. Founders are expected to figure this all out alone.

So you try outbound, no replies. Post on LinkedIn, crickets. Hire an SDR, they can’t sell what they don’t understand. Try an agency, generic playbook, no results.

I’ve been there. I co-founded Flowla and scaled it to $1M ARR. Owned sales, marketing, brand, outbound, the lot. No paid ads. Just founder-led growth loops with founder brand, content and systems that worked.

Before that, I led Witco’s UK market entry from zero to $1M ARR. International expansion into a new market with no brand, no pipeline, no team.

I cut my teeth in enterprise sales at MindGym (employee #20, stayed through to IPO), then scaled SMB and enterprise revenue at General Assembly before taking on full commercial leadership towards our exit. 

Five 0→1 journeys. One IPO, one exit, multiple international expansions. $60M+ in revenue closed across five startups as founder and/or CRO.

Now I run Forte Growth.

Me and my team, we help B2B founders build GTM systems that book meetings in weeks, not 18 months.

Whether you’re a technical founder who’s built your first $500K–$1M but now need a system to scale, going from zero to one, or entering a new market, I’ve got you covered. Different needs, different products, but always GTM system, clarity, and execution to get you to results.

3 ways we can work together:

✅ Fractional GTM Leader: I co-own your GTM system. Build, operate, transfer. Best for founders who got to $500K-$2M on hustle but now need a system to scale or expand into new international markets.

✅ GTM Sprints: Quick results. We build your founder brand, LinkedIn presence, and test message-market fit, then transition into scaling what works across inbound and outbound. Best for founders who need to start booking meetings fast and want to test working together before going fractional.

✅ GTM Coach: 1-to-1 or cohort. I help you figure out your buyer, nail messaging and positioning that books meetings, create content that builds trust, and build growth hacks and loops that scale your business. Best for early stage founders who need the help and look for a more affordable entry point. 

DM me “GTM” or visit fortegrowth.co to book a diagnostic call.

Co-Founder

Hey there, I'm an ex-sales leader turned co-founder, and I spend all day sharing ideas, solving problems and having #salestherapy with sales professionals from every sector and level. If you're after sales and G2M advice, you've come to the right place! And believe me, I've been through it all - from building SDR teams to closing multi-million dollar deals and everything in between. So, let's have some fun and chat sales!

👉Leaving a well-paid C-suite job for the startup grind is terrifying. I know because I did it. And some days I think of going back.

Some days I ask myself why I don’t just go back. Take a C-suite role at a mature company. Well-paid. 9 to 5. No 24/7 start-up hustle. No weight of the world on my shoulders.

Then I remember.

I travel when I want. I work from where I want. I work with incredible startups, VCs, on my own terms. Every win is self-made. Full ownership. I get to hire who I want. Build my own team. Build my own legacy.

Then I say ok it’s incredibly hard but it’s well worth it.

To anyone considering making the move from employment to entrepreneurship.

It’s incredibly hard. But it’s the best.

I’ve been on early stage grind for 6 years now since leaving late stage well-paid C-suite jobs. 

First as a CRO for a seed stage startup, then co-founder from zero, and now as a solo founder building Forte, where we provide cofounder level gtm and growth service to other founders scaling their businesses.

So it’s a few times the stress of building one company as we build 2-3 at a time as a fractional service and even more when I take care of vc portfolios as an advisor. But the early stage energy is different! I love it.

✈️Now on my way to Istanbul for a series of workshops, client work, and a visit to my parents. If you’re around, let’s meet.

P.S. I try to fly at least once a month. Not just to travel. Turns out a plane is the best place for deep focused work. No interruptions. No notifications. No AI.

Just thinking. The kind we get less and less of.

Alper Yurder

Founder @ Forte Growth | GTM Strategy & Market Expansion for B2B Startups | VC Portfolio Advisor | Former SaaS Co-Founder & CRO (1 IPO, 1 Exit)

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👉 Just updated my 34-page playbook on how to audit your GTM and build a strategy that gets you to more leads and revenue in 8-14 weeks.

This is the exact framework I’ve used to help 16 startups from 2025 to date:
→ Create clarity across founders, sales, and product
→ Build roadmaps they actually stick to, to run 30 day test sprints
→ And in 2 cases - use the outcome directly in their fundraising decks

Normally I charge £3,5k to implement this in 2 full day workshops + write up.

Grab it while it’s free 👇

Please give a like & Comment “GTM” and I’ll send it your way.

Must be connected so I can DM.

👉 WHY SHOULD YOU CARE?

Most revenue teams get burned by outbound.

They launch channels. Spray messages. Burn budget.

