Zayden N's Linkedin Analytics

Your brand doesn’t need a rebrand. But that’s what you are made to believe. So you switch things up. New font. New color palette.  New brand identity. Hoping this time it’ll feel right.  But nothing works (again). You keep shifting the look before your audience even has time to recognize it.  And that’s the real problem… Not the design itself, but the fact that it keeps changing.  And here’s what that does:  ↳ You dilute your message.  ↳ You never become recognizable.  ↳ You look unsure of what you stand for.  ↳ You confuse the people you’re trying to attract.  ↳ You keep rebuilding what should already be working.  You’re stuck in a loop. Tinkering with visuals instead of actually building a brand. So what should you focus on instead: Substance over style. Evolution over revolution. Repetition over reinvention. Because people don’t trust what they can’t remember. And no one remembers the brand that shows up in disguise every week. - - - P.S. How many times have you rebranded this year?

Most content doesn’t convert on LinkedIn. Here’s why: Your content isn’t working like an ad. What do I mean by that? Your content should be clear, concise, and easy to remember. Just like a great ad. It needs to stick in people’s minds. It should spark interest, hold attention, and make them act. Stop overcomplicating your message. People don’t have time for fluff. They need solutions, fast. The best content gets straight to the point. It tells people exactly what they need to know. That’s what gets them to buy. So, if you want your content to convert… Think like an ad. Keep it simple. Keep it memorable. And make sure it drives action. - - - P.S. Do you write like an ad?

“You have 10K followers. You must be making bank.”

You don’t have a content problem. You have an attention problem. You’ve spent years building a name in your space. You’re the go-to person in your circle. Clients trust you. Teams rely on you. Your results speak for themselves.  But when you show up on LinkedIn… Nothing hits.  You post.  You share.  You try to “be consistent.”  But still… crickets.  Not because your content is bad.  But because your content isn’t built for attention.  People don’t read.    They skim. They judge your content in half a second. Here’s what to do:  Strong first line. Short sentences. One idea per post. Start strong, end stronger. White space that makes it breathable. That’s how I write for me and my clients.  Not just to sound good. But to be read. Your writing should do two things:  Catch attention.  Guide it.  Miss either one, and you’re done. - - - P.S. Want help with writing or visuals that actually get seen? You know where to find me.

Your design sucks. I know that stings, but hear me out. Your content = the food. Your design = the packaging. No matter how good the food is, if the packaging looks cheap, no one’s taking it off the shelf. It’s the same with your content. Bad visuals. A cluttered layout. Inconsistent branding. It all screams, "skip me." But great design feels like a premium packaging. It says, "this is worth your time." Because eyes land on design before they read a single word. Don’t let bad design ruin good content. Your audience deserves better. So does your brand. Package it right. - - - P.S. Which brand would you buy from, no questions asked?

How I use design to drive sales.  Most people start with no featured section.  Or worse…  They add viral posts, dead links, or random pictures.  Stuff that looks busy but does nothing for the business.  No CTA.  No reason to click.  Same thing when clients come to me.  They’re not using that space to its full potential. But I don’t treat the featured section like a trophy wall. I treat it like a landing page.  If it doesn’t build trust or drive action, it’s out. Selling something? That goes in. Promoting your book? That goes in. Growing your newsletter? That goes in. Most people design like they’re decorating. I design like I’m selling.  That’s why my clients get clicks and conversions. Not compliments.  The difference? One makes you feel good. The other drives your business forward. - - - P.S. Is your featured section helping your business?

People are selfish. They have always been. They don’t care about your: Years of experience. Fancy framework. 3-step system. They care about themselves. What they’re struggling with. What’s keeping them stuck. What’s pissing them off. So if your LinkedIn looks like it’s all about you. No wonder you’re getting ignored. You want the right people sliding in? Talk about them. Their pain. Their frustrations. The sh*t they whisper to themselves at 2am. That’s what gets attention. That’s what sells. Forget “Look at me.” Try “I see you.”

25 sentences you should never forget: Be kind. Start now. Walk more. Eat healthy. Focus on input. Embrace change. Consume quality. Do what you love. Enjoy the moment. Don’t envy anyone. Celebrate small wins. Be a lifelong student. Don’t dwell in the past. Help whenever you can. Go for the longest path. Don't keep expectations. Build quality relationships. Choose failures over regrets. Build something of your own. Focus on things you can control. Don't get embarrassed of failing. Don't get dependent on someone else. Don’t chase someone else’s version of joy. Your only competition is with your past self. You don’t have to prove anything to anyone. - - - P.S. What's your 26th?

The number 1 reason people fail on LinkedIn: They wait ‘til they’re ready. I wasn’t ready: To start writing on the internet. To start working with my first client. To start building my personal brand. I took a leap of faith and started anyway. It was scary. But it changed everything for me. If I had waited till I was ready, I'd have never made it here. You’ll never feel ready. Apply for that job. Hit that post button. Get on that sales call. Ask that person out on a date. You don’t need to be ready. You just have to start. - - - P.S. What’s something you wish you had started earlier?

Most people write like the reader already cares. That’s the first mistake. They drop jargon. They name-drop features. They say things like “we empower X to Y.” Cool. But nobody cares. You’re not talking to your team. You’re talking to people who don’t even know what you do. Let alone why they should care. And if they have to work to get it… They’ll just scroll. Because guess what? That’s the second mistake. Assuming your reader has the time, patience, or interest to decode your message. Here’s what you should do:  Start with pain or outcome.  ↳ What’s in it for them? Make every sentence earn its spot.  ↳No fluff. No filler. Write like a human.  ↳ If you wouldn’t say it in a real convo, delete it. Clear beats clever. Always. Because if the right person finds you… And still can’t tell if it’s for them? That’s not a messaging issue. That’s a missed opportunity. Simplify, or stay ignored. - - - P.S. No synergies were harmed in this post.

