Angela Lau Coaching

Land a $100k+ role: https://www.angelalaucoaching.com/consult

I work with mid–senior level marketing and analytics professionals who are ready to accelerate their careers, step into leadership roles, and command $100K+ compensation.

Through my Intentional Job Search Framework, I help you:

- Target high-impact roles in marketing, analytics, and data-driven business functions.

- Position yourself as the top candidate by aligning your experience with employer priorities.

- Master interviews and salary negotiations so you secure offers with confidence.

I combine data-backed strategies, personal branding expertise, and AI-powered tools to make your job search faster, more strategic, and less stressful without spray + pray.

If you’re a marketing manager, growth strategist, product marketer, campaign manager, marketing analyst, or analytics lead, I help you land the role that matches your skills, experience, and earning potential.

CEO & Lead Career Coach

Magnate

Business Coach

Pathrise

Managed, sourced and interviewed 5+ requisitions.

Technical Sourcer

• Oversee pipeline of 30+ Engineering, Product & Data candidates by developing networking and interviewing strategy resulting in a 66% retention rate, on a metric goal of 60% – identified as top performer 3 quarters in a row
• Successfully coached 20+ clients to negotiate their offers for an additional $400k+ of compensation
• Full-cycle recruiting strategist including resume, networking, interviewing & negotiations
• Lead negotiation workshop with 50+ attendees on a monthly basis
• Network of 100+ passive and active candidates

Technical Career Coach

Plant Your Intention

Founded a B2C mental health brand connecting houseplants with people during the COVID pandemic. Managed end-to-end marketing and sales funnel.

Founder

Lyft

• Led weekly engineering testing meeting, performance analytics and ruthless prioritization for 5 teams (Product, Engineering, Data Science, Marketing and Design) resulting in a QoQ 3% increase in driver recruitment activations
• Served as cultural interviewer to hire 2 analysts on Regulatory team and made hiring recommendations to increase headcount within the Regulatory team
• Spearheaded 4 business analysts to teach SQL for 20 operations associates reducing ad-hoc requests by 40%

Business Analyst, Growth Product Operations

Stitch Fix

• Reduced annualized clearance risk by $200k (30%) through optimizing operational distribution of seasonal inventory
• Improve 23% of operational efficiency by implementing receipt and return scorecards to measure KPI and identify high-impact priorities for warehouse staff that is utilized daily
• Developed onboarding material and trained all new merchandising hires on allocation best practices

Allocation Operations Analyst

Allocation Operation Coordinator

•	Evaluated accuracy journal entries and financial line items by collecting and assessing validity of evidence 
•	Forecasted expectations of financial statement balances based on historical data, market trends, and business knowledge to understand unusual relationships and fluctuations

Assurance Associate

Associated Students of UC Santa Barbara

•	Chaired weekly public Senate meetings open to 20,000 students using parliamentary procedures and provided quality leadership that created a safe and open environment 
•	Managed $10 million student government budget and voted on allocations to student organizations on a weekly basis

Vice President

Assurance Intern

Sony Pictures Entertainment

Production Accountant Intern

Helping mid-senior professionals get unstuck in the job search | DM me "STUCK" for a free discovery call | 5x Career Pivoter & Stitch Fix, Lyft & PwC Alumni Turned Career Coach | 56 successful clients

I’ve pivoted my career 5x, and each time felt just as scary as the first. I started out in public accounting, working 70+ hour weeks at PwC. 
During one busy season, I worked 67 days straight. I was burnt out, underpaid, and completely unfulfilled.

But I didn’t want to settle. 

So I taught myself how to pivot into tech, navigating transferable skills, interviews, and offers on my own. I broke into tech at Stitch Fix, where I helped take the company public. Then I did it again at Lyft. Along the way, I negotiated a $50K sign-on bonus and built a career I was proud of.

That first leap took everything I had, and it sparked a mission: to make the job search less confusing and more empowering for others.

That’s why I created the Intentional Job Search, a structured coaching program that helps mid-to-senior level marketing and analytics professionals land $100K+ roles—with clarity, confidence, and control.

My 3-Step Framework:

Define your target: We start by clarifying your values, strengths, and ideal next role—so every part of your search is intentional, not reactive.

Build your personal brand and visibility: We’ll align your resume, LinkedIn, and story to position you as a top candidate. When you’re clear and confident, everything clicks.

Master the interview process: You’ll get expert feedback, sharpen your stories, and walk into every interview with confidence—ready to land and negotiate the right offer.

What Clients Say:

Zach, a data engineer, increased his total compensation from $85K to $136K by rethinking his narrative and showcasing his transferable skills.