Eventually, the realization hits:

❝We don’t need more tactics. We need a real strategy.❞

Because the unlock isn’t better copy or lists.

It’s alignment, trust, and clarity.

That’s what this GTM audit helps you build:

✅ Where to play (and what to ignore)

✅ What to say—and when to say it

✅ How to warm demand before you ever jump on a sales call

What you’ll get:

A GTM strategy audit you can run yourself

Or— if you need help, DM me and I’ll do the audit with you, and help you craft your roadmap

If you'd like to receive the playbook and start your own self-audit, please give a like, repost and comment

"GTM"

and I'll send it to you.

Happy building!

👉 No fancy visual, just the exact playbook that built our linkedin-first revenue machine at Flowla thru founder brand & what I now implement with founders I work with to scale GTM - use linkedin as testing lab then scale email and SEO.

1-Define your persona as the people who book a call fastest and close fastest.
2-Pick three main persona types to target.
3-Write down urgency signals that confirm someone is your persona (role, pains, triggers).
4-Re-listen to customer calls. What do they want, care about, want to learn?
5-Summarise what they most want to hear from you in a few sentences.

6-Pick five competitors and study how they and their founders post on LinkedIn.
7-Note what works: topics, hooks, formats, CTAs, comment style.
8-Do external listening on Reddit and elsewhere. Ask ChatGPT what your audience cares about.
9-Optimise your LinkedIn profile fully for this persona (headline, About, banner, proof, clear next step).
10-Make sure it clearly says who you help, with what, and what they should do next.

11-Follow 1,000+ people matching your persona and urgency signals to train your feed.
12-Build a core list of 20–30 ICPs and allies you engage with every week.
13-Comment on their posts daily. Specific, useful, on-topic comments (you or your SDR).
14-Share your tone of voice with your SDR so they comment like you.
15-Publish thought-leadership posts 2–3 times per week.

16-Focus on the problems, questions, and topics your personas care most about.
17-Mix TOFU–MOFU–BOFU: awareness, evaluation, and decision-stage content.
18- 70–80% core domain, 20% other things to stay human.
19-Before and after each post, engage with ICPs' content. Be in their feed and comments.
20-Occasionally post product/FOMO content with screenshots so they see what you do.

21-Connect with people from your list and commenters. No pitch in the first message.
22-Test two DM styles. Friendly/curious vs. direct. See which opens more conversations.
23-Use posts and assets in DMs. Send a relevant post or guide instead of a cold pitch.
24-Track who replies, books, and closes fastest. Refine personas based on real data.
25-Collect repeated questions from comments and DMs. Turn each into a new post.

26-Move into assets: carousels, checklists, guides, mini-playbooks on topics they react to.
27-Reuse assets in comments and DMs. They get saved, shared, and boosted by the algorithm.
28-Keep doing competitive listening. Fold new angles back into your content.
29-Ask for testimonials, quotes, or screenshots as you deliver. Even from small wins.
30-Publish social proof regularly so talking to you feels like the obvious next step.

👉 Save this. Come back to it when you're ready to stop posting randomly and start posting with intent.

👉 I've diagnosed 20+ startups' outbound in the last 3 months. These were the main problems and here's how we fixed'em - with detailed examples:

Before you tweak anything, run this simple diagnostic:

Step 1: Sent 50+ messages with the same approach? If reply rate is under 5% 👉 Change your message.

Example: Genifea was messaging real estate agents saying "we put AI into your customer communications." Sent 80+ messages. Crickets. Then we dug into the actual pain: agents were losing deals because calls went unanswered when nobody was in the office. We rewrote the message around that: 

"How many calls did your office miss last week?" Reply rate went from 2% to +20%. Same product. Same audience. Different pain. (+ we did some work around founder brand & landing page too - nevertheless...)

Step 2: Same objection 3+ times? 👉 Try different positioning & messaging.

Example: A dev tools founder friend of mine kept hearing "We already have something for that." Three calls in a row. The product wasn't the problem, the positioning was. They were selling a feature, not a shift. We repositioned from "automated testing tool" to "the reason your fellow engineers at X ship 3x faster." The objection eased down.

Step 3: 100+ messages, no leads? 👉 Try different ICP or channel.

Example: Wealt was targeting "anyone earning £500K+." Investment bankers, PE guys, corporate execs. 100+ messages, barely any bites. We rebuilt around behaviour signals : ex-founders with recent exits. Same wealth bracket, completely different buying psychology. Reply rate went from <5% to 40%+ in 3 months.

Step 4: Good replies but no meetings? 👉 Try another CTA.

