Brendan Gahan

Creator Authority

Co-Founder / CEO

VidCon

Advisory Board Member  

Forbes

Forbes 30 Under 30: Marketing & Advertising

Mekanism

Partner / Chief Innovation Officer

Partner / Chief Social Officer

EpicSignal

Epic Signal Is A Social First Agency. Acquired by Mekanism in 2015.

Founder

Fullscreen, Inc

Vice President of Brand Strategy

Director of Social Media

Associate Director Of Social Media

Syndication Supervisor

BuderEngel and Friends

Account Executive

With over 18 years of experience, Brendan Gahan is a renowned leader in social media advertising, influencer marketing, and the creator economy. As a former Partner & Chief Social Officer at Mekanism, he significantly contributed to the agency’s growth and innovation, playing a key role in its acquisition by Plus Co in 2022.

Gahan has been a pioneer in influencer marketing, leading one of the first YouTube/influencer activations in 2006. He also founded Epic Signal, a prominent influencer marketing agency, which was acquired by Mekanism in 2015. 

He is an active investor/advisor in the creator economy and advertising sectors, contributing to companies such as Stan, Little Chonk, Orca, Glystn, and Trendpop (acquired). Additionally, he serves as a scout for Bessemer Venture Partners and Lunar X.

His industry involvement extends to his role as a VidCon Advisory Board member and as a co-host of the Creator Economy Live podcast. He was named to Forbes' 30 Under 30 list in 2012, and his agency was recognized as Digiday’s Digital Video Agency of the Year in 2017.

Recognized as a LinkedIn Top Voice, Gahan's deep understanding of social media and influencer marketing has not only earned him a following of over 125k on TikTok but has also led to features in major publications, including The New York Times, The Wall Street Journal, Fast Company, The Guardian, Ad Age, and CNBC.

𝗕𝟮𝗕 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗛𝗮𝘀 𝗙𝘂𝗻𝗱𝗮𝗺𝗲𝗻𝘁𝗮𝗹𝗹𝘆 𝗖𝗵𝗮𝗻𝗴𝗲𝗱.

At Cannes earlier this year, I sat down with Davang Shah LinkedIn's VP of Marketing.

That was a few months ago (but I'm playing catch up on content, lol). 

Regardless, his insights have only become more relevant.

The shift is undeniable. 71% of B2B buyers today are Gen Z or millennials.
This isn't your parents' B2B landscape.

𝟭) 𝗩𝗶𝗱𝗲𝗼 𝗜𝘀 𝗡𝗼𝗻-𝗡𝗲𝗴𝗼𝘁𝗶𝗮𝗯𝗹𝗲: 
Video viewership on LinkedIn is up 36% year over year. Video content sees 40% higher engagement than any other format.

63% of B2B buyers say video content helps inform buying decisions.
If you're not leveraging video, you're invisible.

𝟮) 𝗧𝗵𝗲 𝗖𝗿𝗲𝗮𝘁𝗼𝗿 𝗘𝗰𝗼𝗻𝗼𝗺𝘆 𝗜𝘀 𝗕𝟮𝗕: 
79% of B2B buyers engage with creator content monthly. 82% say it influences their decisions.

87% of B2B buyers prefer credible content from trusted industry influencers.
LinkedIn has 21.1 million US Gen Z users, up 13.6% year over year. These buyers grew up with creators. They expect the same in B2B.

Gen Z interacts with B2B influencer content 11% more often than other generations.

𝗧𝗵𝗲 𝗜𝗺𝗽𝗹𝗶𝗰𝗮𝘁𝗶𝗼𝗻𝘀:
Traditional B2B marketing tactics are becoming obsolete. The buyers making decisions today demand video and trusted voices.

Brands that adapt will win. Those that don't will become irrelevant.
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Interested in LinkedIn Influencer Marketing? Reach out to us Creator Authority.

CEO/Co-Founder Of Creator Authority (Influencer Marketing Agency)

Most social platforms are hemorrhaging trust. 

LinkedIn is the exception. 

I sat down with Jae O. at Advertising Week. He leads ads measurement, intent, and recommendations at LinkedIn.

He emphasized the quality of audience and trust that comes with LinkedIn. In the same way you wouldn't buy from an unknown marketplace when quality matters. You go to the trusted store. Even if it costs more.

LinkedIn works the same way. Verified profiles. Verified employers. Real professionals showing up.

