Phil Purcell's Linkedin Analytics

I'm obsessed with profitable revenue...how to find it, how it can be influenced, and tweaked for the benefit of business owners, and the flow-on effect this can have… What's clear from my many interactions and experience at all levels of businesses is that every B2B business is consistently leaving profitable revenue on the table. It might be only a few % or it may be hundreds of % in missed and unrealised profitable revenues. It's not only net profits that are being missed out on. There is also a lack of predictability and the opportunity to lower risk and costs. This often comes from businesses taking a traditional linear view of how revenue can be grown and controlled. Whether it has been at the board or manager level or knocking on the doors and making the phone calls to find business in my early days (although building relationships never stops). I have seen many, many revenue opportunities missed out on or simply not recognised at all levels. Some were for good reasons like timing or money, but many were simply not recognised as being options or opportunities or there was uncertainty in the actions or steps to realise them. This leads me to ask the question “Why” don't businesses reach their revenue potential, have consistency or be able to take full advantage of the work they have put in and what they have already built? Is there a better way that most B2B businesses can utilise to grow profitable revenues? Iv learnt that yes is the answer, revenue can be unlocked and the profits increased in a short period of time by simply starting to look at revenue differently. It starts with understanding all your options. and then when making decisions that if you change one revenue-influencing area, it has an effect and opens up opportunities in other revenue-influencing areas. There are 14 key revenue-influencing areas (plus subsets) that most businesses already have but may not recognise. I call this a Revenue Ecosystem and it is a very effective simple method for businesses to understand or achieve -what current strengths and resources you can best utilise to increase revenues -quickly understand where your best profitable revenue options and opportunities are -prioritise your decision making across multiple revenue-influencing areas to grow net revenues -be clear and accurate on the actions needed to be taken to realise the profitable growth -have the framework to be able how to consistently grow and control your profit outcomes. I see us as a partner to help businesses be all they can when it comes to revenue growth and control.