Dotega

Creating Unique Experiences for people, businesses and communities globally

Canada DevOps Community of Practice 

Community Liaison Officer Africa

The Shift Leadership Academy

Lead (Coming Soon)

Founders Initiative Africa (FIA)

The Founders Initiative Africa is a social enterprise , where our focus is all about helping you start and build your startup. Our greatest asset is you. Approachable, professional & high-end resource, network and opportunity hub. Together, we can achieve. We believe in the involvement of startups in the growth of nations, this drives us to create a sustainable ecosystem for startups which in turn helps build our continent, Africa.

I am currently on a journey to restructure our approach to serve African entrepreneurs better.

President (currently Restructuring)

The Tony Elumelu Foundation

Coach and Mentor

Alumni

The TOP Person - An International Business, Politics, and NGO Magazine and a Global Charity with HUB

TOP Person Ambassador

Savvy Fellowship

Fellow

Ischola NG

I design all product requirements for Ischola Ng a platform that makes school management and administration easy and fun..

Founder and Product Designer

DJEMTECH SYSTEMS

I Started Djemtech from freelancing to a full agency, wining a grant of $5000 dollars in 2018 helped fast track the success.

Launched in Jalingo, Taraba State, and Served companies in over 6 nations of the world with multiple awards and recognition. 

I am happy because the experience has allowed me to evolve. Djemtech is officially closed.

Founder and CEO (Closed)

Discussion with Dominic & Jegs

Co-Convener

Experience Architect | Web & Business Growth Strategist

I create unique experiences that empower businesses, communities, and individuals.

Tech Savvy: I lead Dotega Tech, a web design and development agency crafting websites, branding, social media content, and web applications.

Business Growth Architect: Through Dotega Consults, I guide new entrepreneurs in Nigeria and the USA through business registration, set-up, strategy, pitch deck creation, and business plan development.

Connect with me to discuss:

Building impactful digital experiences
Launching and growing your business

Provision is not the same as responsibility.

In parenting and leadership, many confuse the two. Providing food, money, or salaries is important, but it is only the surface of responsibility. True responsibility goes deeper. It involves guiding people with values, inspiring them through example, and shaping lives out of respect, not fear.

This is the first principle in my new series, Leadership Lessons from Parenting: Beyond Provision.

P.S. Do you think leaders today focus too much on provision and not enough on inspiration?

Read the full article here.

Dominic Orowua

Creative entrepreneur helping people and brands grow with clarity, design, and faith. I blend storytelling, strategy & spiritual truth to spark meaningful growth. Web & Brand Designer | Purpose-Driven Builder

Introduction Every parent wants the best for their children. Every leader wants the best from their team. The way we think about responsibility at hom

Open article: Leadership Lessons from Parenting: Episode 1 – Provision vs Responsibility by Dominic Orowua • 4 min read

Leadership Lessons from Parenting: Episode 1 – Provision vs Responsibility

If I had to choose just one, and be very honest about it, I’d say:

The most common cause of fear in running a business (or pursuing anything daring) is the fear of failure — especially the idea of losing money, time, and reputation.

It’s not just the act of failing, but the weight of what failure means that terrifies people:

“What if I invest everything and it doesn’t work?”

“What will people think if I fail?”

“What if I can’t recover financially or emotionally?”


Psychology research backs this up — studies in entrepreneurship and behavioral science show that fear of failure is one of the biggest barriers to starting or growing a business.

And it’s powerful because it’s not just about risk.
It’s about identity.
It’s about survival.
It’s about social judgment — all wrapped into one.

 When you strip it down, the most common fear isn’t the market, competition, or even lack of skills.
It’s the possibility of failing and the consequences tied to that failure.

But here’s what I’ve learned:
Fear often hides in the way we make decisions. It shows up as:

Delaying action because we want “more time to prepare.”

Playing small to avoid judgment.

Quitting early when things get tough.

Seeking validation before every move.


So my solution is  simple: start small, but start now.
Test your idea. Take one step. Give yourself permission to learn as you go.

Because clarity doesn’t come from waiting.
It comes from doing.

Fear of Failure is Real 

Many entrepreneurs think the size of their startup should be determined by how much money they have.

But here’s the truth: resources don’t guarantee readiness.
What matters more is your level of knowledge and understanding of the business.

