Fellowes Beswick

Strategist

Yellowwood

As a Junior Board of Directors (JBOD) member, we assist Yellowwood with client briefs and internal briefs for research and insights.

Board Member

Off-Line™

Full client list and portfolio available on request
Justin Beswick is the founder of Off-Line™, Limited availability for strategy sprints & deliverables.

Strategy Consultant

TBWA\ South Africa

Apprenticeship within TBWA\Hunt\Lascaris strategy department:
Conducted market research and data analysis for a client’s quarterly insights report,

Conducted competitor research on historical advertising positioning in 1 industry with specific themes for the strategy director to use for a client,

Created a proactive campaign and positioning strategy for a client.

Strategy Associate

Fellowes Brands

Crafted the brand story and designed the A3 multi-page sales brochure for the brand Stellar. 

Designed & wrote 20+ sell sheets for the launch of the brand titled Stellar for the national sales teams in South Africa.

Marketing Coordinator

Formed part of the Doncaster UK Workspace Management (WSM) Team for 2 Months in Europe reporting directly to the European Head Of Marketing

Attended Orgatec the leading international tradeshow in Furniture in Cologne where I analyzed over 300+ companies in attendance 

Presented findings to the European Senior Management team with top 10 shortlist, insights and recommendations. This was done before and during Orgatec as I visited each shortlisted exhibitor to gather feedback

Along with this;
Created In-depth training material for the global team attending Orgatec 
"Sales With Linkedin At Tradeshows; Inbound & Outbound Strategies" 
Captured content for the global team for Linkedin

Assisted UK product manager with NPD market research (reporting, competitor analysis)
Assisted WSM Team with NPD and positioning development behind the range, 
Created product concepts for the range for country TMM's 

Website analysis of content for multiple languages on the Orgatec Trade Show App for Fellowes
Prepared 20+ product sell sheets for countries’ individual websites
Proofread 20+ product documents,

European Marketing Coordinator

Created & Presented “Sustainability Strategy” to senior management for external stakeholders 

Created & Presented “Linkedin Basics” at the Fellowes Sales Team Workshop 

National Makro Retail Revamp - 14 Stores 

New Messaging, Merchandising, Marketing Materials
From Ideation To Implementation (Personally assisted In 3+ stores) 

Managed social media tracking and monthly analytics reporting

Managed email marketing CRM, 30+ updates monthly 

Created marketing content planner for social media channels

Drafted articles for social media & designed templates to be implemented

Media Savvy

Redesigned & optimized Media Savvy’s website

Created pitch decks and implemented them within stakeholder negotiations

Implemented digital marketing campaigns from start to finish across channels

Managed content production and project management for recurring client work

Implemented robust business processes to improve internal workflows within the team 

Implemented Google, LinkedIn & Facebook campaigns which increased visibility and monthly leads

Created capabilities decks for Digital Marketing Services that expanded the agency service offering

Digital Marketing Specialist

BrandFire Digital

Gathered 125+ keywords and hashtags for SEO of social media

Designed 10+ creative marketing posts for brands social media on LinkedIn and Instagram

Completed Google My Business Certification

Digital Marketing Assistant

The Creative Café

Developed a behind the scenes brand video for marketing material on social media

Streamlined digital resources and retouched 100+ images for developers to initiate website execution

Photographing Behind The Scenes (BTS) for brand marketing events

Etixx Sports Nutrition

Developed a competitor analysis based on 20+ product pricing points to improve Etixx's competitive advantage and online pricing

Redesigned the sales database to increase the number of retail partners for distribution implementation

Redesigned the marketing plan for renewed implementation for Etixx's Strategy

Completed 20+ sales visits to conduct product analysis and oversaw 5+ retail partners

Created and published 20+ pieces of content for social media channels and supervised 3+ online platforms

Sales And Digital Marketing Assistant

Fellowes Beswick (Pty) Ltd

During this time, I was involved with all the departments, warehouse operations and head office projects:

Developed a competitor's pricing comparison across 10 product ranges with 1000 products that were implemented for the new financial period's cost planning

Completed product catalogue training for business, health, productivity and print finishing product ranges per division

Completed 3+ In-store retail product training sessions and analyzed customers retail stores for areas of improvement on sales visits

Reconfigured the warehouse service department for better efficiency, layout accessibility and effectiveness that resulted in faster retrieval and repair times with better storage solutions

Marketing And Business Development Intern

Strategist \ BA Honours in Strategic Brand Communication \ BBA Marketing Graduate \ Strategy \ Copywriting✍️

Mid-Weight Brand Strategist & Ghostwriter
Web3, FinServ & Service Brand Client Experience (B2B)

Experience in small and medium-sized teams, Full Service, TTL and BTL agencies.
I kill surface-level curiosity to add value in full-time or project-based roles.

Reach out if your curiosity moves you 🗺️
I always reply to requests with a note,
three clicks, let's connect on Linkedin.

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