Luke Matthews

Co-Founder | Lifestyle Blogger |  Content Marketer | Storyteller 

WIZARD OF odd MARKETING

Linkedin & Twitter Ghostwriting Services for CEOs, Influencers, and Tech companies. 
Reach your audience with a sprinkle of magic, the power of explosive copywriting, and let the WIZARD OF odd MARKETING help make your biz a LOT  less boring.

Founder - Lead Wizard & Ghostwriter

CloudApp

Creating, scheduling, and publishing meaningful organic content targeting ICPs on LinkedIn and Twitter.

Social Media Manager

StreetText

Creating, scheduling, and publishing meaningful organic content targeting ICPs on LinkedIn and Instagram.

Social Media Marketing Specialist

Koin Rewards

Koin Rewards is an ethical rewards app that is built for sustainable shoppers. 

✏ Developed a social strategy and social media campaign approach.
✏ Responsible for comment moderation, consumer interaction, and diffusing any online issues.
✏ Content Creation using Photoshop, Lightroom & Premiere Pro
✏ Monitored ad campaigns
✏ Responsible for generating merchant interest

Sustainable Marketing Advisor | Content Creator | Lead Generator

Sutton + Grove

Sutton + Grove is a his and her conscious lifestyle and fashion blog that shares responsible and sustainable brands. 

Founded in 2016, Sutton and Grove specializes in product & lifestyle photography, storytelling and providing brand exposure for sustainable businesses. The focus is to provide exposure for any brand that is using business as a force for good. 

SERVICES
✅ Influencer Marketing
✅ Content Creation & Video Creation
✅ Beautiful Photography 
✅ Social Media Storytelling
✅ SEO rich articles

Over 200 sustainable brands have been featured on Sutton + Grove either via the blog or social media channels.

Quick Rails Construction 

👉 Small Renovations 👉 Decking 👉 Drywall 👉 Landscaping 
👉 Occasional Framing  >>> Basically I was a handy fella

Independent Contractor

I have 99 personalities and a LinkedIn Ghostwriter is one

Looking for a LinkedIn Ghostwriter eh? 

Here's what to know: 

To start generating inbound leads on LinkedIn, you will require much more than good copywriting. 

In order to grow an audience and generate leads you need to: 

- Spend time on the platform commenting
- Spend time adding relevant connections
- Spend time creating LinkedIn carousels
- Spend time prospecting 

You need time. 
You don't have time. 

This is where my agency steps in. 

We won't just write your posts. 

We will take care of the: 

- Commenting
- Connecting
- Creating 

This is truly a "LinkedIn Done for You" service.   

Everything is taken care of.
EXCEPT, your LinkedIn DMs.

Want to learn more?

Send me a message.

I’m a 6 figure ghostwriter traveling the world.

Here’s what I haven’t told you:

- I failed to close my first call for $150
- My 1st client FIRED me because I stank
- I didn't make 10k a month until year three

The haters don't get it.
LinkedIn Ghostwriting is NOT easy.

You have to balance:

- Talking to clients
- Studying LinkedIn
- Learning to write copy
- Becoming a salesperson
- Building your personal brand
- Building your client's personal brands
- The pressure of having to deliver results

Sure, cool travel pics are part of the journey.

- But so is staying up all night writing.
- So is juggling 1,000 things at once.
- So is being “on” 24/7. Everywhere.

Next time you see a 6-fig ghostwriter, remember what you see is not their final destination. 

It’s still very much a journey. 🛻

P.s. What was I laughing at?

Luke  Matthews

13 LinkedIn Hook Ideas for any niche: 

I made this lead magnet in October 2022 and it helped me drive 5000+ subscribers to my email list. 

Here it is for FREE for you guys and girls and you can download it as well. 

Why give it away?

1. Since that time ChatGPT has been unleashed.
2. Hooks are overrated. 
3. Because.

Which of the ideas do you like best? 

.

#copywriting #socialmediamarketing 

I’m rich. 

My portfolio is abundant, and this photo is the proof: 

Real wealth is in connections, not money. 

And today, I know I’m rich. 

You see, my friends are not just in the top 1% on Linkedin…

They’re also top 1% people: 

- They’re passionate
- They’re resilient 
- They’re giving 
- They’re kind

They filled my cup even when theirs was empty.

And that alone means I’ve won. 

Nothing beats having people that ‘get it’ in your life. 

Especially when you feel alone.

This week I traveled to Bosnia with Jasmin and Luke. 

A last-minute decision turned into an incredible experience. 

Surround yourself with people who want to see you win.

