Zach Roberts 💀's Linkedin Analytics

Hey, I’m Zach If you're a startup founder, you're essentially building your dream. But, it's really hard to sell your dream when no one else can see it. Most SaaS companies try to sell innovation because it's new, shiny, exciting. They feel like it's how they differentiate. But for buyers who aren't familiar with your innovation, it comes off as risk. There's an innovation gap. Software companies want to sell "new," but buyers see "unproven." I've been there. After 10 years in sales and product marketing, I've seen this play out again and again. The connecting thread I've learned? It's easier to sell something when you explain it in the way people already know. Most sales enablement relies on slide decks that explain what products do. But here's what actually happens: your champion needs to share that deck internally with their boss. The boss says, "I don't have time to read that—just tell me what they do." Now your champion is put on the spot and struggles to sell it. That's why I'm building Scope & Sequence. We help B2B software companies identify your ideal champion, figure out how your product fits into their workflow, then build use case pages that explain how your product works for them. Think of a use case page as a better approach than slide decks. It summarizes the key points you spoke about. It highlights what stakeholders need to know. It gives them the information they need to feel confident. It's a snapshot, not a 47-slide presentation. Your success matters to me because I've lived your reality. I know how much pressure you're under to make your vision clear to buyers. The best way to sell your dream is to speak to what people already understand. Ready to stop losing deals to confusion, and start speaking your buyer's language? Let's chat.