Helping Founders Scale, Prepare, and Exit | Value & Profit Growth | Live Streaming Business Development | Buying & Selling Businesses | Chief Exit Officer | LinkedIn Live Stream Host

Running a business was supposed to give you more freedom, not take it away.

But somewhere along the way, growth slowed. The work got heavier. You’re buried in day-to-day decisions, your team is busy, but results aren’t where they should be. Instead of scaling, it feels like you’re stuck.

That’s not failure. That’s a business plateau. And it’s more common than most business owners are willing to admit.

I help fix that.

For more than 25 years, I’ve worked with owners and leadership teams in manufacturing, ecommerce, and B2B services to help them grow businesses that run better, generate more value, and eventually become sellable when the time is right.

Through Exit Your Way, I guide B2B companies to build systems, elevate teams, and create exit options, even if they don’t plan to sell for years. Through our work at B2Btail with the Digital Game Plan strategy development/execution process, we help companies stop being the best kept secret by creating marketing foundations that attract their ideal customers and position them for long-term success.

My focus is simple: helping you build a business that works, whether you’re in the room or not.

Common challenges I help solve:

Low visibility: Your best customers don’t know you exist. We fix that by aligning messaging, strategy, and marketing assets to bring them to you.

Owner overload: If everything depends on you, growth hits a wall. We help build teams and systems that keep moving, even when you step away.

Exit confusion: You want out someday, but the path forward is unclear. We build companies buyers want and owners are proud of.

When it works, here’s what changes:

Customers find you because your message finally speaks their language

Your team handles the day-to-day, freeing you to focus on higher-value work

You move from reacting to leading, and from being stuck to scaling intentionally

I’ve built and sold companies, led investor-backed teams, and helped founders grow from $5 million to $30 million and beyond. I bring the tools, perspective, and calm needed to lead through messy growth and prepare for clean, profitable exits.

But this isn’t just about growth or selling. It’s about control over your time, your team, your income, and your future.

If you’re ready to lead again instead of constantly catching up, I’d be glad to talk.

damon@exityourway.com

425-654-7757
exityourway.com | b2btail.com

You’ve built something great. Let’s make sure it works for you.

Today is not the end...

Tomorrow always brings another shot.

Some weeks feel heavier than others.

Not because we aren’t trying…

But because our effort is out of sync with what’s needed.

We start pushing harder. Telling ourselves stories. Wondering if we’re the problem.


But here’s what I’ve learned:

🔷 Mis-aligned effort is not failure

🔷 The order of work matters more than the amount

🔷 A simple shift can create a whole new outcome

Sometimes the best move is to pause and realign.


⚡Clarity doesn’t always come from more effort.  ⚡


Where are you pressing forward when you should step back?


⭐ Helping owners grow their businesses with coaching, training, systems, and a supportive community. ⭐

👉 Subscribe to "The Best Kept Secret Sauce" newsletter for strategies that turn conversations into opportunities.

🔔 Follow me for thoughts on relentless business growth, leadership, and life.

Video credit - redbull

#leadership #clarity #resilience #growthmindset #focus

Damon Pistulka √

Running a business was supposed to give you more freedom, not steal your time, energy, and joy.

But somewhere along the way, growth slowed. You’re buried in day-to-day tasks. Your team is busy, but the results aren’t there. And your business is running you.

Sound familiar?

That’s not failure. That’s founder fatigue. And it’s more common than most admit.

This Is What I Fix.

For 30+ years, I’ve helped manufacturing, ecommerce, and B2B business owners/teams stop spinning their wheels and start growing with clarity, confidence, and control.

Through Exit Your Way, I help business owners increase their company’s value, build exit options, and remove themselves from the weeds.

Through B2Btail and tailored programs, I help your business get found online by the customers you actually want—without adding more to your plate.

Helping business owners grow valuable businesses they will be able to sell when they are ready down the road it my entire focus.

What’s in the Way Right Now?

🔷 Flat Sales – Soulmate customers can’t find you. We fix visibility and turn expert content into leads.

