Luke Matthews

Co-Founder | Lifestyle Blogger |  Content Marketer | Storyteller 

the newsletter with no name

THE most random email newsletter on LinkedIn. Learn how to build your own cult following thanks to the power of copywriting, humour, and a dash of ai skills.

Founding Editor

WIZARD OF odd MARKETING

Linkedin & Twitter Ghostwriting Services for CEOs, Influencers, and Tech companies. 
Reach your audience with a sprinkle of magic, the power of explosive copywriting, and let the WIZARD OF odd MARKETING help make your biz a LOT  less boring.

Founder - Lead Wizard & Ghostwriter

Link Up 🎙️ 

A Bosnian, Canadian, and Mexican walk into a bar.

What do you get?

• 3 six-figure business owners
• 3 personal branding experts
• 3 Top 200 LinkedIn creators

Look, hosting audio events on LinkedIn is a treat!
And global stars Luke Matthews and Lara Acosta agree!
It's why we decided to start a new LinkedIn Audio Podcast.

Link Up is our way of giving back!

Our combined 250,000 followers know the kind of value we provide on a daily basis. Yet we hope this podcast will be 10x more. 

Follow this page immediately
↳ Never miss a live event episode
↳ Enjoy aaaaaaall the value - for free

Season 1 drops July 2023!

Catch you on the mics!

Co-Founder & Co-Host

CloudApp

Creating, scheduling, and publishing meaningful organic content targeting ICPs on LinkedIn and Twitter.

Social Media Manager

StreetText

Creating, scheduling, and publishing meaningful organic content targeting ICPs on LinkedIn and Instagram.

Social Media Marketing Specialist

Koin Rewards

Koin Rewards is an ethical rewards app that is built for sustainable shoppers. 

✏ Developed a social strategy and social media campaign approach.
✏ Responsible for comment moderation, consumer interaction, and diffusing any online issues.
✏ Content Creation using Photoshop, Lightroom & Premiere Pro
✏ Monitored ad campaigns
✏ Responsible for generating merchant interest

Sustainable Marketing Advisor | Content Creator | Lead Generator

Sutton + Grove

Sutton + Grove is a his and her conscious lifestyle and fashion blog that shares responsible and sustainable brands. 

Founded in 2016, Sutton and Grove specializes in product & lifestyle photography, storytelling and providing brand exposure for sustainable businesses. The focus is to provide exposure for any brand that is using business as a force for good. 

SERVICES
✅ Influencer Marketing
✅ Content Creation & Video Creation
✅ Beautiful Photography 
✅ Social Media Storytelling
✅ SEO rich articles

Over 200 sustainable brands have been featured on Sutton + Grove either via the blog or social media channels.

Quick Rails Construction 

👉 Small Renovations 👉 Decking 👉 Drywall 👉 Landscaping 
👉 Occasional Framing  >>> Basically I was a handy fella

Independent Contractor

I got 99 personalities & LinkedIn Ghostwriter is one

Looking for a LinkedIn Ghostwriter eh? 

Here's what to know: 

To start generating inbound leads on LinkedIn, you will require much more than good copywriting. 

In order to grow an audience and generate leads you need to: 

- Spend time on the platform commenting
- Spend time adding relevant connections
- Spend time creating LinkedIn carousels
- Spend time prospecting 

You need time. 
You don't have time. 

This is where my agency steps in. 

We won't just write your posts. 

We will take care of the: 

- Commenting
- Connecting
- Creating 

This is truly a "LinkedIn Done for You" service.   

Everything is taken care of.
EXCEPT, your LinkedIn DMs.

Want to learn more?

Send me a message.

I hit 100,000 LinkedIn followers.

Guess what?

It means nothing to me.

I failed my goal to beat my friend Matt Barker to 100k.

I hate losing. 

So, I got angry and started hustling harder.

Here are the results:

I've converted three new clients.
I've averaged over 1,000 likes a post.
I've averaged over 1,000 comments a post.
I've averaged over 70,000 views on my posts.
I've hit the No. 6th ranked LinkedIn Creator by Favikon. 

Do I share that to brag?

Yes.