𝟭) 𝗧𝗵𝗲 𝗧𝗿𝘂𝘀𝘁 𝗗𝗶𝗳𝗳𝗲𝗿𝗲𝗻𝘁𝗶𝗮𝘁𝗼𝗿
LinkedIn has largely avoided the brand safety crises plaguing other platforms, and it shows:
• 63% of members trust what companies post on LinkedIn
• Members are 33% more likely to trust ads versus other platforms
• 77% would click on an ad if it was relevant
  
𝟮) 𝗖𝗼𝘃𝗲𝘁𝗲𝗱 𝗔𝘂𝗱𝗶𝗲𝗻𝗰𝗲
• 53% of US adults on LinkedIn earn $100,000 or more
• 72% are managers or above in the workplace
• 19% higher household income than other platforms
• 69% of high-value consumers purchased luxury items last year

𝟯) 𝗧𝗵𝗲 𝗥𝗶𝘀𝗲 𝗢𝗳 𝗖𝗿𝗲𝗮𝘁𝗼𝗿𝘀
In addition to the trust that LinkedIn has garnered as a platform, the impact of creators on the platform is growing.

B2B creator marketing will reach $7.7 billion by 2025 and 87% of B2B buyers prefer content from trusted industry voices. Within Linkedin:
• 70% of marketers report positive ROI
• Thought Leader Ads see 252% higher CTR than standard ads
• 82% of B2B buyers say creator content influences purchase decisions

𝗧𝗵𝗲 𝗖𝗼𝗺𝗯𝗶𝗻𝗲𝗱 𝗜𝗺𝗽𝗮𝗰𝘁:
Ultimately LinkedIn isn't competing on price. It's competing on quality, trust, and results.

As Jae put it: if you're looking for quality and efficacy, LinkedIn stands out.
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Interested in Influencer Marketing on LinkedIn? 

Reach out to us Creator Authority.

𝗠𝗼𝘀𝘁 𝗕𝟮𝗕 𝗺𝗮𝗿𝗸𝗲𝘁𝗲𝗿𝘀 𝗮𝗿𝗲 𝗺𝗲𝗮𝘀𝘂𝗿𝗶𝗻𝗴 𝘁𝗵𝗲 𝘄𝗿𝗼𝗻𝗴 𝘁𝗵𝗶𝗻𝗴. 

I sat down with Jae O. at Advertising Week NYC last month.

Jae leads ads measurement, intent, recommendations, and experimentation at LinkedIn.

𝗧𝗵𝗲 𝗣𝗿𝗼𝗯𝗹𝗲𝗺: 
Too many B2B marketers treat measurement like B2C.
Anyone can buy toothpaste. Click an ad, make a purchase, measure the conversion.

But who's buying million-dollar enterprise software? Not everyone who visits your website.

As Jae put it: "You should be measuring towards value."

𝗧𝗵𝗲 𝟵𝟱-𝟱 𝗥𝘂𝗹𝗲: 
Here's where most B2B brands fall short. They underestimate the importance of time in market.

Only 5% of B2B buyers are actively in-market at any given time.
That means 95% of your potential buyers aren't ready to purchase. They're researching. Building trust. Evaluating options.

You need an always-on approach that builds credibility during that 95% of the time they're not buying.

Patience is key. The brands that understand this long game win.

𝗛𝗼𝘄 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻'𝘀 𝗠𝗲𝗮𝘀𝘂𝗿𝗲𝗺𝗲𝗻𝘁 𝗜𝗻𝗳𝗿𝗮𝘀𝘁𝗿𝘂𝗰𝘁𝘂𝗿𝗲 𝗦𝘂𝗽𝗽𝗼𝗿𝘁𝘀 𝗧𝗵𝗶𝘀:
𝟭) 𝗥𝗲𝘃𝗲𝗻𝘂𝗲 𝗔𝘁𝘁𝗿𝗶𝗯𝘂𝘁𝗶𝗼𝗻 𝗥𝗲𝗽𝗼𝗿𝘁𝘀 (𝗥𝗔𝗥) 
Track ROI at the company level with a 365-day lookback window.

RAR connects employee engagement at target accounts with subsequent conversions and purchases over time.

This matters because B2B buying involves multiple stakeholders. The person who clicked your Thought Leader Ad six months ago might not be the person who signs the contract today.