🔷 Owner Overload – If you’re doing it all, you’re doing too much. We build systems and teams that work—even when you're not around.

🔷 Exit Fog – Want out someday but don’t know how? We build companies that buyers want and owners love.

What Happens When You Get It Right?

✅ Customers find you and you answer the right questions

✅ Your team runs the day-to-day (without needing you for every little thing)

✅ You stop feeling stuck and start building a business that fuels your life

Why Trust Me?

I’ve built and sold businesses, led investor-backed companies, and walked alongside founders as they grew $5M companies into $30M+ powerhouses. I bring the tools, clarity, and calm needed to lead businesses through messy growth and into clean, profitable exits.

But this isn’t about a big exit, or even big growth, unless that’s what you want. 

It's about choosing how you spend your time, what you work on, and who you work with.

Let’s get you back to that.

📞 425-654-7757
📧 damon@exityourway.com
🌐 exityourway.com | b2btail.com

You’ve built something great. Now let’s make it work for you.

Helping Business Owners Achieve Significant Profit Growth | Transformative Business Development | Transaction Advisory | LinkedIn Live Stream Host

In our pursuit of success, we can easily overlook a crucial component - rest...


Good rest powers our long term achievement:

🔷Rest fuels creativity by giving our brains the break to approach problems with fresh perspectives.

🔷Rest enhances performance with improved decision-making, productivity, and overall well-being.

🔷Rest fosters growth with our brains developing new connections that lead to breakthrough ideas and solutions.

Getting enough quality rest over time is the force behind every long-term success story.

⚡Embrace rest, recharge, and watch your potential unfold.⚡

How do you integrate rest in your life to boost creativity and productivity?

#Leadership #Wellness #Productivity #Success #Mindfulness

⭐Helping business owners build and sell valuable businesses with our proven process.⭐

Video credit - ViralHog

Getting the right people in the right roles in your organization is a necessity.

Why this is so critical:
💠 It maximizes talent utilization by fully leveraging individual strengths.

💠 You and your team are ready to drive expansion and growth.

💠 It builds a stronger culture because people in the right roles fosters a positive and effective workplace.

Getting the right people in the right seats means you can accomplish remarkable things like the decks of cards all setup in the right places to create an awesome domino tumbling in this video.


⚡ The right people in the right roles is the cornerstone of high performing businesses. ⚡


What have you observed when businesses align talent effectively?


#Leadership #success #money #TeamBuilding #BusinessExcellence #TalentManagement

Video credit - gavinwongmagic

Your UVP isn’t a tagline.

It’s a strategic decision.


In a conversation last week, we talked about UVPs.

It got me thinking.

Your Unique Value Proposition isn’t just a clever phrase.

It’s the intersection of 3 strategic truths:

🔷What your best customers value most

🔷What you do better than anyone else

🔷What your market is hungry for

Miss any of these and your message falls flat.

Here’s how to find your UVP:

🔥Ask 3 of your best clients: “Why did you really choose us?”

🔥Map your strengths by outcomes, not activities

🔥Study what you do that others avoid because that’s probably your edge

You don’t need to sound different. You need to be different in a way that matters.


⚡The strongest UVPs emerge from impact. ⚡


What’s one thing your best customers say that you’re not using?


⭐ Helping owners grow their businesses with coaching, training, systems, and a supportive community. ⭐

👉 Subscribe to "The Best Kept Secret Sauce" newsletter for strategies that turn conversations into opportunities.

🔔 Follow me for thoughts on relentless business growth, leadership, and life.

Video Credit - mostamazingskills

#marketingclarity #b2bstrategy #uniquevalueproposition #messaging #digitalgameplan

Digital transformation is critical in business today.


This journey can be daunting, but it's worth it.


Here's a simple checklist:

🔷Define what expanding your market reach your digital transformation will improve in your business .

🔷Evaluate and select strategies that help you achieve these goals.

🔷Encourage your team to embrace digital change by creating an environment where experimentation is welcomed.

