Vinyasa Health

Founder

Self-Employed

●Reduced sales cycle from 6 months to 3 months for a B2B Fintech client; strategically rebranding the existing brand
● Acquired 100 beta users within 2 weeks of a product launch for a SaaS tool through a GTM strategy and brand messaging
● Increased website conversion rate from 5% to 25% through brand marketing and acquisition roadmap for an e-commerce
● Launched and acquired 50 customers in the first week of the launch for an e-commerce start-up through content strategy
● Grew 10+ Linkedin profiles of C-Suite executive from ~3000 followers to ~35000 followers in 60 days through positioning
● Achieved 2x customer acquisition and 15% retention through product marketing strategy for a music-tech Series A startup
● Built a content management system for an early-stage mental health startup reducing the time taken to 50% in 3 month

Brand Consultant

Institute and Faculty of Actuaries

●Crafted SOPs tailored for the South Asia market; streamlined operational workflows, reducing complaints and queries by 50%
● Spearheaded growth for 5000+ Actuarial members in the South Asia market through cross-functional team collaboration in the UK
● Reduced TAT from 22 days to 2 days for member queries in the South Asia market through optimizing operational processes
● Strengthened partnerships with 15+ employers namely PwC, Aon, Mercer, and Swiss Re through professional collaborations
● Outreached and onboarded 5 Indian universities for the accreditation process liaising with the central UK team of IFoA
● Organised and hosted graduation ceremony for 120+ actuaries in India; managing end to end logistics & operations for event
● Facilitated an increase of Net Engagement Score for the South Asia Market from -2 to 1; improving member satisfaction levels

Market Consultant

Nest Wellbeing

Building the foundation of our mental wellness platform.
● Working alongside a team of interns and founders to give Nest an identity through brand strategy and brand identity. 
● Liaising with the social media manager to create a content calendar.

Founding Member | Brand Strategist 

Indian School of Business and Finance

- Representing ISBF in events on multiple platforms
- Connect with prospective students and guide them about the curriculum 
- Pre-interview conversations 
- Working closely with social media team to promote ISBF

Campus Ambassador

Nielsen

- Generated more than 20 high quality leads through social media content creation in less than a week.

Intern Trainee

Human Circles 

YIC is an event organised by Human Circle with motto #dowhatyoulove. In this 10th edition, the selected students coming from across India will discuss the UN sustainable goals and provide the solutions to the problems faced by India. It is a 2-day event, where the students will also learn networking, communication and play brain hacking games.

Delegate

Equirus Wealth Management

Intern in the Product Research Team.
Researched on the plausible impact on Indian Economy due to US-China trade war. 
Also, how will the end of Preferential Trade Treatment affect India's net export? 
Conducted research about the predicted recession for the Indian Economy. 

Skills: Excel and MS-Word
*All the research was based on the latest available data.

Summer Intern

Heading the student body as Vice President of Council had been a roller coaster ride for me, but, with each trough, I had something to learn and add on to my skills or may just enhance an existing once and with each crest I added something to the bucket of my memory. In the span of 1 year, I have gained and enhanced many transferable skills like Leadership, team management, working and taking appropriate decisions under pressure, organisational skills, communication skills and the list goes on. 

Everyone can be a good speaker but it takes patience to be a good listener and which is what I have tried being in this 1 year.

Vice President of Student Council

Managed the marketing department for the college MUN, which involved strategizing the marketing and ensuring the execution of the strategy working along with the team.

USG- Marketing and Promotions

Associate Vice President

I was the HEAD of the Marketing and Promotions Team.

Head Of Department

Youpreneur India

Working as an HR intern, for nearly 2 months, I had gained a sneak peek into the HR world. During the 2 months, I worked on framing the HR policy Handbook for the company guided by my mentor. I had also, hired interns for multiple positions during my tenure. This internship not only benefitted me at personal ground improving my soft skills but also, enhanced my thinking capabilities from the viewpoint of an HR; which can be beneficial as I step into my professional career.

Human Resources

Strategic Brand and Communications Consultant | Building Purpose-Led SaaS and D2C brands | Branding - Strategy and Positoning | Web Copywriting

Building India's first AI led mental health diagnostic platform augmenting practitioners make evidence backed decision - Vinyasa

Vinyasa originated as a result of my sufferings with clinical depression, PTSD and anxiety disorders. Due to broken system, there was delay in diagnosis and hence treatment. With Vinyasa, we want to make mental health visible so we can save lives of innocent people.


Prior to Vinyasa, I built a brand consulting agency from ground up, hiring a team of 7 talented individuals. As a brand consultant I worked with over 50+ startup founders to help them narrate their brand story bringing it to life.

If mental health or technology space, excites you, feel free to reach out to me via DM. I'm also open to talking about my lived-experience with mental health issues and winning over them.

For any collaborations, please DM over LinkedIn

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