Starting small isn’t always about lacking funds.
Sometimes, it’s a strategic move:

To learn how the business really works

To make mistakes on a manageable scale

To treat the early stage as research and development


If you start too big too soon, you risk:

Managing more complexity than you understand

Wasting resources on mistakes that could have been avoided

Being overwhelmed by operations while still learning the basics


Starting small gives you the space to grow into the business. Once your knowledge and systems are solid, you can scale with confidence.


#Entrepreneurship #BusinessGrowth #Strategy #Leadership

IT IS HAPPENING TODAY.. 

The wait is over, we go live today for the very first episode of Leadership Circles, a new webinar and podcast series by Shift Leadership Company where African leaders share real-life lessons, failures, and wins that shape authentic leadership.

Guest:
Arome Ibrahim, MBA 
Extended Reality (XR) and Digital Economy Advocate, Educator, Researcher

Arome is a pioneering XR technologist and impact entrepreneur, co-founder of Experis Immersive and founder of Immersive Tech Africa. He’s helping shape the future of digital innovation and leadership across the continent.

📅 Date: Saturday, 11th October 2025
🕒 Time: 6:00 PM WAT
📍 Online Webinar (also recorded as Podcast)

Join us as we launch this transformative series and uncover insights on innovation, resilience, and leadership in Africa’s digital future.

Register and join here: https://lnkd.in/d_Wi-w8G

#LeadershipCircles #ShiftLeadership #AfricanLeadership #Innovation #DigitalEconomy #XRAfrica

Marketing Secrets African Entrepreneurs Are Not Told

View company: Founders Initiative Africa (FIA)

Your Marketing Isn’t Working Because You’re Ignoring Localization

African founders often ask: “Why isn’t my marketing bringing more customers?”

Here’s the truth: most marketing strategies fail not because the product is bad, but because the message isn’t localized.

Global templates, copied ads, or “trendy” campaigns rarely work in African markets if they don’t speak the language of your people, literally and culturally.

Here’s a simple playbook to fix that:
1. Understand Your Market Deeply
 Don’t assume you know your customers. Talk to them, survey them, and build personas. Know their habits, frustrations, and desires.

2. Speak Their Language
Use local languages or dialects. Even using familiar phrases can make your brand feel like a trusted friend.

3. Tell Relatable Stories
Use stories, metaphors, and examples that resonate locally. Show real customers, local heroes, or cultural traditions.

4. Make Visuals Local
Stock photos of foreign offices or cities won’t cut it. Show real scenes from your communities, markets, or neighborhoods.

5. Meet Them Where They Are
Use channels your audience actually uses: WhatsApp, Telegram, local radio, flyers, or Instagram. Don’t rely solely on global platforms.

6. Adapt Pricing & Payments
Offer flexible payment options like mobile money, small bundles, or pay-on-delivery models that fit local income realities.

7. Leverage Community & Trust
Partner with local influencers, community groups, or associations. Word-of-mouth and trusted networks are more powerful than ads alone.

8. Time It Right
Sync campaigns with cultural events, holidays, or local rhythms. Timing can make the difference between “seen” and “ignored.”

9. Learn & Iterate
Collect feedback and measure results. Adjust your messaging, visuals, and channels based on what actually works.

African customers don’t want perfect. They want real.

If your marketing feels foreign, it will fail. Localization is your superpower.
Start small. Pick one strategy from this list and implement it this week.

Trust me, your audience will notice,and reward you with loyalty.

Content used to be information.
Now, it’s communication.

It used to be about posting updates and sharing facts.
Now, it’s about connection, emotion, and value.

Back then, consistency meant posting often.
Now, it means showing up with meaning.

Content used to be polished — clean visuals, perfect captions, corporate tone.
Now, real beats perfect. Authentic beats curated.

We used to create for algorithms.
Now, we create for people.

But here’s the problem —
Most people still see content through an old lens.

They see it as a marketing tool, not a vehicle of value.
They post to be seen, not to serve.

They treat it like a performance, not a conversation.
Talking at people instead of building with them.

They chase virality, not depth.
And they mistake activity for impact.

That worldview is what’s limiting so many creators and brands today.
Because when content is just a task, it loses its power to transform.

So how do you make the shift?

👉 Stop creating to be impressive. Create to be useful.
👉 Don’t chase reach — build relationship.
👉 Don’t post for attention — post for alignment.
👉 Don’t aim to look good — aim to do good.

