Jonny Umoru's Linkedin Analytics

I had a big problem in my business. No one noticed me. I focused just on my services. I ignored promoting myself. That was a huge mistake. It made business ten times harder. ❌ No steady stream of leads. ❌ No predictable sales. So I changed things. I started creating content that showed: → Who I am → What I do → Where to find me → Why I do it → How I do it And suddenly, the right people found me. I now get • more than 10 quality leads per week. • more than 15 engaged people at my workshops • more than 30 weekly sign-ups to my lead magnets This sounds like more work, and it is. But this also gave me space to focus on my work. And focus less on disjointed marketing. So many do the bare minimum. Then wonder why no one sees them. If you stay silent, others get noticed. They’re: 😁 Showing up 😁 Being seen 😁 Taking your future clients So start now. Post, email, and share your voice. → Post on social media to update your tribe. → Build an email list to connect personally. → Make videos to showcase your personality. Because if people don’t see you. They won’t buy from you.

I closed 3 clients without selling a thing. No pitch. No slides. No "book a call" funnel. Just me, a real problem, and a human conversation. Here’s what actually happened: ✅ I showed up to a networking event and just listened. No pitch, no pressure, just me being me. ✅ Someone I just met invited me to speak at their upcoming event. At the event, I just spoke about a problem I knew the audience was already frustrated with in their business. ✅ After the talk, people came up to me not because I sold them a dream, but because they finally felt understood. They asked: “What would you do in my situation?” “Can you help with this, too?” Still, I didn’t sell. I asked. → What’s this issue costing you right now? → What have you already tried to fix it? → What would solving it actually unlock for your business? Then I shared how I’ve helped others just like them and what worked. No pressure. No pitch. Just clarity. Because most people don’t need a pitch, they need a problem-solver. That’s how 3 clients said yes. No selling. Just solving. 👇 Have you ever signed a client just by being helpful?

Overthinking killed my pipeline. I used to spend 30 minutes writing one email. Then never send it. Because it “wasn’t ready”. That silence cost me more than a few deals. Last week, I changed everything. “After sending these emails, I had time to focus on delivery.” That’s what I told a mate. And it hit me — outreach isn’t hard. We just make it hard. You need to be in the race if you want to win. If you don’t reach out, you won’t land the client. Here’s what good outreach actually looks like: • Say the obvious → Clearly and directly • Stop obsessing over tone → Be human • Templates are fine → If they sound like you • Hit send→ That’s already a win • Follow up → Most don’t Good outreach isn’t clever. It’s consistent. It’s real. It’s done. The fastest way to get unstuck? Press send. 👇 What’s your go-to outreach move?

What your content cadence says about you. Your posting habits tell a story. Even if you don’t mean to. If your content is inconsistent, people notice. Here’s what your posting style might be saying: 📅 Posting Daily? “You’re committed and always top of mind.” Shows: Dedication, authority, and strong leadership. Feels like: A trusted voice, always showing up. 📆 Posting Weekly? “You’re reliable and consistent.” Shows: Balance & quality without the overwhelm. Feels like: A regular check-in that adds value. 📅 Posting Monthly? “You’re present but not fully engaged.” Shows: A passive approach to visibility. Feels like: Someone who pops in, then vanishes. 🎲 Posting Randomly? “You’re reactive, not strategic.” Shows: No clear plan or focus. Feels like: That friend who calls only when needed. But here’s the truth: Taking breaks is smart, not a failure. Rest fuels creativity and sharpens your message. Consistency isn’t posting daily. It’s showing up regularly without disappearing. Your cadence isn’t about volume. It’s about being someone people can rely on. 💡 If your content feels messy, it’s not just marketing. It’s affecting the trust your audience has in you. 📢 Ready to change that? Join my FREE workshop on May 13th. I’ll show you how to create content that books clients. Seats are limited DM me "WORKSHOP" to get the link.

