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I learned a valuable lesson from being a SaaS entrepreneur five years ago. The importance of being a good salesman on paper. Although my startup didn't survive the Covid era, I have been armed with the virtue and skills to help other SaaS entrepreneurs like yourself to sell with words. Before becoming a full-time SaaS copywriter, I had vast experience working with multinational brands like Ford and Peugeot and top agencies like MonsterClaw LLC (ranked top 3 agencies in the world by Clutch.co) as a copywriter and strategist. You might have a good product, but you still need to sell or retain your clients. The problem will be in your marketing, and the front face of all your marketing efforts will be your copies. Most founders, with no fault of their own, can't prioritize copy that converts So, you can ignore it at your own risk. If you are, however, trying to - Make your product stand out - Communicate your value proposition effectively - Position your product as a solution for your customer - Retain your customers and build loyalty around your brands. Follow me, where I share tips and strategies every day. Or Partner up, and I will help you bring in more sales and leads.
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The first time I tried storytelling in a B2B pitch, my colleagues looked at me like I'd suggested we show up in clown costumes. But when decision-makers leaned forward during our story—while checking phones during competitors' technical slides—I knew we'd found gold. It felt awkward at first, but I started small. Just a 2-minute customer story before diving into features. What I've learned: B2B buyers make emotional decisions wrapped in rational justifications. A simple story with a real protagonist, clear challenge, and measurable outcome works better than any spec sheet. Your prospects are humans first, buyers second. Stories reach both.
I built a SaaS product for 6 months only to get 3 signups at launch. My mistake? Building in silence, then hoping customers would appear. The data is clear: companies that market BEFORE building are 3.4x more likely to succeed. In this carousel: 7 marketing strategies every SaaS founder needs BEFORE writing code. Tag a founder who needs this 👇
After wasting $50K on SaaS landing pages that didn't convert, I finally discovered what actually works... And it's NOT feature lists! I was reviewing customer interviews and realized: not a single buyer mentioned our "robust dashboard" or "AI-powered engine." They talked about FEELINGS — relief, confidence, and the absence of anxiety. Here are 5 friction killers that outperformed everything else: 1. Stop writing: "Real-time collaboration tools" Start writing: "No more version chaos—everyone edits the same doc, live" 2. Stop writing: "Comprehensive onboarding tutorials" Start writing: "Get productive in 5 minutes—no manual required" 3. Stop writing: "Supports CSV imports" Start writing: "Move your data in one click, with zero downtime" 4. Stop writing: "Flexible user permissions" Start writing: "Set up roles in seconds—no IT bottlenecks" 5. Stop writing: "50+ integrations available" Start writing: "Connect the tools you already use, instantly" As one customer told me during an obstacle interview: "I don't care how smart your algorithm is if I can't figure out how to use it in the first 10 minutes." The biggest SaaS differentiator isn't a longer feature list—it's a shorter path to value. What friction points have you noticed in SaaS products you use? Has addressing certain friction points improved your conversion rates?
What Is Growth Marketing? A Beginner's Guide to Scaling Your SaaS Business" I've found that most SaaS companies are doing growth all wrong. Here's what actually works
Our "perfect" SaaS landing page was converting at 1.8% when industry standard is 3-5%. Then I discovered the truth nobody talks about... Three simple changes later, our conversion rate DOUBLED. No redesign. No massive budget. Just fixing what was secretly killing our results. Swipe to see the shocking truths I wish someone had told me years ago.
If you want to optimize for avoiding failure, you have to optimize for listening - David Cancel, Serial Entrepreneur.
I made ONE change to my SaaS copy that DOUBLED conversions overnight... The "boring" approach that actually works? Swipe through to see how I ditched trendy buzzwords for something most founders avoid (but customers LOVE). If you're struggling with SaaS conversions right now, this might be the exact shift you need!
