Dee Acosta

Metadata

Giving marketers superpowers with automation and AI.

Ad AI, Sales, and GTM

Stack Moxie

The only solution built for marketers to test their martech stack before campaigns go live - and continuously. No more missed SLAs, lost leads, and bad tags. 

Check out our free PLG version on our website.

Sales and GTM Advisor

Aligned

Aligned is the best way to support your champions and accelerate deal cycles - period. Allowing individual reps to provide a repeatable, enterprise-grade experience to all opportunities.

Proud to support this team as they change the way sales are done.

Customer Advisory Board Member 

Modigie, Inc.

Notable achievements:
 - Largest deal company-wide Q4 2023
 - 300% of ramped quota
 - Implemented a modern sales motion
 - Ask me about the podcast I started

Company made organizational changes in the summer of 2024.

Senior Director of Sales and Strategic Growth

HockeyStack

Founding sales rep. In just half a year, I managed to more than double both our Annual Recurring Revenue (ARR) and customer count. I took our Average Contract Value (ACV) to new heights, way beyond just doubling it. 

I never lost a deal to a competitor nor have a single client opt-out. 

- Over $470,000 in new business in under seven months
- Doubled customer count 
- Raised ACV by 240%

Head of Revenue

metadata.io

#1 sales rep for new business bookings and rank in new hire class. 

Top performing rep company wide H2 2021 and H1 2022. 

Self-sourced half of new deals while working with a world-class marketing and GTM team. 

Sold several enterprise-grade deals in the six-figures, requiring consensus and strict procurement review. Along with deals with hot European companies.

Senior Sales Executive

Spiceworks Ziff Davis

Top-performing sales rep H1 2021. 

Top performing new business rep 2015, 2016, 2018, 2019 (you know what happened in 2020) against a million dollar quota. 

Largest deal company-wide 2018. 

Spearheaded the sourcing of 95% of new deals, consistently driving growth and exceeding a million-dollar quota.

All while co-managing the SDR team and onboarding new hires. 

My client portfolio includes prestigious Fortune 1000 tech giants such as HPE, Fortinet, Snowflake, Digitas, Tableau Software, Salesforce, and Adobe, among other top-tier companies.

Spiceworks Ziff David acquired Aberdeen in 2020.

Sales Director

Top performing new business rep:
- 2015
- 2016
- 2018
- 2019
- Largest deal company-wide 2018

Consistently delivered on a million-dollar-plus quota while sourcing my own deals.

Senior Sales Executive and Corporate Evangelist

Reeher LLC

Notable results while at Reeher: fastest first sale from hire.

Regional Director of Sales - East

Spiceworks Ziff-Davis acquired Aberdeen in 2020. 

In my role as an Account Executive and a Team Lead I am constantly challenged with developing creative ways to support clients’ goals. I also continuously aid in building the strategy and agenda of several of Aberdeen's practices. 

Net new clients that I have brought on during my tenure include many of the top tier organizations in their respective space.

Achievements:
Top Performing Aberdeen Account Executive Company Wide October 2009
Top Performing Tech Team Account Executive December 2010 
Top Performing Tech Team Account Executive Q1 and Q2 2011
Top Performing Tech Team Account Executive December 2011
#1 Account Executive in Bookings Company Wide H1 2012
#1 Non-Global Account Executive in Bookings Total Year 2012
#3 Account Executive in Bookings Company Wide Total Year 2012
Consistently delivered on a million dollar quota

Senior Account Executive and Team Lead

Account Executive and Team Lead

Forrester Research

Create qualified sales leads for the Forrester Marketing and Strategy New Business team.  This entails finding companies that are a fit for Forrester's services, conveying the value of research,  and creating business.  Constantly in touch with executives from innovative $500 million plus companies.

Member of Forrester's top performing team in Q1 2009.

Sales Development Specialist

Pipeline Coach / Proven Growth Driver / Trusted B2B Advisor

Dee:  A track record of positive energy and helping marketers at startups and enterprises build new business.  

Incredibly proud girl dad. 👨

Dedicated follower of the Challenger Sale Methodology and pClub. 

Proponents of diversity across all criteria.

Cancer survivor circa 2022.

Admiral General

B2B marketing attribution you don’t have to make up. 

Here’s a super simple way to find out if your marketing is actually doing anything.

Take your target account list. Doesn’t matter if it’s 50, 100, or 500 accounts.
 
For now, let’s say 100. Split them into two groups of 50.

Group A:
 Run paid ads to them. Nothing fancy - just consistent air cover.
 One week later, have sales start outbounding those same accounts.

Group B:
 No ads. No air cover.
 Sales just does their normal outbound thing.

Now wait until the end of the month and compare:
 - Outbound → Meeting rate
 - Meeting → SAO rate
 - Pipeline created

And if you want to be really honest with yourself, check the full sales cycle, too.

Every time I’ve seen this test run, the same thing happens:

The accounts that saw marketing convert higher.
 Outbound lands better.
 Meetings happen faster.
 Sales doesn’t have to drag people across the finish line.

No attribution model. No dashboards. No politics.
 
 Just reality.

If marketing is actually warming up your market, you’ll see it instantly.

And if it’s not… well, that’s useful to know too.

H/T Joe Meier or inspiring this idea. 🦈

Dee Acosta 🤖

GTM AI / Growth Driver / Trusted B2B Advisor / Vibe Promoter

Hard to trust a company when they've lied to you for over a decade. 😡 

Intent is a core attribute of a 6QA. 

I've been saying this forever, and it feels like no one believed me. 


To quote a former president, “There's an old saying in Tennessee - I know it's in Texas, probably in Tennessee, that says, fool me once, shame on, shame on you. Fool me, you can't get fooled again.” #6Sense #intent #B2Bmarketing

H/T Jack Porter

taplio

Dee Acosta 🤖's Linkedin Analytics

Dee Acosta 📱

Performance ScoreDee Acosta 📱's LinkedIn Performance

What is Dee talking about?

Dee Acosta 📱's Best Posts (last 30 days)

Ready to grow your LinkedIn presence?