Example: Simplisales was getting "looks interesting, thanks!" and then silence. Their CTA was "let me know if you'd like a demo." We changed it to "worth 15 minutes this week to see if this fits, got time in my diary tomorrow?" Meeting rate doubled. The ask was too big. Make it small and human.

Step 5: None of the above? 👉 Scale what's working.

Example: OMMA had 28% reply rate, meetings booking weekly, deals closing. So we stopped optimising linkedin DMs and started scaling email: double the list, keep the similar message, add a second channel. Pipeline went from $200K to $600K in 90 days.

GTM isn't sending 1000 messages hoping for a reply. 

That's spamming. And my inbox suffers from that garbage,

GTM is about clarity -> tests -> compounding.

Fix the signal first. Then scale it.

👉 This is literally Phase 1 of every Forte Sprint. We don't strategize. We diagnose. Then fix and run weekly tests to get there faster.

Founder @ Forte | GTM systems for expanding B2B startups | Ex-SaaS Co-founder & CRO (5X Zero to 1, 1 IPO, 1 Exit) | VC Portfolio Growth Advisor

💡 There are 50+ go-to-market channels in B2B. The average SaaS company ran 5 core and 5.5 experiments in 2025*

That's a lot when you're a founder doing it mostly alone.

Kyle Poyar published research on which channels B2B SaaS companies actually used in 2025. I mapped them by the job they do in the funnel:

👇 

A few things stand out:

- LinkedIn dominates at 66%. Nothing else comes close for B2B. If you're not there, you're invisible to your buyers.

- Founder brand is only at 37%. That's way too low. At $500K-$5M ARR, your company brand IS your founder brand. This is the most underinvested channel on the list.

- Warm outbound (48%) is almost 2x intent-based outbound (33%). The "warm" part is doing the work. That's your content, your comments, your presence before the DM.

- The fastest-growing experiments: intent-based outbound, AI discovery, B2B influencers, Reddit. These are the ones to watch in 2026.

👉 But the biggest insight isn't which channels to pick. It's that each channel has one job in the funnel.

✅ Awareness channels get you seen. 

✅ Trust channels get you believed. 

✅ Conversion channels get you meetings. 

✅ Compounding channels make it predictable.

Most founders/ marketing people - run 5 awareness channels and wonder why nothing converts.

The system: pick one from each layer. Go deep. Let them compound.

Which channels are you running in 2026? What's compounding?

☀️2 days in Lanzarote and I feel like a human being again after 4 months of working with AI and turning into a 🤖. Afternoon run done and now responding to 100s of unresponded messages - finally. thank you sunshine, you always help me recover!

Founder @ Forte Growth | Revenue & Market Expansion for B2B SaaS | VC Portfolio GTM Advisor | Ex-SaaS Co-founder & CRO (1 IPO, 1 Exit)

👉 If you want to grow your business in the next 180 days, write down these GTM essentials and track them with a simple tracker👇

Without it, here's what happens:

One co-founder wants to update the website. Another wants to run five outbound sequences. The third is rewriting the pitch deck for the fourth time this month.

Everyone's busy. Nobody's aligned. Nothing compounds.

I've seen this pattern at every startup I've worked with. And at my own.

At Flowla, we burned months doing "a bit of everything." Content one week, outbound the next, partnerships the week after. We looked productive. We weren't.

The moment we got clear on ICP, channels, messaging, and priorities, everything changed. Revenue followed clarity. Not the other way around.

Now every engagement I run starts the same way.

Before we touch outbound. Before we write a single post. Before we open the CRM.

We build the GTM Clarity Tracker.

One document. 31 components. 30/60/90/180-day goals.

It covers everything:

✅ Who you sell to and why they buy now. 
✅ How customers find you and which channels actually work. 
✅ Your messaging, positioning, and proof stack. 
✅ Your content engine, LinkedIn rhythm, and visibility plan. 
✅ Your sales process from first touch to close. 

Your 3 mission-critical priorities - not twelve, three: product, sales, marketing. 

Revenue targets broken into a formula you can track weekly.

Every co-founder sees the same page. Every decision maps back to it. Every week has a clear priority.

It's not a strategy deck that sits in Google Drive. It's a living document you open every Monday.

When I built this for a legaltech startup preparing to raise, the founding team went from three different versions of "our GTM plan" to one page everyone could point to. They raised shortly after.

When I built this for a salestech company post-raise, the CEO stopped asking "what should we do next?" and started asking "are we on track against the plan?"

That's the shift.

From chaos to clarity. From scattered to focused. 

From "let's try everything" to "here's what matters this month."

I'll share the full playbook, 31 components. Description of each one. Examples. And the 30/60/90/180-day milestones to track against.

