Founder and CEO of The Female Quotient

Shelley Zalis is the CEO of The Female Quotient, a woman-owned business working with companies and conscious leaders to curate experiences, thought leadership, and solutions designed to achieve gender equality in the workplace and beyond. The FQ’s end-to-end equality platform includes co-branded research, content campaigns, and partnership opportunities at its signature Equality Lounges®. Visibility is further driven through The FQ’s robust social, media, and editorial channels. The FQ approach is intersectional, inspirational, and inclusive, working with leaders and rising stars in every industry and around the world.

Zalis is a pioneer for online research, becoming the first female chief executive ranked in the research industry’s top 25. Today, Zalis works with Fortune 500 companies, impact organizations, and conscious leaders to advance equality in the workplace. A firm believer in giving back with generosity, Zalis is a proud mentor to women around the world. 

Zalis authors a Forbes column that provides virtual mentorship for women in middle management. She is co-founder of #SeeHer, a movement led by the Association of National Advertisers (ANA) to increase the accurate portrayal of women and girls in advertising and media.

The Matrix Award is the communications industry's most prestigious award, given annually to a short list of extraordinary women who are shaping and shaking the world.

2018 Matrix Award Honoree

ARF Great Minds in Innovation Award

Ernst & Young Entrepreneur of the Year Award

AWNY Game Changer Award

RTS Hall of Mentorship

Barnard College

AIPAC

One Family

The UJA

The Wiesenthal Center

The Female Quotient

The Female Quotient is an equality services company that provides thought leadership platforms to women, and develops solutions for organizations committed to closing the gender gaps at work. It is fueled by the ideas, ambitions, innovations, and empathy of working women around the world. It is a combination of live events, online forums, custom research, media, and advisory services. It identifies challenges, surfaces effective strategies, forges powerful networks, and ultimately sparks real progress.

CEO, The Female Quotient

Ipsos OTX

At Ipsos OTX, a multi-disciplinary team of researchers, strategists, digital natives and design technologists, our charge is to understand what is happening now that will dictate what will be happening next. We experiment, incubate, tinker and create. I also created The Ipsos Girls’ Lounge, the go to destination at industry conferences for women to authentically connect, collaborate and inspire each other to activate the change we want to see.

OTX become one of the largest and fastest growing research companies in the world in just nine years. At OTX I created new rules to redefine work/life balance, took risks and inspired a culture to thrive in a modern market. In 2010, OTX was acquired by Ipsos, a global market research company, specializing in advertising, loyalty, marketing, media and public affairs market research.

Founder & CEO

Events Calendar - The Female Quotient

Enjoy Shelley's column on the workplace of today.

Shelley Zalis - Shelley Zalis' Forbes Blog

Enjoy this video about gender equality + music by LIGHTS.

The Female Quotient Anthem

"Every single one of us has a role to play in this issue." - Michelle Obama

Michelle Obama & The Girls' Lounge at International Woman's Day

MAKERS Women

Advertising Research Foundation (ARF)

The Wharton Future of Advertising

L'Oréal Women in Digital Advisory Board

Dress for Success Worldwide

Military Women’s Symposium

Debbie Allen Dance Academy

ColorComm, Inc.

Dave Gerhardt

Startup CMO turned Founder. The marketing I did helped Drift to a $1B valuation & Privy to a $100M+ acquisition. Now I'm building a B2B media company called Exit Five. Exit Five is helping B2B marketers build successful careers through our content and community. You can learn more at exitfive.com. We have a small team of three and operate remotely. I'm based in Vermont.

Exit Five is a media company focused on B2B marketing. We help B2B marketers build successful careers through our content and community. Learn more at exitfive.com

Exit Five

GTMfund

Limited Partner

Paramark.com

Marketing measurement, experimentation, and forecasting for fast-growing businesses. Gain marketing ROI visibility with advanced statistics and machine learning — more accurate, comprehensive, and simpler than touch-based attribution.

