Gwenne Wilcox's Linkedin Analytics

86% of customers value authenticity as the #1 determining factor in choosing a brand. Building a brand strategy based on someone else’s success won’t get you their results. Using their brand voice simply because you resonate with it doesn’t mean it aligns with yours. Are you willing to lose 86% of potential clients because they perceive you as inauthentic? I hope you said “no.” It’s best to reveal the REAL you. Because no one else has your special blend of magic. Most don’t even know what theirs is. For 35 years, I’ve collected a world of knowledge developing campaigns generating millions in revenue for highly reputable brands like American Express, DeBeers Diamonds, Genentech, Harry & David, and Newsweek. Most of those campaigns had one thing in common. They were introducing “firsts.” And the results far exceeded expectations. I’ve had the privilege of being mentored by icons Milton Glaser (recognized most for his “I❤️NYC” logo) and the copy guru, Hal Riney (one of the original “Mad Men”) while working at his ad agency, now Publicis & Hal Riney. Because of my combined experience, I had the confidence to start my first design firm with my one and only client, Stuart Weitzman who hired me to develop his now celebrated eponymous brand. In 2015, Coach acquired the brand, forking over $574 million in cash to the man who once wanted to pay me in shoes. My ‘royal blue’ shoebox remains synonymous with the Weitzman brand to this day. Before your brand is inextricably and authentically YOU, there are a few brand challenges to meet: Clarity. Authority. Presentation. Messaging. Integrity. Value. And Brand Experience. Combine those with a solid brand strategy and you’ll start getting CLIENT RESULTS like these: • $30,000 in revenue in 10 days • Value pricing increase of 900% • $28,000 cash sales in two weeks • 258.9% sales increase in 10 days • 25% email click-through sales rate • 38% increase in monthly purchases • 75% increase in unique visitor traffic • 12% sales conversion by unique visitors • Doubled income year over year consecutively • Contracted with a regional retail distribution chain • Food product featured on Gordon Ramsay’s TV show • Landed a B2B contract with a multi-million-dollar brand I’ll help you identify and articulate your greatness. The one you possess that others wish they had. The value proposition your customers are seeking. Your brand magic🪄 CONNECT WITH ME: • Shoot me a DM 💬 • Book a Free Strategy Call 📆 • Email 📩 me: [email protected] • Visit gwennewilcox.com and 🔘subscribe