Zach Roberts 💀's Linkedin Analytics

Before you sell, you have to excite. That’s why I made the pivot from sales to product marketing in 2020. Product marketing makes buying feel less like a generic shoe from Costco, and more like a custom running shoe — built to your foot’s contours. I’ve made it a personal mission since to close the gap between marketing and sales teams. That’s why I founded a consultancy to bring this mission to life. Break Into Product Marketing helps B2B product marketing leaders in SaaS close the divide sales leaders feel from marketing teams. You can't win deals from webinar leads if they still don't what you do after reading "best-in-class" product jargon they don't know. Deals close faster when product messaging resonates to what prospects already know. 😕 “This is an online wholesale marketplace.” 😲 “This is an online version of trade shows you already attend.” Two years of selling shoes at Nike. And, five years of finding the right words to say on cold calls at LinkedIn and Faire. This is what that experience taught me: “People don’t buy from those who they like. They buy from those who they understand.” Want to talk? 👋🏾 Shoot me a DM on LinkedIn. ** Previously, I crafted two highest-performing sales play at Dropbox driving $1.2 million ARR averages and awarded “Newcomer of the Year” in 2022 by Product Marketing Alliance. 2x recognized Product Marketing Influencer by PMA, as well. You can listen to more tips on “We’re Not Marketers” podcasts - #1 podcast for SaaSy B2B PMMs who want to be "right hand" to their CEO. Each episode is a free masterclass on what’s not discussed at your company all-hands. Listen if you’re a millennial SaaS product marketer who's struggling to position what they do (internally) and still waiting on an invite from your product team to discuss the product roadmap. 🍎 [Apple] https://podcasts.apple.com/us/podcast/were-not-marketers/id1718582951 🟢 [Spotify] https://open.spotify.com/show/6XtATMh7qHF9jAXsed4vT5 See the PMM experts-in-residence guest list and more on our website. 🕸 notmarketers.carrd.co