Robin Labrot

ListenUp!

🧲 Centralize feedback. 
🪄 Understand with real AI. 

Reduce your time to insight, so you can ship cool visionary stuff

Founder

lemlist

Leading the Product department for our suite of B2B SaaS products:

- lemlist https://www.lemlist.com/
- Taplio https://taplio.com/
- lemcal https://www.lemcal.com/
- lemwarm https://www.lemwarm.com/
- lemverse https://lemverse.com/

Head of Product

Product Lead

First Product Manager

lempire

Head Of Product

Taplio

lemcal

Leading the Product department for our suite of B2B SaaS products:

- lemlist https://www.lemlist.com/
- lemcal https://www.lemcal.com/
- lemwarm https://www.lemwarm.com/
- lemverse https://lemverse.com/

lemwarm

Reforge

Member

GoPractice, Inc

Malt

Built several SaaS and mobile apps
-Defined how to win (pain points to solve, positioning / how to stand out, delight)
-UX/UI Design
- Development
- Deployment

Tech stack used:
- ReactJS, NodeJS, Typescript (Web)
- Flutter (iOS & Android)

Fullstack Product Builder (Product + Full-stack dev + Designer)

SDI Lindo

- Leading the whole communication campaign of ECE Paris integration association
- Community manager on social media platforms

Vice-President of communication

The decks you need to build successful (and cool) products ❘ Founder @ListenUp!

Whereas everyone in the Product world likes to talk about frameworks, methods, and processes, I dive into the practical world of great products

Because let's be honest, the product community doesn't focus enough on the cool visionary stuff and craftsmanship (= the actual products)

I also navigate the realms of Growth, Marketing, Business, and Sales

---<<

Want to get in touch?
→ drop me a DM
→ send at robin@listenup.ai

The basketball website is useless 🏀 (Dribbble)


I was so frustrated looking for design inspirations on it..

It's not actual product design, it's mostly just concepts


There are legit SaaS design libraries out there, but they're all paid…

So I decided to build a new one ↓

- Totally free.

- Copy and paste straight into Figma.

- A curated collection of successful, user-friendly, and good-looking SaaS products.


Comment “link” below to access it 👇

The decks you need to build successful products ❘ Founder @ListenUp!

It’s funny,


After countless demos of ListenUp!, the feature that leaves prospects wide-eyed is the one we least expected..

The ability to chat with all your insights and get answers in literally just 2 seconds

And guess what?

We went and chose the most cringe-worthy name for it → AI Crystal Ball 😂
(I know, it sounds silly, but deep down, I think I'm kinda fond of the name)


Here are some awesome use cases for it:

→ Prove your point to a stakeholder by bringing evidence to the table

→ Quickly validate a hypothesis

→ Consult existing insights to bootstrap new discoveries and avoid wasting time learning stuff you've already got answers for


Moral of the story → sellable features ≠ core features

One big and very easy to make mistake when launching a new product 👇

Not being clear on who your ICP/persona is

And most importantly ..

Not being ruthless about it!!


After weeks of hard work, it's natural to feel good when people show interest in your new product, and you may want everyone to use it

It’s very tempting to say yes and to everyone and everything .. but be conscious that this is a very slippery path:

→ They will give you feedback about the product

→ You've heard that you need to be customer-obsessed, so you listen to everything they say

→ You build new features for them

→ You're getting distracted because you're spread too thin and trying to please different types of Ideal Customer Profiles (ICPs)

→ The product is starting to look like a Frankenstein's monster

→ Your landing page conversion rate is decreasing because the messaging is unclear

→ Your activation rate is decreasing because your product is confusing

→ Your retention rate is suffering

→ All your metrics are now blurred because you have different ICPs with different needs and behaviors using your product

→ Your churn rate is high, because by trying to please everyone, you end up pleasing no one


In the past 3 weeks, I have had to say "no" to multiple people interested in ListenUp!

And it’s difficult ..
But necessary

Because I understand that our Ideal Customer Profile affects everything:

-> The features we will build

-> Our onboarding process

-> The vision and strategy we should adopt

-> The positioning we should adopt

-> The most effective go-to-market approach

-> The marketing channels we will use

-> The marketing messages that will resonate

-> Our monetization strategy

-> Our ability to focus


To prevent this situation, you need to learn how to say NO to potential customers

It's a short-term sacrifice for a long-term reward

One of the most eye-opening revelation I had this year about great products ↓


→ they carefully choose the right paradigms for their context


Paradigms are the bedrock of your product

The atomic concepts you build upon


Some examples 👇

Photoshop → files, layers, pixel-first ..
Figma → projects, collaboration, vector-first ..

Email → text messages, attachments, threads, openness, asynchronous
Slack → workspaces, channels, text/audio/video messages, threads, semi-closed, real-time

Linear → issues, cycles, and projects
Jira → custom everything


They influence everything 👇

- how well do you solve your problem space

- Just how user-friendly your product is, or its modularity

- How easy is it to improve & expand the product (it’s the foundations you are building on)

- What’s your positioning vs the competition

- Even your GTM motion (collaboration model = B2B team expansion, potential for PLG ..) and pricing! (seat-based or usage-based pricing ..)


IMO it's an underappreciated aspect of creating products

This might be due to the fact that many product teams often concentrate on local tweaks and optimizations

Also, most products carry such a significant "product debt" that it would be quite challenging (and risky) to completely overhaul the product's paradigms

Sometimes, it’s simpler to develop an entirely new product with different paradigms (like VideoAsk vs Typeform)


Hope this helps and gives you a fresh perspective! 🤞

Choosing the right paradigms for your product

Taplio

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