Comment "clarity" and I'll share the whole thing.

If you can't fill in a row, that's your priority.

👉 Your prospect list is your strategy. Get it wrong and the best message in the world won't save you.

I've always been against spray & pray. Unless your Total Addressable Market is everyone and their mother, you need to be careful with your outbound. The more targeted you are the shorter the sales cycle.

Which is why when we work with a client, we make sure our prospect lists are well curated. We start with LinkedIn outbound, which means you only get 100-120 connection requests and 20-30 messages to begin with.

So we don't spray and pray. We aim for high reply rates.

Unfortunately though, most B2B teams build lists the same way. Open a database. Filter by title, size, industry. Export 500 names.

Reply rate: 1-2%. Result is noise and pollution.

The reason our conversion is at 30% is because we don't filter by demographics. We decode the buyer and track their behaviour.

5 buying signals that work for most B2B companies 👇

1️⃣ HIRING SIGNALS Are they hiring for the role your product replaces? New leadership in your buyer's department? Team growing fast? Budget is unlocked and they're building.

2️⃣ FUNDING SIGNALS Recently raised. New budget cycle. Growth targets announced publicly. Money is available and there's pressure to spend it on results.

for this obviously Crunchbase or Clay  is best.

3️⃣ CONTENT SIGNALS Posting about the problem you solve. Asking for recommendations. Engaging with content in your space. They're telling you what they need. Listen. 

👉 Use a tool like Trigify.io for social listening to see what your buyers are posting.

4️⃣ EXPANSION SIGNALS Entering new markets. Opening new offices. Hiring in new geographies. The biggest buying window is when a company is growing into unfamiliar territory.

5️⃣ INTENT SIGNALS Visiting competitor websites. Reviewing tools on G2 or Capterra. Downloading industry reports. They've already decided they need something. Will they find you or someone else?

Demographics = who exists. 

Signals = who's ready.

The difference between a 2% reply rate and a 20% reply rate isn't your message. It's your list.

When you find the right buyer, there's a buyer for every product.

At Forte we help you find your buyers and convert them fast when you enter a new market. If you're going through a similar exercise DM me, let's chat.

🎉 Client Success story: Atria was one of our very first clients when we started Forte last year.

Technical founding team. Product gaining traction. But sales and marketing plan needed clarity to help them close the round.

We built their GTM one-pager - product, positioning, how they'll acquire clients and close them,

90-day roadmap, and founder-led sales and marketing playbook together.

They closed their +£700K shortly after.

This was the same formula I used before we raised our $1.5M round for Flowla.

Same equation every time: great founders, product somehow gaining traction.

But without GTM clarity, it’s hard to raise.

VCs don’t fund confusion. They fund conviction.

When an investor can immediately understand what you do, why now, and why you, conversations move faster. Rooms open. Rounds close.

A GTM plan isn’t a document. It’s a trust accelerator for the investor.

It creates alignment between cofounders, and creates focus for execution.

That’s why I start every engagement with creating a GTM one pager, all your GTM essentials, product, marketing and sales plan in one place. then we execute, test-iterate-update. but we have one point of reference to look at.

if you’d like to see an example DM me,

👉 When you work too much, your language changes first.

You get shorter with people. More agitated. Less patient. You're technically "fine" but everyone around you can feel it.

I see this around me all the time. Founders, managers, execs who look completely calm and collected on the outside. Then they share what's actually going on... Or they don't but it comes out in a team meeting, and noone understands where it's come from.

The stress is real. For everyone. At every level. I'm no exception. And noone truly is.

This AI craze. Staying on top of everything. Managing people for the first time. Running a business alone. None of it is easy. And no one is immune to it.

At Flowla, I had a rule: take a break every two months. A small escape. A day off. Whatever. Just reset.

Then I became a solo founder. Hiring. Delivering. Building product. Frameworks. Workshops. Client work. The rule quietly disappeared.

Last week I was catching up with an old friend. A growth manager who recently moved to Athens to work from there. She looked bright. Happy. Recharged. 

☀️ Luckily, I'm off for a much needed break. First in 8 months. I had no Xmas, no holiday no weekend these last months. Building, delivering. The balance lost.... 

So. Some much needed sunshine after the most horrendous rainy stretch London has seen in years.

Life isn't just about work. We all know this. We just forget it when things get busy.

The pipeline will still be there when you get back. The inbox will survive. Your clients won't disappear.

👉 But your energy, your patience, your clarity? Those need topping up.
If you're reading this and can't remember your last proper break, book one. 

Seriously. Even a long weekend.

I'm taking mine this week. Pics incoming. Something I haven't done in a long time. You should do the same.

