Falet

Content Designer

I ghostwrite content for your brand while you can focus on your business | 900+ followers on 𝕏 (Aka Twitter)

You don't need a personal brand.

You need a freedom brand.

A brand that works for you while you enjoy vacation with your loved ones.

Sounds impossible, right?

It’s absolutely possible.

It comes down to these 3 things:

• Creating the right content.
• Attracting the right people who can buy.
• Positioning yourself as the expert in your industry.

In the past 330 days on LinkedIn, I’ve:

• Attracted over 20 leads.
• Grown to over 3546 followers.
• Generated over 382,265 impressions.

Here’s how I can help you:

Create content that brings the right people to your profile.
Revamp your profile's designs that make you look premium.
Design content visuals that make your brand unforgettable.

And with that, you get freedom.

Freedom to work with anyone.
Freedom to see your parents often.
Freedom to wake up when you want.
Freedom to go on a vacation on Monday.
Freedom to spend most time with your kids.
Freedom to spend more time with your partner.
Freedom to go to the gym on Tuesday noon.
Freedom to decide when you want to work.
Freedom to take a walk at 3 pm in nature.
Freedom to play golf on Wednesday.
Freedom to work from anywhere.

What’s next?

Just drop me a message with the word “CD” and let’s get to work.

People spend 10 years building a career but won't spend 10 minutes building their personal brand.

30 harsh LinkedIn truths nobody wants to hear:

1/ Nobody cares about your resume. They care about the value you bring.

2/ If your LinkedIn profile looks like a ghost town, so do your opportunities.

3/ Your posts aren't flopping because of the algorithm. They're flopping because they're boring.

4/ A great post without a great hook is like a million-dollar ad with no headline, nobody stops to read it.

5/ You’re not "too busy" to post. You just don’t see it as a priority.

6/ Likes don’t pay the bills. Build relationships, not vanity metrics.

7/ If your DMs are empty, your content isn’t working.

8/ You don’t need to post daily. But if you post once a month, nobody remembers you exist.

9/ Writing “Thoughts?” at the end of your post won’t save weak content.

10/ If your LinkedIn headline just says "Founder" or "Coach," you're losing leads every day.

11/ The best copywriters steal (ethically). Your best ideas come from your audience.

12/ If you’re waiting to “feel inspired” to post, you’ll be waiting forever.

13/ Writing is a skill. Your first 100 posts will suck. Keep going.

14/ If you’re talking to “everyone,” you’re selling to no one. Pick a niche.

15/ AI won’t replace real experts, it’ll just expose who actually knows their stuff.

16/ Your competitors aren't your problem. Your invisibility is.

17/ Nobody's scrolling LinkedIn hoping to read a paragraph about your morning coffee.

18/ A viral post without a strategy gets you likes. A great strategy gets you leads.

19/ The best-selling product is never the best product. It’s the one people hear about the most.

20/ Your first post won’t land clients. But 100 posts later, people will trust you enough to buy.

21/ No one will share your content if it sounds like a corporate email.

22/ If your content isn’t polarizing at all, it’s forgettable.

23/ Nobody trusts an empty profile. Fill out every section like your business depends on it. Because it does.

24/ “Adding value” doesn’t mean writing essays. It means making people think.

25/ Your audience grows in the comments section. If you’re not engaging, you’re not growing.

26/ The people making the most money on LinkedIn aren’t the best at what they do. They’re the best at showing up.

27/ Your bio should sell in 5 seconds. If people have to scroll, you’ve already lost them.

28/ LinkedIn isn’t saturated. It’s just full of people copying bad content.

29/ Your best post is buried under 50 mediocre ones you were too scared to publish.

30/ You didn’t "fail" at LinkedIn. You just quit before it started working.

Most people overthink this game.  

Show up. Learn. Get better.  

Most quit before they figure that out.  

Don’t be most people.

- - -

P.S. Did I miss any?

Zayden N

Helping C suite execs and creators close more deals with premium design

They’ll judge you either way.

Might as well give them something worth talking about.

Post too often?
“Too much.”

Don’t post at all?
“Not serious.”

Speak boldly?
“Too aggressive.”

Play it safe?
“Boring.”

People will always have something to say regardless of what you do.