15 Copywriting Campaigns That Changed Everything (And What I Learned From Them): These campaigns made billions with just a few words. Most marketers obsess over fancy tools and algorithms. But these 15 campaigns prove one truth: human psychology trumps technology every time. 1. Slack: "Slack replaces email inside your company." 8,000 companies signed up in 8 hours. 2. Glossier: "For the days you want to look like you, but better." Built a $1.2 billion beauty brand. 3. Tesla: Never mentions horsepower. Just: "Accelerating the world's transition to sustainable energy." 4. Spotify Wrapped: "You discovered 42 artists before they went big." 62% of users shared it on social media. 5. Zappos: "Powered by service. (Yes, we're real people.)" Amazon bought them for $1.2 billion. 6. Apple 1997: "Think Different" used 5 words. Stock prices tripled in 12 months. 7. Patagonia: "Don't buy this jacket." Sales jumped 40% among millennials. 8. Duolingo: "Your 78-day streak is at risk!" Daily users climbed 62%. 9. Headspace: "Meditation for people who hate meditation." 4 million paid subscribers. 10. Nike 2020: "If you have a body, you're an athlete. (Yes, even on the couch.)" Sales grew 83% during lockdowns. 11. Dropbox: "Your stuff, safe and easy to find." 100,000 sign-ups in 24 hours. 12. MasterClass: "Learn tennis from Serena Williams." 1 million subscribers in 3 years. 13. Liquid Death: "Murder your thirst." $53 million in sales for water. 14. Airtable: "Part spreadsheet, part database, entirely flexible." Adopted by 80% of Fortune 100 companies. 15. Mercedes-Benz: "At 60 miles an hour, the loudest noise comes from the electric clock." Sales surged 23%. AI can't replicate these results. The principles haven't changed: clarity beats complexity, empathy beats hype, and selling the invisible beats selling the obvious. Want copy that converts? Focus on human psychology, not technology. Your marketing will thank you.
We’re Hiring – Remote News Writer for a U.S. Publication 🇺🇸 The Congress Post, is a U.S.-based digital news platform. We’re looking for someone who can rewrite daily trending stories, reference sources properly, and publish directly via WordPress. If you’re passionate about news, quick with words, and have solid experience using WordPress — this could be a great fit! 📧 To apply: Send your resume and 2–3 writing samples to congresspostrecruitment@gmail.com Details below 👇 📰 Position: News Writer (Remote – Full-Time) 📍 Company: The Congress Post (U.S. News Publication) 📂 Industry: News & Media 💰 Salary: $250/month 🕒 Work Hours: 8 hours/day, 6 days a week About The Congress Post: A fast-growing U.S. news publication that delivers current events with clarity and speed. We focus on making the news more relevant and digestible for today’s digital readers. Your Responsibilities: - Rewriting daily top news stories in The Congress Post tone - Identifying trending topics from reliable U.S. and global sources - Using online images with proper credits and references - Uploading content via WordPress (formatting, adding tags, etc.) - Maintaining a consistent output with attention to speed and accuracy What You’ll Need: - Strong writing and rewriting skills in English - News awareness and the ability to spot top headlines quickly - Experience in sourcing and crediting images - Comfort with WordPress and its publishing tools - Self-discipline and time management for remote work - Previous experience in online journalism or content writing preferred Perks: - Work-from-anywhere setup - Contribute to a growing U.S.-based publication - Gain experience in fast-paced digital media - Be part of a young, creative, and dynamic content team 📬 To Apply: Send your resume and 2–3 recent writing samples to: congresspostrecruitment@gmail.com We’re reviewing applications on a rolling basis. Let’s make great news together.
I’m happy to share that I’ve obtained a new certification: Sales Copywriting from CXL!
Most startups don’t fail because of a bad product. They fail because no one understands why it matters. I’ve seen this happen up close — visionary founders, powerful tools, great potential… But the message didn’t land. The value wasn’t clear. And the conversions never came. In this carousel, I break down: • Why most founders struggle to monetize • The copy that could’ve saved them • Real-world examples of messaging that moved the needle • A playbook to help you turn interest into revenue If you’re building something great, but it’s not converting—start here.
I saw too many founders burn cash on paid ads with nothing to show for it. Until I wasted 11,000/- from the agency That morning, staring at my empty sales dashboard, I finally understood the 5 brutal truths about SaaS marketing that nobody talks about. The one about copy shocked me most. My cost per acquisition dropped 63% in just 3 weeks after fixing these mistakes. Swipe to discover why your ads are failing... and how to finally make them profitable.
I’m happy to share that I’ve obtained a new certification: Landing Page Optimization from CXL!
I’m happy to share that I’ve obtained a new certification: Advanced Experimentation Masterclass from CXL!
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