Satelles

• Develop go-to-market plans with a deep understanding of buyer needs and challenges.
• Define core positioning and messaging for our products, educating the market on the pain points addressed and our differentiation.
• Develop and launch demand generation and awareness campaigns and track success metrics.
• Partner with Satelles team members to gain a deep understanding of product vision and upcoming functionality and determine how best to communicate this externally. Collaborate on the direction and prioritization of our product strategy.
• Create content for website, social media, and events that educates and articulates the benefits of our solutions to the marketplace

Marketing Director

Exit Five

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RAIN Group

• Responsible for Demand Generation Strategy and Execution
• Developed and executed ABM marketing campaigns in coordination with content, ops, sales, and executive leadership
• Worked closely with global sales team to implement and support campaigns: data mining, messaging, cadence, lead assignment, brainstorming, and optimization 
• Created, executed, and measured brand awareness and lead generation paid advertising campaigns; optimized conversions
• Gained and shared prospect and customer insights with marketing team from customer interviews and periodic discovery calls with sellers
• Contributed to thought leadership research and insights

Director, Demand Generation

SOC Telemed

• Responsible for all demand generation campaigns and programs for a $90M acute telemedicine SaaS and services company, including content syndication, ABM, paid advertising, SEO, social media, direct marketing, and email marketing. Managed business development team. Marketing-sourced new logo pipeline of $9.3M.
• Led content marketing vision and strategy including writing, editing, and managing freelancers and designers. Instituted a framework that drove the content development decision-making process.
• Collaborated with product marketing, client marketing, and marketing operations to create, execute and analyze marketing and sales enablement programs. Worked to educate market on acute telemedicine best practices and hidden obstacles for success.

Director, Demand Generation and Content Marketing

• Wrote, edited and published compelling and engaging content: blogs, ebooks, webinars, videos, and interactive web pages.
• Developed and implemented demand generation programs: automated nurture, SEO, paid advertising, and social media.
• Worked closely with sales, product management, customer success, and business development teams to generate and deliver sales enablement tools.
• Grew qualified leads 65% and doubled contribution to pipeline over 3 years
2019 Content Marketing Award Finalist: Best Blog

Senior Marketing Manager

• Drove planning and execution of direct marketing and lead generation for audit services, training and SaaS software for leading global standards body. 
• Implemented Pardot marketing automation in August of 2015; increased open rate and CTR on email marketing by 12% and 2.5% respectively. 
• Launched internal lead generation team in 2014; hired, trained, and coached supervisor and three representatives; team-qualified leads resulted in $1.4M in 2015 sales and $2M in 2016 sales. 
• Managed an incentive program for auditors to identify leads for sales force resulting in 65% increase in sales YOY.

RxAlly

• Managed acquisition and retention campaigns for new products for a healthcare services start-up, including research, analysis, web content development and email promotions; developed field marketing materials for sales representatives. 
• Led primary and secondary market research to determine market interest in new product offerings, including product composition, financial projections, target markets and collateral needs. 
• Wrote, produced and published two monthly newsletters; contributed to blog, Twitter, LinkedIn and Facebook posts.

Optum

• Planned and executed marketing strategy for $33M SaaS product line at $100M healthcare information company including lead generation, webinar management, direct response campaigns, landing pages and microsites. 
• Led cross-functional team to develop ongoing webinar campaign series with over 4,300 registrants and 1,800 attendees, leading to over $4M in closed sales. 
• Developed and implemented go-to-market plan for new partnership, including positioning, market sizing and segmentation and joint marketing and sales activities.

Strategic B2B Marketing Leader

B2B Marketing Leader with demonstrated success in developing and executing strategy and programs. Experienced in demand generation, content marketing, market research, product marketing, direct response, sales enablement, new product and market development, and marketing operations. Energetic self-starter with superior communication skills, a passion for the voice of the customer, and a bias toward action.

CliftonStrengths:
Activator
Communication
Positivity
Strategic
Woo

Without marketing, I would be forced to do stand-up.

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