Jonny Umoru's Linkedin Analytics

You’re doing the outreach. But no one’s biting. No replies. No bookings. No sales. It’s not your copy. It’s not your price. It’s your target. If they don’t speak your language, they won’t listen. Here’s what I learned (the hard way): - Don’t talk like a founder → Talk like your buyer. - Don’t chase job titles → Chase pain points. - Don’t sell to who you want → Sell to who’s ready. You don’t need better messaging. You need better alignment. Do you find it hard to get replies?

My toddler thinks he’s the boss. He’s deep in the terrible twos. Everything is “No!” Everything is “I do it!” Even when he clearly can’t. Yesterday, he insisted on pouring his own juice. Half the carton ended up on the floor. But here’s the thing: He didn’t need more freedom. He needed more guidance. And it hit me. This is exactly how some clients behave. They resist the strategy. They doubt the process. They push back on what they actually need. Not because they’re difficult. Because they don’t know what they don’t know. As a service provider, coach, or consultant. You’re the grown-up in the room. Lead them. Even when they think they know better. Here’s what that looks like: → Explain why, not just what → Stand your ground when it counts → Deliver more than what was scoped → Guide without waiting for permission True value isn’t just delivered. It’s uncovered. Your clients don’t need order-takers. They need leaders. Ever had to parent a client into success?

How well do you really know your business? Let alone your audience. You’ve built something — But you're still clueless about a few things. (And deep down, you know it.) Let’s talk. You built the business. You thought everything after that would be easy. You assumed the rest would just… click into place. But here’s the problem: – No clear end goal. – No clear intentions leading to that goal. – Just vibes and hope. You need to think about your business like a story. Because a good story has: 🔹 A beginning 🔹 A middle 🔹 An end Each one with structure. Each one with twists, tension, and purpose. Your business? It’s just FLAT. Point blank. You can launch a thing. Sell a thing. Even grow a thing. But if the story doesn’t hold — if it doesn’t mean something — you lose your audience. You lose your focus. You lose momentum. 🧠 Know your numbers. 🎯 Know your people. 📖 Know your story. Because right now, you’re just guessing. And guessing gets expensive.

Your next clients probably already know who you are. They’re not cold. They’re just... quiet. If you’ve been in business for a while. Your email list is a goldmine. Especially the people you spoke to months ago. But never closed. Here’s a simple Reactivation Funnel to turn quiet leads into calls. Step 1: Segment your list → Filter for leads you haven’t spoken to in 60+ days → Remove anyone who said “not interested” → Keep leads who showed intent but didn’t move forward Step 2: Write a “reopen the door” email Subject: “Still relevant?” or “Quick check-in” Body: Hey [Name], We spoke about [X] a while ago. Since then, we’ve made some updates and had a few breakthroughs that might change the game for you. Out of curiosity, is [insert original pain point] still a priority? Happy to share a shortcut we’re using that’s getting results. Is this worth a 15-minute catch-up? Cheers [Name] Step 3: Add click triggers → Anyone who clicks = hot lead → Send 1–2 follow-up emails based on interest → Book them directly via Calendly or your CRM Optional Bonus: Pair this with a new lead magnet or case study. Give them a reason to re-engage. You don’t need new leads. You need to wake up the ones already in your ecosystem. Set this funnel live. Let it run for 7 days. You’ll be surprised how many say: “Funny timing, we were just talking about this.” Stop chasing new cold leads constantly. And start converting warm ready to buy leads.

You’re losing leads every single day. I know, because I was too. 2 years ago, I had zero funnels in place. ❌ My content was inconsistent ❌ My outreach barely existed ❌ My email list? Tiny The result? No pipeline. No peace of mind. Just pressure to “perform” without clients to serve. So I got serious. And built three core funnels that changed everything: 1️⃣ Inbound Funnel Attract leads while you sleep. → Posted weekly on LinkedIn. → Built real visibility. 2️⃣ Outbound Funnel Book meetings with dream clients. → Ran cold email campaigns with clarity. → Stayed top of mind. 3️⃣ Email List Funnel Nurture and convert with consistency. → Created lead magnets people wanted → Turned every action into list growth Then it started to shift. ✅ More followers ✅ More meetings ✅ More clients Get all 3 working together. With a clear message. And leads start chasing you. Which funnel do you need to focus on next?

