Aneesh Lal

The Wishly Group

Unlock Revenue by focusing on sales, marketing and community. It's the combination of these 3 things that drive top-line revenue.

Founder

Pinterest

Partner Manager

Stocard - Your Mobile Wallet

Sr. Client Partner Manager - Canada

Pelmorex Corp

I never realized how powerful the Weather was until I joined Pelmorex. Millions of Canadians check our platform every day to plan out their activities. We are proud to be Canada's #1 Weather Platform and one of the most trusted brands in the country.

I manage our Food & Beverage advertising portfolio in Canada where we hunt for new partners and grow  existing relationships. I work with senior level marketing and business customers from national restaurant, alcohol, CPG and Grocery brands to grow their business. We leverage the power of weather, data, technology and media to connect brands with the millions of Canadians that use our platform every day. I am the team lead for the Food & Beverage team where I work with Ad Operations, Account Management, and Client Strategy to create and execute on our growth plan for the country.

Client Partner

RevGenius

Head of Community (Volunteer)

Flipp

. Flipp specializes in creating digital first content and powers over 95% of retailer's digital flyers in North America. Here are some of the key skills I developed and grew during my time here:

•	How to build relationships with Directors, VPs and CMOs of billion-dollar retailers in North America
•	How to create media plans and strategies that helped retailers increase store visits and online 
        traffic with healthy returns on ad spends (ROAS)
•	How to build testing frameworks that leveraged either Market Level A/B Testing or Closed Loop 
        transaction level testing that proved statistically significant results
•	How to build holistic and engaging sales onboarding content that quickly enables new hires to meet 
        company & client expectations

I was Flipp's first Senior Account Manager (Senior Partner account lead) and I managed relationships with enterprise retailers like Canadian Tire, Home Depot USA, PetSmart, Toys "R" Us Canada, TJX (Winners, HomeSense, Marshall's), and Loblaw's. I grew YoY sales by 20% and successfully brought on multiple net new enterprise level partnerships. I also created the entire sales orientation program where I successfully onboarded over 20 new account managers in a 14 month period. 

Here's what I learned after working at Flipp:
•	Pioneering new technology with enterprise level retailers requires being comfortable with failure
•	Managing expectations and transparency are paramount in building long-lasting relationships even 
         if it means sharing bad news
•	Digital marketplaces are only as good as the content and consumers they bring in
•	Measurement & Attribution is the most integral part of any sell. Period.

Senior Partner Account Lead

We are reinventing weekly shopping. 

I manage our day to day business relationships with national, enterprise retailers across North America. Our core value proposition centres around educating our retailers towards innovating their flyer strategy and finding better ways to connect with shoppers as the shift from print to digital media consumption becomes more prevalent. The position requires product, project and strategic sales development competencies.

Partner Account Lead

The Coca-Cola Company

In this role, I managed 40+ regional key accounts in the Greater Toronto Area for our Food Service On Premise (local restaurant chains, Post-Secondary Institutions and Attractions) business. My responsibilities were three fold:
1) Drive volume and revenue growth within each one of my customers
2) Implement strategic execution plans with over 40 sales representatives and managers across Ontario
3) Find new business opportunities to grow revenue and market share

In one year, I grew my account base from 26 to 42 regional key accounts and increased both revenue and volume sold by 15% - leading all Key Account Managers in Central Canada. I was able to grow my network with the leading food and beverage operators in the province and developed excellent negotiation skills. In addition to this, I coordinated various sales growth initiatives with various teams simultaneously that ultimately enabled me to exceed my sales targets.

Key Account Development Manager

Market Development Manager

In my role as ADM, I was responsible to manage our relationships with 700 On Premise accounts in the Markham, Thornhill, North York and Scarborough Region. In 2013, I finished amongst top 3 ADMs for sales volume in Central Canada.

Account Development Manager

Canadian Association of Business Students (CABS)

Elected by 27 Business Schools across Canada
Represent the best interests of 60,000 post-secondary business students nationwide
Responsible to oversee the national coordination of 5 conferences and competitions to help develop business leaders across the country 
Demonstrate high levels of communication, organization and relationship management 
*Recipient of the Lifetime Achievement award

President

InComm

Junior Account Executive

School of Business and Ecomonics Students' Society

The School of Business and Economics Students' Society (SBESS) is the governing body for the entire School of Business and Economics faculty at Wilfrid Laurier University. The organization comprises of 60 council members and 20 SBE clubs that fall underneath the entire umbrella organization. 

As president of the SBESS, I am responsible for managing a student society of 60 dedicated volunteers and supporting the 20 School of Business and Economics clubs that fall under the SBESS umbrella. I was the first ever elected president for the SBESS and represent 3500 students to all external parties. 

My job is to enhance the student experience for all SBE constituents and to develop the professional, social and academic skill set of as many students as possible.

Learning Outcomes and Performance Results:

Elected by peers to represent 3600 School of Business & Economics (SBE) students
Managed and coordinated the daily operations of 60 student society leaders
Umbrella head of 20 SBE clubs and Students' Society that is valued at $400,000+
Helped turn a $7000 deficit (previous year) to a $45,000 operational surplus
Engaged over 11,000 students with over 200 events
Umbrella holds over 2500 student leader positions 
Conferences, competitions and relations extend to over 10 cities across Canada and 15 countries internationally 
Advocated for students on SBE Admissions, Petitions, Curriculum & Dean's Review Committee

Growing your revenue by focusing on sales, marketing and community | $50MM in Closed Won | B2B Growth Specialist | Strategic Advisor

LinkedIn has traditionally never been a destination for influencer marketing but things have changed. Brand safety, higher-value audiences and saturation on other social media channels have led brands to look at LinkedIn in a completely different way. 

This is why The Wishly Group now represents some of the biggest B2B Revenue Creators in the game. 

We have over 1.4MM followers, 100K+ newsletter subscribers and 50K podcast downloads per month (and counting) within our creator network. 

Our background in media, community and sales allows us to help creators with the following:

- Source, Negotiate,  Close and Manage Brand Partnerships for Creators 
- Build Personal Brand Assets (site, creative, etc.)
- Manage content vehicles (newsletter, podcasts) 

We work with creators like Morgan Ingram, John Barrows, Kevin Dorsey, Sam Jacobs, Jen Allen-Knuth, Devin Reed, Kyle Asay, Obaid Durrani, Jesse Ouellette, Zoe Hartsfield, Brianna Doe and Sara Uy (Plowman). 

If you're a creator and want representation - please fill out the form below. 

https://aneesh134907.typeform.com/to/J9z4fvQF

If you're a brand and want to work with anyone in our network please email aneesh@wishlygroup.ca and we can get the conversation going.

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