Advisor

Equals

AudiencePlus

Hatch

metadata.io

Goldcast

Harvard Business School

Guest Lecturer

Drift

Chief Brand Officer

Founder: Exit Five | Former CMO | The marketing I did helped Drift to a $1B valuation & Privy to a $100M+ acquisition. Now helping B2B marketers build successful careers with Exit Five.

Founder of Pretty Little Marketer ⚡️ social media coach and consultant for people and brands 🧠 I make social media simple with fluff-free organic marketing and community building insights 🪩

Leading Female Marketer 2024

2024 Top Marketers to Watch

LinkedIn Top Voice

23 most influential women of 2023

Marketing Influencer Top 100 Index 

Digital Community Manager of the Year - Shortlisted 

Female-led Community of the Year - Shortlister

University of Gloucestershire

York St. John University

Pretty Little Marketer

🌎 founded in June 2020.
💖 building an online community of 450,000.
🎙️ 45,000 IRL & virtual event attendees.
🪩 trusted by partners inc. adobe, mailchimp, hootsuite, canva, planable, semrush and more.

Director

working with some of the UK’s biggest brands to build engaged online communities, inc. unilever, lounge underwear, Graze, frasers group, the ivy asia, BBC, & homestart x the masked singer.

→ coaching
→ consulting
→ strategy sessions
→ workshops

Social Media Marketing Specialist

FirstGens

Social Media Consultant

Planable

Creator Partner

Virgin StartUp

Advising start-up companies on launch, growth and marketing strategies 🌎

Mentor

YouTube

Working with YouTube on the 2023 #TrendingOnShorts campaign, bringing you the latest news, insights and trends on Shorts 🎬

L'Oréal

Working with L'Oreal as part of their Medfluencer programme, hosting workshops alongside a team of experts advising medical professionals in the L'Oreal network on how to create impactful peer to peer marketing strategies.

Personal Brand Consultant

Klowt

Freelance Social Media Marketer

FREIM Studio

Marketing Consultant

Unilever

Working with graze.com to make marketing magic happen 🌱

Communications Manager

graze.com

director @ Pretty Little Marketer ⚡️ making social media SIMPLE 🌎  strategy and content consultant for people and brands 🧠 host of the PLM Insiders Club → *the* community membership for people in social media 🪩

bespoke consulting plans 💌

book me to speak 🎙️✨🌍

work with me 1:1 👋

get the round up 💌

I've worked with... 💬

Avinash is the global Chief Strategy Officer of Croud, a leading full-service marketing Agency. 

His prior professional experience includes a sixteen-year stint at Google, and roles at Intuit, DirecTV, Silicon Graphics in the US & DHL in Saudi Arabia.

Through his newsletter, The Marketing <  > Analytics Intersect, blog, Occam's Razor, and his best-selling books, Web Analytics: An Hour A Day and Web Analytics 2.0, Avinash has become recognized as an authoritative voice on how marketers, executives teams and industry leaders can leverage data to fundamentally reinvent their digital existence.

Avinash puts a common-sense framework around the often frenetic world of web analytics and combines that with the philosophy that investing in talented analysts is the key to long-term success. He passionately advocates customer centricity and leveraging bleeding edge competitive intelligence techniques.

Avinash has received rave reviews for bringing his energetic, inspiring, and practical insights to companies like Unilever, Dell, Time Warner, Vanguard, Porsche, and IBM. He has delivered keynotes at a variety of global conferences, including Ad-Tech, Monaco Media Forum, Search Engine Strategies, JMP Innovators' Summit, The Art of Marketing and Web 2.0.

Acting on his passion for teaching, Avinash has lectured at major universities such as Stanford University, University of Virginia, University of California - Los Angeles and University of Utah.

Among the awards Avinash has received are Statistical Advocate of the Year from the American Statistical Association, Most Influential Industry Contributor from the Web Analytics Association, and Founder's Award  from Google.

