Yalantis

We develop products and solutions that win the competition, bring innovations, challenge the industry, and withstand the alterations of time with our proactive contribution.

Operating as one team in tight collaboration with our clients, Yalantis transforms innovative business ideas into technical solutions that change the world and enable everyone to achieve more.
Transforming the IT industry through teamwork, mutual assistance, and common values in compliance with the principles of egalitarianism, openness, and freedom, every associate gets more.

Marketing Director

Profisea

Head of Business Development

How much do you spend on your public cloud? How much can you save on your monthly #AWS and #GCP bills to reinvest to innovate? Uniska.com - AI-based cloud cost reduction platform.

Head Of Marketing

Master Of Code Global

SMART business

Deliver sustainable and profitable business growth.	
-	Develop and maintain cross company marketing strategy;
-	Build marketing heroes team;
-	Land product marketing execution processes;
-	Launch customer technology adoption framework;
-	Build customer success management practice;
-	Grow media presence through leading events participation;
-	Deliver marketing goals and KPIs for local and international markets.

Director of Strategic Marketing

Corestone Corporation

Product development, launch and sales
-	Initialize and control product features development based on customer feedback
-	Create, pack and promote narrow business relevant solutions
-	Build pipeline and establish sales motion
-	Create product marketing for effective direct sales
Results:
-	Defined key business areas to sell data and AI solutions in Public Sector, Manufacturing and Agriculture 
-	Launched 3 AI and data products on the market: 
o	emotions and speech recognition for advertising with Azure cognitive services https://goo.gl/wWxL9u 
o	advertising big data ROI modelling in Pharma with Azure machine learning 
o	information field audit in Public Sector
-	Have won 11 customers in 6 months
-	Established partnership with Deloitte on data science practice and alignment with Ukrainian system integrators with BigData practice to complete offers.
-	Established experimental platform for pilot projects in:
o	Modelling consumer behavior
o	Forecasting and scenario modelling for business situations
o	Predictive and prescriptive analytics for Public sector – what could happen based on learning.
o	Prescriptive analytics in communication campaigns for Public Sector and commercial business.

Director Business Development and Sales Hunter

Microsoft

Management of product sales and adoption on 15 markets (EU, non-EU): 

Product Evangelism
Evangelize the product internally and externally to enthusiasts, influential and pre-sales customer scenarios with business value programs (https://goo.gl/dbx8Qr)
Adjust differentiated value proposition and create compelling, localized product Bill of Materials
Drive seller usage of defined and set up sales process

Business Management
Develop cross geography business management strategy to interpret market opportunity/risk and build appropriate Go-To-Market
Determine key insights and incorporate into strategic or tactical of behavioral plans
Do monthly and quarterly business assessment to coordinate business performance and profit

Marketing Planning
Building strategic partnership Plan and execute key Marketing moments and feature releases and track with standardized marketing tools, KPIs, and budget discipline
Create marketing plans and campaign investment decisions, including targeting, for product marketing-owned campaigns
Actively engage virtual teams, remote and local resources in orchestration (rationalized audience touches, coordinated offers, integrated marketing calendar, etc.)
Customer relationship management
Generation of new ideas and approaches, researches best practices and proposes new, more effective ways of doing things
 
Results:
Launch block-chain.fund, micro ventured based on smart contracts Ethereum, where b2b customers can address their business needs to collective mindset of startups, developers (https://goo.gl/h6cchY)
Started and leading #GoWorkout (#ДаєшWorkout) social movement for people who are working remotely – won prize on European PR Awards event (https://goo.gl/CbdR7F )
Won Microsoft Office competitors market share
Build sustainable marketing and operational models to drive Microsoft products consumption motion
Spread “Growth Mindset” culture to internal employees and externally to sales channels and customers as a “pull” marketing motion

Product marketing leader and business development manager for Ukraine and EU

Product marketing manager and Microsoft Office 365 business group lead

Responsible for business, marketing and operations in product sales and performance thought market.