Most deals don’t die. They fade. You’ve done everything right: - Built the relationship. - Earned their trust. - Heard all the right signals. Then… silence. Your inbox? Still quiet. Your momentum? Vanished. Your pipeline? On hold. It happened to me last week. We’d just wrapped a great call. Next steps were clear. Then… nothing. I assumed it was a “no.” But the truth? I disappeared before they did. That silence → That pause → Is the deal killer. And that’s where most deals are lost. Not because of objections. But because we stop showing up. Here’s how I’m learning to play the sales game better: 🔁 Personalise every follow-up. No “just checking in.” 🧠 Use their words. Their pain. Their timing. 🤝 Lead with value, not urgency. It’s not about pushing harder. It’s about listening smarter. Because when leads go quiet, it’s not rejection. It’s really an opportunity. How do you handle the rebound?

You never know who’s watching. This weekend, I was at my cousin’s wedding. And a guy walks up to me saying. “I've seen you on LinkedIn before. Your videos helped me get into email marketing.” I was speechless. We’d never spoken. He’s never liked a post. Never left a comment. But he’d been watching. Learning. Taking action. That moment made my day. Because let’s be honest. Posting online can feel like shouting into the void. But here’s what that reminder gave me: → The people you help don’t always tell you → Number of likes ≠ Amount of impact → Silent watchers are often the ones who take action → You’re helping someone every time you show up So if you’ve been second-guessing your content… Post it anyway. That one video might be the nudge someone needs. Trust me, someone out there needed to hear you.

I’m trying to evolve as both a person and as a founder. And the more work I do on myself, the more I realise what needs to change. Here are 3 things I’m actively working on before 2026: 1. Stop saying “YES” to everything. Saying yes when it doesn’t serve you is more damaging than it seems. You waste time. You dilute your energy. Worse, you let people down when you overcommit. Now, I pause. I ask: Do I have capacity? Do I actually want this? Because saying yes without meaning it always costs more later. 2. Stop rushing everything. Doing things too fast usually means doing them twice. Slowing down lets me think, plan, and execute properly. Now I log my goals daily. Attach real deadlines. And pressure-test whether my timelines are actually realistic. 3. Stop trusting every voice online. Social media is an echo chamber if you’re not careful. At 35, I finally started filtering who I listen to. Now I follow people who’ve done what I want to do. I study their moves. I learn. And I’ve detached my self-worth from content performance. Since starting this work, I’ve tripled my MRR in 2 months. I’m aiming for £50K MRR by July 2026. And I’m already a third of the way. This journey is personal. But it’s also just getting started.

You can post daily and still stay invisible. That was me for months. No traction. No leads. Just... likes. Then I shifted from “posting” to building a real acquisition engine. Here’s what finally moved the needle: - Content gives you visibility - Outreach gives you volume - Automation gives your organisation But here’s the kicker: ✅ Not all visibility leads to trust ✅ Not all volume leads to sales ✅ Not all organisation leads to action You need the right kind of each. All dialled in, aligned, and consistent. This isn’t a 7-day hack. It’s slow. It’s painful. But it’s how you build an agency that grows without burning out.

Karma works in business. Just not the way people think. It’s not “spiritual energy.” It’s a strategic cause and effect. Give value now → build trust → earn later. Here’s how practical karma actually wins in B2B: Give more than you ask (in public) → Solve real problems. Share frameworks. → You’ll attract trust before you ask for it. Help buyers before they buy → Answer questions. Make intros. → They’ll remember — and return when they’re ready. Undo the sins of your industry → If others are spammy, be the opposite. → Reverse karma builds serious credibility. Let content compound → Every asset is a seed. → They binge on your posts. Decide you’re legit. → By the time they call, it’s half-sold. Karma ≠ waiting around → It’s not passive. → It’s consistent with intent. → When your market’s ready, you’re top of mind. If your pipeline is transactional, you’ll always chase. If it’s value-led, consistent, and reputation-first? Clients chase you. That’s karma. The strategic kind.

