Martin Barnes 's Linkedin Analytics

The CEO walked into the meeting room and stopped at the doorway. He looked surprised "This looks...different," he said. He walked over to the whiteboard covered with bits of paper. 20 minutes before, I printed out six pages of the first version of his script. I cut out the paragraphs and shuffled them like a magician doing a magic trick. I then stuck them to the whiteboard. He was now reading some of them out. "I like this", he repeated. "I like this a lot." Within a few minutes, he had 8-10 paper strips in his hand. We sat down, and I made a new document. I copied and pasted the sections he had selected into a second script version. We then made this version 02 script flow in his words. In less than 30 minutes, we were done. He leaned back and read the script out. He smiled, satisfied. "Email me a copy." He stood and headed to the door. He paused on the way out, turned and said, "This was good; I've never worked like this before. Nice job" ________________ Common problem = C-Suite keynotes have too much education and not enough inspiration Solution = Stories with emotion, stakes, drama and success ________________ How to do this? Trust the process Bring a fresh perspective Make the time ________________ I have written presentions for the head of HR at Mercedes China when they spoke to 2000 people Visualized the keynote for The VW China CMO when they spoke at a non-automotive conference Managed the presentation build for the Cartier CEO China when the management team headed to a global annual update meeting I have pitched creative to Hollywood A-listers Written the talks for Chinese tech CEOs speaking at APEC Coached Tech CEOs on their product launches Coached Tech CFOs on how to deal with different speaking opportunities ________________ The key to success starts with mindset 🟥 Do you have a growth mindset? 🟧 What are your goals? 🟨 What message / story will reach the goals? 🟦 How do you perform? 🟩 Do you even need slides? ________________ 🟩 🟦 🟦 🟨 🟨 🟨 🟧 🟧 🟧 🟧 🟥 🟥 🟥 🟥 🟥 ________________ Start with red not green. If you want public speaking to be your executive strength I can share more case studies on a call.