Vincent Granville

GenAItechLab.com

Building better, faster, energy-efficient and less expensive GenAI products, using better evaluation metrics. Including xLLM, a self-tuned customized multi-LLM system.

Founder, CEO and Investor

MLtechniques.com

AI optimization research lab, developing state-of-the-art technology with a focus on high quality and fast algorithms, thus cost effective. Our GenAI Web APIs are accessible on GenAItechLab.com. Covering synthetic tabular data, artificial DNA sequences, time series & geospatial data generation, agent-based modeling, synthetic graphs, and customized LLMs.

Chief AI Scientist

Data Science Central

The company was acquired in 2020.  I am still a contributing author.

Executive Data Scientist, Co-Founder, Managing Partner

LookSmart

Optimizing advertising campaigns, Ad arbitrage. Projects and technology include:

• Created list of top commercial keywords accounting for 85% of all pay-per-click revenue
• Leveraged Google API's to automatically find millions of high yield keywords 
• Automated taxonomy creation (NLP)  
• Click fraud detection (click jacking and Botnet detection)
• Internet traffic quality scoring using hidden decision trees 
• Automation of keyword bidding 
• Reverse engineering Google keyword pricing algorithms, for ad arbitrage

Chief Scientist

Microsoft

Developed a strategy to collect the right data and detect minuscule change points in time series associated with KPI's (when the changes occur, their amplitudes and directions). Goal: assessing the impact of events influencing core metrics. Example: changing the definition of a website user resulting in shift in user count, or changing some features on Bing.com resulting in increase / decrease in pageviews. These were blind tests: I did not know when the website changes were made. But when I detected a change, it was matched against known events that took place at the time flagged by my algorithm as "change point". I designed and then helped automate this algorithm.

Data Science Consultant

eBay

Keyword pricing optimization. Improving keyword bid pricing algorithm to update bids on millions of keywords purchased on Google AdWords. Automated daily updates. Setting bids for large tail of keywords with no conversion history, based on aggregation methods (NLP). Detection of new keywords.

Adometry (acquired by Google)

Built scoring system to measure traffic quality associated to keywords and publishers, for keyword ad networks, search engines, or advertisers (the customers). Scores were used for fraud detection, removal of bad publishers and keyword pricing. Detected major Botnets. Developed proofs of concept, attracting Looksmart and eBay as customers.

Authenticlick

VC-funded startup. Prototyped automated bidding and click/keyword scoring solutions for search engines, ad networks and advertisers. Worked with the engineering team to implement HDT (hidden decision tree) algorithms. Worked on score standardization and  IP blacklist/whitelist architecture. Developed patent-pending statistical technologies and other intellectual properties.  Presented at Ad-Tech and the American Statistical Association conferences.  Helped win several deals (Microsoft, Turn.com) against large competitors (including Fair Isaac), through proof-of-concept blind tests. Identified major Botnet.

Co-Founder and Chief Science Officer

InfoSpace

Click scoring technology, query intelligence, web analytics, business intelligence related to mobile search. Designed click fraud detection algorithms to process billions of clicks. Created rule selection and rule discovery system for fraud detection, based on machine learning (unsupervised clustering), design of experiments, robust cross validation and linkage with external data sources (Google search results) to discover additional fraud patterns. Enhanced keyword taxonomies using data driven algorithms to detect keyword associations. Defined and tested metrics for keyword correlations. Developed multi-threaded web crawler to feed text mining algorithms with rich, targeted data sources related to local search and / or yellow pages.

Data Mining, and Click Fraud Expert

Wells Fargo

Detected abnormalities in traffic monitoring systems resulting in a major fix in the Tealeaf reporting system. The bug resulted in visitors and web session statistics to be wrong for all big vendors relying on multiple servers, with visitor session data collected across multiple servers broken down by error in multiple sessions / multiple users.

Data Mining Consultant

Chief AI Scientist, GenAItechLab.com

Founder and Chief Scientist at MLtechniques.com & GenAItechLab.com, a private research lab developing ground-breaking GenAI, LLMs, synthetic data, and better ML optimization techniques. Author of the book "Synthetic Data and Generative AI" (Elsevier) and open-source Python libraries / Web APIs such as GenAI Evaluation. Builder of lightweight, energy efficient, self-tuned, faster, better, cheaper and hallucination-free GenAI solutions.

Vincent is a leading expert, mathematician, patent owner, former post-doc at Cambridge University, former VC-funded executive, with 20+ years of corporate experience including CNET, NBC, Visa, Wells Fargo, Microsoft, eBay.  Vincent also founded and co-founded a few start-ups, including one with a successful exit (Data Science Central acquired by Tech Target).

Privately funded GenAI and ML Optimization research lab, creating and disseminating open source intellectual property. Developing explainable and generative AI, synthetic data, computer vision, NLP and generic ML technologies. Check out our certifications, Python libraries, eBooks, articles, courses and podcasts, including our best seller "Synthetic Data and Generative  AI" (Elsevier). Visit our company website at MLtechniques.com.

Author of the book "Synthetic Data and Generative AI" (Elsevier).  Founder and Executive Scientist at MLTechniques.com, a private AI/ML research lab offering certification programs in generative AI and related technologies. Machine learning expert, mathematician, patent owner, former post-doc at Cambridge University, former VC-funded executive, with 20+ years of corporate experience including CNET, NBC, Visa, Wells Fargo, Microsoft, eBay.  Vincent also founded and co-founded a few start-ups, including one with a successful exit (Data Science Central acquired by Tech Target).

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