RAR captures the full influence of creator content across the entire buying committee.

𝟮) 𝗖𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻𝘀 𝗔𝗣𝗜 (𝗖𝗔𝗣𝗜) 
Stop chasing clicks. Start optimizing for business outcomes.

CAPI integrates your first-party data directly into LinkedIn's ad systems. CRM interactions. Website behavior. Offline sales. Lead qualification status.

LinkedIn uses this data to optimize campaigns for Marketing-Qualified Leads and Sales-Qualified Leads in real time.

The results: 31% more conversions, 20% lower cost per action, 39% drop in cost per qualified lead.

𝟯) 𝗔𝘂𝗱𝗶𝗲𝗻𝗰𝗲 𝗔𝗻𝗮𝗹𝘆𝘁𝗶𝗰𝘀 
Measure the incremental reach that creator content delivers beyond conventional advertising.

LinkedIn's demographic data reveals what content resonates with specific professional communities. You can track awareness lift and engagement patterns across that crucial 95% who aren't ready to buy yet.

𝗧𝗵𝗲 𝗕𝗼𝘁𝘁𝗼𝗺 𝗟𝗶𝗻𝗲: 
70% of marketers report LinkedIn delivers positive ROI for their organization. This measurement infrastructure connects ad investment to actual revenue over extended time horizons.
B2B buying committees don't move fast. Your measurement shouldn't expect them to.

The smartest marketers are measuring what matters. Not what's easy.
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Interested in LinkedIn Influencer Marketing? Reach out to us Creator Authority .

LinkedIn video isn't just growing. It's becoming the trust engine for B2B decisions.

I recently sat down with Jae O.. He leads Ads, Formats, Placements & Measurement at LinkedIn. He and his team builds the measurement products that help marketers optimize for revenue growth.

We explored a number of topics including the importance of LinkedIn video:

𝟭) 𝗩𝗶𝗱𝗲𝗼 𝗜𝘀 𝗗𝗼𝗺𝗶𝗻𝗮𝘁𝗶𝗻𝗴 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 
Video is now the fastest-growing content format on the platform.
The numbers are staggering:
• Video uploads increased 34% YoY
• Video viewership surged 36% in 2024
• Video content sees 40% more engagement than any other format
  
This isn't a trend. It's a fundamental shift in how B2B buyers consume content.

𝟮) 𝗧𝗵𝗲 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗜𝗺𝗽𝗮𝗰𝘁 
Beyond adoption of video growing, it's also impactful.
• 63% of B2B buyers say video influences their buying decisions
• Gen Z users show 82% more video views than average LinkedIn users
• Members viewing BrandLink ads are 18% more likely to become leads
  
𝟯) 𝗪𝗵𝘆 𝗩𝗶𝗱𝗲𝗼 𝗜𝘀 𝗦𝗼 𝗘𝗳𝗳𝗲𝗰𝘁𝗶𝘃𝗲
Parasocial relationships are one-sided connections where audiences develop trust with creators they've never met.

Video accelerates this effect.

In B2B, people trust people. Not logos. Not features. Not case studies.

Video creates familiarity at scale. It builds trust through consistent value delivery. It makes complex decisions feel safer.

The data proves it:
• 59% of B2B buyers engage with influencer content on LinkedIn
• 67% use creator content during the consideration phase
• 39% say creator content reduces perceived risk in purchase decisions
• 87% prefer content from trusted industry voices
  
B2B creator content is taking on the role of traditional word-of-mouth.

𝗧𝗵𝗲 𝗢𝗽𝗽𝗼𝗿𝘁𝘂𝗻𝗶𝘁𝘆 
LinkedIn is unique. At a time when more platforms are doubling down on the interest graph, LinkedIn is prioritizing meaningful connections over viral reach. This creates the perfect environment for parasocial relationships to flourish.

For B2B brands, video isn't just another content format. It's the most efficient way to build the trust that drives business decisions.

The question isn't whether to invest in LinkedIn video. 

It's how quickly you can build an effective creator video strategy before your competitors do.
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Interested in LinkedIn Influencer Marketing? Reach out to us Creator Authority

𝟳𝟱+ 𝗲𝗽𝗶𝘀𝗼𝗱𝗲𝘀 𝗼𝗳 𝗖𝗿𝗲𝗮𝘁𝗼𝗿 𝗘𝗰𝗼𝗻𝗼𝗺𝘆 𝗟𝗶𝘃𝗲.

