Mark A. Samuel

MARK'S SNACKS

• Get exclusive updates at MarksSnacks.com

Founder

Siddhi Capital

Growth

IWON Organics

•    Lead all aspects of business development and management, from operations, to sales and marketing
•   IWON's snacks can be found in over 4,000 stores nationwide, including Whole Foods, Vitamin Shoppe, Safeway, Wegmans, and online at iwonorganics.com, Amazon and Thrive Market.
•  Licensed brand, Nov 2024

Founder and CEO

Let's Eat with Mark Samuel

• If you're a CPG founder and want to be interviewed, or you're a CPG service provider and want to sponsor, please email mark@letseatwithmarksamuel.com 
• Over 200+ interviews, with more than 40 more planned through 2025

Host

Fitmark

•	Lead all aspects of business development and management, from operations to sales and marketing
•	Designed, developed and filed patents on Fitmark's travel and meal prep bag innovations. U.S. Patent no. 9,462,874. Other patents pending
•	Fitmark is sold in more than 25 countries
•	Fitmark was acquired Jan, 2018

Concept2Commerce

•	Formed successful product development and marketing company
•	Oversee recruitment and manage experienced designers, engineers, writers, producers and manufacturers
•	Manage rotating teams of business professionals for each innovation or new company created
•	Establish licensing and distribution agreements with companies and retailers 
•	Coordinate product development and manage marketing campaign per product
Notable Achievements:
•	Innovated, designed and filed patents on multiple products
•	A lost and found solution
•	Housewares innovation
•	Wine industry innovation

Co-Founder, Managing Partner

6 Pack Fitness

•	Designed, developed and filed a patent on a unique meal management system used to organize and transport all of the essential components of a fitness enthusiast’s daily meals
•	Oversaw all steps of development from product design to prototyping, manufacturing, sales and marketing strategies, website design, branding and capital acquisitions
•	Acted as brand representative at fitness expos to increase exposure and brand loyalty
•	Maintained viral marketing strategies and ongoing branding campaigns
•	Managed business operations and finances
Notable Achievements:
•	Negotiated an International licensing and distribution deal within the first six months of operations
•	Continued to maintain month over month revenue and sales growth  
•       Distribution in 10 countries within the first twelve months of product launch
•	Sold interest Sept, 2011

A San Francisco Cooperative

•	Oversaw establishment of a retail store, from leasing the storefront to developing the store’s design and company image, as well as staffing and training 20 employees
•	Assisted with marketing campaigns, general accounting and daily operations
•	Created operational manuals and spearheaded business development and planning
•	Developed viral marketing campaign utilizing social networks
Notable Achievements:
•	Continued to maintain month over month revenue and sales growth
•	Recognized as one of the premier stores throughout the entire Bay 
•	Sold interest Dec, 2010

Co-Founder

Bridgeline Capital Group

•	Developed a boutique brokerage firm catering to high end clientele and high loan amounts
•	Completed incorporation filings, acquired two office locations in the San Francisco area, developed business plans and marketing campaigns, oversaw company branding strategies
•	Assembled a highly skilled staff of over 25 brokers and analysts to ensure rapid growth and profitability
•	Developed key partnerships with major holdings companies and real estate developers, including becoming an in-house mortgage broker for Vanguard Properties and negotiating a lucrative contract with the Mark Company, developer of large, upscale condominiums
•	Competed with and alongside major lenders including Bank of America and Wells Fargo to provide customized client brokerage solutions and a range of mortgage related products
Notable Achievements:
•	Maintained positive revenue stream during the 2009 recession and national housing collapse

Co-Founder and President/CEO

LaLanne Fitness

•	Trained with Chris LaLanne, grand nephew of Jack LaLanne the godfather of fitness, on fitness strategies and gym models
•	Partnered with Chris to open a CrossFit affiliate, boutique fitness program, in  a 2500 sq. ft., Olympic style weightlifting environment, focused on conditioning and strength training
•	Managed most aspects of the business including development and execution of marketing strategies, staffing, training and recruiting CrossFit instructors, leasing, day to day operational requirements, accounting and asset acquisitions
•	Managed specific health and fitness software program for accounting of clients and finances, as well as viral marketing campaigns
Notable Achievements:
•	Became the most successful CrossFit affiliate in the Bay Area within the first year of operations, and one of the fastest growing CrossFit facilities in the nation
•	Achieved profitability within the first three months of operations and maintained month over month revenue and sales growth with over 225 clients within the first twelve months
•	Sold interest Dec, 2009

Co-Founder and President

Founder and CEO at IWON Organics | Health and Wellness

I’m a dad. A health and fitness enthusiast. And I have 20 years of start-up experience. 

I’m currently working on a new CPG snack brand, MARK'S, with the goal of being in market by summer. I'm also working on growth initiatives for Siddhi Capital (a VC firm). And I host a CPG founder-focused podcast called, Let's Eat; all interviews are uploaded directly on LinkedIn. Prior to this, I held the founder and ceo role at IWON Organics (the brand has since been licensed).

I’m most passionate about my kids, working out, and following a well-balanced nutritional lifestyle, while helping to grow companies with exceptional people, all who are committed to helping one another level up, in all ways.

Specialties: 
•	Creative Branding and New Product Innovation
•	Strategic Business, Market & Sales Planning
•	Business Development and Management
•	Operational Management
•	Strategic Partnerships and Joint Ventures

•    Lead all aspects of business development and management, from operations, to sales and marketing
•   IWON's snacks can be found in over 4,000 stores nationwide, including Sprouts, Whole Foods, Vitamin Shoppe, Safeway, Wegmans, and online at iwonorganics.com, Amazon and Thrive Market.

Back in the game—and man, it feels good.

From concept to commerce and everything in between, I’m enjoying every part of this process again. One of the best parts? Bringing back old teammates who just get it. No hesitation, just a “let’s go” attitude.

Shoutout to my guy Scotty Adams— years later and we’re still building, still creating, and this time with even more clarity because of everything we learned from what didn’t work. That’s the power of experience—it sharpens your instincts and your design.

Speaking of which… here’s a peek at our master case. We’re designing for that split-second stop. 2–3 seconds to make someone say “wait—what’s this?” We’re going for different, not just better.

Let’s roll. 🚀

#CPG #BrandBuilding #PackagingMatters #MarksSnacks #SeedOilFree #AvocadoOil

Founder at MARK'S | Growth at SIDDHI | Host of Let's Eat | Health and Wellness

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