PipelineOS

PipelineOS is a program that specialises in empowering agency owners.

We focus on building funnels that run on autopilot that convert people while you sleep.

Founder

Jon U Consulting

Helping B2B Teams win more clients in less time by growing an email list of buyers. Join my free workshop. Seats are limited, so apply now!

Are you a B2B Sales leader looking to streamline your processes, attract higher-quality clients, and drive sustainable growth, without sacrificing your time or sanity?

I know that running a successful recruitment business is no small feat. Your focus is on delivering results, managing your team, and scaling your business, but finding the time to optimise your systems often feels impossible. That’s where I come in.

I help recruitment leaders like you build scalable outreach & content systems that consistently bring in high-quality clients and candidates. Imagine effortlessly adding £20,000+ to your monthly revenue with a clear, repeatable process that works while you focus on leading your business.

Here are some of my key achievements:
✅ Built a system that generated £90,000 in revenue for a recruitment leader in 6 months
✅ Helped a client attract 5+ high-value clients within a month using optimised content systems
✅ Increased a recruitment team’s efficiency by 30% with our done-for-you service
✅ Developed outreach strategies that consistently deliver qualified leads

I offer tailored workshops, coaching, and done-for-you systems to help you achieve predictable growth and maximise profitability. Whether you're just starting to refine your processes or you're ready to scale to the next level, I can help.

Ready to elevate your recruitment business?
Let’s connect.

We can build a system that works for you, not the other way around!

I used to think posting was cringe.
Then I thought posting every day would flood my inbox with clients.
Now?

I understand this:

Visibility is everything in the attention economy.

If no one sees you, your business doesn’t exist.
You're just cold-messaging people who’ve never heard of you.
Who don’t trust you.
Who assume you're just another recruiter pushing CVs.

But when you lead with authority.
When your content is crafted for the right audience.
Everything shifts.

Suddenly, it’s not you chasing clients.
It’s clients chasing clarity.
And you become the one holding it.

Every post is a filter. Not everyone should get through.

If your content isn’t attracting decision-makers.
Or worse, it’s attracting the wrong ones.
That’s your signal to refine.

✅ Stop obsessing over views.
✅ Start asking: who’s watching?
✅ Who’s engaging?
✅ Are they buyers, or browsers?

We’ve been tricked into chasing reach.
When you need to be chasing relevance.

So start focusing on the who, and not just how many.

If you're a recruitment agency owner or founder making £10K+/month and want to build a repeatable client acquisition system that brings more qualified, inbound leads.

DM me the word PIPELINE and I’ll send over the details for my PipelineOS Mini Install.

No fluff. Just systems that work.

Jonny Umoru

Building inbound and outbound email systems that win clients while you sleep.

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Should your lead magnet help or inform?

Most people get this wrong.

They think a good lead magnet is just about “giving value.”
But giving value isn’t enough.
Because information doesn’t equal action.

Here’s the difference.
🧠 Informing = Teaching what to do.
💪 Helping = Showing how to do it.

One builds awareness.
The other builds trust.

When I switched from explaining to helping.
My downloads doubled within a week.

If someone walks away smarter.
→ They’ll like your content.

If they walk away further ahead.
→ They’ll remember your brand.

That’s the shift.
Stop making “guides.” Start making “wins.”

Your best lead magnets don’t just explain a concept.
They help your ICP do one small thing better today.

Example:
❌ “How to write better outreach emails” (inform)
✅ “3 Outreach Templates That Got Me 27 Replies Last Month” (help)

That’s what turns a stranger into a subscriber.
And a subscriber into a buyer.

If you are a recruitment director or owner.
And you want to stand out on LinkedIn and in email.
DM me the word “inbound” and we’ll have a conversation.

Most agencies are invisible and don’t even realise it.

You post content.
You get some likes.
Maybe a few comments.
Then nothing happens.

That’s because there’s no next step.

A lead magnet turns “nice post” into “add me to your list.”
It bridges visibility and trust.

When someone visits your profile.
You have 7 seconds to prove your value.

74% of B2B buyers research vendors before booking a call.

If they don’t see something valuable pinned.
They move on to someone who does.

Here’s what happens when you add a lead magnet.

📈 Up to 3× more inbound leads 
(HubSpot, 2023)

📧 4× higher conversions from nurture emails 
(DemandMetric, 2023)

💬 78% of buyers engage more with free value 
(Edelman, 2023)

If you want authority, stop selling in posts.
Start capturing the attention you earn.

Your Featured Section is your 24/7 salesperson.

Put your lead magnet there.
Grow your list.
Turn attention into clients.

Now here’s where it gets powerful.

When your lead magnet runs with your outreach strategy,
You become unstoppable.