Likes don’t build pipeline. Conversations do. Most recruiters treat LinkedIn like a CV. But your prospects don’t care about placements from 2018. They care if you get their world. Solve real business pain, and show up consistently. Here’s a better play: 1. Start writing like you speak. 2. Share things your buyers care about. 3. Keep posting — even when it’s quiet. 4. Use comments and DMs to start real conversations. 5. Track who engages. That’s your warm list. It’s not flashy. But it works. Here’s the 3-step content framework: - Be Human → Write how you talk - Be Relevant → Talk about their world - Be Helpful → Start real conversations Your posts should open doors. Not just fill feeds. Want the mini-guide on how to do this? DM me the word “Guide” and I’ll send it your way.

I used to avoid speaking in public. I never liked standing out too much. Even though people kept telling me I’d be good at it. But the thought of talking in front of a group? → All eyes watching your every move → Everyone potentially judging you Until one day, I decided to ignore those voices. It turns out I was just scared of being great. Yesterday, I spoke to business and marketing leaders about how AI can enhance their visibility. And here’s the truth: AI is not coming → It’s already here. And if you're not building visibility systems with AI now… You’re putting your business and your future at risk. Put these lessons into practice – AI won’t replace you, but someone using AI might – Don’t be the roadblock in your own journey – Growth lives outside your comfort zone – Visibility isn’t a talent, it’s a system Start building. Start showing up. Start using AI to stay ahead. The future belongs to the visible. What’s one system you’ve built recently that’s changed the game for you?

Some of my client calls feel deeply human. Not just strategy. Not just systems. We talk about real life. Like how their cat is doing. Or how I started my business after being let go during COVID. Or that I’m the eldest of five, raised by a single mum. For a long time, I thought those stories were irrelevant. Now I realise, they’re everything. They show I’m resilient. I solve problems. That I don’t quit when things get hard. And that’s exactly the kind of person people want in their corner. Especially in business. These conversations help me understand my clients better. They help them understand me. And more often than not? They lead to the most productive, trusting and effective relationships I’ve ever had. Don’t underestimate how much your story matters.

“Cold email doesn’t work for us.” If I had £1 every time a sales leader said that… I'd be funding your outreach team. But here’s the truth: The channel isn’t broken → the system behind it is. If your setup looks like this: → 300-word templates with zero punch → Scraped Apollo lists with no filters → Tracking opens, not replies → Chasing “quick wins” over consistent ones You’re not doing cold email. You’re just making noise. Here’s what actually works: ✅ Target people showing real-world intent ✅ Write like a human (not a desperate automation tool) ✅ Use AI to research, not to pitch ✅ Measure booked calls — not vanity metrics This system alone drives 80%+ of new business. For both our clients and us at PipelineOS. Cold email isn’t dead. You’re just early in the skill curve. Want to find out where your pipeline’s leaking? DM me “SYSTEM” and I’ll send you our scorecard. To help you spot and fix the gaps.

Outbound in 2025 isn’t about how many leads you find. It’s about how well you sequence them. Here’s what’s working across recruitment teams with 10+ reps: 1️⃣ Cold email → for scale 2️⃣ LinkedIn → for warmth 3️⃣ Lead magnets → for conversion 4️⃣ CRM → for retargeting 5️⃣ SDRs → for timing No single channel drives the magic. The system does. But most reps are still stuck: → Chasing cold lists with zero context → Posting content with no follow-up → Sending “just checking in” emails to dead leads It’s not a volume problem. It’s a sequence problem. Business is now a multichannel game. Play it like one. Want our 5-part PipelineOS campaign template? DM me “Funnel” and I’ll share the exact version that booked 4 mid-market client meetings last week.