Digital transformation unlocks new opportunities and addresses challenges head-on that will significantly improve your business.  Just like the caterpillar turning into the butterfly so it can fly north and return.


⚡Digital transformation is about taking calculated steps towards a better business.⚡


How is your business taking the digital leap?

⭐ Helping owners grow their businesses with coaching, training, systems, and a supportive community. ⭐

👉Subscribe to "The Best Kept Secret Sauce" newsletter for strategies that turn whispers into conversations. (link in my profile)

🔔 Follow me for thoughts on business growth, leadership, and life.


Video credit - benjaminhill

#DigitalTransformation #SmallBusiness #Innovation #Technology #Growth

Wisdom doesn't come from age.


It comes from exposure.

I don’t feel wiser now because of the candles on my birthday cake.

I feel wiser because of more reps.

🤔More decisions.

🤔More mistakes.

🤔More long nights with no clear answers.

Eventually you start to notice the patterns and have the experience to stop reacting and start responding.

That’s how it happens:

🔷You stop chasing perfect

🔷 You learn what’s really a risk and separate the fear

🔷 You figure out what’s yours to carry and what’s not

Wisdom is something you build by staying in the room when it’s uncomfortable.


⚡Wisdom can come at any age with exposure. ⚡


Where in your life or work is wisdom kicking in?


⭐ Helping owners grow their businesses with coaching, training, systems, and a supportive community. ⭐

👉 Subscribe to "The Best Kept Secret Sauce" newsletter for strategies that turn conversations into opportunities. (link in my profile)

🔔 Follow me for thoughts on relentless business growth, leadership, and life.

Video credit - EarlRoseEGL

#leadership #resilience #clarity #experience #growth

In business, standing still is the same as falling behind.


Here’s how to future-proof your business and career:

🔷Constantly learn new skills and technologies.

🔷Engage with peers who challenge you and expose you to fresh perspectives.

🔷Regularly review your work methods and seek ways to do them better.


In a fast-moving world, agility and growth are the keys to staying relevant.


⚡ Don’t let your business or career become yesterday’s news. ⚡


How are you ensuring you stay ahead of the curve?

#CareerDevelopment #Leadership #Innovation #Adaptability #FutureProofing

⭐Helping owners build profitable businesses with coaching, training, systems, and a supportive community. ⭐

Video credit - Jordan Peterson

6,000 miles...


One pedal at a time.


You don't see the daily reps many people are putting in.


This odometer lives on my exercise bike.

But the lesson lives in my head.

6,000 miles on this bike.

No races. No Strava.

Just early mornings and consistency.

What did I learn?

🔷Doing a little every day beats a lot once in a while

🔷Progress feels boring before it looks impressive

🔷The compounding effect is real — in health and in business

We see this in B2B companies too.

Owners doing small things consistently;

🔥Clarifying messaging

🔥Documenting the system

🔥Showing up for customers

With this work, eventually, they lap the competition.


⚡Everyone wants the 6,000-mile result but few are willing to show up at mile 1. ⚡

Where are you quietly compounding right now?


⭐ Helping owners grow their businesses with coaching, training, systems, and a supportive community. ⭐

👉 Subscribe to "The Best Kept Secret Sauce" newsletter for strategies that turn conversations into opportunities.

🔔 Follow me for thoughts on relentless business growth, leadership, and life.

#growthmindset #b2bmarketing #leadershipdevelopment #consistency #longtermthinking

Businesses can shaping the communities where they operate.

They just need to get involved!


Here's how local businesses can help their community:

🔷Participating in community projects, and sustainable practices.

🔷Making impactful contributions by volunteering

🔷Revitalizing local economies by buying local

Businesses involved in their communities create a positive ripple effect that benefits all stakeholders.


⚡ Hat's off to those businesses making a difference in their communities! ⚡


How is your business contributing to your community?