Outreach gets people curious.
Your magnet captures their attention.
Your emails turn that into calls.

That’s how real momentum starts.

Want my framework to attract 50+ ideal leads monthly?
DM 'MAGNET' and I’ll send it to you.

Visibility > Popularity
They look similar, but they’re not the same thing.

Popularity gets you attention from everyone.
Visibility gets you attention from the right people.

One fills your inbox with likes.
The other fills your calendar with opportunities.

Most chase popularity because it’s easy to measure.
Followers, comments, reach.

Few build visibility because it’s harder.
Relevance, authority, intent.

You don’t need to be known by everyone.
You need to be remembered by someone who can say yes.

Popularity is noise.
Visibility is leverage.

And leverage is what builds pipelines.
Not vanity metrics.

I did something yesterday that I don’t usually do.

And it brought in more leads than anything I’ve done in months.

I released a free version of my actual service.
→ Same email funnels.
→ Same content.
→ Same systems.
→ Just smaller.

Honestly, I expected it to flop.
But the opposite happened.

Recruitment founders saw it as valuable, not just “free.”
Because it showed what working together looks like.

Within 24 hours:
✅ 3 people joined my main offer
✅ Dozens more signed up for the lead magnet

Here’s the lesson:
If your pipeline’s dry, stop begging for attention, build something useful.
Create a lead magnet that gives your audience a taste of your real process.

When they experience your value first-hand,
You don’t have to “sell”, they ask how to get more.

Too many business owners think they can skip email and still grow their audience.

They’re wrong.

Right now, every social platform is fighting for one thing,
Your audience’s attention.

And the only ones winning are the platforms themselves.

If you’re posting every day but 95% of your followers never see it...
What are you actually building?

Email works differently.

If 100 people join your list → 100 people get your message.
If 1,000 join → 1,000 see it.
No algorithms. No suppression. No noise.

It’s not just higher conversions, it’s ownership.
→ You own your list. 
→ You own your reach. 
→ You own your tribe.

Here’s the simple truth 
1. Socials build visibility and proof
2. Lead magnets build connection
3. Email builds revenue

Once you understand that...
You stop chasing likes and start building leverage.

More focus. More consistency. More revenue.

You don’t create demand by being seen.
You create it by being heard.

Back in the day, no one asked for “reach.”
They picked up the phone.
They spoke to people.
They listened.

But today?
– We chase views.
– We chase clicks.
– We guess what the market wants.

Here’s what the digital age made us forget:
✅ Demand isn’t built from visibility. It’s built from conversations.
✅ Views don’t validate, voices do.
✅ People won’t tell you what they want… unless you ask.
✅ Your best offer isn’t invented. It’s uncovered.

So stop waiting for your market to show up in your analytics.
Start showing up in their inbox.

Reach them in their DMs.
Become a part of their world.

Start more conversations.
Sell less. Listen more.
That’s how demand is actually created.

There’s an art to being consistent.
And it’s not what you think.

I used to believe consistency was about doing more.
↳ If I just planned better, I’d stay consistent.
↳ If I wanted it more, I’d stay consistent.
↳ If I manifested harder, I’d stay consistent.

But every plan fell apart.
Every burst of motivation faded.
Every vision board gathered dust.

I blamed the circumstances, the timing, even the tools.
Everything except the person causing the problem.
Myself.

Then I realised.
Consistency isn’t born from effort.
It’s born from environment.

If you want to lose weight but your fridge is full of junk food.
Your willpower will always lose the fight.

You don’t need more plans, passion, or manifestation.
You need fewer options.

When I started working in an office with no TV or console.
My productivity explode, and it wasn’t a coincidence.

True consistency isn’t about forcing discipline.
It’s about removing friction.

It’s not what you add that matters, it’s what you take away.

That’s the real art of consistency.

Last month, I opened 10 slots to help recruitment businesses build their inbound funnel.
Content. Lead magnets. Email.
The full system that turns attention into booked calls.

I thought it would take 3 - 4 months to fill.
Within a week, 12 businesses signed up.

So, I extended it to 20 slots.
Now there are 8 left.

And the results are already showing.
👉 One recruiter went from 2 inbound calls a month to 5+ in under 2 weeks.
👉 Others are booking calls, building lists, and seeing warm leads daily.

If you’re a recruitment business owner or director, this is for you.
✅ Get more inbound leads while you still outbound.
✅ Build a stronger LinkedIn presence that stands out.
✅ Install a content + email system that brings people to you.

Because let’s be honest, LinkedIn content in recruitment looks the same.
Endless job posts. Lunch pics. Buzzwords.
No message. No magnet. No reason to follow.

If you want to change that, this is your moment.

If you want to stand out on LinkedIn and in email.
So people come to you.