You’ve been double-dribbling and airballing. In basketball, double-dribbling kills your momentum. It means you stopped, hesitated, then fumbled forward. 😬 It looks messy. 😬 It sounds messy. 😬 And worst of all… 😬 Everyone notices. Same thing happens in business. ⛔ Mixing strategies mid-play? → Airball. ⛔ Posting with no plan? → Airball. ⛔ Chasing leads with no system? → Airball. ⛔ Switching niches every time things get quiet? → BIG airball. You don’t need to be LeBron. And you definitely don’t suck. You’re just playing without rhythm. No structure. No plan. No real shot. If you want to clean it up, remember these 3 points. ✅ Structure builds consistency ✅ Messaging builds trust ✅ Direct convos still close deals (yes, really) When your game’s tight. Stop just hoping for wins and start setting them up. Until then? You’re just double-dribbling in front of an empty court. If you're still fumbling with your funnel, content or outreach? I’m running a free workshop on June 17, 2025. DM me “FUNNEL” and I’ll send you the link. What’s the last critical move you fumbled?

Is a mistake really a landmine… or the prelude to something masterful? I used to think mistakes were the enemy. Now I know they’re the map. You can’t shortcut experience. You’ve got to walk through the wrong turns to find the right path. The world teaches us that mistakes are a weakness. That messing up means wasting time. That we’re supposed to have it all figured out. EHHHHHH — wrong. So wrong. (lol — that was meant to be a buzzer sound, but I still don’t know how to spell it 😅) I’ve made more mistakes than I can count. But I’ve embraced them. They helped me carve out the right decisions — the ones that mattered. Honestly? I couldn’t have made the right calls if I hadn’t first made the wrong ones. So next time you see a mistake coming, don’t run. Walk straight toward it. Because that might be the exact moment you finally learn what you were meant to know all along. What’s one mistake that ended up helping you win?

Let’s be real. Most people avoid sales calls. → They feel awkward. → Take time. → They aren’t exactly “scale-friendly.” But here’s the uncomfortable truth: Sales calls still close deals. They’re not trendy. Not automated. Not something you can outsource. But they work fast. → You build trust in minutes. → You get real-time objections. → You turn “maybe” into momentum. 5 of my last 6 clients? All came from 45-minute calls. And it’s not just about them. It’s for you, too. ✅ You get to vet them. ✅ See if they align. ✅ Decide if you want the work. I used to avoid calls like the plague. But now I book them on purpose. If your pipeline’s quiet. Or your conversions are slow… You don’t need a new script. You probably just need a call. Are you still taking sales calls? Or have you gone fully async?

You’ve been tricked about outreach. “Just send more messages.” That advice nearly burned me out. And got me nowhere. I used to think volume = results. So I cranked up the messages. Crickets. Turns out, clients don’t care how many messages you send. They care how relevant the message is to them. Here’s why most outreach falls flat: • You’re chasing everyone, which means no one replies. • Your first line screams “automated.” So they delete it. • Your offer’s vague. “We help you grow” isn’t a hook. • It’s all about you, and not about their world. • You don’t follow up, but most replies come after the 3rd ping. It’s not about sending more. It’s about sending better. Since I switched to a clear framework, replies tripled. Same effort. Smarter execution. If outreach feels like shouting into the void... You might not need more volume. You might just need a better structure. What’s the worst outreach advice you’ve ever followed?

Have you started your email list yet? Most people haven’t. Not because they can’t. But because they think they need to “have it all figured out.” I used to be the same. Until I committed to one simple thing: Send 1 email every week. That’s it. No sales funnel. No lead magnet. No fancy automations. Just one useful email. Every 7 days. Here’s what happened: Clarity — writing weekly sharpens your message fast Trust — people reply, they share, they stay Revenue — when you do sell, people listen The best time to start was last year. The second-best time? This week. Don’t overthink it. Don’t wait to be “ready.” Just show up. Hit send. Every week. Your future self will thank you. How often are you emailing your list right now?