David Allen's Linkedin Analytics

Imagine driving meaningful growth at growing margin - predictably. 65% of product discovery starts on Amazon. 69% of searches don't include brand names. 60% of clicks go to the 1st 3 ORGANIC search results. Amazon is a search engine for driving customer acquisition. The most valuable real estate on Amazon: top-of-search organic ranking on non-branded search terms. Yet, instead of acquiring this real estate, the prevailing "strategy" too many brands, agencies, and automated softwares employ targets ad profitability, usually measured by ACOS and ROAS. Which leads to chasing cheap clicks on branded and low-volume non-branded search terms, and which leaves brands over-reliant on ads and/or branded search to drive revenue. While it may defy logic, the brands growing the fastest and that are the most profitable, don't over-focus on ad profitability. Instead, they leverage the data most brands don't know how to access or interpret to make better decisions and create better strategies. If... -you're stuck choosing between growth and profitability -your growth has fallen short of expectations -your bottom line contribution margin is uncomfortably tight -your lack of data visibility is making it difficult to strategize ...then let's chat. Book a zoom with me: calendly.com/david-sug/amazon-chat Open to discuss: Amazon Growth Amazon Strategy Amazon Advertising Amazon PPC Amazon SEO Amazon Sales Amazon Scaling New Product Launch Market Analysis Forecasting