My posts used to perform better. But now they work better. What do I mean by that? Couple months ago, my posts were getting decent engagement. Felt nice. Little dopamine hit. Thought I was doing something right. But here’s the thing no one tells you… The likes were high, but the leads were dry. People enjoyed the content, but not many reached out to work with me. Now, the engagement’s down. But my inbox is busy. Because I stopped chasing the wrong numbers. And started chasing the right ones. Fewer likes. More aligned DMs. Way better clients. That’s the trade I’ll take any day. Not every personal brand needs to be popular. But it needs to be profitable. - - - P.S. If you’re building something cool and want the right people to see it… Let’s talk.

The most underrated way to get clients: Live your offer.  Not theorise it.  Not talk about it.  Not fake it till you make it.  Be the walking proof.  Too many people try to convince others of something they haven’t proven to themselves yet.  And that’s where it all falls apart. Be your own case study.  You can’t sell the thing if you don’t embody the thing.  If you're a ghostwriter, and your own content is dry and forgettable… How’s anyone supposed to trust you with theirs?  If you’re a fitness coach who’s always bulking or cutting, but never quite fit… Who’s buying that transformation?  If you’re a personal brand strategist with no personal brand to speak of?  It’s giving: “I swear I can swim,” but won’t get in the pool. People buy what they can see.  Your work is your portfolio.  If you’re selling it, live it.  No one trusts a mechanic with a busted car. The same goes for you.  Show what you’ve done. Become what you sell.  - - - P.S. Would you buy from you?

Most people won’t do sh*t until it’s too late. And I’m not just talking about LinkedIn. You’re not 14. You don’t have forever. You’re in your 30s. Maybe 40s. Even 50s. You’ve already spent a decade asking for permission. Now what? Another 10 years waiting to feel ready? Another 5 playing small so nobody gets uncomfortable? But… You’re still re-reading that draft.  Still dialing it down so it lands just right.  Still wondering if it’s too bold, too raw, too real. People with half your talent are out there. Owning the mic. Getting the deals. Taking up space. And you’re just watching from the fence. The fear doesn’t go away. You just stop letting it run the show. Post what you actually believe. Say the thing they’re too afraid to say. Take up space like it’s already yours. Because it is. Start.  Build.  Speak.  Create.  Mess up.  Own it.  Get back up.  Keep going.  Because the worst-case scenario isn’t failure.  It’s waking up at 67 wishing you had gone all in. - - - P.S. I wrote this for the version of me that stayed quiet way too long. You got one too?

The more I work with C-suite execs and founders, the clearer it gets. They're not chasing popularity. They're building leverage. Most people will tell you to chase followers. Go viral. Be popular. Get famous on LinkedIn. And that's the fast way to stay broke. Popularity doesn’t close deals. Positioning does. Likes don’t build credibility. Leverage does. You don’t need a popular personal brand. You need a profitable personal brand. Private deal flow.  Powerful introductions.  Rooms you don’t chase, you're invited.  Opportunities that never hit a job board.  Clients who sign without shopping around. That's what leverage looks like.  That's what positioning buys you. Build a brand people come to. Not one you have to beg them to notice.  Different game. Different outcome. - - - P.S. If you’re ready to build a personal brand that grows your business, not just your likes… let’s talk.

People do judge a book by its cover. At least on LinkedIn. Your LinkedIn profile is getting judged by everyone. And that’s what it is supposed to… But the real question is: Is it closing those deals, or losing them? Every part of your LinkedIn profile sells. But only if you know how to optimize it well. 1/ Banner It’s the billboard for your brand. Make it unforgettable. 2/ Headline Skip the fluff. Speak directly to your ideal clients. 3/ Featured section It’s not a gallery, it’s your portfolio. Showcase value, not clutter. 4/ Profile picture Professional. Approachable. A strong first impression is non-negotiable. 5/ About section Talk to your audience, not about yourself. Make it about their problem and how you solve it. An optimized profile is the profile that converts. What’s your profile doing right now? Working hard, or hardly working? - - - P.S. Which one of these design did you like the most?

They’ll judge you either way. Might as well give them something worth talking about. Post too often? “Too much.” Don’t post at all? “Not serious.” Speak boldly? “Too aggressive.” Play it safe? “Boring.” People will always have something to say regardless of what you do. Opinions. Side-eyes. Whispers from the sidelines. But you get to choose whether you let it shrink you. If you’re holding back because of them, you’re not building for you. And what’s the point of building a brand that pleases strangers but traps you? So post the bold take. Share the win they might hate you for. Say the thing they don’t expect you to. Let them talk. You’re not here to be liked. You’re here to build a business. - - - P.S. You’re not for everyone. That’s the brand.

“I want to build my personal brand, but I don’t have time.”  Are you sure?  We all have the same 24 hours in a day.  Do you:  Go on trips? Post pictures?  Binge watch movies?  Scroll through social media?  Like and comment on friends’ posts?  Congrats. You have time.  You don’t lack time, you lack priorities.  If you want it bad enough, you’ll make it happen. Fun fact: If you’re reading this post, you have time.  - - -  P.S. How many hours did you scroll today?