Gwenne Wilcox's Linkedin Analytics

How do you know your brand’s value? How much more customers are willing to pay for your product or service than someone else’s. That’s how. If they won’t pay extra, you don’t have a brand. You have a commodity. And impersonating other brands won’t cut it. Building a brand strategy based on someone else’s success won’t get you their results. Are you willing to lose 86% of potential clients because they perceive you as inauthentic or worse, don’t perceive you at all? I hope you said no. 86% of buyers say authenticity is a leading factor in choosing a brand. But to be noticed, your brand has to be authentically distinctive. • Why is WHAT you do is awesome? • Why are YOU awesome? • What makes your ‘awesome’ DISTINCT? For 35 years, I’ve collected a world of knowledge generating millions in revenue for brands like American Express, DeBeers Diamonds, Genentech, Harry & David, and Newsweek. Many of these campaigns involved product ‘firsts‘ And the results of those campaigns exceeded expectations. Being mentored by design icon Milton Glaser (known for “I❤️NYC”) and ad giant Hal Riney meant I cut my teeth learning from the best. Without them, I wouldn’t have had the confidence to launch Stuart Weitzman’s eponymous brand in 1986. In 2015, Coach purchased the brand for $574 million from the man who once offered to pay me in shoes. My ‘royal blue’ shoebox remains synonymous with the Weitzman brand to this day. Before your brand becomes inextricably and authentically YOU, the following brand challenges need to be met: Clarity. Authority. Presentation. Messaging. Integrity. Value. And Customer Experience. Combine those with a solid brand strategy to start getting CLIENT RESULTS like these: • $30,000 in 10 days • 900% value pricing increase • $28,000 cash sales in two weeks • 258.9% sales increase in 10 days • 25% email click-through sales rate • 38% increase in monthly purchases • 75% unique visitor traffic increase • 12% unique visitors sales conversion • Double overall year-over-year revenue • Contract with a regional retail distribution chain • Food product featured on Gordon Ramsay’s TV show • Landed a B2B contract with a multi-million-dollar brand I’ll help you identify and articulate your greatness. The one you possess that others wish they had. The value proposition your customers are seeking. Your brand magic🪄 WAYS TO CONNECT WITH ME: • 💬 Shoot me a DM • 📆 Book a Free Strategy Call • 📩 Email: [email protected] • 🔘subscribe at www.gwennewilcox.com