Speedwork

Managing Director | Founder/CMO

Listen in to learn more about LinkedIn Ads ⤵
🔊 Apple Podcasts:
https://podcasts.apple.com/us/podcast/linkedin-ad-radio/id1692236492

🔊 Spotify:
https://open.spotify.com/show/01QPcQE41cI1GCDchUJqTu?si=823089550e564df9&nd=1

🔊 Google Podcasts:
https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5jYXB0aXZhdGUuZm0vbGlua2VkaW4tYWQtcmFkaW8v

LinkedIn Ads Radio Podcast Host

𝐋𝐢𝐧𝐤𝐞𝐝𝐈𝐧 𝐀𝐝𝐯𝐞𝐫𝐭𝐢𝐬𝐢𝐧𝐠 𝐓𝐡𝐚𝐭 𝐇𝐞𝐥𝐩𝐬 𝐆𝐫𝐞𝐚𝐭 𝐂𝐨𝐦𝐩𝐚𝐧𝐢𝐞𝐬 𝐆𝐞𝐭 𝐆𝐫𝐞𝐚𝐭 𝐂𝐮𝐬𝐭𝐨𝐦𝐞𝐫𝐬

Are you looking to get better customers for your B2B product or service?

LinkedIn Ads are the best way to reach and attract professional buyers at scale.
🔸Target Bigger Customers
🔸Generate Sales Leads
🔸Scale Your Pipeline

See exactly how it works 👉 https://speedworksocial.com/linkedin-lead-funnel/


GREAT FOR B2B:
✔️SaaS & Software
✔️Digital Products & Services 
✔️Information Technology
✔️Professional Services
✔️Agencies
✔️... and Sales, HR, Legal, Finance industries!


After working with 100s of Software Products, SaaS Platforms, and Professional Services, we've figured out what works in the LinkedIn Ads and B2B space. If you want to get the absolute best performance from your LinkedIn Ad campaigns – get in touch!


SERVICES:
🔸Campaign Strategy & Setup
🔸Ad Copy & Design
🔸Expert Ads Management
🔸Retargeting & Lead Nurturing
🔸Consulting & Training

Client Results 👉 https://speedworksocial.com/results/


Getting started is easy... Let's connect and jump on an intro call.

📅Grab a call: https://speedworksocial.com/free-consultation/
📩 Or email: anthony@speedworksocial.com

LinkedIn Ads Expert | Top 30 Certified LinkedIn Marketing Expert

LinkedIn

Check out my LinkedIn Learning courses on LinkedIn Ads and B2B Marketing.

B2B Marketing on LinkedIn: https://www.linkedin.com/learning/b2b-marketing-on-linkedin-25364250/intro

LinkedIn Ads: Smart Tips and Tricks That Drive Results: https://www.linkedin.com/learning/linkedin-ads-smart-tips-and-tricks-that-drive-results/linkedin-ads-quick-tips-for-better-results

LinkedIn Learning Instructor | LinkedIn Ads Courses

Jackrabbit Mobile

* Founded and bootstrapped the agency from 0 to $2M+
* Launched 50+ apps including mobile, front-end and backend web, hardware, IoT, and VR.
* Led client services including product strategy, agile software development, UI/UX design, and backend development.

Founder

* Traveled internationally to consult for IBM's WebSphere Commerce platform. 
* E-commerce development for $100M+ online stores.

Senior eCommerce Consultant

⭐️⭐️⭐️⭐️⭐️ "Anthony did a phenomenal job improving the performance of our LinkedIn ad campaigns. We immediately felt the difference and are now receiving leads for hundreds of dollars less than we were previously. I can't recommend him enough"

𝗦𝗽𝗲𝗲𝗱𝘄𝗼𝗿𝗸 𝗶𝘀 𝗮 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 𝗮𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴 𝗮𝗴𝗲𝗻𝗰𝘆 𝘁𝗵𝗮𝘁 𝗵𝗲𝗹𝗽𝘀 𝗴𝗿𝗲𝗮𝘁 𝗰𝗼𝗺𝗽𝗮𝗻𝗶𝗲𝘀 𝗴𝗲𝘁 𝗴𝗿𝗲𝗮𝘁 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿𝘀

Are you looking to get better customers for your B2B product or service?

