Elite Performance Associates

I help leaders and top performers make the changes they haven’t been able to make in order to unlock explosive results in their business and lives.

I coach your executives to perform at their highest level. Schedule a consultation today.

Primarily working with small to mid-size executives and their teams in a broad range of industries including Engineering, Oil & Gas, Law, and Food & Beverage. Delivering exponential growth in production, process and systems deployment, and overall client experience.

COO, Business Consultant, and Executive Coach

Scooter's Coffee

Franchisee for Scooter's Coffee with locations in Prescott and Chino Valley AZ.

Franchise Owner

SixFive Leadership

Business Consultant and Coach

Jack in the Box

Franchisee for Jack in the Box with locations in Prescott and Prescott Valley, AZ.

I am a well-respected coach and consultant for businesses across a broad range of industries including oil & gas, food service, real-estate, fitness, and medical services. With 15+ years of business ownership and leadership experience, I help executives and business owners gain clarity of vision, establish strategy, define culture and increase both profits and growth in today’s ever-changing marketplaces.
My obsession is to help leaders knock through their self-imposed constraints and find what they are truly able to achieve!

About EPA:
Impacting the communities around us by partnering and coaching both leaders and businesses to become who they were created to be, one step at a time.

EPA coaching is about approaching life and business with the same intensity, purpose, and passion to improve as that of a pro athlete!

We help leaders and top performers identify and make the changes they haven’t been able to make in order to unlock explosive results in their business and life!

Game Changing Coach that will help you level up and live the ELITE Life you want!

The world is rich with Managers measuring people and poor in Leaders developing them. I am an intentional developer of Leaders.

DARE ENOUGH TO WIN!

1 Peter 4:10

#legacyoverego
#leadershipmatters
#dothework
#dareenoughtowin
#eliteperformance


The biggest trap that entrepreneurs can fall into is building a business that solely relies on them. 

They often believe that they have to be the ones to do everything because they’re the best at it. 

The truth is, that’s the exact reason they’ll never be able to build something bigger than themselves. 

You have to learn to hire people who are better than you at the things you want to delegate. 

But here’s the kicker: you have to actually let them do it. 

So many entrepreneurs will hire someone and then micromanage them to the point where they might as well be doing it themselves. 

You have to hire, give direction, and then get out of the way. 

If you want to build something that lasts, you have to be willing to let go.

Dana DeVito

✱ Business Coach ✱ Strategic Planning ✱ Leadership ✱ Business Consulting

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The goal is to be effective, not just busy.

I’ve been on both sides and I can tell you that being busy is just a way to avoid the stress of being effective.

The truth is that being effective requires a lot more work than just being busy.

Being effective means that you have to be focused and intentional about what you’re doing.

You have to be willing to make sacrifices and say no to the things that don’t matter.

Being busy is just a way to avoid the hard work of being effective.

It’s all about the little things that stack up over time.

You want to be successful? Pay attention to the daily disciplines and mindset shifts that matter.

Be kind to everyone. Even the rude ones. They need it most.

Use your time wisely. It’s your most valuable resource.

Take care of your health. Your body is the only one you’ve got.

Invest in your relationships. The people in your life are what matter most.

Keep learning. The world is always changing and so should you.

The biggest mistake I made in my business was relying on myself.
I thought that being the go-to guy for everything was a sign of strength. But it was actually a weakness. I could never scale because I was the bottleneck.
The moment I started to hire people who were better than me at specific things, my business took off.
You want to know how to build a business that doesn’t rely solely on you? Hire people who are better than you. Give them the tools, resources, and authority to do their jobs. Then get out of their way.
It’s really that simple. The hard part is letting go of your ego and the need to control everything. But once you do, you’ll find that your business will grow in ways you never thought possible.

Your ability to communicate has a direct impact on your confidence.

And your ability to consistently communicate a clear message builds trust.

Sometimes we try to be “all things to all people” and it dilutes our message.

Be clear.

Be consistent.

Be confident.

No one wants chaos.

Give structure through boundaries and then you can let your team take off.

Sandbox freedom isn't for most so don't expect it'll work for everyone. 

#LeadershipBoundaries #ClarityWins #ElitePerformance #LeadWithIntent
#HealthyLeadership

Discipline is doing what you hate, like you love it.