⭐ Helping owners grow their businesses with coaching, training, systems, and a supportive community. ⭐

👉Subscribe to "The Best Kept Secret Sauce" newsletter for strategies that turn whispers into conversations. (link in the featured section of my profile)

🔔 Follow me for thoughts on business growth, leadership, and life.

Video credit - WNEM TV5

#Community #SocialImpact #Business #Sustainability #Engagement

"To perform at your peak, prioritizing health is not optional—it's essential."


Your health dictates your performance:

🔷Good health fuels higher energy levels, enabling sustained productivity.

🔷Physical wellness supports mental sharpness and decision-making capabilities.

🔷A strong body and mind are more resilient to stress and burnout.


Taking care of your health is a crucial investment in your longterm personal & professional success.

⚡Your health determines your peak performance!⚡

What health practices have improved your work performance?

#HealthAndWellness #PeakPerformance #Leadership #PersonalDevelopment #BusinessSuccess

⭐ Helping business owners build and sell valuable businesses with our proven process. ⭐

Video credit - Me

Imagine a world where clarity prevailed.

Where noise was not the strategy.

I hope we look back on this era and remember it as the turning point.

When we chose something quieter, more honest ,and more useful


Because here’s what I believe:

🔷Clarity is strength.

🔷Listening is a leadership skill.

🔷The best message wins by relevance.

That’s the world I’m want to build, one decision, one conversation, and one sentence at a time.


⚡The world would be much different if clarity was a focal point  ⚡


What would change if your communication started with more clarity?


⭐ Helping owners grow their businesses with coaching, training, systems, and a supportive community. ⭐

👉 Subscribe to "The Best Kept Secret Sauce" newsletter for strategies that turn conversations into opportunities.

🔔 Follow me for thoughts on relentless business growth, leadership, and life.

Video credit - koiacademy

#vision #clarity #leadership #communication #futureofwork

Failure is a perspective.

What if failure is a stepping stone on the path to success?

Consider this:

🔷 Failure give you experience to improve future decisions.

🔷 Failure promotes learning and we must always be a student of life.

🔷 The most successful people have failed in similar ways.

By transforming how we perceive failure, we open ourselves up to growth and innovation.


⚡ The only true failure is the refusal to keep trying. ⚡


How are you embracing challenges to fuel your growth?


⭐ Helping owners grow their businesses with coaching, training, systems, and a supportive community. ⭐

👉Subscribe to "The Best Kept Secret Sauce" newsletter for strategies that turn whispers into conversations. (link in my profile)

🔔 Follow me for thoughts on business growth, leadership, and life.

Video credit - lifeisbeautiful6516

#GrowthMindset #LeadershipDevelopment #FailureToSuccess #Resilience #NeverStopLearning

Alina A. A, MBA

Leaders often focus on strategies, goals, and outcomes but,,,



gratitude is a powerful leadership trait that's often overlooked.

Gratitude can transform your leadership by:

 💠Fostering a positive workplace

 💠Enhancing decision-making

 💠Strengthening relationships


It's about appreciating the opportunities, lessons learned, and cherishing the journey we're on together.


⚡ Gratitude helps everyone feel valued and empowered. ⚡


How do you incorporate gratitude into your leadership style?


⭐ Helping owners grow their businesses with coaching, training, systems, and a supportive community. ⭐

👉 Subscribe to "The Best Kept Secret Sauce" newsletter for strategies that turn conversations into opportunities.

🔔 Follow me for thoughts on relentless business growth, leadership, and life.

Video credit - insightlabs

#Leadership #Gratitude #Teamwork #BusinessGrowth #Success

He sang his recovery story...

And I’ll never forget what I felt.


I recently watched a man sing the chapters of his life.

🔷Addiction.

🔷Prison.

🔷Recovery.

🔷Nine years clean.

He told the truth and you could feel the weight he still carries.

What hit me hardest was the contrast.

I was sitting beside my family.

🙏Healthy.

🙏Together.

🙏Living in a different world.