LinkedIn Ads are the best way to reach and attract professional buyers at scale.
🔸Target Bigger Customers
🔸Generate Sales Leads
🔸Scale Your Pipeline

See the results we get for clients 👉 https://speedworksocial.com/results/


GREAT FOR B2B:
✔️SaaS & Software
✔️Digital Products & Services
✔️Information Technology
✔️Professional Services
✔️Agencies
✔️... and Sales, HR, Legal, Finance industries!

After working with 100s of Software Products, SaaS Platforms, and Professional Services, we've figured out what works in the LinkedIn Ads and B2B space. If you want to get the absolute best performance from your LinkedIn Ad campaigns – get in touch!


SERVICES:
🔸Campaign Strategy & Setup
🔸Ad Copy & Design
🔸Expert Ads Management
🔸Social Posts & Thought Leadership
🔸Retargeting & Lead Nurturing

Learn more about our services 👉 https://speedworksocial.com/services/


Getting started is easy... Let's connect and jump on an intro call.

📅 Grab a call: https://speedworksocial.com/free-consultation/
📩 Or email: hello@speedworksocial.com

𝗪𝗮𝗻𝘁 𝘁𝗼 𝘁𝗮𝗸𝗲 𝘆𝗼𝘂𝗿 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 𝗮𝗱𝘀 𝗳𝗿𝗼𝗺 𝗴𝗼𝗼𝗱 𝘁𝗼 𝗴𝗿𝗲𝗮𝘁? Excited to share my 2nd course: LinkedIn Ads Smart Tips & Tricks. Here's a sneak preview:
 
In this free course on LinkedIn Learning, we break down today's strategies and tactics that will help take your ads to the next level.
 
Whether you're a seasoned marketer or just getting started with LinkedIn Ads, you'll come away with a few new tips and tricks in your toolbelt.
 
In the course, we cover:
1. LinkedIn ad strategy best practices.
2. Tips for your ad campaign configurations.
3. Tactics for every ad type.
4. Reports & tracking guidance.
5. Optimization tips to squeeze out top performance.
 
Watch the video attached for 5 of my favorite tips & tricks.
 
These are the small tweaks that make a big difference... and these are just the tip of the iceberg.
 
Let me know what you think—or tag someone who wants to improve their B2B marketing!
 
🟢 Dive into the course: https://lnkd.in/gzZNj4a8
🤝 Get help implementing: https://lnkd.in/g_Eu7mnY
🟣 Want more ad tips? Follow Anthony!
 
LinkedIn for Marketing
LinkedIn for Learning

Anthony Blatner

Founder/CMO @ Speedwork: Scale w/ LinkedIn Ads 🚀 | SpeedworkSocial.com | Top 50 Linkedin Certified Marketing Expert | Ex-IBM | We’re Hiring!

Small, but very helpful LinkedIn Ads update: Lead Forms now pre-fill based on the campaign-targeted position.
 
On LinkedIn, many people have 2nd and 3rd roles on their profile (heck I've seen people with 10+).
 
Those additional roles can be: side hustles, advisor roles, investors, etc etc.
 
For example: I've published courses on LinkedIn Learning, and I list that on my profile.
 
So given all these extra roles that people can have, previously looking at the Job Title + Company listed on the lead form submission data may "look" like your leads were off-target, just because it was pulling in the wrong role versus what you were targeting.
 
Your lead data should look more on-point going forward 🙏

I spy a new feature rollout 🕵️‍♂️ → The new Content Hub
 
This will be very handy for Thought Leader Ad content management.
 
This is especially useful for enterprise accounts that have a lot of internal thought leaders, and a lot of organic mentions out there.
 
Great to see more features coming for the very effective thought leader ad format.
 