"yes you have Nike as a logo but that's Nike Turkey, friend of your friend. a new market is a new game. no presence -> no trust = no sales!"

is the harsh truth I had to tell a founder last week expanding to the UK. $1M ARR. 50+ enterprise logos at home. real product, real customers. but the UK isn't working.

so I ran a quick diagnostic. here's what I found:
👉 ICP clarity (UK): 2/10. three segments identified from home market, none tested in UK.
👉 messaging: 2/10. product evolved but the UK pitch never got rebuilt.
👉 founder brand: 1/10. neither founder posts anything on linkedin. nobody in the UK knows they exist.
👉 lead gen: 2/10. one agency running linkedin outbound, stalled when the key person left.
👉 competitive positioning: 2/10. can't articulate why you'd pick them over the well-funded incumbents.
👉 growth tests/ non-scalable channels: non-tried so far, no podcast, no event presence, no industry expert interviews.
❌ paid ads: +10K spent on paid ads! most common mistake I see all the time. before message-market or channel market fit. 

home market score? 7/10. solid business. UK score? 2/10 across the board.
the product isn't the problem. the GTM is.

yes you have Nike as a logo but that's Nike Turkey, friend of your friend. a new market is a new game. no presence -> no trust -> no sales

this is the pattern i see over and over with SaaS companies expanding to the UK:

they assume what worked at home will work here. they hire an agency before 
they have message-market fit. no founder builds any visibility in the new market. they pitch features instead of positioning around a wedge.

the fix isn't complicated. it's just not obvious from the inside.
✅ pick a UK-specific ICP 
✅ rebuild the messaging for UK buyers 
✅ get one founder posting on linkedin consistently 
✅ test 3-5 angles fast on linkedin outbound 
✅ get 2-3 UK case studies at any cost
✅ balance earned vs. bought trust

we're starting a sprint together in march. so we can put the company back on track,

if you've cracked your home market but struggling internationally, the problem is almost never the product. it's always the system.

❌ You have no idea how many founder calls I have where they've just let go of a sales hire in a new market. 
Same story. +10 times last year alone. 👉 I've made the same mistake myself. Now I'm obsessed with helping others avoid it!

Raise money. Decide to expand. Hire a country manager or BD person in the new market. Give them a target and say "go get meetings."

3 months later: zero pipeline. The hire quits or gets fired. Back to square one.
The problem wasn't the hire. It was what they walked into. A blank slate with no system.

🤯 Mind you. I've been the leader told off for not being fast enough. Then been the leader or founder telling people off. Same story repeats!

6 things you owe yourself and your first hire before they start 👇

01 REBUILT ICP Your home market ICP won't transfer. At Witco, French property managers bought on relationships. UK buyers bought on ROI and case studies. 10 buyer conversations in the new market before you hire anyone.

02 TESTED MESSAGING 50 messages sent by you personally. 3 angles tested. See what resonates. Your hire needs proven templates. Not guesses from a brainstorming session.

03 CHANNEL STRATEGY What works HERE. Not what worked at home. In France, events drove 80% of deals. In the UK, LinkedIn content and targeted outbound converted faster than any event.

04 AI SCORING Claude scores every prospect 1-10 against signal criteria. Nobody under 7 gets a message. Quality over volume from day one.

05 WARM PIPELINE 5-10 conversations already started. Meetings already booked. Your hire walks into active pipeline. Not a cold market where nobody's heard of you.

06 DOCUMENTED PLAYBOOK What worked. Every objection you heard. The full sales cycle mapped. Your hire needs your brain on paper. Not your hope that they'll figure it out.

Founder-led first. Handover second.

I've done the Turkey to UK journey twice. Built two companies past £1M ARR in a new market. The playbook is different here. The buyer is different. The trust signals are different.

If your board is pushing expansion and your instinct is to hire first, you're starting at step 6. Start at step 1.

👉 Save this. Comment EXPAND and I'll send you the full expansion Sprint checklist.

💡 Hiring a GTM lead costs £80-120K a year if you're lucky!
You still have to manage them. Ramp them. Hope they figure out your market.
Here's what a Revenue Sprint gets you instead:

✅ GTM strategy locked in week 1-3, not month 3 
✅ Messaging written and tested before you spend a penny on ads 
✅ Target list built from your actual ICP, not a job description 
✅ First meetings booked by month 1 if you're post PMF
✅ A system your team can run after we're gone

A full-time hire is the right move. Eventually.

But not when you're still figuring out what works.

The Sprint is how you figure out what works.

👉 If you're between £500K and £5M ARR and expanding into a new market, DM me "Sprint" and I'll show you what 90 days looks like.

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