I'm off to play basketball. 🏀 No outreach tips today. No business advice. Just a reminder The best ideas (and the best energy) come after you’ve had some fun. It’s the weekend. Go do something you love. 😉

“Our metrics are all over the place.” If you’ve said that recently. Here’s what’s actually broken: ❌ You don’t know which post brought in the lead. ❌ You don’t know which email booked the meeting. ❌ You don’t know what to double down on — or what to ditch. And when everything looks the same in your inbox or CRM... You end up guessing instead of growing. Here’s what needs fixing: → You need a way to separate signal from noise. → You need clear insight into replies, bookings, and revenue. → You need to stop tracking vanity metrics and start tracking movement. If you don’t know where your leads are coming from. You’re not running a campaign. You’re just gambling If your pipeline feels like a mystery. That’s the first thing to solve. 📩 When you’re ready to remove the guesswork, just drop me a message.

In 2022, I was stuck. I was posting content every day... Getting a few likes, maybe a comment or two. And still barely booking 1 call a month. I thought the problem was the algorithm. Or maybe my offer. Or maybe people just weren’t buying anymore. But deep down, the real issue was this. I didn’t want to annoy anyone. I held back from real outreach. I softened my content so much that it became forgettable. I was scared to be “too much.” But that mindset was costing me everything. So I flipped it. I stopped focusing on what people might think... And started focusing on who I could actually help. I told myself: “I’m here to help as many viable businesses as possible, which requires being visible, direct, and valuable.” That shift changed everything. Fast forward to 202, and I now book 3+ calls a week, consistently. Not because I post more. But because I built a simple system around 3 things: 👉 Authority content – Shows what I do and why I’m the one to trust 👉 Sales outreach – Builds real relationships, fast 👉 Email list building – Keeps my audience warm and ready to buy Once I stacked those together, the calls started rolling in. Not from cold DMs. Not from luck. But from a system built to serve not sell. So if your content isn’t booking calls? You’re likely missing one of these 3. Fix that, and everything shifts.

Is automation killing your reputation? If you’re running an agency or consultancy. You’ve probably tried some kind of outreach tool. And chances are... it backfired. ❌ Your inbox got flagged ❌ The messages felt robotic ❌ And your brand took a hit We’ve been there too. It sucks because it makes you think automation doesn’t work. But here’s the truth: Automation isn’t the issue. It’s the way it’s set up. Of course, if it’s built on scraped data, generic messages, and zero testing, it’s going to flop. That was our wake-up call. So we rebuilt the whole thing, correctly: ✅ Leads researched and verified by hand ✅ Messaging that sounds like you, not a bot ✅ Real humans replying until a call is booked ✅ Weekly A/B tests to keep improving ✅ Deliverability checks running in the background Now? It feels like a real conversation because it is. The tech just helps it scale. So if you're asking: “Is automation really worth the risk?” It is. You just need a system that respects your brand.

Ever cringed at a message someone sent you? I got one the other day that actually made me laugh. No intro. No context. Just: “Hey Jonny, I help people like you scale to 7 figures. Want to book a call?” People like me? Mate... we’ve never spoken. You don’t know what I do. You’re just throwing spaghetti at the wall and hoping something sticks. And look. I get it. Messaging strangers is tough. But this isn’t it. Here’s what I’ve learned: 👎 Cold pitching with zero relevance = Instant delete 👍 Starting a conversation = Actual replies If you wouldn’t respond to your own message. Just don’t send it. Talk like a human. Keep it short. Make it about them, not you.

Most outreach problems aren’t about tools or templates, they’re just about time. Too much time spent: → Starting from scratch every single month → Tweaking messages that never get sent → Rewriting cold emails instead of testing → Manually replying with no system → Guessing who to contact next The crisis? You’re spending hours doing outreach. But only a tiny slice of that effort is actually bringing in leads. 💡 Here’s the shift: When outreach is systemised: → Data drives every decision → You scale without burning out → Campaigns launch in one click → Replies are handled until a call is booked 📉 Outreach should build your business, not bury your calendar. 📈 You need to start turning this time-draining chaos into client-generating systems.