And I couldn’t stop thinking:


🔥How many of us are rushing through life without stopping to realize how far from rock bottom we really are? 🔥


But that night all I could feel was overwhelming gratitude for our situation.


⚡Sometimes real clarity starts with realizing what didn’t happen. ⚡


What would change if we recognized how rich we already are?


⭐ Helping owners grow their businesses with coaching, training, systems, and a supportive community. ⭐

👉 Subscribe to "The Best Kept Secret Sauce" newsletter for strategies that turn conversations into opportunities.

Video credit - happilyofficial

#leadership #growthmindset #clarity #gratitude #reflection

It's easy to get lost in a sea of tools and techniques.

But,

the right habits can transform our efficiency and effectiveness.

Here are game changers:

🔷Complete the top three tasks that will make the most impact.

🔷Take regular, short breaks to boost focus and productivity.

🔷 Learning something new every day to keep your mind sharp and ideas fresh.

Productivity means using the right habits to get more of the important things done efficiently.


 ⚡Solid habits lead to big results! ⚡


What habits are boosting your productivity?

⭐ Helping owners grow their businesses with coaching, training, systems, and a supportive community. ⭐

👉Subscribe to "The Best Kept Secret Sauce" newsletter for strategies that turn whispers into conversations. (link in the featured section of my profile)

🔔 Follow me for thoughts on business growth, leadership, and life.

Video Credit - goranwinblad

#Productivity #success #leadership #PersonalDevelopment

Cinthia de Mota González

Are you a manufacturer looking to stay ahead of the curve in 2026? 

Join us for this Stop Being the Best Kept Secret livestream as we take you behind the scenes of the upcoming Industrial Marketing Summit 2026 with the one and only marketing powerhouse, Eric Seiberling. 

 
Vice President of Sales and Marketing at MXD Process, Eric is a go-to-market leader who has driven double-digit revenue growth across Amazon, AWS, Dassault Systèmes, and more. From cutting-edge AI strategies to scalable sales systems, he’s helped Fortune 500s and mid-sized manufacturers alike unlock exponential growth. 

 

With a background that blends military-grade discipline (thank you, Air Force!) and decades of experience in global marketing strategy, Eric brings a bold, practical approach to marketing that gets measurable results. He’s a national speaker, change leader, and a relentless advocate for smarter marketing in manufacturing. 

 

On this episode, we are getting a front-row preview of Industrial Marketing Summit 2026, and what manufacturing leaders need to know NOW to stand out, scale faster, and build sustainable success. 

 
You will get key takeaways from Eric’s playbook, including how to: 
✅ Align marketing and sales for real results 
✅ Use data-driven strategies to grow revenue 
✅ Stop being the best kept secret in your industry 

 

Friday, January 16 - 12:30 PM EST // 9:30 AM PST   

 
Don’t miss this chance to learn what’s ahead in manufacturing, marketing, and how you can get in front of the competition. 

 

If you want 2026 to be your breakout year, this episode is your launchpad. Don’t miss the insights Eric will share to help manufacturers get found, get leads, and grow with purpose. 

 

👉Join Curt Anderson and myself for this episode to learn about the Industrial Marketing Summit 2026 and meet great people. 

 

Sponsored by:   
🔹 B2BTail – Helping Manufacturers to “Stop Being the Best Kept Secret” by Out-Teaching the Competition.   
🔹 Exit Your Way® – Building smarter, stronger businesses, one conversation at a time.         

#business #manufacturing #marketing #ecommerce #linkedinlive #livestreaming #IndustrialMarketingSummit2026

You don’t need more platforms or tactics

You need more relevance...


People are told:

“You have to be on LinkedIn, Instagram, YouTube, blogging, trade shows, email, TikTok…”

So they try to be everywhere doing everything.

Here’s the truth:

🔥Being everywhere won’t help if your perfect fit customers don’t see you. 🔥


When you find that space, show up clearly, consistently, and with a message they care about.

You will gain traction faster than any multichannel sprint.

We see it all the time.