It's about consistently putting in the work, even when it's hard or boring.

It's about having the mental strength to push through discomfort.

And it's about being willing to sacrifice short-term pleasure for long-term gain.

The greatest athletes, the most successful businesspeople, the best leaders...they all have one thing in common.

They've mastered the art of discipline.

Saying “No” is a Leadership Skill
I think saying “no” is one of the most underrated skills you can have.
It’s the ultimate expression of clarity and confidence.
It’s how you create space for the things that really matter to you.
So many people are bogged down by so many “yeses” to things that don’t matter.
It’s how you become mediocre at a million things instead of great at a few.
This is especially true in business.
The people and companies that win are the ones that know how to say “no.”
They know what they stand for and what their goals are.
They don’t get distracted by shiny objects or people that aren’t a good fit.
They know how to say “no” to the things that don’t matter so they can say “yes” to the things that do.
Don’t be afraid to say “no.” 
Be afraid of what happens when you don’t.

I’m tired of being busy.

And I’m tired of people thinking busy is a good thing.

Busy is the cost of distraction. Busy is the price of not having priorities. Busy is the result of a lack of clarity and discipline.

I want to be effective.

Effective means I’m doing the right things. The important things. The things that are going to get me the results I want to achieve.

Busy is a trap. A shiny object that distracts us from what really matters. It’s a comfort zone that keeps us from stepping out into the unknown. It’s a false sense of security that keeps us from taking the risks we need to take.

I get it. It’s easier to be busy than it is to be effective. It takes work to be effective. It takes discipline. It takes commitment. It takes focus.

But the payoff is worth it.

When we’re effective we’re not just doing stuff. We’re doing the right stuff. We’re getting results. We’re making a difference. We’re moving the needle.

So how do we do it? How do we move from busy to effective?

It starts with clarity. We have to know what we want to achieve. What our goals are. What success looks like.

Then we have to prioritize. Not everything is equally important. We have to identify the things that are going to make the biggest impact and focus on those.

Next we have to plan. We need to create a roadmap that outlines the steps we need to take to get there.

Finally we have to execute. We have to take action. We have to do the work.

But we can’t do it all. That’s where delegation comes in. We have to be willing to let go of the things that aren’t as important so we can focus on the things that are.
Busy is a trap. 
Don’t fall for it.

Self-awareness is the foundation of effective leadership.

All the skills in the world won’t help if you can’t recognize your strengths, weaknesses, and blind spots.

The most successful leaders are those who take the time to understand themselves and their impact on others.

They’re not afraid to ask for feedback and they’re willing to make changes based on what they hear.

Self-awareness doesn’t mean being self-centered.

It means having a clear understanding of who you are and how you’re perceived.

It’s about being honest with yourself and being open to learning and growing.

If you want to be a better leader, start with self-awareness.

The biggest growth barrier for many entrepreneurs is their own involvement in the business. 

I know it sounds counterintuitive, but hear me out.

The sooner you can step back and let other people take the reins, the better off you’ll be. 

I’m not saying to just let go of everything. 

You still need to be involved. 

But you can’t be the only one doing anything.

Your calendar is the way you tell your time where to go. 

And if you want to know what’s important to you, just look at your calendar. 

It’s all in there.

Your priorities are exactly what you spend your time on. 

So when you say “I want this to be a priority,” but you don’t schedule it, you’re actually saying “I don’t want this to be a priority.” 

You’re just not saying it out loud. 

Your calendar is the way you tell your time where to go. 

So if you want to know what’s important to you, just look at your calendar.

You can't be a good leader without being a good decision-maker.

You need to be able to make decisions quickly, efficiently, and with the information that you have at the time.

But you also need to be able to take a step back and say, "Okay, what's the bigger picture?

Where are we going as a company?  What are we trying to achieve here?"

That's the strategic part of it.

Making decisions in the context of a big picture strategy.

Self-awareness is one of the biggest superpowers you can have as a leader.

Self-aware leaders understand their strengths and weaknesses, which helps them make better decisions and develop their teams more effectively.

But self-awareness is not just about knowing yourself.

It’s also about understanding how your behavior impacts others.

That means being open to feedback and willing to make adjustments when needed.

Ultimately, self-awareness allows you to be more authentic and relatable, which builds trust and credibility with your team.