DM me the word INBOUND, and we’ll have a quick chat before the last 8 slots go.

A prospect ran a salary guide campaign last year.
Ninety downloads in a week.
Looked like a win.

Then I asked, “What happened after?”

Silence.
- No follow-up.
- No nurture.
- No reminder.

And the guide itself?
Twenty pages of numbers.
With no insights or quick wins.

People downloaded it, skimmed the first page, and moved on.

Three months later, one of those same names signed with another agency.
Because that agency actually followed up.

That’s the hidden cost of a clunky lead magnet and a dead follow-up process.

Most agencies don’t need more leads.
They need a system that keeps the ones they already have alive.

This week, I’m revealing exactly how we fix that.
How we turn one lead magnet into a client machine.

If you’re a recruitment founder who’s tired of “one-and-done” campaigns…
You’ll want to see what’s coming.

DM "FOUNDERS" if you want early access before the reveal.

Having an audience on LinkedIn is nice, actually, it’s amazing.
But growing your email list? That’s better.

I’d rather have 1,000 engaged subscribers than 10,000 followers.
Because one drives revenue. The other drives reach.

But here’s the truth no one talks about.
This isn’t an either/or game.
They’re two halves of the same system.

LinkedIn builds awareness.
Email converts awareness into clients.
And your lead magnet is the bridge between them.

That’s why the most predictable businesses don’t just “post more.”
They turn every post into a pathway.
From feed → magnet → inbox → booked call.

Build visibility.
Capture interest.
Convert attention.

That’s the best way to scale revenue naturally.

Stop Chasing. Start Attracting.

Ever feel like content is a game of cat and mouse?
- You post.
- You chase.
- You get nothing.

But here’s the truth.
You can’t catch a mouse without putting some cheese out.

Most people continue to chase leads with empty content.
No hooks, no insight, nothing worth stopping for.

Then they blame the algorithm… or worse, the audience.

But it’s not a lead problem.
It’s a cheese problem.

Your market isn’t ignoring you.
They’re just not hungry for what you’re serving.

When your content actually hooks attention, shares something useful, and demonstrates genuine thought.

You stop chasing.
You start attracting.

That’s when the algorithm bends in your favour.
And the right people find you without you lifting a finger.

Because in the end.
It was never about catching the mouse.
It was about becoming the cheese.

Most people think that more followers equals more money.
But followers are borrowed.

You don’t own your LinkedIn reach.
You rent it from an algorithm that changes every few months.

No one says.
“10,000 followers = £100k.”
“100 likes = £500.”

Because they can’t.
There’s no formula for that.
It’s vanity dressed up as progress.

Followers, likes, shares, they measure attention, not action.
And attention without ownership is fragile.

Now imagine this.
You wake up tomorrow and LinkedIn bans your account.
What happens to your “audience”?
It’s gone. Overnight.

But if you’ve built an email list.
Your own database of readers, buyers, and believers.
You still have your audience.

You still have reach.
You still have trust.
You still have control.

Here’s the part most people don’t realise.
Email isn’t just safer, it’s predictable.
It has a formula.

Across industries, the data is consistent.

For every £1 you invest in your email list.
You’ll usually make around £40 back.

That’s a 4,000% ROI, not from hope, but from math.
Because every subscriber can be tracked, measured, and monetised responsibly.

A follower might like your post.
A subscriber buys your product.
One is a number on a feed.
The other is a name in your database.

Social media gives you visibility.
Your email list gives you longevity.

Followers are borrowed.
Subscribers are owned.

Grow an audience you own.
Because borrowed attention will never build lasting freedom.

I’ve been on 15 calls this week.
Every single one included the same question.
“How do I grow my email list so I can get more clients?”

Everyone’s looking for some secret funnel or clever hack.
But the truth couldn’t be simpler.

You grow your email list by doing one thing.
Telling people to join it.

Most founders never do that.
They post, they talk about value, they share insights.
But they never actually ask.

And that’s why their list never grows.

It’s not the algorithm.
It’s not their niche.
It’s silence.

Start mentioning your list.
Add it to your posts, your DMs, your calls, your signature.
Once you start telling people, you’ll start growing it.
Simple as that.

Stop treating your lead magnet like the finish line.
It’s not.
It’s just the handshake.

What happens after someone downloads it.
Decides whether they become a client or a ghost in your list forever.

Most B2B founders lose people right here.
Because there’s no system to turn subscribers into buyers.

So here’s the exact 5-email framework I use to convert new subscribers into booked calls.

Email 1 - Delivery & Direction
➝ Deliver the magnet and tell them what’s next.
➝ Invite them to a short call if they want help implementing it.