But here's the truth about hitting 100k:

→ It's the journey, not the destination, that matters
→ It's the people you meet on the way that matters
→ It's how much you grow as a person that matters

I don't care about 100k. 

But I got a ton of messages from all of you last night.

You care, and I'm grateful for the support. 

So THANK YOU. 

So, while I loved the competition.

It's over.

It's time to focus on what really matters.

→ Money

(lol)

PS Follow me on YTube → https://bit.ly/3EmYvWo

Luke  Matthews

Organic reach is dying on LinkedIn. 

Guess what?

It's dying on every platform. 

I had a lot of creators message me this week. 

→ Concerned about a drop in stats.

So, I thought I'd share with all of you my numbers from the month of September. 

Here they are:

In September, my reach is down 14% 
In September, my daily follower gain is 90% ↓↓
In September, my average post reach is down 30%

But here's what really matters the most. 

Lead gen is the same.

→ In the first 3 weeks of August, I got 22 leads
→ In the first 3 weeks of September, I got 22 leads.

I've been on LinkedIn since 2020.

There are always periods where organic reach drops. 

Reach is slowly dropping on all platforms.

Here's the answer for all of you. 

Work harder. 

You can't control the LinkedIn algorithm. 

You can control one thing.

YOU.

→ Put in the work. 

WooooOOOOoooOOOooOOoo!!

PS I used to get paid to post on the gram. (Insta)

The ONLY way to grow on LinkedIn:

- Whine about the word "steal"
- Post podcast clips in same format from 2020
- Complain about engagement pod usage
- Criticize LinkedIn creator's content on Twitter
- Refuse to connect with new creators
- Whatever you do, DONT improve ur copywriting
- Make sure ur LinkedIn profile is outdated
- Anyone on the Favikon Top 200 list is cheating
- Don't write long comments; just "AGREE"
- Cry about selfies. Then post them 1 year later 

Oh and hope no one notices said selfies….

And whatever you do: 

Don't humble yourself and admit your content isn't very good. 

The key is to keep posting content that stinks. 

Then complain about the algorithm.

So.....

Remember that if you want to grow on LinkedIn, the key is to blame everyone else except for YOU. 

Because your content is for sure not the problem. 

P.S. Selfie included for added "value" 😉

---

Follow me on YTube → https://bit.ly/3EmYvWo

2 nights ago, I wanted a drink.

4 months prior, I quit drinking alcohol.. 

128 years ago, peanut butter was invented... 

Okay, here's some context for you.

(More on PB later)

Hi, I'm Luke.

I am 38 years old.
I am a Canadian digital nomad.
I run a LinkedIn ghostwriting agency.

This year, I packed up my life in the UK.
↳ moved across the world to South America. 

Why did I move?

1. Tax reasons.
2. To enter into "Monk Mode."

Monk Mode is a practice of disconnecting.

Separating yourself from the outside world.

Focusing on one task.

No distractions.

My task?

→ Earn one million dollars in 2024.

My spin-off of monk mode is "Warlock Mode." 

1. I only eat steak. (carnivore diet)
2. I walk 15,000 steps per day
3. I do 750 pushups per day
4. I spend all day on social
5. I workout 2x per day
6. I don't drink alcohol 
7. I have zero hobbies
8. I just work or lift
9. I sit in the sun

On my posting days for LinkedIn:

I spend 10 hours a day working on my agency. 
I spend 6 to 8 hours on my personal brand.

Seem extreme? 

It is. 

It triggers the "work/life balance people.

They say:

You need to sleep 8 hrs.
You need to have hobbies.
You need to stop working so hard. 
You will slow down when you get older. 

But I believe:

Those people are insecure. 

Someone else's lifestyle choices don't threaten secure people. 

Hustling works for me.

Letting myself take it easy? 

Does not.

Two nights ago, I was low and wanted a drink. 

I bought some whisky. 

I slipped because I let outside voices get to me. 
I started wondering if I needed balance. 
I allowed my strict routine to break.
I gave myself some slack.
I can't do that.

It all started when I slipped and ate peanut butter. 