Opinions.
Side-eyes.
Whispers from the sidelines.

But you get to choose whether you let it shrink you.

If you’re holding back because of them, you’re not building for you.

And what’s the point of building a brand that pleases strangers but traps you?

So post the bold take.
Share the win they might hate you for.
Say the thing they don’t expect you to.

Let them talk.

You’re not here to be liked.

You’re here to build a business.

- - -

P.S. You’re not for everyone. That’s the brand.

“I want to build my personal brand, but I don’t have time.”  

Are you sure?  

We all have the same 24 hours in a day.  

Do you:  

Go on trips?
Post pictures? 
Binge watch movies? 
Scroll through social media? 
Like and comment on friends’ posts?  

Congrats. You have time.  

You don’t lack time, you lack priorities.  

If you want it bad enough, you’ll make it happen.

Fun fact: If you’re reading this post, you have time.  

- - -  

P.S. How many hours did you scroll today?

Great content won’t save a bad design.

(Most carousels fail before the first slide is even read.)

You could have:

The best insights.
The smartest take.
The most valuable information.

None of it matters, if your design makes people scroll past.

Most people don’t realize this.

They think engagement is all about the algorithm or timing.

People don’t read first. 
They judge.

In a split second, they decide:
→ Does this look easy to consume?
→ Does it make me want to keep going?
→ Or should I just keep scrolling?

If your carousel isn’t designed to pull them in, nothing else matters.

- - - 

P.S. Do you enjoy creating carousels?

5 Design Principles That'll Help You Grow On LinkedIn

I miss how this place used to be.  

Back when people actually had something to say.  

When I first got here, people used to share their: 

Beliefs.
Opinions.
Experiences.  

Now it’s just regurgitated content everywhere.

Feels like no one wants to stand out anymore.

What you want to say has probably been said before.

But there’s barely anything new out there.

You, me, everyone — we’re all sharing the same thing.

The same tips, tricks, and hacks.

What makes us different is our opinions, beliefs, and stories.

I haven’t lived your experiences.
You haven’t lived mine.

And that’s what makes you unique.

So stop seeing content the way everyone else does.

Add your own perspective.

That’s what people follow you for.

- - -

P.S. Who still posts original thoughts here?

The most underrated way to get clients:

Live your offer.  

Not theorise it. 
Not talk about it. 
Not fake it till you make it.  

Be the walking proof.  

Too many people try to convince others of something they haven’t proven to themselves yet.  

And that’s where it all falls apart.

Be your own case study.  

You can’t sell the thing if you don’t embody the thing.  

If you're a ghostwriter, and your own content is dry and forgettable…

How’s anyone supposed to trust you with theirs?  

If you’re a fitness coach who’s always bulking or cutting, but never quite fit…

Who’s buying that transformation?  

If you’re a personal brand strategist with no personal brand to speak of?  

It’s giving: “I swear I can swim,” but won’t get in the pool.

People buy what they can see.  

Your work is your portfolio.  

If you’re selling it, live it.  

No one trusts a mechanic with a busted car. 

The same goes for you.  

Show what you’ve done. 

Become what you sell.  

- - -

P.S. Would you buy from you?

Most people won’t do sh*t until it’s too late. 

And I’m not just talking about LinkedIn.

You’re not 14. 

You don’t have forever.

You’re in your 30s.
Maybe 40s.
Even 50s.

You’ve already spent a decade asking for permission.

Now what?

Another 10 years waiting to feel ready?

Another 5 playing small so nobody gets uncomfortable?

But…

You’re still re-reading that draft. 
Still dialing it down so it lands just right. 
Still wondering if it’s too bold, too raw, too real.

People with half your talent are out there.

Owning the mic.
Getting the deals.
Taking up space.

And you’re just watching from the fence.

The fear doesn’t go away.

You just stop letting it run the show.

Post what you actually believe.
Say the thing they’re too afraid to say.
Take up space like it’s already yours.

Because it is.

Start. 
Build. 
Speak. 
Create. 
Mess up. 
Own it. 
Get back up. 
Keep going.  

Because the worst-case scenario isn’t failure.  

It’s waking up at 67 wishing you had gone all in.

