Søren Lynge Bjerrum 🔷's Linkedin Analytics

I scale 6-9-figure eCom brands through email & SMS marketing. In the past 1,5 years alone, my team & I have been responsible for the success of MessyWeekend, Pitaya, Neurogan, Giomi, Début Copenhagen, and 30+ other brands’ email setup. Today’s email space is filled with “email gurus” showing off screenshots of their Klaviyo attributed revenue and stating they’ve done wonders. In reality, everyone and their grandma can increase the amount of weekly campaigns, give every subscriber a discount and increase their email revenue. See, actual profitable growth is not necessarily about ever-increasing attributed revenue, but rather being able to build a full customer journey map and cover every funnel of a brand, work around product margins to increase profitability, honing in on deliverability to increase KPI’s that matter, and so much more. The things my team & I focus on at SB Digital is exactly this, which in the end is; optimizing for profitability, not revenue. Some of the results we’ve gotten so far for individual brands include: MessyWeekend (first 3 months): ➡️ Avg. overall bounce rate: 0,21% - 0,081% (+61,2%) ➡️ Avg. campaign open rate: 28,06% - 48,8% (+72,5%) ➡️ Avg. revenue per recipient: 0,11DKK - 0,20DKK (+82%) ➡️ Overall deliverability score: 46 (in April) - 85 (in July) (+85%) ➡️ Overall campaign revenue (whilst sending to a smaller segment): 24,63% - 31,58% (+28,2%) Giomi (within 6,5 months): ➡️ Avg. campaign open rate: 34,1% - 49% (+43,69%) ➡️ Avg. returning customer rate: 42,93% - 50,23% (+17%) ➡️ Welcome sign up form submit rate: 2,79% - 8,92% (+219,7%) ➡️ Avg. monthly email revenue: €1.662 (8,25% of revenue) - €8.514 (42,1% of revenue) (+410%) Pitaya (within 4 months): ➡️ Unsubscribe rate: 0,71% - 0,42% (+41%) ➡️ Avg. campaign open rate: 43% - 67,2% (+56%) ➡️ Revenue per recipient: 0,09DKK - 0,83DKK (+822%) ➡️ Avg. monthly email revenue: €3.502 - €55.084 (+1.472%) ...and the list goes on. Does achieving more bottom line revenue, increased customer lifetime value and average order value, which in the end also decreases your customer acquisition costs (CAC) long term—sound like something you'd explore for your brand? Send me a DM—I'll happily do a full audit of your current email setup, for free.