(invented 128 yrs ago)

This started a domino effect:

Peanut butter → resulted in a slice of pizza. 
A slice of pizza → became a two-liter of coke
A liter of coke → turned into a skipped workout
A skipped workout → Me buying a bottle of whisky

See, I need a strict lifestyle, or I fall apart. 

I have to hustle hard daily.

Because If I don't, I'm 5 minutes from destruction.

Proud to say I won the battle that night.

I am still sober.

✌️

PS What's your story? Why do u do what u do?

--

Sign up to my email newsletter: https://bit.ly/3PcqiO8

Everyone wants to go viral..

But you grow by caring about ONE person at a time...

Here are 3 lessons about networking:

1. Active listening is a lost art. 
2. Network without an agenda.
3. You can't pay for influence.

Here's the deal.

On LinkedIn:

You can cheat likes.
You can cheat followers.
You can cheat comments.

But you can't cheat real influence. 

Influence to me is a feeling. It's hard to explain.

When networking with certain people.

They just have "it" (influence) 

You can sense it. 

I believe: 

Influence is leadership.
↳ it is paid for with your life story.

The lessons you learned.
The people you've loved.
The pain you've endured.

It takes time. 

But you can influence.

Start by caring for one person at a time.

PS What is real 'influence' to you? 

--

I got featured in Inc. (cool rite?)

A word about LinkedIn:

-----

→ If you like this content, comment WOOOO
→ Repost this post ♻️

39 Lessons I know at 39 that I wish I knew at 29:

(these are life-changing)

I'm 39 today. 

PS Repost ♻️ this post as my birthday gift?

Today is my last day as a 38-yr-old.

Tomorrow, I'm re-launching my email newsletter. 

Introducing: 

→ the newsletter with no name

In partnership with da Mouthiest Marketer Amy Elliott

Learn from a LinkedIn wizard the dark arts like:

-Copywriting skills
-Meme lessons
-Ai tricks

I'll have wacky guest columnists. 

Giveawayz.

WOOoooooo000oo's & memes.

Plenty of LinkedIn growth tips & tricks as well.

This is the one email newsletter you'll want to read.
↳ Subscribe here https://bit.ly/3PcqiO8

PS. Wat should I do for my bday?

Steal my SECRET to LinkedIn growth.

It's just one thing. 

It's the reason I have more engagement than you. . .

I spend MORE TIME on LinkedIn than you do.

On posting days, I invest 8 hours here.

YES. 

That's right, I spend EIGHT hours engaging:

- on my posts with 1k comments
- on over 100 creators I like 
- on 50+ DMs daily

It takes tons of time, effort, and energy.
↳ and is how I've built on LinkedIn the last 4 years. 

I do not use engagement pods. 

I do not have a virtual assistant doing my comments.

I do it myself every day. 

That's really not what you want to hear, is it? 

You dear reader WANT an excuse.

But here's the truth:

1. Your content isn't good enough. 
2. Your effort simply isn't enough. 
3. YOU need to work harder.  

It's not just you.

I challenge myself to be better every single day. 

Here's a tip.

The next time you think about crying on the internet about your lack of engagement, sales, and community, STOP what you are doing. 

Walk over to a mirror. 

Look at yourself. 

YOU are the only problem. 

Lose the excuses and bad attitude. 

You won't get better until you own the truth.

As for me?

This post will get 1000 comments.

I will spend HOURS replying. 

I DO IT ALL, NO VA.

✌️

Enjoyed this post? 

Sign up for my NEW Email Newsletter.

It's called:

"the newsletter with no name"

You can subscribe here: https://bit.ly/3PcqiO8

I also have 2 FREE LinkedIn guides:

1. Grow your LinkedIn in 35 Minutes a day
2. Turn your Profile into a Landing Page

(also found in my featured section)

PS ♻️ REPOST this post if you found it helpful.

5 LinkedIn Lessons that made me my first $10,000:

(STEAL this guide for yourself)

→ 1. Fix your LinkedIn Profile Page
→ 2. Create content 3x a week
→ 3. Build your social proof
→ 4. Start conversations
→ 5. Craft a clear offer

That's it.