I used to spend all my time delivering. And to be fair... the work got done. Clients were happy. But something always felt off. There was no time to step back and build the machine. I was always doing one-off work but never creating repeatable frameworks. Doing email campaigns Doing landing pages Doing funnels This year, I changed that. In 2025, I started building repeatable frameworks around everything I do: → Lead generation → Content creation → Sales calls → Funnels → Onboarding → Client Delivery And something unexpected happened... I now get more done in a quarter of the time. And the quality of work is leagues above where it was before. But why? Because I stopped relying on the ‘now me’ to figure everything out. I now lean on data, past wins, and scalable systems to guide the work. It’s like multiplying myself → without the stress. And the impact has been massive. Here’s what April has looked like so far: → 3 new clients onboarded → £4,500 collected → A killer workshop fully planned → 7 calls booked → A repeatable done-for-you offer that sells itself All while creating lead-converting content faster than ever. If you’re stuck in delivery mode, wondering why your growth feels capped. Start building systems around your strengths. The results speak for themselves. And we’re only just getting started in 2025. If you’re stuck in the delivery cycle, you’ll want to try this.

Most outreach gets ignored. Not because the offer is bad. But because the message sounds like every other agency on the internet. 👉🏾 Generic. 👉🏾 Desperate. 👉🏾 Copy-pasted. So when clients ask us: “What should we say in our outreach?” We give them this: 👇🏾 The 3R Messaging Framework we use to get replies from decision-makers every single week: Relevance → Mention something specific to their world: a trigger, pain, or recent win. Respect → Ditch the hype. Lead with value. Speak like an equal. Resonance → End with one clear question that makes them pause and think: “Is this something we should explore?” No spam. No begging for time. Just clarity, credibility, and a real reason to reply. Want to sound nothing like every other agency? Start by writing the message you want to receive.

Your outreach is a reflection of how you run your business. If it’s messy, rushed, and inconsistent... That’s exactly how your leads experience you. No follow-up? → You look disorganised. Generic templates? → You sound like everyone else. No clear CTA? → You come off unclear and unconvincing. But when your outreach is strategic, clear, and persistent? It signals you’re someone worth working with. Here’s the truth most people avoid: If you have no system behind your outreach? Then there’s probably none behind your delivery either. The best clients want more than a good offer. They want confidence in your systems, your thinking, and your process. Outreach is the preview. Your business is the main event. And in 2025, no one will buy a ticket to a messy show. This is the same system that helped my last client close 9 new clients in just 2 weeks. DM me “WORKSHOP” and I’ll show you how.

You close more deals by chasing more nos. When I first started doing outreach, my goal was to book 10 calls. I sent 8 messages. Got ignored on 7. Took the one reply as a sign it wasn’t working. So I stopped. Because I thought my offer must be off. And people just weren’t interested. But the problem wasn’t the offer. The problem was volume. So I flipped the goal. Instead of chasing yes, I started chasing no. I gave myself one target: Collect 100 nos. Every time I got ignored or shut down. I ticked it off with a smile. No pressure, just progress. Funny thing happened. By the time I hit 40 nos, I’d booked 6 calls. Closed 3 clients. Same offer. Different mindset. Here’s what changed: → I stopped trying to win approval. → I started playing a volume game. → I made rejection normal. If you’re stuck, try this: → Set a weekly no goal (start with 30). → Send enough messages to hit it. → Track every rejection like a win. Because it is one. The more nos you collect, The more yeses you’ll land. It’s that simple.