Windows Business Group Lead (Руководитель группы продвижения Windows)

Responsible for developing and maintaining high performing Sales team of 13 sellers.
Drive implementation and execution of the standards: opportunities, sales management
Execution of revenue targets and sales excellence
Landed partner model
Experienced in segmenting and identifying high-priority and strategic partners/customers within assigned portfolio
Effectively performed quarterly business review with channel 
Reloaded sales engine from tele marketing to account management approach. I have implemented middle level of SPIN approach and sales best practices
New org structure and people maturity in sales engine implemented
Brought attitude of sales team as highly professional and revenue driven engine inside Microsoft Ukraine Office
Built sales team as a resource of talents for internal job opportunities.  
Customer targeted calls approach within specific product or bundle monthly, to reach strategic products targets - so called "Focus Week"
After sales team reload, engine able to:
-	Understand and create customer industry value proposition – result: increased annuity long-term cashflow;
-	Increased level of server products deployment. Thus, increased customer      satisfaction, number of Upsell and cross sell deals, in 2 years secured annuity long-term contracts renewals;
-	Effectively use Anti-Piracy as additional key tool for sales. Built and managed Anti-Piracy pipeline increased legalization revenue and awareness in CA community of legal software value and risks of pirated;
•	Corporate accounts and partner’s business coverage and sales capacity planning and oversight to ensure to exceed revenue goals
Results:
Worldwide Emerging Medium department of the year
47% YoY growth in corporate customer’s business
Landed Ukrainian worldwide Best Customer Campaign for partners (all Microsoft solutions)
Successfully driven country wide sales and business webcasts for partners (one of the highest sutisfaction and new revenue performing)

Sales Team Lead

- Driving business results, product revenue and share growth across market.Owning direct responsibility for quota, budget management, account management direction, and execution 
- Relationship management: Build relationships among multiple line of business (LOB) leaders, CXO's and other service providers 
- Business management: Develop a long-term vision and strategy for customer to generate revenue and share over an 18 month time period 
- Opportunity management: Engage customers to discover customer issues, challenges, and future business initiatives, which results in identification of solutions 
- Enaging with and providing guidance to local Partners and our Services and Industry teams to scale impact with our customers to drive business and satisfaction results 
- Customer/partner: Successfully introduce Microsoft solutions or partners that address known industry challenges and customer business issues 
- Integration: Ensure that the customer's partners are included in a majority of accounts and opportunity team activities

Education Account Manager

Softline International (Ukraine)

Enterprise Group Lead

Corporate sales manager

Ukrainian Center for Licensed Software

Sales manager

Digital Transformation Expert, Marketer and Fan of Our Future, having 15 years' experience in IT sales and marketing, 10 of which are at Microsoft. 

Keynote speaker at leading conferences: Dynamics Day, SMART talks, iForum, Forum of Marketing Directors, Ideas Days in KMBS, DeForum Microsoft, DataScience UA, AI Kyiv Conference, Kyiv International Economic Forum. Guest speaker at Kyiv School of Economics and Kyiv-Moghyla Business School.  

My purpose is to bridge the gap between technology and business.

#AI is not the future; it's the present! 
Ready for a deep dive into an exhilarating panel session that redefines social media growth?

On June 18, Together with Heather Zeitzwolfe Ⓥ 🌱Danielle LaFleur Kristen Kloster-Grady Tracey, Safety Lady Hawkins John Dillon Aaryendr Rajpurohit, we're dissecting the DNA of "Revolutionizing Social Media Growth with AI-Powered Approaches." We're not just scratching the service; we're peeling back layers to uncover how AI is reshaping the social media landscape.

Remember when growth was about just 'going viral'? That's old school now. Today, it's about strategic, AI-driven algorithms that push the boundaries. We'll explore concrete examples of companies that've seen exponential growth leveraging AI.

Think Netflix's recommendation engine. Spotify's personalized playlists. How did AI help them stand head and shoulders above the rest? Join us to learn more!

Next time you craft a social media strategy, wouldn’t you want AI in your corner? Don't get left behind; be a part of the revolution. 

I look forward to your thoughts and questions during SME 2024 Live.
Register by the link in the comments 👇 👇 👇 

#OutOfThisWorldMarketing

Martynas Fedotovas


Andrii Burlutskyi 🇺🇦

What are some best practices for leveraging AI in social media growth?

How did AI help Netflix stand out from competitors?

How did AI help Spotify create personalized playlists?

embedded world Exhibition&Conference is on fire, and the Yalantis squad is in place.  

It is easy to find Denys Hukov Mykhailo Maidan and Nick Orlov in hall 5, booth 5-400.

#IoT #embeddedworld #ew2024

What is embedded world Exhibition&Conference?