Callie, a senior analytics engineer, rebuilt her confidence after months of rejection and now works in a role she’s genuinely excited about.

Adeline, a marketing leader, refined her interview presence in real time and landed a Director of Marketing role.

Gyasi, a project manager, reengaged his network after a layoff and landed a role that matched his values and skills.

Nichole, a strategy leader, found clarity on the role and culture she wanted, then moved to California and accepted one of two great offers.

If you're a mid-to-senior marketer or analyst who's tired of vague advice and misaligned roles—
👉 Book a discovery call and let’s build a strategic job search plan that gets you hired with clarity, confidence, and $100K+ offers: https://www.angelalaucoaching.com/consult

If you want to collaborate, reach out here: angelalaucoaching@gmail.com

Good people don't leave companies.

They leave bad managers.

I’ve worked under both.

The bad ones who:
 ↳ Took my ideas and ran with them like their own.
 ↳ Called me “entitled” just for asking for a development plan.

And the great ones who:
 ↳ Fought for my growth, not just their own.
 ↳ Made me believe I deserved a seat at the table and to take up space in it.

A bad manager makes you question your worth.

A great one reminds you of it.

If you're job searching, here are 3 signs you're meeting a manager you can trust:

1️⃣ They care about where you're going
 ↳ Ask about your goals, not just what you’ve done.
 ↳ Talk about how this role can stretch you and open new doors.

2️⃣ They give credit where it's due
 ↳ Celebrate team wins before taking personal praise.
 ↳ Focus on building with you, not managing over you.

3️⃣ They treat the interview like a real conversation
 ↳ Welcome your questions; not just tolerate them.
 ↳ Care just as much about you finding the right fit.

The right manager won’t just grow your career.

They’ll remind you what you’re capable of.

Choose wisely. 

⏬
⏬
⏬

If you’re job searching and stuck, not getting results,

I’ve helped 70+ professionals land top roles, often with $20K–$40K increases.

I have a couple spots open for job search audits.

👉 DM me "AUDIT" and I'll send the deets.

Angela Lau

Job Search Coach & 5x Career Pivoter | I help Analytics & Marketing pros get UNSTUCK in the job search and land $100k+ offer | 80+ successful clients

Saying no is the kindest thing you can do

If you’re in interviews for a role that doesn’t align. 

You don’t owe anyone your continued time.

One of my clients did this recently.

She’d made it to final rounds for a well-known brand.

On paper, it looked great.

But she wasn't going to learn what she wanted, and the culture wasn't aligned.

She declined the offer and sent a thank-you note that included two referrals.

3 weeks later, she landed a different role that fit what she actually wanted.

You’re not helping the recruiter by staying in a process you’re no longer excited about.

AND you’re not helping yourself by chasing something out of fear.

If the role doesn’t match what you want, 

Be honest.

Let them know what you actually want. 

That transparency gives everyone time back

And keeps your reputation strong.

Having a good heart doesn’t mean saying yes to everything.

One of the kindest things to do is to say no. 

⏬ ⏬ ⏬

Are you a marketer or analyst in the US learning when to say no in your job search?

I have a couple spots open this week for job search audits

We’ll talk about what to shift in your strategy. 

👉 DM me “AUDIT” and I’ll send the deets.

Job Search Coach & 5x Career Pivoter | I help Analytics & Marketing pros get UNSTUCK in the job search and land $120k+ offer | 75+ successful clients | DM me “AUDIT” for a job search audit

Stop replacing employees who leave.

Start fixing why they want to leave in the first place.

Retention isn’t about hiring faster.

It’s about leading better.

Most people don’t leave because of one bad day. 

They leave because the system makes it hard to stay.

We've all experienced companies:
↳ Refill roles without addressing root issues.
↳ Ignore workload, boundaries, and mental space.
↳ Let bad behavior slide because "they deliver."
↳ Ask for input, but never act on it.

People stay where they're seen, safe, & supported.

6 ways companies can fix the real retention problem:

1️⃣ Stay Conversations
↳ Ask engaged team members why they stay and then build on it.

2️⃣ Support Over Perks
↳ Make rest, flexibility, and clarity non-negotiable.

3️⃣ Growth Maps
↳ Help people see what’s next and how to get there.

4️⃣ Culture Debt Audits
↳ Address the stuff no one talks about before it costs you more.

5️⃣ Responsive Leadership
↳ Feedback should lead to action, not silence.

6️⃣ Stop Blaming Turnover
↳ Fix what’s broken in the system instead of blaming the people who leave.