Want to learn more?

Sign up for my NEW Email Newsletter. 

It's launching this Friday. 

It's called:

"the newsletter with no name"

You can subscribe here: https://bit.ly/3PcqiO8

I also have 2 FREE LinkedIn guides:

1. Grow your LinkedIn in 35 Minutes a day
2. Turn your Profile into a Landing Page

(also found in my featured section)

PS ♻️ REPOST this post if you found it helpful.

A word about success:

-----

→ If you like this content, comment WOOOO
→ Repost this post ♻️

PS look out below ↓


↓



↓






↓






↓






(little further) 




↓





↓





↓



(if you made it this far you'll have 7 years of decent luck)


↓





↓







↓





(I'm giving away my last 🍕ever...)



↓





↓




↓


(Sign up to my newsletter for details)



↓



↓

PS Taylor Swift also 🖤 my newsletter so...

Just do it  →   https://bit.ly/3PcqiO8   

How I built a multi-6-figure agency + 100k followers:

(13 steps to LinkedIn growth)

 1. Keep writing → Improve with each post
 2. Experiment with styles → Text, selfies, carousels
 3. Engage a TON → Drop witty comments with sauce
 4. Learn from top creators → (even though I didn't lol)
 5. Share your wisdom → Audio events, webinars, Zoom
 6. Make scroll-stoppers → Create unskippable content
 7. Collaborate → Get a crew, 2-3 people in your niche
 8. Develop a persona → Entertainer? Educator? Troll?
 9. Keep your profile simple → It should speak clearly
10. Have an interesting tagline → it tells your story
11. Document your journey → the good and bad
12. Educate → daily lessons win the game
13. Don't quit → Trust me, it costs u

You can still grow on LinkedIn.

Organic reach is good compared to other platforms. 

But for how long?

If you are sitting on the fence.

It's time:

-hit that post button.
-leave a comment.
-start connecting.

Visit my profile for 4 FREE guides to get started.

What 14th step would you add?

--

→ Shoutout to Ortus Draws for this design!

PS ♻️ REPOST this post if you found it helpful.

Creating content on LinkedIn helps you grow. 

Here's 11 reasons why:

Create Content → Helps you learn how to write
Create Content → Teaches you to think critically
Create Content → Trains you in the art of stoicism
Create Content → Exposes you to new relationships
Create Content → Gets you incredible opportunities
Create Content → Positions you as an industry expert  
Create Content → Helps you understand people better
Create Content → Teaches you to embrace the hate
Create Content → Trains you in the art of humour
Create Content → Gets you much dopamine
Create Content → Can win you some pizza
Create Content → (your answer here)

If u want to grow in business and as a person..

Start creating content and sharing it with the world.

PS How has creating content helped you grow?

-----

→ If you got bored halfway thru, comment WOOOO
→ Repost this post ♻️

The LinkedIn Livestream masterclass featuring:

3 six-figure business owners....
3 personal branding experts..
3 Top 66 LinkedIn creators..
3 elite entertainers...
3 good friends..

A 4-hour session featuring: 

-Lara Acostas exciting cohort announcement
-LinkedIn profile reviews and roasts 
-lots of friendly banter and fun 
+ a whole lot more

If Linkedin is glitchy watch on YouTube:

https://lnkd.in/eDF_Us9J

PS. Repost this ♻️ if you want to see more lives from me.

Ai won't replace the top 1% of creators.

But the best AI tools & creators will replace the 99%

Here are 3 AI tools that will help you generate content ideas, find inspiration, and create elite content 10x as fast:

(use these or get left behind)

→ 𝟭. 𝗧𝘂𝗴𝗮𝗻𝗮𝗶 

Turn your video into: 

-LinkedIn posts
-Twitter threads
-Email Newsletter
-LinkedIn post hooks

All you need to use is a YouTube video URL. 

https://lnkd.in/esx_pAyv ←← (𝑽𝒊𝒅𝒆𝒐 𝑮𝒖𝒊𝒅𝒆)

--

→ 𝟮. 𝗦𝘂𝗽𝗲𝗿𝗴𝗿𝗼𝘄𝗮𝗶

Two things are done at an elite level:

-easily format copy for your carousels
-create simple LinkedIn carousels in just a few minutes

https://lnkd.in/eMDWbGDB ←← (𝑽𝒊𝒅𝒆𝒐 𝑮𝒖𝒊𝒅𝒆)

--

→ 𝟯. 𝗣𝗲𝗿𝗽𝗹𝗲𝘅𝗶𝘁𝘆𝗮𝗶

An AI-powered search engine and a chatbot that helps you find answers to questions faster than ChatGPT. 