A few wishlist items:
* Ability to search/filter for employees easier
* Create lists of employees (who we most commonly boost)
* Management of auto-approval for employees
* Content performance indications (like engagement rate or reactions) to guide us when selecting which post to boost.
* Better TL ad reporting - it's very limited when exporting + getting API data

Love to see the updates LinkedIn for Marketing 🙌

Last week, I saw someone say Thought Leader Ads are flashy but don't drive sales. Whaaat?! Check this out 👇
 
Vertical: Executive Education
Target Audience: Business Owners
ACV: $24,000
 
We're using Thought Leader ads to tell the story... and prospects are eating it up.
 
The average dwell time is 6.76 seconds. (2.3x longer than a typical company page ad).
 
The average CTR on cold TLAs is 5%. (12x higher)
So our CPC is $0.90. (11x lower)
 
Those are better stats than even Meta can offer, and the LinkedIn targeting is on-point because we know we're reaching business owners.
 
That said, Meta is great addition for retargeting because yes most people spend some leisure time on FB or IG throughout the day.
 
⬇ LinkedIn drives qualified prospects
⬇ Retarget on LinkedIn
⬇ Retarget on Meta + GDN
📱 Schedule a call
⬇ Nurture via Email
✔️ Close
 
At the end of the day:
 
Cost of Acquisition: $3,816 / customer
Return on Ad Spend: 6.28x
 
I think it's important to callout, this funnel would NOT work with traditional company page ads. At 10x higher costs of $9-15 CPC, the CAC would be higher than the ACV.
 
Thought Leader Ads are enabling new funnels on LinkedIn that weren't previously possible.
 
That's a win for marketers (and for LinkedIn too)

Heads up for anyone running LinkedIn Ads:
Your Dwell Time metric is getting a boost 📈
 
LinkedIn is revising how Average Dwell Time is calculated to better reflect total viewing time per impression.
 
✅ Backdated to April 1, 2025
✅ Completed by October 16
✅ Expect to see a 20–30% increase on average
 
Why it matters:
Dwell Time is a leading signal of content quality and audience engagement.
This change gives us a more accurate read — especially for video and long-form content.
 
🧠 Pro tip: Compare Dwell Time against your CTR to understand performance. Some of the highest CTR ads have the lowest Dwell Time, and some of the highest Dwell Time ads have the lowest CTR. So don't kill the wrong ad.
 
The average used to be about ~3 seconds for a company page ad. Will be interesting to see what the new averages look like.
 
Let me know if you’re seeing any surprising shifts already.

People get 2nd opinions from other doctors all the time. So why not get another opinion on your LinkedIn Ads?
 
Are your metrics good?
Are you using the best strategy?
Or... could they perform even better?
 
Alllll valid questions.
 
I've personally worked with 300+ B2B organizations on their LinkedIn Ads over 10 years and $100M in ad spend.
 
Bring your strategic questions, bring your content questions, or bring your hardcore optimization questions.
 
Should you run demand gen or lead gen?
Should you use lead forms or web forms?
How should you integrate thought leadership content?
 
Once we chat and analyze your account, I can advise on strategy and tactics for your LinkedIn efforts. 
 
Plus, our team has built tools on top of the LinkedIn Ads API to pull more data than you can get in-platform, and chart it in a way that's useful.
 
Let's chat - visit Speedwork -- LinkedIn Ads Agency to schedule your free audit.

Q4 is wonky in B2B. Join us next week for the LinkedIn ads strategies to end your year strong 💪

Every EOY... traffic dips, costs surge, and your prospects would rather think about gift shopping.

So, instead of seeing your campaigns get snowed in... 

𝗝𝗼𝗶𝗻 𝘂𝘀 𝘁𝗼 𝗹𝗲𝗮𝗿𝗻 𝗵𝗼𝘄 𝘁𝗼:

🎁 𝗦𝘁𝗮𝘆 𝗽𝗿𝗲𝘀𝗲𝗻𝘁 𝘄𝗶𝘁𝗵𝗼𝘂𝘁 𝘁𝗼𝗿𝗰𝗵𝗶𝗻𝗴 𝗯𝘂𝗱𝗴𝗲𝘁 - simple strategic moves when competition spikes.
🎁 𝗪𝗼𝗿𝗸 𝗱𝗲𝗺𝗮𝗻𝗱 𝗮𝗹𝗿𝗲𝗮𝗱𝘆 𝗶𝗻 𝗺𝗼𝘁𝗶𝗼𝗻 - how to close out the year strong and hit your goals.
🎁 𝗖𝗿𝗲𝗮𝘁𝗶𝘃𝗲 𝘁𝗶𝗽𝘀 & 𝘁𝗿𝗶𝗰𝗸𝘀 to smooth your sleigh ride into the new year.