Retention doesn’t start with job postings.

It starts with the day-to-day experience.

Fix the foundation and people will stay.

Photo credit to Dr. Chris Mullen. Give him a follow!

"You talk too much."

That was the feedback I got when I worked in analytics.

Now I get paid to talk.

Turns out, I wasn’t a bad employee.

I was just in the wrong environment.

I spent years trying to “fix” my weaknesses,

Until I realized they weren’t weaknesses at all.

The problem wasn’t me. It was the role.

If you feel like a fish trying to fly,

Stop flapping your fins.

Jump into the water instead.

Here’s how to tell if you’re in the wrong role:

1️⃣  You’re constantly trying to “fix” yourself.
↳ The right job plays to your strengths, not just your ability to adapt.

2️⃣  Your best traits feel like liabilities
↳ What one manager criticizes, another will celebrate.

3️⃣ You’re drained, not challenged
↳ Growth is hard, but the right role energizes you, even when it pushes you.

Maybe you're not bad at your job. 

You're just in the wrong one.

⏬ ⏬ ⏬

If you’re a marketer or analyst in the US looking to get unstuck in your job search,

I have a couple spots open next week for job search audits

We’ll break down what to shift in your resume, LinkedIn, or outreach.

👉 DM me “AUDIT” and I’ll send the deets.

Manager: No, I can’t approve your time off then it's a really busy time

Employee: But, I’ve been feeling pretty burnt out and haven’t taken time off in 6 months. 

Manager: Sorry, I can’t let you go. We need you here then. 

Employee: *Takes a quiet vacation anyways because it wasn’t actually busy*

—
Companies & managers, why are we creating a culture where this is what employees need to result to?

Stealth PTO. Quiet vacationing. My goodness.

Just let people take time off and recharge.

While you’re at it, pay people what they’re worth.

♻️ Repost if this has ever been you.
🔔 Follow Angela Lau for more.

7 signs it’s time to look for a new job:

Especially when you’re unsure. 

 1️⃣ You aren’t learning. 
↳ It feels like there is no more room to grow here. 

2️⃣ You feel like there must be more to life:
↳ You're capable of much more than this job. 

3️⃣ You have the Sunday scaries every day. 
↳ You can’t seem to ever shake off the anxiety.

4️⃣ You're unfulfilled.
↳ Every day feels like you’ve become the cog on the wheel. 

5️⃣ You’ve become invisible. 
↳Your work isn’t valued, and you’re not making the impact you want.

6️⃣ You've lost sight of life outside of work. 
↳ You haven’t seen friends or family and lost all your hobbies. 

7️⃣ You’re drained.
↳ Your energy is zapped after each day. 

If these signs feel familiar, 

It’s time to put you first.

7 Signs it’s time to look for a new job

You don’t need every company to say yes.

You only need one.

One yes from the right company.

One yes to the opportunity that fits your skills and goals.

One yes that end the job search.

All it takes is that ONE yes 

For your life to change. 

♻️ Repost if one yes changed your life. 
🔔 Follow Angela Lau for more.

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I used to be addicted to caffeine.
Like 7 cups of coffee a day... plus caffeine pills.

It started in college and carried into my career.

I was working 80+ hour weeks, 7 days straight.

But it didn’t feel like a problem because everyone else was doing it.

Until one night, I fell asleep behind the wheel, driving home from a client.

That’s when I realized I wasn’t building a career.

I was destroying my health.

Your health isn’t separate from success.

It’s the foundation of it.

If work costs your health, it’s not worth it.

♻️ Repost if health is your most important priority. 
🔔 Follow Angela Lau for more.

Josh was rejected and hired by the SAME company within 3 months. 

He got the typical "we went with someone else" email.

Instead of moving on, they sent a thank-you note. 

Mentioned they'd love to stay connected and asked to be considered for future roles.

3 months later, that same hiring manager reached out.

Different role that was a better fit.

They skipped straight to the final round.

Got the offer within a week.

Most people treat rejection like a door closing. 

My clients treat it like the start of a relationship.

The hiring manager remembered them because they were the only candidate who followed up after rejection with grace.

That "no" turned into their best "yes".

Just because its a no today, 

Doesn't mean its a no forever. 

⏬ ⏬ ⏬

If you're a marketer or analyst in the US looking to turn rejections into relationships,

I have a couple spots open next week for job search audits.

We'll break down what to shift in your resume, LinkedIn, or outreach.

👉 DM me "AUDIT" and I'll send the deets.

64k people were laid off this week.

Many of these weren’t “at-risk” teams.

