Louis Melia 's Linkedin Analytics

Hi, I’m Louis 👋 I’m a creative & data-driven marketer with many years of experience in managing and overseeing Paid Social & Native campaigns, helping to ensure high performances are achieved. I have experience delivering successful advertising campaigns in major global countries such as the UK, USA, UAE, Canada, Spain, Germany, South Africa, Australia, Switzerland, China, Malaysia, and Singapore. My ability to analyse and interpret data allows me to identify trends and patterns that can be leveraged to create effective and engaging content that converts. Additionally, my attention to detail and problem-solving skills allow me to adapt to changing needs and priorities, making me a valuable asset in the implementation phase. With all digital campaigns, I play a vital role in the development and implementation of the creative strategy processes, working with creators and outlining UGC briefs, scripts, and the video creative execution process for both external and internal UGC creation. I use top level data to make informed decisions, which helps to ensure the success of our digital campaigns. My client portfolio spans across 20+ industries, while having worked on projects with some of the largest household brands, including Amazon, Swan Brand, Steven Brown Art, Supreme CBD, DAM Health, Liverpool FC, Celtic FC, and Rangers FC. Furthermore, I've led on multiple major social campaigns in projects such as the Diesel Emissions Scandal, the launch of the world's first Alexa Kettle through Swan Brand and their partnership with Amazon, and OOH campaigns for Swan Brand. If you want to learn all things Paid Social, see some useful ad hacks, and fun stats then make sure you follow me! 🙂