We'll be LIVE streaming this event on LinkedIn. (You don't have to enter your email in a Zoom screen or anything)

And we'll answer your questions live too - plus, attendees can get a free mini audit of their ad account after.

Click attend so you don't miss it 👉 https://lnkd.in/grShqE-Y

It's been our busiest month ever over here at Speedwork, and we're looking for one more LinkedIn Ads Pro to join our team, full-time.
 
• Step into a well defined process with lots of best practices.
• Work with great clients.
• Work alongside our experienced team.
 
We're looking for someone who:

• Has years of experience hands-on in LinkedIn Ads
• Has worked with various B2B marketing strategies and knows when to deploy each tactic.
• Has strong communication (& meme) skills
• Probably spends a lottttt of time on LinkedIn (just like us)
 
Interested? DM Molly for more info or visit the Careers page on our site.

Everyone says SaaS ads should educate.

Yes, but they also need to grab attention. And you’ve got 3 seconds to do that.

If your ad doesn’t spark curiosity or show value instantly, it’s gone.

We analyzed 20+ top-performing SaaS LinkedIn ads to see what actually works.

It’s not more education. It’s clarity.

See the examples 👇

Introduction With its advanced targeting options and professional audience, it’s no surprise that LinkedIn has become the go-to platform for B2B marke

Open article: The Top LinkedIn Ad Examples for SaaS by Anthony Blatner • 3 min read

There's a small mistake most people make in their posts – that great copywriters can spot a mile away. Have you seen it?
 
When your copy says “companies” or “marketers,” it feels distant.
When it says “you,” it feels personal.
 
People respond at a much higher rate when spoken to. They also comment at a much higher rate (which gets your posts that much more of a boost)
 
💬 Example:
❌ “Companies are struggling with pipeline now.”
✅ “If you're struggling with pipeline, then...”
✅ “Are you struggling with pipeline?”
 
This little shift changes everything.
More attention. More clicks.
 
👉 Watch this short clip to see why this works — and how to do it right.
 
Then listen to the full episode on LinkedIn Ads Radio with Kaila Vander Horn for the full breakdown. 🎧

I'm always curious about trends - today, let's hear when do y'all actually visit LinkedIn?
 
We talk a lot about content strategy, but timing plays a role in reach.
 
The algorithm rewards early engagement — so posting when your audience is active can help or hinder performance.
 
I’m curious… when do you usually check LinkedIn?

What time of the day do you usually visit LinkedIn?

Is your marketing plan ready for the holidays? Join us today to talk LinkedIn Ads in Q4! https://lnkd.in/gypcFKdw

View company: Speedwork -- LinkedIn Ads Agency

A practical, no-fluff plan to drive qualified demos through the most competitive weeks of the year, without wrecking CPL, and roll into January with momentum.

Virginia Reed, Chabelli Souza and 22 other attendees

Beat the Holiday Sales Hangover: An End-of-Year LinkedIn Ads Sprint

Organic impressions down? They are for everyone - but, Kaila has the solution 👇
 
Kaila & I talk social on the latest episode of LinkedIn Ads Radio. She shares the story of an enterprise page she manages that went from posting 3x per week to 5x per week - and impressions rose by 92%.
 
The reason? 
More content... that means:
 
• More testing
• Reaching more days & time zones
• Taking advantage of LinkedIn showing more content from 2+ weeks ago.
 
In short: Do more.
 
The best organizations: Create a lot of content. Test a lot. Fill the feed.
 
You'll find what's working faster, get into a better rhythm.
 
Use ChatGPT, or call Kaila.

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