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Albert Estrader - Advertising creative

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THERE ARE BRANDS THAT MANAGE TO CAPTURE ATTENTION, DIFFERENTIATE THEM FROM THEIR COMPETITORS AND CONNECT WITH THEIR POTENTIAL CUSTOMERS TO SELL THEM ON A RECURRING BASIS Others double their advertising investment, lower prices, create visually striking ads (and even partner with influencers), but they are not equally viewed, remembered, or preferred. What is the difference? A big difference is that while many brands imitate, few inspire. They turn to generic solutions such as: marketing agencies that do a little of everything and a lot of nothing. Advertising that uses the same "templates" for all clients. Branding that just makes them a pretty logo. Creativity that tries to impact with expensive audiovisual productions because they do not know how to do it through words. Alternatives that fail to connect with their audience or reflect the unique identity of the brand or the value of its products. «Good advertising sells the product today, and builds the brand for tomorrow. "Bad publicity can do both things the other way around." – David Ogilvy With the high competition and market saturation that most sectors suffer, I understand how frustrating it can be to invest time and resources in campaigns that do not generate the expected results. Therefore, if your brand is in a moment of growth, I have created a 13-minute audio where I explain: “The 7 mistakes many brands often make when communicating that they squander their advertising budget (and block the full potential of their team when creating content: email, social networks, etc.)” * (the seventh memory was highly commented on in mentoring with Isra Bravo in her private membership and is, without a doubt, the great secret for the sale) You can download them for free at busberria.com and you will hear: ✔️ The serious communication error that literally ruins your ad metrics. When you listen to it you will realize how common it is... (It is error number 2 in the audio). ✔️ The most absurdly effective (and cheap) way to capture the attention of your potential clients so that your brand gains visibility (avoiding the "yes of course" effect). Audio error number 2. ✔️ Because the simple fact of removing the "armor of perfectionism" from your brand (posturing) is the fastest, simplest and cheapest way to connect with your potential clients to sell them more (and on a recurring basis). It is audio mistake number 1. ✔️ The reason why most marketing managers waste time creating 30-sheet reports on the "ideal customer." (And how to discover the words that...

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