Most agencies just want one simple flow. Something that actually connects the dots. From cold prospect → To booked call Without duct-taping 10 tools together. But this is the problem. Most people waste weeks. Testing tactics they saw in a YouTube ad. So let’s answer the real question: What does the full picture look like, from cold to client? Here’s the exact system we run for agencies, live in just 14 days: • Day 1–2: Nail the offer + ICP. No guessing. Clarity = conversions. • Day 3–4: Build messaging that stops the scroll. One core hook, three angles, no fluff. • Day 5–6: Set up outbound + follow-ups. Cold email, LinkedIn, DMs all mapped. • Day 7–10: Warm up leads with value drops. Content + outreach working together. • Day 11–14: Booking system goes live. Calendar. Scripts. Show-up rate boosters. Simple? Yes. But only when you see the whole thing end-to-end. Most agencies don’t. That’s why they stall at “getting leads.” Want the full map? DM me “MAP” and I’ll send you the blueprint.

Happy Mother’s Day to my beautiful wife. You’ve been my rock through every high and low. Even now, I find new things I love about you. We’ve been together for over 15 years. And we’re still going strong. Watching you with our boys is something special. You’re not just a great mum. You’re not even just a great wife. You’re my partner in everything. Always by my side. You are our family's anchor. You challenge me to grow in every part of life. You hold us together with so much love. We’re beyond lucky to have you.

Stop trying to impress everyone. Personalisation is everything in outreach. General messages won't cut it. Do your research: ✅ Research the company → You're speaking out to ✅ Research the challenges → They are facing ✅ Research the market or industry → They are in When your message lands in their inbox. They need to feel seen, heard and understood. That's when the true connection happens. Don't be just another annoying email or DM trying to sell them your offer. Be the solution to their problems.

“We don’t know how to handle replies quickly enough.” I hear this all the time. Most teams are dropping leads at the finish line. → Not because their messaging is bad. → Not because their leads are unqualified. → Not because their offer sucks. But because no one replies fast enough. Every hour you delay replying... ...that lead gets colder. ...that intent fades. ...and that opportunity slips. Most agencies think the hard part is getting replies. The real threat is wasting them. Here’s how to fix it overnight: ✅ Route all replies to a shared inbox or Slack ✅ Categorise responses with clear tags: Interested / Objection / Referral / Not Now ✅ Use pre-built reply scripts for each scenario ✅ Assign a dedicated team member (or VA) to clear replies twice a day ✅ Track time-to-reply weekly (you’ll be shocked) Speed to reply = Speed to revenue. Get this right, and you won’t just double your replies. You’ll double your clients. DM me SPEED and I’ll send you my 5-step reply framework that turns cold leads into booked calls fast.”

After 3+ years in the cold email trenches. Here are 3 lessons that changed the game for me. 1) There’s no “ultimate” framework → What works today might flop tomorrow. → Keep testing. Keep evolving. 2) Desperation kills replies → Being helpful goes further than asking for a call. → Lead with value, not need. 3) Short emails win → Say less. Make it punchy. → Nobody wants to read a novel. Final reminder: Your audience is smarter than you think. Respect their time and attention. They’ll respect you back.

We’re losing leads we already paid for. It’s a horrible feeling, isn’t it? Putting in the work... only to get forgotten. That gut-punch when a lead says, “Maybe later” …and then vanishes into the abyss. No reply. No update. Just radio silence. You don’t want to chase. You don’t want to beg. But deep down, you know they were this close to signing. “We’ve got loads of ‘maybe later’ leads just sitting there.” Sound familiar? Here’s the truth: most agencies don’t need more leads. They just need a reactivation system that actually works. 🧠 The Reactivation Playbook: ✅ Timing-based follow-ups ✅ Reframed messages with new angles ✅ Retargeted content across channels ✅ Soft CTAs that reopen the conversation ✅ Re-engagement that runs on autopilot No pressure. No pleading. Just relevance. The ones who said maybe... Can still say yes with the right nudge. If this hit home, I’m happy to share a few ideas that have worked well for us. No pitch, just a nudge in the right direction. Drop me a message and let's chat.