Lindsey Canant, MA, MBA's Linkedin Analytics

For a lifetime, "brand" has been my calling. And for 15+ years, it's been my professional call-to-arms. Combining an MA, MBA, journalism career, 7 years at a unicorn company, 4 years of running my own business, and leading an audacious rebrand for a company that's served over 1M entrepreneurs, I've got 💪s for storytelling and spreadsheets. From the bootstrapped to the Fortune 500, B2Bs to DTCs, and companies that range from full luxury to full-on functional, I've always been able to find a fresh angle, concept, or truth that unlocks differentiation and connection. — For many companies, those things feel just out of reach. 💬 Throughout my career, I've heard: » “What we’ve done so far got us here. But, it won’t take us where we want to go.” » “We have a big opportunity in front of us. But, we're inconsistent in meeting the mark." » “My team is doing their best, but we’re either making it up as we go or stuck on repeat.” » “I struggle to know if what we have makes sense. We're spinning a lot of plates, but what’s the big picture?” — •• WHAT MAKES ME DIFFERENT •• In short? I can see a brand's latent potential and bring it to life. My specialties? Voice & tone | Omnichannel campaigns | Consumer and cultural insights | Cross-functional partnership | C-suite guidance But, most importantly? I'm motivated by a conviction that great brands make things great – for everyone. Great brands: ➡️ Engage us ➡️ Inspire us ➡️ Connect us to like minds ➡️ Help us communicate our uniqueness to the world — 📈 MY PAST RESULTS 📈 • A brand repositioning that grew sales by 46% and new customers by 267% • A Q4 omnichannel brand campaign that drove 223% more revenue YOY • A direct-to-consumer footwear brand pop-up in a luxury European hotel (plus: establishing prestige wholesale connections) • Helping an award-winning business clear two years of strategy and messaging roadblocks in a single day — 📣 WHAT OTHERS SAY 📣 • “Because of Lindsey, we finally have the tools to achieve our positioning. Now we can get to where we want to be in the long run.” • “[She did] a beautiful job capturing our essence. She didn’t try to make us just like everyone else. People can finally see how we’re different and choose us BECAUSE of that.” • “Hire Lindsey if you’re looking for someone who can listen to your story, understand your customers, and create stories that connect them.” • “She's like a Swiss Army Knife – something you always want in your pocket.” • “Sure – everyone says they understand 'brand.' But Lindsey knows what can't be taught.”