Based on real data from 130,000+ recent posts. Refreshed weekly.
What is the best time of day to post in Canada?
The best time of day is 01:00 PM
Overall, the best time of day to publish your LinkedIn posts is 01:00 PM, but that can depend on what you’re looking to achieve. If you’re curious and want to deep dive into our data, keep reading!
Reach
The best time to maximize the reach of your LinkedIn posts is 01:00 PM. It does 6.34% better than the second best time, which is 02:00 PM. The worst option is 12:00 AM with an average reach of 329.
Please note we only recommend times when at least 2% of posts are being published in order to be statistically relevant.
Reach
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Engagement Rate
Increase your engagement rate on your LinkedIn posts by posting at 01:00 PM (4.90%). You’ll get 19.39% more than if you post at the second best time which is 12:00 PM. The worst option is posting at 10:00 PM where the engagement rate falls to 2.86%.
Engagement Rate
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Engagement
With an average of 43 likes, comments and reposts, the best time to post on LinkedIn to maximize engagement is 01:00 PM. That’s 43.70% better than the second option which is 02:00 PM. And the worst is 12:00 AM with 10.
Engagement
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What is the best day of week to post in Canada?
The best day to post on LinkedIn is Sunday
Considering reach, engagement count and engagement rate, the best day of the week to publish your posts on LinkedIn is Sunday. Take a better look at our data (from over 130,000 recent LinkedIn posts) to understand why.
Reach
Posting on Sunday is the best option and averages 761 impressions per post.
That’s 5.90% more than the second best day which are Tuesday.
Avoid posting your best content on Friday as it’s likely to not do as well.
Reach
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Engagement Rate
Friday do best when it comes to maximizing engagement rate (3.71%).
Second best are Wednesday with 3.60%.
And the worst day of the week for engagement rate are 3.48.
Engagement Rate
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Engagement
If you’re trying to get as many likes and comments on your posts as possible, Sunday is the best option for you with an average of 27 likes and comments per post.
You can also consider Tuesday and Monday.
However, we suggest you avoid posting on Thursday as they don’t do as well.
Engagement
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What is the ideal length for a LinkedIn post in Canada?
The ideal length for a LinkedIn post is up to 1500 characters.
If you consider both the reach (impressions) and engagement, the LinkedIn posts that perform the best are those that are up to 1500 characters. For more in-depth info on post length and performance, check out the detailed data below.
Reach
We recommend writing posts with up to 1500 characters to maximize reach as they typically receive an average of 779 impressions.
That's 2.13% more than posts with over 1500 characters.
Reach
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Engagement Rate
If you’re looking to increase the engagement rate on your post, consider writing posts with over 1500 characters (4.16% engagement rate).
Engagement Rate
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Engagement
Publishing posts with over 1500 characters is the best choice to maximize engagement, with an average of 32 likes and comments per post.
Engagement
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What type of posts perform best on LinkedIn in Canada?
LinkedIn posts that include no media tend to perform best overall
Considering impressions, likes and comments, the best-performing posts on LinkedIn are ones that contain no media. Take a peak at our data from over 130,000 recent posts (refreshed every week) to find out more on posts with video, images or carousels.
Reach
Want to increase your post reach? Create posts that contain no media.
They generate NaN% more impressions than the second-best option: posts that include images.
Reach
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Engagement Rate
When it comes to engagement rate, posts that include no media perform the best with a (3.57% engagement rate).
Posts featuring images also perform well.
Engagement Rate
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Engagement
And finally, if you consider the number of likes and comments, the top-performing posts are the ones that include no media with an average of 25 likes and comments per post.
Posts with images are the second-best option, so they are worth considering as well.
Engagement
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Frequently Asked Questions
This data is straight from Taplio users who publish over 30,000 LinkedIn posts weekly. We update it every week to keep you in sync with the latest LinkedIn algorithm trends. We're sharing this raw data with you because we believe in delivering the most reliable insights.
Taplio, your all-in-one LinkedIn tool, powers this free website, making it your go-to source for anything related to LinkedIn post performance. While others rely on guesswork or outdated information, we bring you data from over 130,000 posts, ensuring you have the most accurate and up-to-date insights.
While data can offer valuable insights into what's currently working on LinkedIn, it's not the ultimate truth and should never replace the art of crafting genuinely engaging content that resonates with your audience. Don't get caught up in just chasing numbers or limiting yourself to a single format, like carousels or long-form posts.
Instead, consider this data when posting on LinkedIn, but always prioritize creating posts that deliver value through information or entertainment. Remember that a successful carousel post can easily be transformed into an engaging long-form post, proving that format and length aren't the only factors at play.
With Taplio, we provide you with top-notch tools and features to create high-performing LinkedIn content and build a personal brand that attracts opportunities. And yes, we offer a free trial, so you can explore and experience it for yourself.