Vinyasa Health

Founder

Self-Employed

●Reduced sales cycle from 6 months to 3 months for a B2B Fintech client; strategically rebranding the existing brand
● Acquired 100 beta users within 2 weeks of a product launch for a SaaS tool through a GTM strategy and brand messaging
● Increased website conversion rate from 5% to 25% through brand marketing and acquisition roadmap for an e-commerce
● Launched and acquired 50 customers in the first week of the launch for an e-commerce start-up through content strategy
● Grew 10+ Linkedin profiles of C-Suite executive from ~3000 followers to ~35000 followers in 60 days through positioning
● Achieved 2x customer acquisition and 15% retention through product marketing strategy for a music-tech Series A startup
● Built a content management system for an early-stage mental health startup reducing the time taken to 50% in 3 month

Brand Consultant

Institute and Faculty of Actuaries

●Crafted SOPs tailored for the South Asia market; streamlined operational workflows, reducing complaints and queries by 50%
● Spearheaded growth for 5000+ Actuarial members in the South Asia market through cross-functional team collaboration in the UK
● Reduced TAT from 22 days to 2 days for member queries in the South Asia market through optimizing operational processes
● Strengthened partnerships with 15+ employers namely PwC, Aon, Mercer, and Swiss Re through professional collaborations
● Outreached and onboarded 5 Indian universities for the accreditation process liaising with the central UK team of IFoA
● Organised and hosted graduation ceremony for 120+ actuaries in India; managing end to end logistics & operations for event
● Facilitated an increase of Net Engagement Score for the South Asia Market from -2 to 1; improving member satisfaction levels

Market Consultant

Nest Wellbeing

Building the foundation of our mental wellness platform.
● Working alongside a team of interns and founders to give Nest an identity through brand strategy and brand identity. 
● Liaising with the social media manager to create a content calendar.

Founding Member | Brand Strategist 

Indian School of Business and Finance

- Representing ISBF in events on multiple platforms
- Connect with prospective students and guide them about the curriculum 
- Pre-interview conversations 
- Working closely with social media team to promote ISBF

Campus Ambassador

Nielsen

- Generated more than 20 high quality leads through social media content creation in less than a week.

Intern Trainee

Human Circles 

YIC is an event organised by Human Circle with motto #dowhatyoulove. In this 10th edition, the selected students coming from across India will discuss the UN sustainable goals and provide the solutions to the problems faced by India. It is a 2-day event, where the students will also learn networking, communication and play brain hacking games.

Delegate

Equirus Wealth Management

Intern in the Product Research Team.
Researched on the plausible impact on Indian Economy due to US-China trade war. 
Also, how will the end of Preferential Trade Treatment affect India's net export? 
Conducted research about the predicted recession for the Indian Economy. 

Skills: Excel and MS-Word
*All the research was based on the latest available data.

Summer Intern

Heading the student body as Vice President of Council had been a roller coaster ride for me, but, with each trough, I had something to learn and add on to my skills or may just enhance an existing once and with each crest I added something to the bucket of my memory. In the span of 1 year, I have gained and enhanced many transferable skills like Leadership, team management, working and taking appropriate decisions under pressure, organisational skills, communication skills and the list goes on. 

Everyone can be a good speaker but it takes patience to be a good listener and which is what I have tried being in this 1 year.

Vice President of Student Council

Managed the marketing department for the college MUN, which involved strategizing the marketing and ensuring the execution of the strategy working along with the team.

USG- Marketing and Promotions

Associate Vice President

I was the HEAD of the Marketing and Promotions Team.

Head Of Department

Youpreneur India

Working as an HR intern, for nearly 2 months, I had gained a sneak peek into the HR world. During the 2 months, I worked on framing the HR policy Handbook for the company guided by my mentor. I had also, hired interns for multiple positions during my tenure. This internship not only benefitted me at personal ground improving my soft skills but also, enhanced my thinking capabilities from the viewpoint of an HR; which can be beneficial as I step into my professional career.

Human Resources

Strategic Brand and Communications Consultant | Building Purpose-Led SaaS and D2C brands | Branding - Strategy and Positoning | Web Copywriting

Building India's first AI led mental health diagnostic platform augmenting practitioners make evidence backed decision - Vinyasa

Vinyasa originated as a result of my sufferings with clinical depression, PTSD and anxiety disorders. Due to broken system, there was delay in diagnosis and hence treatment. With Vinyasa, we want to make mental health visible so we can save lives of innocent people.


Prior to Vinyasa, I built a brand consulting agency from ground up, hiring a team of 7 talented individuals. As a brand consultant I worked with over 50+ startup founders to help them narrate their brand story bringing it to life.

If mental health or technology space, excites you, feel free to reach out to me via DM. I'm also open to talking about my lived-experience with mental health issues and winning over them.

For any collaborations, please DM over LinkedIn

Life update: Back to the city, I have always loved - Bengaluru!

If you’re around, I would love to catch-up.

Divya Shah

Founder @Vinyasa - World's First Therapist Focused Organisation | Josh Talk Speaker | Ex-Consultant to 50+ Growth Stage B2C Startups - Branding and Communications | Mental Health Advocate

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I delayed the launch of Vinyasa 2.0 over 2 weeks. 

Because I was scared of failure. 

I was scared what if no one was interested? 
Does it all go down the drain?
All those sleepless nights? 
All of it for nothing? 

All the what-ifs get answered today. 
Officially launching Vinyasa at 7:30 PM IST today. 

Follow me Divya Shah as I build Vinyasa in public.

And with that, Vinyasa is now live!!! 

Excited, Scared, Nervous and Happy - emotions co-exist. 

Follow me Divya Shah to join me in building Vinyasa

VinyasaHealth.com

Met Anmol Arora this weekend, founder of DocVita

Our conversation was full of learning.

Understanding the market ahead of launching Vinyasa.

If you're around and would like to catch up, DM me

Day 0 of Vinyasa

Follow me Divya Shah to be a part of my journey.

Spoke to over 100+ mental healthcare practitioners

Here are my learnings:

1. Individual practitioners frequently feel burnt out because they wear multiple hats. As a consequence, they struggle with giving their 100% to the clients in therapy sessions.

Swipe right for more. 

Follow me Divya Shah to be a part of Vinyasa's Journey

Top 5 Shocking Insights

No matter who you are.

Your mental fitness dictates your physical fitness

Seeing psychologists and psychiatrists join our Olympic team fills me with hope.

This decision sends a powerful message: "Mental fitness is as crucial as physical fitness, in all aspects of life."

It's heartening to see mental health finally get the spotlight. 

Exactly the kind of progress we need to see more of today.

It's a reminder that prioritizing mental health isn't a luxury - it's essential for reaching our full potential, whether we're Olympic athletes or not.

How do you think it will impact perceptions of mental health in India?

#MakingMentalHealthCareCool #MentalHealthMatters

Saturday evening at Vinyasa. 

7 years of being in therapy. 

It’s time to share it with you all. 

The journey of finding the right therapist. 
The reality of therapy process. 

What more would you like to read? 

Share it in the comments below. 

Follow me Divya Shah to be a part of normalising conversation around mental health.

I found the thing I look forward to every morning - Vinyasa. 

Sunday was working but just for a few hours. 

We’re on a mission to make mental healthcare cool. 

How? 

More about it in the upcoming posts. 

Btw, if you’re a therapist practising privately, don’t forget to check Vinyasa’s website. 

What is the one thing you love and look forward to?

#MakingMentalhealthCareCool

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