Hyphen

Improving and enhancing Hyphen’s visibility and multi-national market positioning to help attract and retain clients, colleagues, and potential recruits. Responsibilities include:

- Managing communications channels, including the website, social media, intranet, and events.
- Writing and overseeing the creation of high-quality written and video content.
- Maintaining consistent messaging, tone of voice, and brand identity across all platforms.
- Collaborating with key stakeholders and multi-national teams to align marketing and communications initiatives with business objectives.
- Managing relationships with external agencies and suppliers, including website developers and SEO specialists.

Marketing and Communications Manager

Julius Rutherfoord & Co

- Masterminding multi-channel marketing campaigns that resonate with target audiences through compelling storytelling and personalisation.
- Leveraging data-driven insights from HubSpot to segment audiences, optimise campaigns, and drive engagement.
- Establishing thought leadership through creation of high-impact content assets that educate and inspire.
- Elevating brand presence through strategic media relations, securing features in prominent industry and mainstream publications.
- Steering corporate social media strategy, fostering vibrant online communities through creative visuals and conversations.
- Conducting in-depth market research to uncover emerging trends and areas for differentiation.
- Spearheading cross-functional collaboration to align marketing initiatives with overarching business objectives.

Marketing Manager

- Crafted and implemented bespoke digital marketing strategies, significantly enhancing sales and brand exposure for a diverse, eco-conscious clientele.
- Utilised data analytics and AI to streamline campaign efficiency, optimising budget spend and improving conversion rates.
- Elevated clients' rankings and amplified web traffic through targeted content marketing, achieving marked organic growth.
- Expanded online communities by implementing strategic social media initiatives that emphasised clients' commitment to sustainability, fostering increased engagement and awareness of environmental issues.

Marketing Consultant

Impactt Limited

- Developed and led Impactt's global marketing strategy, highlighting its commitment to human rights through compelling storytelling and advocacy.
- Managed integrated marketing campaigns, PR, and event planning, raising the organisation's profile in human rights discussions.
- Achieved a remarkable 775% increase in social media following over three years and a consistent 10-20% monthly rise in website traffic through strategic content development that resonated with audiences passionate about both human rights.
- Translated complex human rights issues into compelling marketing campaigns, improving service margins and enhancing brand recognition.
- Ensured brand consistency across global markets, aligning marketing materials with executive management's vision.
- Provided senior-level consultation on strategic communications for high-profile client projects.

Responsible Jewellery Council

- Strategically led RJC's communications, marketing, and PR initiatives, significantly elevating the global brand profile and media engagement with a 60% increase in coverage, emphasising responsible and ethical practices in the jewellery industry.
- Crafted and rigorously analysed comprehensive communication strategies that underscored the importance of sustainability and ethics in business, thereby enhancing the efficiency and quality of digital content related to responsible jewellery practices.
- Led annual CSR Conference and AGM, fostering industry-wide dialogues on sustainability and ethics.
- Enhanced member relations, driving a 15% retention boost and 25% new membership growth through targeted engagement practices.
- Initiated a revamped social media approach, doubling followers to over 6,500 during tenure and amplifying sector-specific responsible business messaging.
- Directed pivotal projects, including a website overhaul, CRM system integration, and GDPR compliance, streamlining operational efficiency.

Communications Manager

Overseeing the global PR, communications and marketing functions of the RJC.

Communications Coordinator

Freelance

- Led PR and social media projects for top-tier clients, leveraging a strong industry network to maximise brand reach and impact.
- Executed a multi-regional launch for a start-up's smartphone app, garnering unprecedented media coverage and securing a 'Notable App' recommendation on Google Play.
- Amplified Hugo Boss' social media presence for a UK-focused campaign, achieving a consistent 20% bi-weekly growth in audience over three months.
- Launched a new social community for a male personal care online retailer, growing to over 150 followers in the first week.
- Secured and managed high-value contracts with prominent clients like John Lewis and Vodafone, enhancing their market positioning through targeted campaigns.

Copywriter and Designer

Travelport

- Led strategic communication and media relations across Western European markets, enhancing Travelport's visibility and media footprint with innovative features.
- Served as Internal Communications Partner for a 1,500-employee commercial group, streamlining message dissemination and enhancing employee engagement.
- Developed and managed budget-compliant PR and social media strategies, bolstering market-specific brand presence.
- Organised press events and conferences, effectively briefing spokespeople and crafting compelling press materials.
- Instituted crisis management procedures, safeguarding brand reputation and business continuity.
- Recognised with three Employee Achievement Awards for outstanding professionalism and significant contributions to business success.
- Authored influential thought leadership pieces, elevating Travelport's standing in trade publications.
- Managed the rebranding of an internal sales initiative and a global employee recognition scheme, resulting in immediate sales improvement and a 50% uptick in scheme participation.
- Drove project communications, ensuring the timely and high-quality completion of key business initiatives.

Corporate Communications Executive

Product and Marketing Executive Assistant

Rêve Tourism Marketing

Marketing Executive

China Auto Manufacturers

Executive Assistant and HR Assistant

Marketing Consultant supercharging small businesses in the UK with powerful marketing strategies

Experienced B2B marketing and communications professional with a proven track record of building compelling brand stories and driving growth through bold, creative strategies. Blending data-driven insights with innovative thinking, I create campaigns that resonate with audiences and deliver measurable impact. My multidisciplinary background in marketing, content creation, and design allows me to craft cohesive, end-to-end strategies that elevate brand presence and engage customers across platforms. I thrive on developing fresh ideas that not only stand out but also generate tangible business results. Ready for the next challenge, I’m passionate about turning brand potential into performance that leaves a lasting impression.

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