Two years ago, Keith Bendes and I started doing a podcast for the folks at Creator Economy Live. 

I don't think either of us thought it would go this long.

Now, it almost feels like it's just getting started.

It's been amazing have on some of the biggest creators, brand marketers, and industry insiders. The guests we've had has been incredible. So far we've had Natalie (Corporate Natalie), Ross Pomerantz (AKA Corporate Bro), Jon Youshaei, Katie Welch, Taylor Lorenz, Michelle Miller, Ryan Serhant, Timm Chiusano, Ben Relles, Kim Farrell, Kim Larson, Michael Easter, and the actress Jaimie Alexander. 

We've had CMO's and brand execs from the biggest brands in the world, including: PepsiCo, Unilever, DoorDash, Mastercard, Kenvue, and a ton of others. I know I'm forgetting a ton of people.

Along the way we've record 4 live episodes in NYC, SF, and Vegas.

𝘚𝘱𝘦𝘢𝘬𝘪𝘯𝘨 𝘰𝘧 𝘸𝘩𝘪𝘤𝘩: 𝘵𝘩𝘦 𝘯𝘦𝘹𝘵 𝘊𝘳𝘦𝘢𝘵𝘰𝘳 𝘌𝘤𝘰𝘯𝘰𝘮𝘺 𝘓𝘪𝘷𝘦 𝘤𝘰𝘯𝘧𝘦𝘳𝘦𝘯𝘤𝘦 𝘪𝘴 𝘪𝘯 𝘑𝘢𝘯𝘶𝘢𝘳𝘺. 𝘐𝘧 𝘺𝘰𝘶 𝘸𝘢𝘯𝘵 𝘵𝘰 𝘤𝘩𝘦𝘤𝘬 𝘪𝘵 𝘰𝘶𝘵 𝘢𝘯𝘥 𝘣𝘦 𝘵𝘩𝘦𝘳𝘦 𝘧𝘰𝘳 𝘵𝘩𝘦 𝘯𝘦𝘹𝘵 𝘭𝘪𝘷𝘦 𝘱𝘰𝘥 𝘩𝘦𝘳𝘦'𝘴 𝘵𝘩𝘦 𝘭𝘪𝘯𝘬 👉 𝘩𝘵𝘵𝘱𝘴://𝘸𝘸𝘸.𝘤𝘳𝘦𝘢𝘵𝘰𝘳𝘦𝘤𝘰𝘯𝘰𝘮𝘺𝘭𝘪𝘷𝘦.𝘤𝘰𝘮/𝘸𝘦𝘴𝘵

We've got some amazing guests in the pipeline. 

If you haven't given it a listen, check us out and listen on Spotify (or whatever your podcast platform of choice is) 👇 👇 👇 
https://lnkd.in/g_TJDzKp

Thanks so much to the Creator Economy Live team and Keith Bendes!

𝗪𝗵𝗼 𝘀𝗵𝗼𝘂𝗹𝗱 𝘄𝗲 𝗵𝗮𝘃𝗲 𝗼𝗻 𝗻𝗲𝘅𝘁?

Brendan Gahan is Partner & Chief Social Officer at independent creative agency Mekanism, leading the agency’s social division. 

Gahan has been at the forefront of social & influencer marketing since 2006, developing social campaigns for brands such as Mountain Dew, Unilever, Amazon, 20th Century Fox, and The Olympics. Brendan was named to the Forbes 30 Under 30 list in 2012 and his agency was recognized as Digiday’s Digital Video Agency of the year in 2017.

Gahan is a regular contributor to Entrepreneur and has been featured in The New York Times, The Wall Street Journal, Fast Company, The Guardian, Ad Age, and CNBC for his expertise in social media and influencer marketing expertise.

At Adobe MAX, LinkedIn made creating video easy. 

The Adobe Express integration with LinkedIn is built to make professional-quality video creation accessible for everyone (from solo creators to large brands). 

It empowers teams to scale content faster and more efficiently.

Now, marketers and creators can:
• Design, edit, and export LinkedIn video ads directly from Adobe Express (no downloading , resizing or re-uploading).
• Create video content in minutes with templates built for the LinkedIn feed.
• Collaborate easily between creative and media teams (keeping everything on-brand and ready to post).
• Go from idea to live campaign in minutes, all in one easy workflow.