Which meant everyone across the company was filled with anxiety this week. 

Even the high performers. 

Your job doesn’t give you security. 

Your ability to find a new job does. 

♻️ Repost to remind others to stay ready, not scared.
🔔 Follow Angela Lau for more.

graphical user interface, text, application, chat or text message

My manager once called me “entitled.”

All because I wanted to discuss my path to my next promotion. 

I wasn’t asking for a shortcut or for it to happen in a couple months. 

I’m so glad that happened because it showed me their true colors. 

Good leaders don’t get threatened by ambition.

They help you channel it.

If asking for growth makes you a problem,

You’re not the problem.

♻️ Repost if you’ve ever been called “too ambitious.”
🔔 Follow Angela Lau for real stories about career growth and leadership.

When someone quits a job without another lined up, 

The only response is: “Congratulations!”

Why?

Because it took courage to make that leap.

Because it took courage they can't comprehend.

Because they spent countless sleepless nights at 3am, running the numbers one more time.

They chose their sanity over a steady paycheck.

They've been dying inside at that desk for months.

So yes, congratulations are absolutely in order.

If you’ve taken that leap of faith and haven’t heard this yet, 

Know that I’m proud of you and excited for your next chapter.

What was your tipping point? Share below 👇

I bet it wasn't the money.

6 red flags to NEVER ignore in a job description:

1. Willing to wear many hats

You’ll be expected to do many tasks outside your primary role, leading to confusion and inefficiency.

2. Unrealistic expectations

If the role has a million +1 job requirements, imagine all the expectations that will be required of you IN the job.

3. We're a "family" here

This is a euphemism for not having boundaries. 

Meaning long work days, messages at all hours of the day and disrupting your vacation.

4. Thick-skinned

Indicates a critical work environment and poor client relationships.

5. Dynamic/rapidly changing environment

The target will always be moving and leadership does not have a clear roadmap. 

Be ready to never have a win and a lot of reorgs.

6. Urgent/immediate hire

Needing to hire so quickly probably means someone left yesterday.

You'll be left cleaning up a mess. 

If the description sounds exhausting,

The job probably will be too.

📌 If you’re ready to be intentional with your job search,

DM me AUDIT and I’ll see if I can help!

I predicted layoffs 6 months early at my last company.

The business model made no sense. 

They were burning cash to acquire customers who'd never be profitable.

When I raised concerns, my manager said: 

"Just focus on your job. That's not your concern."

6 months later they did layoffs.

A year later they needed a complete pivot.

Now I run my own business where questioning everything IS my job.

That "problematic" habit of spotting what doesn't work is exactly what has helped me thrive. 

They wanted me to turn off my brain and follow orders. 

Turns out, my brain was the most valuable thing I had to offer.

If you see problems others ignore and it makes you "difficult," 

You're not the problem.

You're surrounded by people who prefer comfortable lies to uncomfortable truths.

♻️ Repost if you've ever been told to stop asking questions.
🔔 Follow Angela Lau for more.

I naturally assume no one likes me.
(and I know I'm not alone)

When I first joined Lyft, I spent months convinced my manager regretted hiring me.

I rewrote every Slack message 3x before hitting send.

I’d walk out of meetings replaying what I said, wondering if I sounded off.

After speaking with 100s of professionals,

I’ve seen this invisible weight hold too many back in their careers.

It shows up as:

↳ Not reaching out to an old coworker for help because “They’ll think I’m annoying.”
↳ Skipping interviews for jobs you want because “I’m not qualified enough.”
↳ Not applying to top roles because “They wouldn’t pick someone like me.”

The belief that no one likes you isn’t reality

It’s a story your mind tells to protect you from rejection.

But that means you just reject yourself.

Don’t let this belief keep you stuck.

↳ Challenge your thoughts instead of taking them as truth. 
↳ Reach out even if you're nervous.
↳ Apply even when you don't meet 100% of the criteria.
↳ Take the leap anyway.

You might be surprised at how much people are rooting for you.

You’re not as alone as you think.

♻️ Repost to remind others they're not alone in life. 
🔔 Follow Angela Lau for more.

It took 200+ apps to land the right offer.

40 interviews > 12 final rounds.

1 offer that finally fit!

When I met Brian, he had a ton of interviews 

But no offers. 

He had the experience, the numbers, the drive

But he wasn’t communicating like a manager.

He spoke like a worker bee instead.

Once he started speaking to business impact and not tasks,

His confidence changed.

And soon after he landed a $120k+ role,

AND a $75/hr contract on the side,

Almost doubling his income.