When you create from a place of purpose, not pressure,
your content stops being noise.
It starts becoming change.

I told someone today, “Don’t put yourself under the pressure of having all the answers.”

That pressure is real,  especially when you care about growth, excellence, or leadership.

But here’s the thing…

The moment you start chasing the need to always “know it all,” you stop focusing on implementing what you’ve already learned.

Sometimes, you don’t need new information, you just need consistent application.

Growth doesn’t always come from more answers.
It often comes from better execution.

P.S. What’s one thing you already know you should be implementing right now?

Most problems people face aren’t the ones trending online.

When you look at the news or social media, it’s easy to think the real issues are external. But in reality, 90% of the struggles people have in business, career, or personal growth are fundamental.

These include:

Fear of losing

Lack of confidence

Pride

Poor communication or soft skills

These aren’t things we pick up later in life. They are built into us early on and only come to light when challenges reveal them.

That’s why breakthroughs are rare and powerful. They require effort, time, and mental strength to change what has been there for years.

Here’s the truth: Leadership, content creation, and influence often test these hidden foundations. That’s why people resist, retaliate, or reject what they hear, not because they don’t understand, but because the message confronts something deep within them.

And this is why storytelling works. Stories bypass defenses. They don’t just inform the mind; they touch the heart, which is the foundation of who someone is. Anything that shifts that foundation can create lasting change.

Next time you think about growth, whether in life, leadership, or business, don’t just focus on tactics. Focus on foundations.

View company: The Shift Leadership Company

We’re just one week away from the first episode of Leadership Circles, a webinar and podcast series by Shift Leadership Company, where African leaders share honest lessons, failures, and wins that shape real leadership.

🎙 Guest:
Arome Ibrahim, MBA
Extended Reality (XR) and Digital Economy Advocate, Educator, Researcher
A pioneering XR technologist and impact entrepreneur empowering the next generation of African innovators through immersive learning and digital transformation.

📅 Date: Saturday, 11th October 2025
 🕒 Time: 6:00 PM WAT
 📍 Online Webinar (also recorded as Podcast)
✨ Once you register, you’ll have access to all episodes of the Leadership Circles series,  including our upcoming session with John Chibwe Chatama later this month.

🎧 Real leaders. Real lessons. Real growth.

🔗 Register here: https://lnkd.in/dP9U8YHa


#LeadershipCircles #ShiftLeadership #AfricanLeadership #XRAfrica #DigitalEconomy #Innovation #LeadershipDevelopment

We are counting down  to 11th October 2025..

We’re counting down to the launch of Leadership Circles, a new webinar and podcast series by Shift Leadership Company — where African leaders share real-life lessons, failures, and wins to inspire the next generation.

🎙 Episode 1 Guest:
Arome Ibrahim, MBA
Extended Reality (XR) and Digital Economy Advocate, Educator, Researcher
A pioneering XR technologist and impact entrepreneur, shaping Africa’s digital future through innovation and leadership.

📅 Date: Saturday, 11th October 2025
🕒 Time: 6:00 PM WAT
📍 Online Webinar (also recorded as Podcast)

✨ Register once, and you’re in for the full series — including Episode 2 with John Chibwe Chatama later in October.

🔗 Register here: https://lnkd.in/dP9U8YHa

#LeadershipCircles #ShiftLeadership #AfricanLeadership #XRAfrica #Innovation #PeopleStrategy

Leadership Circles with Arome Ibrahim. 

We’re counting down to the launch of Leadership Circles, a new webinar and podcast series by Shift Leadership Company — where African leaders share real-life lessons, failures, and wins to inspire the next generation.

🎙 Episode 1 Guest:
Arome Ibrahim, MBA
Extended Reality (XR) and Digital Economy Advocate, Educator, Researcher
A pioneering XR technologist and impact entrepreneur, shaping Africa’s digital future through innovation and leadership.

📅 Date: Saturday, 11th October 2025
🕒 Time: 6:00 PM WAT
📍 Online Webinar (also recorded as Podcast)

✨ Register once, and you’re in for the full series — including Episode 2 with John Chibwe Chatama later in October.