Want to test out the power of video on LinkedIn?

LinkedIn is offering $500 in free ad credits.

Just follow the link to claim your LinkedIn ad credits and see how easy it is to create video ads that convert → https://lnkd.in/gQtEpMcB

#LinkedInPartner

Brand partnership • CEO/Co-Founder Of Creator Authority (Influencer Marketing Agency)

Video on LinkedIn is the fastest-growing format on the platform, and members spend 2.2x more time watching in the tab than a year ago.
 
𝐋𝐢𝐧𝐤𝐞𝐝𝐈𝐧 𝐗 𝐀𝐝𝐨𝐛𝐞 𝐄𝐱𝐩𝐫𝐞𝐬𝐬
 
While I was at Adobe MAX, video on LinkedIn was a hot topic of conversation. 
 
LinkedIn's Julia (Cabral) Flavin and Andy Lambert from Adobe, demonstrated the value of LinkedIn Video’s integration with Adobe Express.  
 
The integration lets users design, edit, and publish LinkedIn ads directly within Adobe Express, specifically it:
· Removes the need to export, resize, or re-upload assets
· Streamlines the workflow from idea to live campaign
· Enables creators and marketers to go “from idea to live ad in minutes.”
· There’s no exporting, no resizing, no friction
· Simplifies collaboration between creative and media teams
· Allows you to create and manage video ad content without leaving Adobe Express
 
If you want to test LinkedIn Ads out yourself, LinkedIn is offering ad credits to help you get started! 

Check it out here 👇 👇 👇 
https://lnkd.in/gQtEpMcB

#LinkedInPartner

𝗪𝗵𝘆 𝗮𝗿𝗲 𝟴𝟰% 𝗼𝗳 𝗰𝗼𝗺𝗽𝗮𝗻𝗶𝗲𝘀 𝘂𝘀𝗶𝗻𝗴 𝗶𝗻𝗳𝗹𝘂𝗲𝗻𝗰𝗲𝗿 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗲𝘅𝗽𝗲𝗰𝘁𝗶𝗻𝗴 𝗯𝘂𝗱𝗴𝗲𝘁 𝗶𝗻𝗰𝗿𝗲𝗮𝘀𝗲𝘀?

Linkedin's '2025 B2B Marketing Benchmark Report' has a bunch of great insights.

The TLDR - Trust has evolved from nice-to-have to must-have. And, creators are the catalyst.

I was honored to contribute some insights. 

Here's some of the key takeaways:

𝗧𝗿𝘂𝘀𝘁 𝗶𝘀 𝗡𝗼𝘄 𝗮 𝗚𝗿𝗼𝘄𝘁𝗵 𝗘𝗻𝗴𝗶𝗻𝗲:
• 94% of marketers say trust is key to B2B success
• 87% of B2B buyers prefer content from trusted industry voices
• 82% say creator content directly influences purchase decisions
• 59% consume creator content on LinkedIn specifically

As I shared with LinkedIn, "This feels like a YouTube moment. Back in 2010, YouTube was still early and overlooked. Then creators transformed it into a dominant media platform. 
LinkedIn is entering that same phase now. It already generates more weekly comments than Reddit. Its creator ecosystem is thriving and growing fast."

𝗩𝗶𝗱𝗲𝗼 + 𝗖𝗿𝗲𝗮𝘁𝗼𝗿𝘀 = 𝗧𝗿𝘂𝘀𝘁 𝗮𝘁 𝗦𝗰𝗮𝗹𝗲:
• Video viewership up 36% YoY
• 40% higher engagement than other formats
• CEO content achieves 4x more engagement
• 55% of B2B marketers already leverage influencer marketing
• B2B Creator Marketing projected to reach $7.7 billion by 2025

I also shared: "Influencer collaborations are a huge opportunity in B2B marketing. Anyone can run an ad to an audience, but getting a positive review from a well known thought leader in their niche is the best content you can run on social – where people are actively looking to see what's working for others."

𝗧𝗵𝗼𝘂𝗴𝗵𝘁 𝗟𝗲𝗮𝗱𝗲𝗿 𝗔𝗱𝘀 𝗣𝗿𝗼𝘃𝗲 𝘁𝗵𝗲 𝗣𝗼𝗶𝗻𝘁:
• 252% higher click-through rates
• 62% lower cost per click
• 48% more lead form completions
• 23% lower cost per lead 
  
Companies using influencer marketing are seeing 84% budget increase expectations vs just 58% for non-users.