Speaking at the Vision conference, Intel Senior Vice President Sachin Katti  remarked, "in the future, we will have unicorn startups with three employees". He also shared his vision of three #AI eras: 

- the era of "co-pilots" (we are in it now)
- followed by the era of autonomous #agents
- and then the era of AI functions, when agents cooperate together to functionally replace entire company departments. 

The author of the article expresses surprise: it's still surprising to see a company like Intel Corporation  be so open about AI taking over the roles traditionally filled by people. 

Frankly, it's not clear why. If this person had minimal experience with modern summarizers and generative tools, he would have realized that, for example, a similar article on the available video presentation, AI will write better than him and in any given style: a perfect example of an easily and usefully replaceable employee 🙃

What is the era of autonomous agents in AI?

Open article: Intel is oddly enthusiast about AI replacing everyone's jobs | Digital Trends by digitaltrends.com • 2 min read

Intel is oddly enthusiast about AI replacing everyone's jobs | Digital Trends

Our Yalantis #IoT Unit is participating in the embedded world Exhibition&Conference in Nuremberg, Germany from April 9th-11th! 

Denys Hukov, Head of the IoT Unit, Mykhailo Maidan, Head of the Rust department, and Nick Orlov, Engagement Manager, will be waiting for you at booth number 440 in the 5th hall. 

This year is especially exciting as we showcase our IoT data management platform with a PoC of firmware written in Rust for IoT Devices. You'll have the opportunity to communicate with Mykhailo Maidan in person and learn more about our embedded projects and expertise. 

👉 Our team will be focusing on key areas such as: 
- IoT software development;
- firmware development and prototyping; 
- AI for predictive analytics and automation;
- cybersecurity and analytics.

Don't forget to bring your list of questions! We can't wait to see you there. 

Martina Hutter Benedikt Weyerer Janet Neßmann Thank you for bringing the community of 25 000 IoT enthusiasts together again and again! 

#ew2024 #embeddedworld 2024

Roughly the same idea as in the OpenAI post (my previous post ) is contained in Maryam Alavi's more thoughtful but no less critical article published in the Harvard Business Review. 

The article analyzes the changing roles of knowledge workers (a great term, by the way), which are numerous specialists in modern companies whose tasks primarily involve knowledge work. The nature of knowledge work often involves unstructured and ill-defined tasks - which is why these specialties have successfully and for a long time resisted traditional #automation. But modern generative #AI shows the best results in such tasks, not necessarily ready-made, but very helpful to humans in the work process. 

𝘛𝘩𝘦 𝘴𝘵𝘶𝘥𝘪𝘦𝘴 𝘱𝘳𝘦𝘴𝘦𝘯𝘵𝘦𝘥 𝘪𝘯 𝘵𝘩𝘪𝘴 𝘴𝘦𝘤𝘵𝘪𝘰𝘯, 𝘢𝘴 𝘸𝘦𝘭𝘭 𝘢𝘴 𝘰𝘵𝘩𝘦𝘳𝘴, 𝘴𝘩𝘦𝘥 𝘭𝘪𝘨𝘩𝘵 𝘰𝘯 𝘵𝘩𝘦 𝘷𝘢𝘭𝘶𝘦 𝘰𝘧 𝘎𝘦𝘯𝘈𝘐 𝘢𝘴 𝘢 𝘳𝘦𝘴𝘰𝘶𝘳𝘤𝘦 𝘧𝘰𝘳 𝘫𝘰𝘣 𝘤𝘳𝘢𝘧𝘵𝘪𝘯𝘨 𝘢𝘤𝘳𝘰𝘴𝘴 𝘥𝘪𝘷𝘦𝘳𝘴𝘦 𝘥𝘰𝘮𝘢𝘪𝘯𝘴 - such is the role of generative tools and makes confident mastery of them a necessary new skill.

#GenAI

What are the changing roles of knowledge workers?

Why are generative tools a necessary new skill?

How does generative AI help in knowledge work?

Open article: Research: How Different Fields Are Using GenAI to Redefine Roles by hbr.org • 1 min read

Research: How Different Fields Are Using GenAI to Redefine Roles

Taplio

Andrii Burlutskyi 🇺🇦's Linkedin Analytics

Andrii Burlutskyi

What is Andrii talking about?

Who is engaging with Andrii

Andrii Burlutskyi's Best Posts (last 30 days)

Want to drive more opportunities from LinkedIn?