- - -

P.S. I wrote this for the version of me that stayed quiet way too long. You got one too?

Building on LinkedIn is hard.

You have to learn:

• Sales
• Offers
• Design
• Writing
• Funnels
• Branding
• Algorithm
• Marketing
• Persuasion
• Psychology
• Networking
• Storytelling
• Copywriting
• Lead generation
• Entrepreneurship
• Customer service
• Audience building
• Time management

That’s a LOT.

So take a breath.

And give yourself some credit.

Because if you’re still showing up...

You’re already ahead of 99% of people.

- - - 

P.S. What would you add to this list?

Good writing won’t get you engagement.

Not unless you do this first.

Most people think engagement comes from great ideas.

It doesn’t.

It comes from how easy your post is to skim, read, and absorb.

Here’s how I make my posts impossible to ignore:

(And how you can do the same.)

1/ Aim for skimmability
↳ People don’t read, they skim.
↳ Use bullet points, short sentences, and formatting.

2/ Aim for readability
↳ People skip writing they don’t understand. Write dumb.
↳ Use simple words, active voice, and a conversational tone.

3/ Aim for brevity
↳ You are punished for fluff and rewarded for brevity.
↳ Remove fluff, adverbs, and unnecessary words.

This post is an example.

Can’t write posts like this?

DM me “Attention” and let’s fix that.

- - - 

P.S. Do you format your posts for engagement?

Most content doesn’t convert on LinkedIn. 

Here’s why:

Your content isn’t working like an ad. 

What do I mean by that? 

Your content should be clear, concise, and easy to remember. 

Just like a great ad.

It needs to stick in people’s minds. 

It should spark interest, hold attention, and make them act. 

Stop overcomplicating your message.

People don’t have time for fluff.

They need solutions, fast.

The best content gets straight to the point.

It tells people exactly what they need to know. 

That’s what gets them to buy. 

So, if you want your content to convert…

Think like an ad. 

Keep it simple. 

Keep it memorable.

And make sure it drives action. 

- - -

P.S. Do you write like an ad?

Your brand doesn’t need a rebrand.

But that’s what you are made to believe.

So you switch things up. 

New font.
New color palette. 
New brand identity.

Hoping this time it’ll feel right.  

But nothing works (again).

You keep shifting the look before your audience even has time to recognize it.  

And that’s the real problem…

Not the design itself, but the fact that it keeps changing.  

And here’s what that does:  

↳ You dilute your message. 
↳ You never become recognizable. 
↳ You look unsure of what you stand for. 
↳ You confuse the people you’re trying to attract. 
↳ You keep rebuilding what should already be working.  

You’re stuck in a loop. 

Tinkering with visuals instead of actually building a brand.

So what should you focus on instead:

Substance over style.
Evolution over revolution.
Repetition over reinvention.

Because people don’t trust what they can’t remember. 

And no one remembers the brand that shows up in disguise every week.

- - - 

P.S. How many times have you rebranded this year?

The number 1 reason people fail on LinkedIn:

They wait ‘til they’re ready.

I wasn’t ready:

To start writing on the internet.
To start working with my first client.
To start building my personal brand.

I took a leap of faith and started anyway.

It was scary.

But it changed everything for me.

If I had waited till I was ready, I'd have never made it here.

You’ll never feel ready.

Apply for that job.
Hit that post button.
Get on that sales call.
Ask that person out on a date.

You don’t need to be ready.

You just have to start.

- - -

P.S. What’s something you wish you had started earlier?

Most people overshare.

And call it “content strategy.”

Great for engagement.

But terrible for business.

They post insights, frameworks, and strategies.

Nothing wrong with that.

But if all you get is engagement, and not deals, what’s the point?

The problem?

You’re teaching, not selling.

Here’s why it’s not working:

You educate, but don’t shift beliefs.
You give value, but don’t create demand.
You explain the problem, but don’t position yourself as the fix.

Your audience isn’t looking for more information.  

They’ve heard it all before.  

What they need is a reason to buy.  

But if all you do is teach, they’ll see you as a resource.

And not the person they need to work with.

Here’s how to make people buy from you:

Call out the pain your ICP can’t ignore.
Use examples to prove, not just explain.
Show them what’s broken, then make them want your fix.