Here are some features: 

-ai profile (great for ideas for clients)
-accurate sources (unlike ChatGPT) 
-provides answers to questions

https://bit.ly/45ZDYmS ←← (𝑽𝒊𝒅𝒆𝒐 𝑮𝒖𝒊𝒅𝒆)

I have three video tutorials linked in the comments. 

All show you how use these tools. 

Remember now...

AI + me is going to replace 99% of you. 

So you better learn fast. 

(hehe)

PS ♻️ REPOST if you found this helpful.

Three LinkedIn Legends discuss the algorithm.

Should you be worried or party more?

There will be tunes, prizes, and questions answered. 

Will Luke WOOOOO? 
Will Lara stare at himself too much?
Will Jay talk about the commenting matrix again?
Will I talk in the third person for the entire livestream?

Join for Friday night vibes.

PLEASE consider reposting this post. 

You can always delete it after the event is over.

But it helps us reach more people. 

It helps us provide free value to help more grow. 

Hope you'll join! 

PS What question do u have for the 3 of us?

A word about quitting:

-----

→ If you like this content, don't quit; work harder. 
→ Repost this post ♻️

A rant about LinkedIn ghostwriting. 

(trigger warning)

I got frustrated last night....

I was scrolling and became annoyed with my feed..

Too many platitudes? 

Maybe. 

But the final straw was...

The eleventyth viral post attempt of:

"10 lessons from 10 things I Learned in my 80s"  

If I see this one more time.....

😡

So I logged off.

Decided to watch "the Dark Knight." 

Man, I love the Joker. 

He is CHAOS and revels in unhinged carnage.  

He makes no apologies. 

The Joker is my most favoritest villain. 

(Yes, I have fav villains, duh)

I use Heath Ledger's Joker as a ghostwriting example.

(Heath Ledger) → (Joker)
(Ghostwriter) → (Client) 

What do I mean?

An elite ghostwriter becomes their client. 
Just like how Heath Ledger BECAME the Joker. 

To be an elite ghostwriter.
↳ Study your clients so intensely u become them. 

Learn:

- the tone of voice
- the way they think
- the words they use
- the point of view they hold
- the life lessons they've gained
- the businesses they've scaled and built

Learn to write in a client's tone of voice.
↳ Not lazy, stolen listicles or generic carousels.  

Ghostwriting is a difficult job.

I believe you have to be a little messed up.

Me?

I've got 99 personalities. 

I'm not joking. 

I am an elite ghostwriter because I'm insane. 

Want to know who I've written for? 

- AI nerds
- recruiters
- accountants
- RevOps CEOs
- website designers
- Real Estate Agents
- construction owners
- a menopause workplace consultant 

I've even ghostwritten for:

-my cousin
-my dad

So, what is the point of this very long-winded rant?

Glad I asked myself. 

LinkedIn ghostwriting isn't about sharing life advice, generic carousels, or quick hacks....

Ghostwriting is: 

Writing words as a client (in their tone of voice).

So well that nobody knows. 

✌

--  EPILOGUE  --

I hadn't watched a movie in 2023 until last night.

I love cheering for the Joker. 

I know he "loses."

But the truth is, I don't think he actually loses.

Because everyone loves Joker.

P.S. Long stories OR LinkedIn growth posts?

A word about LinkedIn friends.

-----

→ If you like this content, do NOT follow Matt Barker.
→ Do not REPOST this post ♻️

PS I'm replying with NO words to comments today. 

(Woo if u agree LinkedIn friends rule)

Humans are still better at copywriting than AI.

Here is proof: 

Taplio

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