People who'll mention your name in a room full of opportunities. 

Last year I didn’t even know them, today I consider them close friends. 

LinkedIn may not pay me, but it's made me rich. 

What LinkedIn friend should I go visit next? (or who would you visit?)

I whine a LOT about LinkedIn. 

But the best people are on this platform. ..

I learned 3 things in Bosnia this week: 

🚀 1. Find friends who challenge you.

I spent time with two legends. 

- We walked.
- We ate ice cream.
- We talked about LinkedIn. 

Jasmin challenged me to level up.
Lara challenged me to invest in myself.

No matter who you are. 
There's always room to improve. 

🚀 2. The top 1% of Creators are driven.

Most people get too comfortable. 

$5k a month
$10k a month
9,000 followers
69,000 followers
1,000,000 followers

It's easy to start giving 80% effort.

I get asked a lot:

"How did you grow on LinkedIn Luke?"

The answer is simple. 

Put in more effort than the 99%. 

To be among the top 1% on LinkedIn. 

You have to put in the work.

🚀 3. There's strength in community. 

I quit LinkedIn for 3 months this year. 

Assumed I'd be forgotten in a day.

I wasn't. 

Creators reached out to me the whole time. 

I may not have seen it before.

But people do care. 

If you feel alone in your LinkedIn journey.

There's a solution.

Start giving without expecting anything back.

This is where community begins.

--

What LinkedIn Creator would u like to meet?

4 LinkedIn Algorithm Tips: June 2023 🔍

(from the top 1% of creators)

1.  Repost your top posts on days off
✅ Get an extra boost of organic reach

2. Treat pinned comments like stories  
✅ Helps build you a community

3. Give lead magnets/prizes away for FREE
✅ Creates excitement for your posts

4. Be more active than your competitors
✅ Your name won't be forgotten this way

Everyone gets caught up with the algo.

But I'm not gonna comfort you.
Instead, I'm going to challenge you:  

- I challenge you to out-comment Lara
- I challenge you to out-give Jasmin
- I challenge you to out-funny me

I challenge you to leave a comment on this post that I don't respond to.

(Free $15 Amazon gift card if u can)

Ps I met a French guy, turns out he isn't AI

I had a goal to make $1 million in 2023.

"Had".

I walked through dark times last year and scaling from 6 to 7 figures was the last thing on my mind.

- I had to cancel projects.
- I had to give clients notice.
- I had to outsource copywriting.
- I had to turn away opportunities. 

I lost my passion for life and for the first time, I couldn't use willpower to get through the pain.

For months I wasn't my best self.
But I stayed alive.

See, no matter how tough you are, life will knock you down sometimes. 

You might lose the will to go on for a time.

But the question is:

Will you eventually get up again? 

- I'm building again.
- I'm scaling again.
- I've gotten up.

I may not be on pace to hit my goal of $1 Million this year. 

But 2024 is mine.

I've been homeless for the last year and I run a 6-figure LinkedIn Ghostwriting Agency. 

Huh? 

Homeless (of a person) without a home, and therefore typically living on the streets. 

Okay so I don't live on the streets BUT in the last year I've slept:

- in a Tent 
- in luxury hotels 
- in my Campervan 
- on friends Couches
- in an old warehouse
- on my cousins bedroom floor
- in my moms old best friends basement suite

Yeah I know right how did I work at all?

I've drove all over Scotland and down through Wales and into England in my campervan...

Drank wayyy too much whisky(not while driving) with my rescue dog Tootsie(pictured)..

The van is long since sold.
Tootsie has been rehomed to a lovely fam.

It's been a wild year and I don't remember most of it. 

It's been well... really tough.

I ended my marriage of 10 years and the grief, pain and emptiness from that has been hard. 

Life has felt and looked pretty dark and well that's come across in my content... 

SO why share all this? 

Who knows, just felt like it was time. 

I guess also I share because I built here on LinkedIn by being too personal. 

It worked for a long time and well I think it's time to shift my style here and evolve.  

I'm down to my last strike from LinkedIn. 

+

LinkedIn has shifted away from personal stories to educational content and so this doesn't really favor my style....

So it's a new time. 

Yes I know, this is a completely selfish post but I just needed to get it out. 

I'll be showing up here and there dropping some gems and the occasional laugh(Twitter for extra laughs). 

+

I'll also go off brand and say thanks to everyone who messaged me and for some reason cared, there are some cool people on LinkedIn...

.

PS what is your take on personal stories/content on LinkedIn? 