As a leader, saying "no" is one of the most important skills you can have.

Seriously.

There are a few reasons for this.

1️⃣ You can't do everything. No one can. If you try, you'll just end up doing a bunch of things poorly. Instead, you need to focus on the things that are really important and that will make a difference. To do that, you have to say "no" to a lot of things.

2️⃣ The more you say "yes," the less people will believe you when you really mean it. If you say "yes" to everything, pretty soon "yes" doesn't mean anything. Instead, you have to be judicious with your "yeses" and that means saying "no" a lot.

3️⃣ It shows that you know what you're talking about. If you're constantly saying "yes" to everything, it makes you sound kind of dumb. Like you don't really have a handle on things. If you want people to respect you and listen to you, you have to be able to say "no" with confidence.

4️⃣ It's a kindness to the other person. If you say "yes" when you really should say "no," you're doing the other person a disservice. You're setting them up for failure. Instead, you need to be honest and say "no." 

5️⃣ Saying "no" is a leadership skill. It's part of the job. If you want to be a good leader, you have to be able to say "no" and say it with conviction. 

So, learn to say "no" and say it confidently.

Your calendar reflects your priorities. 

Period. 

It’s really hard to say you care about something if you’re not willing to invest your time in it. 

I see this every day with my own team. 

The people who are serious about growing their business and their careers are the ones who are actively spending time on it. 

No excuses. 

No distractions. 

They’re focused. 

And it shows. 

If you want to be successful, you need to be willing to put in the time. 

That means blocking out the time on your calendar and actually doing the work. 

No scrolling through social media or checking email. 

I’m talking about real, focused, intentional time. 

You have to be willing to invest in yourself and your business. 

If you’re not, then don’t be surprised when you don’t see the results you’re hoping for. 

Your calendar reflects your priorities. 

Make sure it matches your vision.

Your ability to communicate effectively will determine your level of success more than anything else.

And that includes:

1\. Consistency in your message, both verbal and non-verbal.

2\. Confidence in your delivery.

3\. Clarity in your content.

If you can’t communicate your value to others, you’ll struggle to build relationships, land clients, and make sales.

And if you can’t communicate your expectations to your team, you’ll deal with frustration, inefficiency, and turnover.

But when you can communicate with consistency, confidence, and clarity, you’ll see the opposite effects.

Your relationships will deepen, your sales will increase, and your team will thrive.

The most important thing you can do for your business is make great decisions.

And the most important thing you can do to make great decisions is to have a clear strategy.

Strategy is about knowing where you want to go and how you plan to get there. It’s about understanding the trade-offs you need to make in order to achieve your goals.

Once you have a clear strategy, decision-making becomes much easier. You can evaluate your options based on whether they help you move towards your goals or not.

But here’s the thing: strategy isn’t a one-time thing. It’s not something you do at the beginning of the year and then forget about.

It’s an ongoing process. You need to continually assess your situation and adjust your strategy as necessary.

And that requires good information and good judgment. You need to be able to understand what’s happening in your business and in the world around you.

You need to be able to identify the key drivers that are affecting your performance.

And you need to be able to make the necessary adjustments to your strategy in order to stay on track.

That’s why it’s so important to have a clear strategy. It gives you a framework for making decisions and for assessing your performance.

It helps you to stay focused on what’s important and to avoid getting distracted by the noise.

So take the time to develop a clear strategy for your business. And then use it as a guide for making decisions and for assessing your performance.

You’ll be glad you did.

The biggest asset you have in your career is self-awareness. 

The more you know yourself, the more effective you’ll be in every aspect of your life. 

Especially in leadership. 

The best leaders I know have an incredible understanding of their own strengths and weaknesses. 

They know how they come across to others. 

They understand their triggers and biases. 

And they’re always working to improve. 

Self-awareness isn’t a destination. 

It’s a lifelong journey. 

And it’s one of the best investments you can make in yourself.

Your calendar is a reflection of your priorities. 

But does it reflect your vision? 

Take a moment to assess what you spend your time on and ask yourself if those activities are aligned with your goals. 

If they’re not, make the necessary adjustments to bring your calendar back into alignment with your vision. 

It’s easy to get distracted by the day-to-day grind and lose sight of the bigger picture. 

But by being intentional with your time, you’ll be able to make progress towards your goals and live the life you want to live.

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