🔗 Register here: https://lnkd.in/d_Wi-w8G

#LeadershipCircles #ShiftLeadership #AfricanLeadership #XRAfrica #Innovation #PeopleStrategy

Join us in conversation with Arome Ibrahim, MBA  – 
Extended Reality (XR) & Digital Economy Advocate, Educator & Researcher – as we unpack the future of innovation, leadership, and Africa’s digital transformation. 

Arome Ibrahim is a pioneering XR Technologist & Impact Entrepreneur from Abuja. He co-founded Experis Immersive, an agency creating immersive XR content, and leads Immersive Tech Africa, a non-profit dedicated to democratizing Extended Reality (XR) across the continent through education, training, and innovation programs.

He’s been recognized for his leadership in the space—as a Next Economy Entrepreneurship Hero, Top 50 Voice in VR/AR/3D by Threedium, and one of the Emerging African Creators by Garage Stories & New Images Festival.

Arome has also driven flagship initiatives like XR Innovation Summit and XR Launchpad, empowering thousands of upcoming XR creators across Africa to build impactful solutions.

📅 Date: 11th October 2025
🕒 Time: 06:00PM WAT
📍 Online Webinar (also recorded as Podcast)

✨ Leadership Circles is a hybrid webinar + podcast series where African leaders share their real-life lessons, failures, and wins.

🎙 Don’t miss the launch of this transformative series!

🔗 Register here: https://lnkd.in/d_Wi-w8G

#LeadershipCircles #ShiftLeadership #AfricanLeadership #Web3 #Innovation

Your website might look good, 

but is it working for you? 

These are the three silent killers we see in most sites. 

Which one do you think your site struggles with?


PS:  Many business owners think visuals are everything. 

The real wins come from speed, clear navigation, and a strong CTA.

Comment Audit  for a free homepage audit.

3 Website Mistakes That Costs You clients.

We’re just 6 Days away from the first episode of Leadership Circles, a webinar and podcast series by Shift Leadership Company, where African leaders share honest lessons, failures, and wins that shape real leadership.

Guest:
Arome Ibrahim, MBA
Extended Reality (XR) and Digital Economy Advocate, Educator, Researcher
A pioneering XR technologist and impact entrepreneur empowering the next generation of African innovators through immersive learning and digital transformation.

 Date: Saturday, 11th October 2025
 
 Time: 6:00 PM WAT
 
 Online Webinar (also recorded as Podcast)

Once you register, you’ll have access to all episodes of the Leadership Circles series, including our upcoming session with John Chibwe Chatama later this month.

Real leaders. Real lessons. Real growth.

Register here: 
https://lnkd.in/dP9U8YHa

We’re counting down to the launch of Leadership Circles, a new webinar and podcast series by Shift Leadership Company — where African leaders share real-life lessons, failures, and wins to inspire the next generation.

🎙 Episode 1 Guest:
Arome Ibrahim, MBA 
Extended Reality (XR) and Digital Economy Advocate, Educator, Researcher
A pioneering XR technologist and impact entrepreneur, shaping Africa’s digital future through innovation and leadership.

📅 Date: Saturday, 11th October 2025
🕒 Time: 6:00 PM WAT
📍 Online Webinar (also recorded as Podcast)

✨ Register once, and you’re in for the full series — including Episode 2 with John Chibwe Chatama  later in the month.

🔗 Register here: https://lnkd.in/dP9U8YHa

#LeadershipCircles #ShiftLeadership #AfricanLeadership #XRAfrica #Innovation #PeopleStrategy

⏳ 2 Days to Go!
We’re just 2 Days away from the first episode of Leadership Circles, a webinar and podcast series by Shift Leadership Company,  where African leaders share honest lessons, failures, and wins that shape real leadership.
🎙 Guest:
 Arome Ibrahim, MBA
Extended Reality (XR) and Digital Economy Advocate, Educator, Researcher
A pioneering XR technologist and impact entrepreneur empowering the next generation of African innovators through immersive learning and digital transformation.

📅 Date: Saturday, 11th October 2025
 🕒 Time: 6:00 PM WAT
 📍 Online Webinar (also recorded as Podcast)

Once you register, you’ll have access to all episodes of the Leadership Circles series including our upcoming session with John Chibwe Chatama later this month.
🎧 Real leaders. Real lessons. Real growth.
🔗 Register here: https://lnkd.in/dP9U8YHa



#LeadershipCircles #ShiftLeadership #AfricanLeadership #XRAfrica #DigitalEconomy #Innovation #LeadershipDevelopment

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