Javier Ramírez Lugo

Cuota

Cuota works with B2B SaaS, Enterprise Software, and Fintech companies across the U.S., UK, and Latin America to help accelerate from $10m ARR and beyond.  

Our shared success with amazing companies in recent months:
- Our top-performing Enterprise Software client achieved 1.7x revenue growth in 6 months
- The Best-performing Series A B2B SaaS client achieved 1.5x ARR growth in 6 months

Founder

Jeeves

As a Fractional CRO, I lead all revenue functions across Mexico, Colombia, Brazil, UK, Spain, and the U.S.

a16z-backed Jeeves is an all-in-one platform that allows companies to send local and cross-border payments, issue corporate and virtual cards, and manage accounts payable/vendor payments.

Fractional CRO

Scribenote

Fractional CRO 

Stadium

Craft Ventures-backed Stadium is a global employee rewards and recognition platform.

Yuno

As a Fractional CRO, I led all global revenue functions, including Sales, Marketing, Enablement, and RevOps, with the key objective of increasing revenue growth.

a16z-backed Yuno is a global payments orchestrator built to unlock global scale by allowing companies to increase acceptance rates, decrease fraud, and empower an effortless payments infrastructure.

Modo Energy

As a Fractional CRO, I led all global revenue functions, including Sales, Marketing, Enablement, and RevOps, with the key objective of increasing revenue growth.

Internal

minu

Benepass

Anagram

Javier is the Founder of Cuota, a GTM advisory firm that has helped over 55 B2B SaaS companies increase revenue by optimizing sales.

His B2B Sales Leadership experience comes from being a top-performing sales leader at 3 unicorns: Zenefits, Rippling, and WeWork. 

Before tech, his career originated in Wall Street, first as a Credit Analyst, then joining the Sales & Trading organization at Goldman Sachs.

Javier graduated from Northeastern University with a Bachelor's in Business Administration with a dual concentration in Finance and Entrepreneurship. 

He was born & raised in Mayagüez, Puerto Rico.

We help B2B SaaS companies across the U.S. and Latin America go from $2 to $20m ARR. 

Some Highlights:
- Advised 50 B2B SaaS companies transitioning from Founder-Led Sales to Sales-Led Growth
- The average client performance is a 36% increase in net new sales
- Net positive impact in revenue has allowed most companies to fundraise Series A & B rounds successfully
- Designed and delivered sales trainings to teams increasing conversion rates by over 15% post training

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