Why? 

They're not buying impressions. They're investing in credibility that converts.

Brands that invest in creators today will win now AND lead tomorrow.

Here's a recent blog post breaking down insights from the report: https://lnkd.in/gc54-N_r

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Interested in LinkedIn Influencer Marketing? Reach out to us Creator Authority .

Several months ago LinkedIn surveyed 1,716 B2B buyers and compiled their findings in their report, "Working with B2B Creators: Collaborate with Confidence". 

The results?

A ton of insights into the seismic shift into how decisions get made and the role influencers are playing.

𝗧𝗵𝗲 𝗥𝗶𝘀𝗲 𝗼𝗳 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 𝗜𝗻𝗳𝗹𝘂𝗲𝗻𝗰𝗲𝗿 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴: 
LinkedIn has transformed from a professional networking site into THE trusted B2B creator ecosystem. 

The platform's investment in creator tools. This combined with its position as the most trusted social platform has created conditions for B2B influencer marketing to thrive.

𝗕𝘆 𝗧𝗵𝗲 𝗡𝘂𝗺𝗯𝗲𝗿𝘀:
• 82% of B2B buyers say creator content influences their decisions
• 91% rely on industry influencers throughout their purchase journey
•  59% prefer LinkedIn as their platform for creator content
• Thought Leader Ads deliver 252% higher CTR than conventional ads
• Video uploads increased 45% YoY, driving 63% of buying decisions

𝗪𝗵𝗼'𝘀 𝗗𝗿𝗶𝘃𝗶𝗻𝗴 𝗜𝗻𝗳𝗹𝘂𝗲𝗻𝗰𝗲?
• Industry Experts: 55%
• Analysts & Business Leaders: 43% each
• Customers: 33%
• Employees: 29% 

𝗧𝗵𝗲 𝗿𝗲𝗽𝗼𝗿𝘁 𝗮𝗹𝘀𝗼 𝗼𝘂𝘁𝗹𝗶𝗻𝗲𝘀 𝗮 𝗰𝗼𝗺𝗽𝗿𝗲𝗵𝗲𝗻𝘀𝗶𝘃𝗲 𝗮𝗽𝗽𝗿𝗼𝗮𝗰𝗵 𝘁𝗼 𝗕𝟮𝗕 𝗰𝗿𝗲𝗮𝘁𝗼𝗿 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆:
1. Identify marketing objectives for creator collaboration
2. Map target communities to influence
3. Activate internal thought leaders
4. Build relationships with external creators
5. Develop amplification and measurement frameworks
6. Execute and optimize

As I noted in the report: "𝘓𝘪𝘯𝘬𝘦𝘥𝘐𝘯 𝘧𝘰𝘳 𝘤𝘳𝘦𝘢𝘵𝘰𝘳 𝘮𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘳𝘪𝘨𝘩𝘵 𝘯𝘰𝘸 𝘧𝘦𝘦𝘭𝘴 𝘭𝘪𝘬𝘦 𝘠𝘰𝘶𝘛𝘶𝘣𝘦 𝘪𝘯 2010. 𝘐𝘵'𝘴 𝘷𝘦𝘳𝘺 𝘦𝘢𝘳𝘭𝘺, 𝘢𝘯𝘥 𝘴𝘰 𝘺𝘰𝘶 𝘤𝘢𝘯 𝘨𝘦𝘵 𝘢 𝘥𝘪𝘴𝘱𝘳𝘰𝘱𝘰𝘳𝘵𝘪𝘰𝘯𝘢𝘵𝘦 𝘢𝘮𝘰𝘶𝘯𝘵 𝘰𝘧 𝘷𝘢𝘭𝘶𝘦. 𝘎𝘦𝘵 𝘪𝘯 𝘯𝘰𝘸 𝘢𝘯𝘥 𝘪𝘵 𝘸𝘪𝘭𝘭 𝘱𝘢𝘺 𝘥𝘪𝘷𝘪𝘥𝘦𝘯𝘥𝘴 𝘭𝘢𝘵𝘦𝘳."

This isn't just another trend. This is a fundamental shift in how B2B buyers make decisions. 

They're seeking human connections and credible expertise in an increasingly AI-driven world. 

[Link to full report below 👇]
https://lnkd.in/gHUWV-7d



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