Diane Wiredu 🦁

Messaging Strategy for B2B & SaaS @ Lion Words | Anti-buzzword Strategist, Speaker & Founder | Helping you achieve message-market fit 💡 Host of The Marketing Meetup Barcelona

You have seconds to make a connection with buyers before they decide to move on (probably to a competitor’s site). Your messaging has to resonate.

That’s where I come in.

I help you make the value of your product compelling and easy to understand — so prospects get it, sign up, and buy. 

Here's my process in a nutshell:

▪ Get to know your market, product and brand inside out (discovery)
▪ Dig into your customers’ pains, needs, hesitations and JTBD (research)
▪ Create a customer-informed message hierarchy based on priorities (strategy)
▪ Blend the art of storytelling with the science of buyer psychology, to help you tell a story that resonates with buyers (magic)

𝗪𝗵𝗮𝘁 𝗰𝗮𝗻 𝗜 𝗵𝗲𝗹𝗽 𝘆𝗼𝘂 𝘄𝗶𝘁𝗵?

🚀 Messaging Strategy Development / Sprints

Get clear on how to articulate your product’s value proposition, own your differentiation and drive brand growth with a comprehensive messaging playbook and website copy. Have a consistent message that positions your product as the ideal choice.

🎯 121 Strategy Sessions

Feeling stuck? Stop going round in circles and borrow my brain instead. Get personalized support with your messaging, marketing and positioning challenges and make progress in a 60 or 120-min Zoom call.

💥 Homepage Copy & Messaging Audit

Discover what’s working on your website, what’s not, and how to fix it, in a personalized website messaging audit. Includes a video review and report with copy recommendations.

𝗪𝗵𝗮𝘁 𝗿𝗲𝘀𝘂𝗹𝘁𝘀 𝗰𝗮𝗻 𝘆𝗼𝘂 𝗲𝘅𝗽𝗲𝗰𝘁?

✔️ Lower client acquisition costs
✔️ Increase sign-ups, sales & conversions
✔️ Get your team aligned on a powerful story
✔️ Assert your positioning in a crowded market

𝗪𝗵𝗼 𝗮𝗺 𝗜?

Hey! Diane here (ofc). I’m a messaging expert and conversion copywriter. The power of words drives me, and mediocre messaging drives me crazy. When I’m not lifting weights or sippin’ a glass of Merlot (fortunately not at the same time) you’ll find me researching, strategising and writing.

𝗪𝗵𝗼 𝗱𝗼 𝗜 𝘄𝗼𝗿𝗸 𝘄𝗶𝘁𝗵?

Growth-driven B2B Tech & SaaS companies that are struggling to cut through the noise, and want to get better results from their marketing with copy that *actually* resonates.
 
Past clients include:

📱SaaS: GoAudience, Tether, Messente, Dash, Reveall (acquired), WLL, Chronicle, Zoomforth
🤝 B2B: Cloudbox, Flying Cat Marketing, CXL, Accora, Raze, ISSET (NASA)

Made it all the way down here?

Let's chat...

🦁 lionwords.com
👋🏾 hello@lionwords.com
📞 calendly.com/lionwords/intro-meeting
💬 + español, italiano, català

Event Host and Organiser

This might be embarrassing and cringe to admit but I’m pinching myself right now. The work I do at Lion Words is taking me to some incredible places, and I’m 
having a moment.

I’m in Bangkok, Thailand. I’ve just delivered a talk to 160+ marketing agency leaders about messaging and message-market fit. Sat by the pool trying to catch up on my inbox that I neglected on the 18-hour journey to get here. And I feel… content. 

Maybe it’s the post-adrenaline crash, maybe it’s the tiredness (I woke up at 6am, after 4 hours sleep, to hit the gym and fit in 3 practice runs before the event started) but I’m almost in shock. I feel like I’m living a dream right now. 

Hate this word but I’m gonna say it anyway… I feel ‘honoured’. Yeughh. There I said it. (Insert other yucky word for a Stoic Brit like blessed or proud here too) 

Usually I rush from one thing to the next and I don’t take the time to acknowledge my reality, achievements, or the small wins. So I’m sitting in it for a moment. 

Feeling grateful for the opportunities that I’m being given. And to myself for putting myself out there and saying yes to some crazy scary gigs few years ago that got me here. 

This is a raw, unedited brain dump of a post that might end up on LinkedIn Lunatics but eff it, but I wanted to acknowledge this publicly. Damn this is cool. Go me.

Messaging for B2B & SaaS | Founder @ Lion Words | Helping you achieve message-market fit💡 | Host of The Marketing Meetup Barcelona

No alternative text description for this image

taplio

Diane Wiredu 🦁's Linkedin Analytics

Diane Wiredu 🦁

Performance ScoreDiane Wiredu 🦁's LinkedIn Performance

What is Diane talking about?

Diane Wiredu 🦁's Best Posts (last 30 days)

Ready to grow your LinkedIn presence?

taplio

.css-6ytdur{background-image:linear-gradient(284deg, rgba(39, 43, 72, 1) 0%, rgba(33, 47, 183, 1) 100%);color:transparent;-webkit-background-clip:text;background-clip:text;}Diane Wiredu 🦁's Linkedin Analytics

Diane Wiredu 🦁

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Diane Wiredu 🦁's LinkedIn Performance

What is Diane talking about?

Diane Wiredu 🦁's Best Posts .css-1emoo84{font-size:var(--chakra-fontSizes-md);font-weight:400;color:var(--chakra-colors-gray-600);}(last 30 days)

Ready to grow your LinkedIn presence?

Diane Wiredu 🦁's Linkedin Analytics

Performance ScoreDiane Wiredu 🦁's LinkedIn Performance

Diane Wiredu 🦁's Best Posts (last 30 days)