How to Steal LinkedIn Followers (These are Secrets)

.

#linkedinmarketing #linkedingrowth #digitalamarketing 

I started making money online in 2016 and was able to QUIT construction work by 2019 thanks to these 4 Lessons: 


💥1. Get in early. 

In 2016 the world of sustainable fashion wasn't that popular. 

My business partner & I had taken a class on global economics and part of the class was on fast fashion. 

Fast Fashion is a model of producing cheaply made clothes that don't last long. It's only possible via offshore labour and contributes to the fashion industry being on of the largest polluters in the world. 

Cheap offshore labour bothered me. 

So a blog was born. 

This blog quickly gained traction reaching over 100k a month at it's peak and led to me and my business partner building on Instagram. 

This was early days for influencer marketing and we were able to generate income within the first 3 months thanks to being super early. 

It pays to be early and ahead of the crowd. 


💥2. Be willing to look like a fool. 

LOOK at these pictures lol. 

I guess I've always been fortunate to be a risk taker and I typically am the guy that jumps off the cliff first before anyone else (get in first right?).. 

But it's not easy looking like a fool. 

▪️ I was laughed at during photoshoots
▪️ I recorded videos in front of crowds
▪️ My construction mates mocked me
▪️ My friends scoffed at me
▪️ I paid a price

▪️ You won't elevate
▪️ You won't quit your job
▪️ You won't reach your dreams

Unless you are willing to look like a fool.


💥 3. Start small and put in the work. 

My partner and I invested $3000 of our own money into the blog on day one. 

The strategy was fairly simple..

1. Buy clothes from sustainable fashion brands
2. Take pictures and videos of those brands
3. Write content on blog and Instagram
4. Tag the brands

Not only did we not charge any money, we invested our own money into the idea. 

It didn't take long before brands started reaching out and we started making money for creating the content.

It wouldn't have happened without being willing to start small and put in the work.


💥 4. If you are good at what you do, own it.

I've worked with brands like Wrangler & Samsonite and been paid to travel to SXSW, Marathons and Environmental Conferences..

Of course I plastered this all over Instagram and the blog at the time.

This resulted in more brands reaching out because well, they were names people cared about.

The key to this is YOU MUST ACTUALLY BE GOOD.

Don't lie, it will catch up to you.

-

Anywhoodles this was long enough time to wrap up this trip down memory lane. 

While the blog no longer runs and I no longer use Instagram AND I don't consider myself an environmentalist...

I learned a lot from this business and am grateful because it helped me travel the world and leave behind the construction industry.


👉 Which lesson spoke the most to you? 

.

If you enjoyed this post consider signing up to my email list, I share ODD marketing tips for LinkedIn & Twitter: https://lnkd.in/eUVGpb7z

Last summer I challenged myself to stop drinking for the rest of 2022...

I made it 5 months and then started sippin the ol' whisky again....


Turns out I can't really drink in moderation n last night I went on a bit of a bender...

My challenge last year was that I'd buy everyone who commented on my post a pizza if I failed the challenge.

I won and bought myself pizza. 
WOO! 

So....

I'm going to do it again because:

- Whisky no longer helps me write. 
- I have to drink a ton to feel anything. 
- I have big goals for the rest of 2023.

Oh and there's not much whisky in South America 😂

I'm going to bring back the contest and ask for all your help again. 

It may seem silly to some of you, but I'm an all or nothing guy. 

I need a big challenge and contest. 

--

🍕 WIN a Pizza from me.
 if I drink again in 2023 u win a 🍕

All you have to do is comment on this post. 

--

#digitalmarketing #pizza #alittlebitluke 

PS I'm off to a random European country to visit a well known Linkedin creator.....

Who do you think it is? 

Here's what I did to take my LinkedIn from 33 connections to over 85,000 and more importantly...

An easy to follow guide to generating inbound leads if your LinkedIn Profile is currently getting zero traction:

Oh and if you don't want to scroll the carousel here's the spoiler 👇

I didn't try to sell when I first started building on LinkedIn. 

I just showed up a LOT and did things my own way. 

Detach from your desperate need to sell from day 1 or you'll struggle with inbound lead generation. 

Entertain, educate or be good looking like me. 

.

PS I'm going to be in Denver on June 7th, grab tickets to the event and come heckle me in person. 

https://lnkd.in/epJ-vy-7

#digitalamarketing #linkedinmarketing 

What if the stuff you own is weighing you down? 

Hey LinkedIn I'm Luke, I'm 38 and currently wandering the globe with only my suitcase and a backpack... 