You don’t get hired for what you’ve done.

You get hired for how you talk about it.

📌 If you’re a marketer or analyst in the US getting interviews but no offers and want help getting unstuck,

I have a couple spots open this week for job search audits

We’ll break down what to shift in your resume, LinkedIn, or outreach.

👉 DM me “AUDIT” and I’ll send the deets.

Hiring managers aren’t trying to stump you.

They’re hoping you make it easy to say yes.

If you’ve made it to the interview, 

You already meet the requirements on paper.

Now it’s about helping them see 

How you think and how you drive impact.

That’s what builds trust and gets offers.

Take a breath if you’ve got an interview soon. 

Just connect the dots for them.

You’re not there to prove yourself.

You’re there to make the decision easier.

♻️ Repost if you’re done doubting yourself.
🔔 Follow Angela Lau for more.

8 phrases that quietly ruin interviews.

(and what to say instead)

1️⃣ “I don’t have any questions.”
 ↳ Sounds like you didn’t do your homework.
✅ Ask: “I saw [insert article you research], how has that affected X team?”

2️⃣ “I’ll take anything right now.”
 ↳ Comes off as desperate, not flexible.
✅ Say: “I’m excited about this opportunity because it aligns with X.”

3️⃣ “I don’t have experience with that.”
 ↳ Dead end.
✅ Try: “I haven’t done that yet, but here’s how I’d approach it.”

4️⃣ “I didn’t get along with my last boss.”
 ↳ Red flag.
✅ Try: “I learned a lot from my last role, but I’m excited for a new environment.”

5️⃣ “I’m a perfectionist.”
 ↳ The oldest fake weakness in the book.
✅ Share a real growth area and what you’re doing to improve it.

6️⃣ “My last company was toxic.”
 ↳ Even if it’s true, it puts people on edge.
✅ Focus on what you’re looking for next, not what you’re leaving behind.

7️⃣ “What does your company do again?”
 ↳ Automatic rejection.
✅ Come prepared. Mention something you learned about the product or mission.

8️⃣ “I don’t have any leadership experience.”
 ↳ You probably do, but you’re just not framing it right.
✅ Try: “While I haven’t managed people, I’ve led X projects and influenced key decisions.”

Every sentence in an interview is a signal.

Make sure yours are working for you, not against you.

⏬ ⏬ ⏬

Are you a marketer or analyst in the US looking to get unstuck in your job search?

I have a couple spots open next week for job search audits

We’ll break down what to shift in your resume, LinkedIn, or outreach.

👉 DM me “AUDIT” and I’ll send the deets.

8 Phrase to NEVER Say in an Interview

Recruiters are just an obstacle in your job search.
NOT. 

They are your biggest asset. 
So instead of treating recruiter calls like a formality.

Treat them like strategy sessions.

Here are 7 smart questions to ask a recruiter so you walk into interviews fully prepared and in control:

1/ What is the top challenge this role is solving?
 ↳ Understanding the pain point helps you tailor your pitch.

2/ What does the hiring manager value most in a candidate?
 ↳ Skills on paper are one thing, but knowing what actually matters is another.

3/ What’s the company’s biggest priority right now?
 ↳ Aligning your answers with company goals makes you stand out.

4/ What is the focus of [X round] of the interview?
 ↳ Knowing what they’re evaluating helps you prepare the right examples.

5/ What’s the interview process like?
 ↳ Knowing what to expect allows you to prepare effectively.

6/ Are there any unique interests or work styles the hiring manager has?
 ↳ Small details help you build rapport and make a lasting impression.

7/ What’s the salary range for this role?
 ↳ Get clarity upfront so you can negotiate from a position of power.

Most candidates go into interviews hoping to impress.

The best candidates go in knowing exactly how to win.

Recruiters have insider knowledge.

Ask for help.

♻️ Repost to help a friend with a recruiter screen this week. 
🔔 Follow Angela Lau for more.

7 Questions you NEED to ask your recruiter

I've reviewed 100's of resumes this year

And there's one big problem I see that too many experienced candidates make. 

They summarize their work experience

Instead of pulling out RELEVANT wins. 

So I built a resume template that fixes that.

 It’s designed to help you:
 ↳ Translate your experience into business impact
 ↳ Write results that sound strategic, not busy
 ↳ Pick out only relevant wins

This template has helped people land jobs at 

Google, Meta, Lyft, and Expedia. 

Your resume isn’t a list of what you’ve done.

It’s proof of what you can do next.

✏️ Grab my free resume template here: https://lnkd.in/gkS5_Zb8

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