Charlotte Schefe

lempire

- Created the PR & branding department (team of 4 people)
- Managed 50+ on-site events, 4000 participants in 7 months & renowned speakers (e.g. Jean de la Rochebrochard, Mamadou Sakho…)
- Managed press- & media relations with top tier outlets 
- Creation of visual branding guidelines with design team

Head of Relationships

- Defined global brand identity + aligned departments
- Co-organized a US tour through 12 cities with Becc Holland, Keenan and Guillaume Moubeche to increase brand visibility  
- Created YouTube videos for our flagship SaaS "lemlist" (+70.000 views)
- Grew a personal brand on LinkedIn for a new SaaS (+2M views & 5.000 followers in 6 months)

Digital Marketing & Brand Manager

fifty-five

- Technical management of a dashboarding project (priorization, technical specifications, liaison between business & engineers)
- Operational code writing for data processing (SQL) on Google Big Query
- Accounts: Renault / Dacia

Senior Data Science Consultant

- Implementation of a new web-tracking infrastructure with Google Analytics (36 countries, 2 brands)
- Conversation Rate Optimization on client websites - KPI increase between 5-30% per sub-project
- Accounts: Renault / Dacia

Digital Analytics Consultant

BETC

- Accounts: Disneyland Paris & Tic Tac (Ferrero Group)
- Campaign planning & execution on a national & international level

Junior Account Executive

Hill+Knowlton Strategies

- Assisted in strategic PR & Communications planning
- Managed press releases & newsletters

Marketing Communications Intern

The Walt Disney Company

- Replaced Digital Media Supervisor and trained her replacement (owned & paid media management)
- Assisted the Disney Channel team with ad planning

Digital Media Intern

Weber Shandwick

- Proposed PR campaign concept that was integrated in pitch to major client
- Defined suitable social media influencers for key account projects

Corporate Public Relations Intern

I bring people together to help them grow 🔥 | Head of Relationships @lempire | Follow me for daily communications insights to help you build better relationships

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