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Todd Mumford

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At the core of a business enterprise are its people and the culture in which it operates. What inspires me, is the opportunity to work with great people in a great environment, nurturing high quality, high integrity relationships that drive the business forward. I’m a creative, and data-driven industry leader with over a decade of experience in building high-performing demand generation teams that accelerate growth for B2B technology and SaaS companies. I craft and execute on strategic demand generation plans that generate accelerated business growth in high-performing multi-channel environments. I operate as a strategic visionary adept at optimizing marketing’s impact on company revenue and growth. I leverage my business acumen to engage C-Suite and partner on revenue generation and profitability, while accelerating marketing-sourced revenue for growing technology companies. I’ve earned a reputation for building the right strategy, high-performing talent, precise tools, and best practices to spur pipeline growth and revenue. Additionally, I cultivate trusted business relationships and management buy-in at all levels. Key Skillsets:  Multichannel Demand Generation/Growth  Account Based Marketing (ABM)  Pipeline Growth and Management  Data and Analytics  Leadership and Team Building  Marketing Operations  Marketing Automation  Marketing P&L  Go-To-Marketing (GTM) Strategy  Campaign Spend Optimization  Data Analytics / Insights / Hygiene  Budgeting and Forecasting Additional skillsets: brand for demand, branding, SEO/SEM, paid search, remarketing/retargeting, content marketing, customer marketing, product marketing, customer journey mapping, dashboards and reporting, go-to-market strategy, marketing structure, communications, and workflow for business growth.  Marketing Automation - Pardot, HubSpot, Marketo  Analytics - Google Suite  Team Communication - Slack, Zoom, Teams, Skype, Jive  Team Collaboration - Trello, Monday, Teamwork, Asana, Google Workplaces  CRM - SalesForce, Pipedrive, Microsoft 365  Intent Data Platforms - Bombara, 6Sense  ABM Platforms - Terminus, Demandbase  Outbound Platforms - Reply.io, Close.io, Outreach, SalesLoft  SEO Platforms - SEMRush, Ahrefs, Moz, Ubersuggest, Conductor  Optimization - Unbounce, Optimizely, Visual Website Optimizer, HotJar, CrazyEgg  Social - Hootsuite, Buffer  Paid Search - Google AdWords, AdRoll, WordStream  Design and Visual - Canva, Venngage  Video - Vidyard, Vimeo, Loom

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