The Ohio State University

Marathwada Krishi Vidyapeeth

Market Motive

Croud

Innovative digital marketing, transformative results.

Chief Strategy Officer

Google

Sr. Director, Global Strategic Analytics

Digital Marketing Evangelist

Analytics Evangelist

With a roster of top minds in Digital Marketing, Market Motive reshaped how professionals learn and turbocharge their careers.  Our innovative approach comprised of creating timely curriculum created by an industry thought leader (across 8 disciplines), delivered online, and combined with weekly in-person sessions. To graduate, a student had to complete two dissertations AND pass the dissertation defense (!).

The company, now under the Simplilearn brand, remains the leading publisher of Digital Marketing curriculum and courses for Universities, group training, and individuals.

Chief Education Officer & Co-Founder

Intuit Inc.

As the Director of Research & Analytics for the Web at Intuit lead a team responsible for architecting and supporting a integrated Web Analytics & Research platform. The unique approach empowered decision making for the multi-million dollar business to be driven by Voice of the Customer while balancing Outcomes for Intuit.

The Intuit Trinity platform encompasses ClickStream, Outcomes (Oracle etc), Customer Satisfaction & raw customer comments, to provide integrated qualitative and quantitative actionable data for 60+ ecommerce and non-ecommerce websites.

Provided leadership in the areas of: 

* Advanced Web Analytics
* Competitive Intelligence Analysis
* Experimentation and Testing (A/B, Multivariate etc)
* ClickStream & Outcomes Analysis
* Customer Satisfaction measurement & VOC analysis
* Web Research (Lab Usability, Site Visits, Heuristic Evaluations etc)

Director, Web Research & Analytics.

DirecTV Broadband Inc.

Responsible for enterprise reporting and analysis across 1,000+ person Broadband Services divisions (Sales, Marketing, Customer Service, Operations). 

Developed a solid flexible enterprise reporting architecture by planning and conducting the analysis of complex business problems and implementing standard, simple, documented and automated business process and systems.

Led presentation of monthly and quarterly decision-making packages, with specific actionable recommendations, for 14 key metrics to C-Suite to support company strategic goals.

Senior Manager, Enterprise Analytics.

SGI (SILICON GRAPHICS Inc.)

Held progressively challenging positions at SGI primarily focused in the area of Data Warehousing, OLAP and analytics. 

Lead teams in the core company ERP systems side, with responsibility for Enterprise needs in the Sales, Marketing & Finance data, as well as in the Global Services unit responsible for Professional Services, Contracts and Logistics.

Senior Business Analyst & Project Manager, Global Services Business Intelligence

Delco Electronics

Developed cost estimates and profitability models for upcoming products - in partnership with Design, Engineering, Sales, and Purchasing teams.

Collaborated with Product Line Analysts to generate financial analyses.

Finance Intern, Body & Chassis GPU

DHL Worldwide Express

Lead a key customer service team that was primarily responsible for interfacing with high priority customer escalations. Created a thorough monitoring system involving DHL employees across the eight Middle-East countries.

Customer Service

Chief Strategy Officer, BOD, Croud | Best-selling Author, Analytics.

	name		keywords	# followers	# posts	# engagements	eng. ratio	score
1.	Shelley Zalis	🇺🇸	women ads dreams	175,562	70	301,507	8.47%	28.47
2.	Dave Gerhardt		linkedin ads	163,822	58	12,046	5.73%	20
3.	Sophie Miller	🇬🇧	fools ads space	170,606	31	17,052	6%	19.92
4.	Avinash Kaushik	🇬🇧	ads in ai	283,650	16	2,879	4.02%	14.69

Taplio

The 100 Best Linkedin Influencers about ads

Looking for accounts sharing the most valuable insight on LinkedIn? You're in the right place.

Linkedin Analytics

Taplio

The 100 Best Linkedin Influencers about ads

Looking for accounts sharing the most valuable insight on LinkedIn? You're in the right place.

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