Email 2 - Quick Win
➝ Show them a small result they can get today.
➝ Prove you know what you’re talking about.

Email 3 - Transformation
➝ Paint the before & after.
➝ Show the gap your system closes.

Email 4 - Proof
➝ Drop a short case study.
➝ Prove your system works.

Email 5 — Invitation
➝ Re-open the loop.
➝ Remind them of the results, and invite them to book a call.

That’s it. 5 emails. Zero spam.

All built around one goal.
↳ Move them from “subscriber” to “client.”

If you want me to share the exact templates I use for each step.
DM the word "WELCOME", and I’ll send them over.

If you’re not creating content.
Your business is in danger.

Here’s why.

1️⃣ You rely on referrals.
Referrals dry up. Visibility doesn’t.

2️⃣ You rely on outbound only.
You’re sprinting every month with no marathon system.

3️⃣ You think content is a waste of time.
That’s like saying reputation doesn’t matter.

4️⃣ You can’t be bothered.
Your competitors can, and they’re taking your space.

5️⃣ You think content doesn’t do anything.
Then explain why the most profitable companies post every day.

If you’re not visible, you’re forgettable.
And if you’re forgettable, you’re replaceable.

Start building demand before you need it.
Start showing up before you’re invisible.

Every recruitment business hits a point where outbound alone stops working.
That’s the signal to change your ways.

It means you’ve grown enough to need a real inbound system.
A structure that turns attention into pipeline automatically.

Here’s what happens when you install it.
Client P — £30k in 60 days
Client E — 5 client meetings in 75 days (2 closed)
Client Y — 2 new client terms in 65 days
…and more every week.

These results come from refining 3 moving parts.
1️⃣ Content — Consistent posts that attract decision-makers.
2️⃣ Magnets — Quick-win downloads that capture the right data.
3️⃣ Email — Nurture loops that keep you front of mind.

Once those 3 connect, inbound becomes predictable.
Every post fuels a magnet.
Every magnet builds your list.
Every email drives conversations that turn into clients.

It’s not marketing fluff, it’s structure.

We build that structure for recruitment businesses that want inbound to become normal, not lucky.

DM "FOUNDERS" to see the map that turns this into daily pipeline.

For years, most agency owners relied on three things.
Referrals, LinkedIn posts, and outbound.

But the game has changed.
The algorithms changed.
The buying process changed.
The attention span changed.

And the founders who keep waiting for inbound luck instead of building inbound systems are getting left behind.

Here’s what the best founders I’ve been speaking to are now doing differently:

1️⃣ They’re building assets, not chasing leads.
Every conversation starts with a lead magnet
→ Something that earns trust before asking for time.

2️⃣ They’re creating content with a funnel, not just a feeling.
Each post points somewhere: a magnet, a scorecard, or a conversation
→ Not just a like.

3️⃣ They’re automating nurture, not losing warm leads.
They’re turning every download, every click, every open
→ Into a tracked, re-engageable prospect.

4️⃣ They’re seeing marketing as a system, not a person.
Because systems scale
→ People burn out.

If you’re still relying on hope.
You’ll always be behind the ones relying on process.

This next wave of recruitment founders are marketers as much as they are recruiters and that’s exactly why they’re winning.

If you want to see what this kind of system looks like inside a recruitment agency.
DM me the word SYSTEM and I’ll send you the visual map.

Mistakes aren’t landmines.
They’re maps.

I used to panic every time I messed up.
Like I’d taken a wrong turn I could never come back from.
It turns out that those were the turns that taught me the most.

The world tells us mistakes are failures.
That if you’re good, you get it right the first time.
That if you’re smart, you never slip.

Wrong.
(Seriously, where’s the buzzer sound for this?) 😅

Every major win in my life?
Came after a misstep.
Or three.
Or ten.

I couldn’t have made the right calls if I hadn’t made the wrong ones first.

It’s how you learn what matters.

So next time you mess up, don’t hide from it.
Don’t beat yourself up.
Look it square in the face and say:

"Thanks. I needed that."

Because maybe that mistake was the exact lesson you were waiting for.


What’s one “mistake” that helped you level up?

For years, I relied on posting, DMs, and referrals.
Some months, leads came in.
Other months… silence.

Then I built a lead magnet.
And everything changed.

Now, instead of chasing people.
The right ones come to me.

It turned my content from “nice post”
Into “how can we work with you?”

Here’s why it works:
- It gives hiring managers a quick win (without a hard sell)
- It moves them from LinkedIn → to my email list
- And it builds trust before the first call

If you run a recruitment business and want consistency,
Stop relying on the algorithm.
Build a bridge that captures the attention you’re already earning.

Your next client is unlikely to come from a cold DM.
They’ll come from your lead magnet.

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