Menachem Ani Ⓜ️

JXT Group

As the Founder and CEO of JXT Group, I lead a team of results-focused online marketers to develop and execute advertising strategies that increase leads and market share. I oversee and optimize engagement patterns for all stages of the customer journey on all digital platforms, providing full-service SEM/SEO management, Google Shopping management, social media marketing, and comprehensive web conversion audits. I build high-value partnerships and business relationships and communicate proactively, nurturing transparency about marketing initiatives, outcome and drive-related improvements.

Key accomplishment:

•       Achieved Google Premier Partner status in recognition of our company expertise with AdWords and success in delivering overall revenue and growth.

Founder & CEO

HomeAnnex.com

As the Marketing Director for this Top 500 Website in the home décor industry, I oversaw a $2M annual marketing budget, leading a team of data integrity specialists to maintain, update, and advertise a web catalog of over 1M unique products. I led in-house developers and collaborated with third-party providers to manage website design and development. I maintained responsibility for SEO, SEM, Affiliate Marketing, Comparison Shopping Engines, and Social Media outreach.

Director Of Internet Marketing

BuyElectro.com

In this role, I led all marketing initiatives for this online retailer of a/v products. I managed network administration and web maintenance, and I directed all collection operations for credit card accounts.  In addition, I contributed to training, mentoring, and supervising staff. I ensured quality customer experiences through the delivery of high-standard customer service.

Marketing Director

Are you looking to drive profitable traffic to your website, boost your company sales, and maximize efficiency?

I can help with that!  I’m Menachem Ani. I’m an expert in Online Advertising and eCommerce with over a decade of success developing high-impact marketing strategies for online retailers and lead-generation clients. 

Some of my core skills include SEO/SEM Marketing, Google Shopping Management, Campaign Management, Inbound Marketing, and Conversion Optimization.

In 2009, I founded JXT Group to provide full-service management for online advertising campaigns. Our agency is a Google Premier Partner – only 3% of partner agencies have this designation.  It means we have multiple team members certified in advanced AdWords knowledge, by Google’s own standards. It also means our company has demonstrated high levels of activity delivering solid overall revenue and growth and developing our client base.

Please feel free to contact me via InMail with any thoughts, comments, or questions about my work – I’m always interested in making new professional acquaintances.  And check out our company website: www.jxtgroup.com

Even experienced PPC advertisers struggle with picking the right bid strategies for Google Ads campaigns. 🧵 👇

There are over half a dozen options, each serving different objectives and use cases. You can easily lose track of when to use what.

Each bid strategy gives Google’s systems a different mandate around spend, target metrics and profit.

Media buyers constantly bounce from one bid strategy to the next, and it’s not uncommon for a campaign to switch between strategies depending on where it’s at in the lifecycle.

I’m pro-Smart Bidding and pro-automation in general.

However, I understand that thousands of Google Ads marketers still prefer the old-school method of controlling everything themselves.

Ultimately, it’s important that we’re all able to do what’s best for our clients and brands.

That’s why I believe the most essential part of picking a bid strategy is lining it up with what you want to achieve.

Performance Max, for example, only allows you to use Smart Bidding and is a poor fit for accounts with limited conversion data.

If you aren’t willing to adapt, stick to Manual CPC and its limits.

Criticism of automation and AI is fair when it’s in the right context, but for those using these new technologies with the right support and setup, better performance is a question of “when” rather than “if”.

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