Sell the transformation, not just the information.

That’s how you turn content into clients.

- - -

P.S. How much of your content actually sells?

“You have 10K followers. You must be making bank.”

Everyone is building a brand these days.

But what actually makes a brand successful?

Here are 9 strategies I'm following to build a successful brand:

(They are no less than rules)

1/ Stick to core topics.

Don’t talk about random things. Talk about things you have experience in. Things you want to be known for. 

2/ Reflect your personality

Your personality is what sets you apart from your competitors. Your brand should reflect you. Don't be “just another” brand.

3/ Be simple

Don’t overcomplicate your messages. Keep it simple. Simplicity sells because people buy when they understand and feel understood.

4/ Play the long game

Great things happen in a longer time frame. It won't build overnight. Keep building it day by day, brick by brick.

5/ Build relationships 

Brand, business and social media is a people’s game. You can’t play it alone. Build with your audience and customers. Treat them like your online family.

6/ Keep learning

Knowledge is never enough. Keep upskilling yourself. Learn from people ahead of you, people at the same level as you, and people behind you.

7/ Make people interested in you

Building an audience of raving fans comes down to making people interested in who you are, and not what you do. Share your stories, opinions, goals, and hobbies to build a deeper connection with your audience.

8/ Build trust

Brand built on trust and reputation never runs out of business. Don’t play cheap tricks. Play the long game. People buy from people they know, like, and trust.

9/ Have fun

What's the point if you're not enjoying the process. Don't make it another job you hate. Fall in love with the process of building.

- - -

P.S. What’s one more rule you’d add to the list?

You don’t have a content problem. 

You have an attention problem. 

You’ve spent years building a name in your space. 

You’re the go-to person in your circle. 

Clients trust you. 

Teams rely on you. 

Your results speak for themselves.  

But when you show up on LinkedIn… Nothing hits.  

You post. 
You share. 
You try to “be consistent.”  

But still… crickets.  

Not because your content is bad. 
But because your content isn’t built for attention.  

People don’t read. 
 
They skim. 

They judge your content in half a second.

Here’s what to do:  

Strong first line.
Short sentences.
One idea per post.
Start strong, end stronger.
White space that makes it breathable.

That’s how I write for me and my clients.  

Not just to sound good.
But to be read.

Your writing should do two things:  

Catch attention. 
Guide it.  

Miss either one, and you’re done.

- - -

P.S. Want help with writing or visuals that actually get seen? You know where to find me.

Your design sucks. 

I know that stings, but hear me out. 

Your content = the food. 
Your design = the packaging. 

No matter how good the food is, if the packaging looks cheap, no one’s taking it off the shelf. 

It’s the same with your content. 

Bad visuals.
A cluttered layout.
Inconsistent branding.

It all screams, "skip me." 

But great design feels like a premium packaging. 

It says, "this is worth your time." 

Because eyes land on design before they read a single word. 

Don’t let bad design ruin good content. 

Your audience deserves better. 

So does your brand.

Package it right.

- - -

P.S. Which brand would you buy from, no questions asked?

Posting alone won't grow your LinkedIn.

If it did, everyone would be growing.

But most people think posting = growth.

It’s not.

80% of your LinkedIn growth comes from 20% of your actions.

But most focus on the wrong 20%.

They:

Obsess over post formats.
Spend hours tweaking every word.
Worry about likes and impressions.

Meanwhile, the people actually growing…

They double down on the 20% that moves the needle:

1/ Strategic commenting

Your posts reach your audience.
Your comments reach someone else’s.
That’s free visibility, if you do it right.

2/ Profile positioning

People check your profile before they follow.
If they’re not following, your profile isn’t selling them.

3/ Outbound engagement

Waiting for people to come to you?
You’ll wait forever.
Be the first to engage. Show up in the right circles.

4/ Network curation

Your reach = your connections.
A weak network = weak visibility.

5/ Post structure

People don’t read. They scan.
If your posts aren’t built for that, they scroll past.

The rest is just wasted effort.

More posts won’t fix bad positioning.

More content won’t fix weak engagement.

Focus on the 20% that actually moves the needle.

That’s how you win. 

- - -

P.S. What’s the hardest part of LinkedIn growth for you?

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