Joe Cunningham's Linkedin Analytics

"For every $92 spent on new customers, only $1 is spent converting them" Econsultancy reported this back in 2016. I know, I know—almost 10 years ago. But based on what I'm seeing in the marketing services/SaaS space alone, I don't believe those numbers have changed much. Most companies know they need more leads and spend $$$$ to get them...but have no clue what to do with those leads once they do. So they drop them into newsletter segments. Send the occasional promo. Maybe have sales shoot over a few "personalized" emails to book calls. And they hope that's enough to "nurture" those contacts. But it isn't. The average B2B buyer needs to read at least 13 pieces of content before making a purchase decision. And everyone's inbox is washed out with notifications, offers, fires, cold spam...etc. Which means you need to send: - 13+ relevant pieces of content (not just content—offers and conversion copy, too) - at the right time (verified behavioral + intent signals) - to the right place (inbox deliverability) In other words, you need a proper nurture strategy. It's not enough to buy leads anymore. You also need to invest in capturing their attention and intent. 73% of people who sign up to your emails just aren't ready to purchase—and that's not going to change because they read a newsletter once or twice. ...Especially if you're giving away free tips and "how-tos" that eliminate any need to buy your product/service. Also, in most cases, 80% will never convert or buy from you. Ouch. That is, IF you're not nurturing them at all. BUT the brands that actually prime leads for key pre-sale and sales steps can: ✅ Boost sales by 50% ✅ Cut sales cycles by 33% ✅ Increase AOV by 47% In 2025, I'm on a mission to help marketing service & SaaS companies shorten their sales cycles and increase conversions with their email marketing efforts. Want to chat more? Copy/paste booktimewithjoe.com into your browser and let's set aside 15 minutes to chat.