Pratigya Kalani-Kaufman

Small Biz Marketing

We make marketing stress free for small business owners with the following services:

- Social media marketing management
- Strategic marketing and consultation 
- Web design and development 
- Search engine optimization
- Email marketing
- Blog writing

Founder

Cigna

● Analyze data from various analytics tools to create actionable insights that drive business forward and increase enrollment
● Conduct usability testing and create well-defined specifications and solutions to help customers
● Collaborate with IT and Product teams to develop and maintain specific demos for various sales audiences. Provide training to sales to maximize the effectiveness and efficiency of demos
● Create monthly operating reports and participate in Request for Proposal process for myCigna website
● Collaborate with cross-functional teams (Information Technology, Business, Designers, Creative, Marketing Insights, Vendors) to understand the business requirements and key performance indicators
● Partner with marketing communications to develop marketing collateral and communicate with sales, marketing about new features; trained and experienced with Agile framework of project management
● Reorganized, restructured, and redesigned the internal sales website. Audited data of marketing collateral utilization in order to streamline the database and facilitate more efficient access to materials
● Processed 150 pages of Request for Proposal records to optimize search results and ensure ease of access to information

Digital Marketing Sr. Specialist

● Partnered with consulting firm to research requirements, design, build and launch Brand portal, an online resource for employees and vendors to access brand guidelines, assets, templates, and training materials 
● Managed projects in order to increased brand consistency and integrity globally
● Apply digital insights and feedback to generate relevant content, tools, and resources; create best-in-category user experience 
● Collaborated with Digital Asset Management vendors and internal partners to implement centralized storage of marketing assets
● Minimized compliance errors, created more efficient tracking and reduced use of human resources by managing development of custom legal review workflow for marketing materials; increased work efficiency by 30% in two years
● Develop and conduct training session for employees in using Digital Asset Management system and Brand Portal 
● Instrumental in creation and management of a virtual Brand Community to connect with peers and share marketing information

Marketing Manager

Blissworks Yoga & Meditation and New London Healing and Arts

Yoga Instructor

Williams Lea (BPO), assigned to Pfizer

● Assisted teams in strategic recruitment and retention campaign development in different phases; optimized multicultural outreach 
● Analyzed campaign results across research studies to evaluate strategy effectiveness; provided recommendations to optimize allocation and integration of inputs; 
● Lead investigator meeting of 100 attendees; presented on campaign materials to reach recruitment goal
● Managed translation of website and booklet into 40 local languages resulting in 20 – 25% increase of recruiting subjects

Program Manager

Creative Works (Advertising Agency)

● Successfully managed account relationships for multinational corporations and cultivated new accounts.
● Customized media campaigns based on client briefs and requirements.
● Liaised with the creative team, suppliers and clients to create highly effective marketing communication plans.
● Assisted the team in creating brand guidelines for an upcoming hotel in Sharjah.

Account Manager

Calypso Productions (Event Management Company)

• Managed a team that organized successful events and also raised sponsorships when required.
• Formulated innovative themes and ideas for clients.
• Visualized ideas and concepts and implemented them in events and promotion.
• Managed hired manpower in large numbers (up 250 people) for various road shows. 
• Responsible for launching one of the consumer products of American Power Conversion (APC) in 15 cities across India, back to back.
○	Found local resources to help manage the events, including manpower. 
○	Led a team of 15-20 people and the entire project resulted in hiring of only Calypso   Productions by APC for all future events.

Senior Manager

COMMENCED CAREER

Media Consultant

Helping small business owners tap into their highest energy | Marketing Coach | Founder- Small Biz Marketing | Energy Expert

Hi, I'm Prati Kalani-Kaufman 👋

Founder of Small Biz Marketing, New Inn Kennel and a Human Energy Expert. 

It all began in a small town in India. 

Growing up, I watched my father face incredible challenges with resilience which helped me believe in limitless possibilities. 

Today my life is beyond any dreams I could have imagined while growing up. 

I am an entrepreneur, mother, speaker, and a proud promoter of human energy. 

My mission: To help small business owners unlock their highest potential by aligning their energy to their highest potential. 

I believe, once you tap into the power of your thoughts, you can achieve anything you desire.



If you’re ready to elevate yourself and your business: 

Visit pratikaufman.com for energy coaching or smallbizmarketing.com to learn about our marketing support.

Making Marketing Stress Free for Small Business Owners. We help small business owners with the following services:

- Social media marketing management
- Strategic marketing and consultation 
- Web design and development 
- Search engine optimization
- Email marketing
- Blog writing

Taplio

Prati Kalani-Kaufman's Linkedin Analytics

Prati Kalani-Kaufman

What is Prati talking about?

Want to drive more opportunities from LinkedIn?