I'm gonna start mixing in the odd video here. 

Some will just be me doing weird things. 

But I'll also be showing you the behind the scenes side of running a LInkedIn Ghostwriting Agency. 

None of the steal followers, write hooks and boring stuff. 

I'll leave that for Boring Matt Barker 

But I am taking suggestions. 

What kind of video/tutorials would you like to see from me? 

.

PS I'm going to Beast X in Denver on June 7th. 

Come join 50+ other LinkedIn creators for a live networking event. 

Link in the Comments.

#digitalnomad 

I run a Linkedin Ghostwriting agency and I've got a problem....


Okay I have many MANY problems but just one for this post (+ insert JayZ line here)..

✖️ I hate all the current scheduling tools for LinkedIn agency owners like me ...

Currently some of the leaders in the space are: 

🟢 Taplio  
🟢 Seenly 
🟢 Publer
🟢 HypeFury
🟢 (tag ur fav) 

I don't feel like any of them fit all my needs. 

I need a scheduler that can: 

✅ Has an easy approval system for clients 
✅ Works intuitively on mobile devices 
✅ Schedule to Twitter w Threads
✅ Schedule LinkedIn Carousels  
✅ Schedule first comments
✅ Tag personal profiles 
✅ Elite Analytics 

and the truth is none of them do all of this very good currently...

It's really annoying to have to pay for multiple schedulers. 

If you are looking for a Linkedin scheduler, check out some of the ones I've used below:

https://lnkd.in/eGSdZbn9

.

Agency owners & ghostwriters, what do you look for in a scheduler? 

#socialmediamarketing #linkedinmarketing #digitalamarketing 

I slowed down in 2023 to rest and recover and it didn't work for me...


I'm a hustle bro and I thrive when I'm focused on one thing and I have something to build and obsess over. 

Take that mission away and I struggle. 

At one point last year I had 15 clients and I burnt my agency down to 3 clients in April. 

I rested. 
I grieved. 
I thought too much. 
I rebuilt my systems. 
I tried the work/life balance thing.

But the truth is...

I hated slowing down. 

Perhaps I needed to for a time but I feel like it didn't work for me. 

So in May I've flipped the switch and I'm ready to crush 2023. 

Two clients signed on last week. 

My calendar is full of calls because I'm posting again..

I feel way better. 

Let's do this LinkedIn. 

Basically what I'm trying to say is some of us are born to hustle. 

I don't need work/life balance or to slow down. 

I'm gonna do what works for me. 


Have you found your perfect work/life balance? 


PS I drove up and down the UK this week one last time n kinda missed my campervan era. 

-

#digitalmarketing #socialmedia #worklifebalance 

I have 99 personalities and a LinkedIn Ghostrider is one ..

🎉  Win a FREE 🍕 today by commenting on this post the funniest "one-line joke"... 

.

😱 Bonus points 😱

If u live in Europe tell me why I should visit your country this month... 

#digitalmarketing 

Wait you are reading my about section? 

I'm kinda surprised cz I thought you'd just click through to my website and book a call but I guess since you are here I'll go on..............

(-_-)

So basically I build personal brands on LinkedIn. 

I'm the only choice for you if you want to stand out and build a truly unique brand here on LinkedIn that generates likes, comments and followers and turns them into clients. 

Why? 

Because I've done it myself. 

I've built my personal brand on my own terms, discussing whatever I want, and turned that into a 6-figure LinkedIn marketing agency. 

Get 80% of "LinkedIn Done for You" and experience content creation, comment moderation, and outbound prospecting. In addition, my team will review your funnel, landing pages, email newsletter, lead magnet, and DM conversations to help you optimize conversion. 

The goal here is to convert leads not just collect likes and followers.

The 20% of work that is required from you? 

You or someone from your team needs to commit to showing up and engaging in conversations with warm leads in your LinkedIn Inbox. 

You need to commit to helping me pull all your industry knowledge out of your brain and into LinkedIn content. 

You need to commit to stepping outside of your comfort zone :)

Do not message me or reach out if you can't commit to this. 

Here's what's included in my "LinkedIn Done for You Package": 

▪️ 12 Posts per month (Personal Profiles only)
▪️ 4 Beautiful Custom made Carousels per-month
▪️ Targeted Prospecting and community development
▪️ & more...


+

Profile Optimization with a new banner, about section, headline & featured carousel for your services all set up to help you convert leads. 

.

If you want to step up your game on LinkedIn and start building a powerful personal brand that converts into clients, well, I'm your guy. 

Send me a message to learn more.

Taplio

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