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I am an experienced Sales and Marketing Executive with more than 20 years of success in increasingly responsible leadership roles, consistently driving growth across senior living and multifamily residential communities. I am known for opening, marketing, and managing new communities from blue sky to wait lists. Community start-ups and acquistion realignments are exciting! What I do is stay abreast of industry trends, define overall marketing strategy, inspire innovation, and create meaningful stories and collateral to fuel revenue growth using multi- and omni-channel marketing. I also hire and develop individuals and teams to do more than they thought possible, focusing on the bigger picture but with regular KPI check-ins to achieve larger goals. The added value that I bring is having managed both sales and marketing as well as operations, I am adept at garnering all-team buy-in and synergy across departments, ensure smooth operations, creating and managing to budgets, as well as ensuring great customer service by building relationships. >>> EXPERTISE <<< ☑ Property and Facilities Management ☑ New Community Launches ☑ Sales & Leasing Staffing & Training ☑ Strategic Sales & Marketing Leadership ☑ P&L Accountability with Single Digit Delinquency and Vacancy ☑ Perfect LIHTC Audits 3 years running ☑ Market Analysis ☑ Presentations and Events ☑ Senior Living Innovation ☑ Residential Care Facility for the Elderly (RCFE) Administration ☑ Aging Awareness & Advocacy ☑ Creative Content Contributor ☑ Advertising Contract Negotiation ☑ Media Relations and Press Releases ☑ B2B and B2C Sales ☑ Customer Relationship Management ☑ CRM Tool Administration ☑ Project Management and Leadership My personal mission is to encourage environments and attitudes that will foster happy, healthy residents who are served with decency, dignity, respect, and kindness. #opentowork #innovation #apartments #communities #CAM #CPM #seniorliving #seniorcare
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