🔷Focused channels outperform “everywhere” strategies

🔷Relevance beats frequency

🔷Simpler systems are easier to scale

Execution fails when you fail to build systems and expand them over time in ways that make sense.


⚡Clarity isn’t more work. It’s better aim. ⚡


Where do your best-fit customers already hang out — and how clearly are you showing up there?


⭐ Helping owners grow their businesses with coaching, training, systems, and a supportive community. ⭐

👉 Subscribe to "The Best Kept Secret Sauce" newsletter for strategies that turn conversations into opportunities.

🔔 Follow me for thoughts on relentless business growth, leadership, and life.

Video Credit - Allison, Curt, and Damon

#b2bmarketing #industrialmarketing #marketingstrategy #businessgrowth #contentstrategy

What’s the right marketing for you now?

The answer might surprise you...


It depends on where your business is TODAY.

For example:

🔷If you don’t have consistent leads - Clarify your message and sales process.

🔷If you're scaling fast - Dial in the systems that support growth.

🔷If you're short on time - Focus on tactics that deliver results.

This is the way to start building effective marketing strategies and identifying tactics that will help you succeed.


⚡The best marketing fits you today.⚡


What’s working best for your business right now when it comes to growth?


⭐ Helping owners grow their businesses with coaching, training, systems, and a supportive community. ⭐

👉Subscribe to "The Best Kept Secret Sauce" newsletter for strategies that turn conversations into opportunities. (link in profile)

Video credit - Curt and Damon

#marketingclarity #scaleyourbusiness #growthstrategy #leadership #entrepreneurmindset

Remember when news was news?


Before headlines were measured by the number of views?

There was a time when news gave us information to make decisions.

Now it mostly tries to shape our decisions.


Finding the truth now feels like a multi level research exercise.

The result?

🤔Confusion grows

🤔Trust erodes

🤔Fewer people actually care or feel heard

We need more truth, clarity, and less noise in the news we see every day.


⚡With clarity we can make our own informed decisions ⚡


What would change if our news media focused on being clear without influencing?


⭐ Helping owners grow their businesses with coaching, training, systems, and a supportive community. ⭐

👉 Subscribe to "The Best Kept Secret Sauce" newsletter for strategies that turn conversations into opportunities.

🔔 Follow me for thoughts on relentless business growth, leadership, and life.

#clarity #communication #trust #leadership #contentstrategy

Talk-to-text is changing how I think...


Typing used to slow me down.


I used to type everything.

Now I talk to write.

AI-enhanced voice-to-text has become my clarity tool.

When I stopped worrying about typing and spelling,

I started thinking clearly.

It reminded me:

🔷Our tools shape how we think

🔷Better tools make clearer systems

🔷Less friction provides better focus

This shift made a real difference:

🔥Brain dumps now take minutes, not hours

🔥Content flows more naturally

🔥I hear how things sound before I over-edit

It’s not about the tech, it’s about allowing ideas to move faster.


⚡Talk to think. Then shape to teach. ⚡


What’s one tool that’s changed the way you work?


⭐ Helping owners grow their businesses with coaching, training, systems, and a supportive community. ⭐

👉 Subscribe to "The Best Kept Secret Sauce" newsletter for strategies that turn conversations into opportunities.

🔔 Follow me for thoughts on relentless business growth, leadership, and life.

Video Credit - bobproctortv

#b2btools #aiproductivity #businessclarity #digitalmindset #thinkingclearly

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Damon √'s Linkedin Analytics

Damon Pistulka √

Performance ScoreDamon Pistulka √'s LinkedIn Performance

What is Damon talking about?

Who is engaging with Damon

Damon Pistulka √'s Best Posts (last 30 days)

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Damon Pistulka √

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Damon Pistulka √'s LinkedIn Performance

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Who is engaging with Damon

Damon Pistulka √'s Best Posts .css-1emoo84{font-size:var(--chakra-fontSizes-md);font-weight:400;color:var(--chakra-colors-gray-600);}(last 30 days)

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Damon √'s Linkedin Analytics

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