Customer Collective

Joined through the acquisition of GrowForce. 

©️ Customer Collective helps you with attracting, converting and keeping your customers

Partner

Belgium's 40 under 40

Alumni

Belgium's 40 under 40 brings together 40 societal leaders below 40 to embark on a journey of personal and leadership development centred on meaning, societal responsibility and impact.

Fellow

Syndicate One

An angel investor syndicate aiming to elevate the Belgian startup ecosystem to the next level by providing early-stage startups with seed financing, non-nonsense mentorship and hands-on advise, as well as acesses to our collective knowledge and network.

Founding Member - Investor

QIQO - Energy Tea

Energy Tea sold directly through drinkqiqo.com and selected retail outlets

Co-Founder - CEO

GrowForce - powered by Upthrust

Managing Partner

Team Belgium

Part of the Olympic preparation squad of the Belgian National hockey Team, also known as 'Red Lions'. 

In the 2010s the Red Lions have risen from second-ranked team to the world's best hockey team resulting in a Silver Medal at the 2016 Rio Olympics and a first World Cup title in 2018. 

In 2021, the Red Lions won the first-ever team Olympic gold at the Tokyo Olympics.

Professional Athlete - Field hockey

Procter & Gamble

Account Executive

Customer Business Development - Intern

📝 10 - E-commerce boost series [7/10] 
 
📈 #7 Implement volume discounts 
 
Find out if the average number of each SKU that customers buy per order.  
 
If that number is >1, then your customers are organically buying multiple units.  
 
Then create an incentive (shipping, goodie, discount) to buy a bit more, just above the average.  
 
You'll see your AOV and first order profitability rise immediately.

Amaury Timmermans

🚀 Accelerating your business with a Collective of marketing x data x tech experts | Belgium's 40U40

📝 10 - E-commerce boost series [10/10] 
 
📈 #10 Build your brand 
 
Even with all the paid acquisition 'hacks', CRO tactics and lifecycle automation flows out there, there is one thing that has a disproportionate ROI. 
 
Building a brand.  
 
In the day-to-day of operating your store, it can seem foolish to invest in something as hard-to-define as "Brand".  
 
But ultimately, having a brand makes all the rest easier: 
 
- Sustainable pricing power 
- Best defense against competition 
- More leverage with suppliers / retailers 
 
Ultimately, your brand is the best driver of durable profits.  
 
 
_________________________ 
  
✈️ 𝘐 𝘸𝘳𝘪𝘵𝘦 𝘢𝘣𝘰𝘶𝘵 𝘔𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨, 𝘋𝘢𝘵𝘢 𝘢𝘯𝘥 𝘌-𝘤𝘰𝘮𝘮𝘦𝘳𝘤𝘦.  
𝘉𝘰𝘰𝘬𝘮𝘢𝘳𝘬 🔖 𝘵𝘰 𝘳𝘦𝘢𝘥 𝘵𝘩𝘪𝘴 𝘭𝘢𝘵𝘦𝘳 𝘢𝘯𝘥 🔔 𝘵𝘰 𝘯𝘰𝘵 𝘮𝘪𝘴𝘴 𝘢𝘯𝘺 𝘶𝘱𝘥𝘢𝘵𝘦𝘴.

📝 10 - E-commerce boost series [9/10] 
 
📈 #9 New vs Recurring customers 
 
Most people look at the ROAS as a performance metric.  
 
Turns out this is the most insignificant metric to look at.  
 
The most important customer is the next one you convert.  
 
Growing the # of customers and 'light' users is key to grow your brand.  
 
Therefore, you should 'prioritize' investing in new customers and accept a lower ROAS.  
 
Converting loyal customers should be done with as low media & discount budget as possible. They would probably have bought anyways.

📝 10 - E-commerce boost series [5/10] 
 
📈 #5 Rethink Free shipping 
 
Here's the thing: Small orders can wreak havoc on your unit economics.  
 
Consider implementing a free shipping threshold. Setting this limit to 50-75% of the average order value (AOV) seems like a good start. 
 
Indeed, this tactic might lead to a minor dip in conversions. But your overall revenue - and crucially, the margin - will likely shoot up.  
 
How does it work?  
 
💡First, the "small fries" orders get taxed at checkout. 
 
💡Secondly, it's an instantaneous injection of high-margin revenue into those low-value orders. 
 
💡Thirdly, your customers will naturally gravitate towards larger baskets, especially when presented with related offers at checkout. This will cause your AOV and net revenue to surge.

📝 10 - E-commerce boost series [6/10] 
 
📈 #6 Use direct mail 
 
You spent an enormous amount of effort building your database.  
 
But what % of your list is actively subscribed and opening e-mails? 
 
Direct mail to the rescue. Turn your best e-mail campaigns into a direct mail.  
 
You can retarget your audience without the post iOS issues.  
 
You can even target cold audiences and 'cold mail them'. 
 
Everyone is stoked about TikTok ads, but direct mail has been tried and tested for over 100 years.

📝 10 - E-commerce boost series [8/10] 
 
📈 #8 Youtube Shorts 
 
While TikTok is all the hype, adding Youtube Shorts to your PDP can be an instant conversion booster.  
 
Real people, shot on iPhone.  
 
No script, just people sharing their experience.  
 
We've all heard word of mouth is crucial for growth, why not duplicate that experience online?

Taplio

Amaury Timmermans's Linkedin Analytics

Amaury Timmermans

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Taplio

.css-1jgreyo{background-image:linear-gradient(284deg, rgba(39,43,72,1) 0%, rgba(33,47,183,1) 100%);color:transparent;-webkit-background-clip:text;background-clip:text;}Amaury Timmermans's Linkedin Analytics

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